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More Essentials of Marketing

Gary Stein  |  Strategies

Apr 5, 2013 - Three more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two-part series. Comments

Jennifer Wolfe  |  Data-Driven Marketing

gTLDS: Catalyst for Disruptive Innovation

gtld Mar 27, 2013 - Brand applicants have a game-changing opportunity to innovate and develop disruptive new digital models around their top-level domains. Comments

Dave Hendricks  |  Email Marketing Optimization

What Email Cavemen Can Learn From the Dinosaurs

shutterstock-122206912 Mar 27, 2013 - Changing user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguished. Comments

Laney Whitcanack  |  Publishing

The 3 Cs of Content Marketing

content Mar 27, 2013 - Brands and publishers must work together to evolve the content marketing landscape. Comments

Leah Block  |  Media Planning

Solving for Media Fragmentation

fragmentation Mar 26, 2013 - In a world of ever-changing technological developments and shifts in consumer behavior, what can brands do to maintain relevancy and impact? Comments

Tia Matsumoto   |  B2C Email Marketing

Using a Popover as an Acquisition Tactic

heads-or-tails Mar 26, 2013 - Two sides of the same coin. Comments

David Daniels  |  Email Marketing

The Necessity of Competitive Intelligence

racehill Mar 25, 2013 - It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics. Comments

Stacie Levy  |  Marketing Automation

What's Your Evidence?

shutterstock-128757227 Mar 25, 2013 - The key to proving our value and receiving the desired verdict is in presenting the right mix of evidence. Comments

Andrew Edwards  |  Actionable Analysis

Yogi Berra: 4 'Comments' on Mobile Marketing

yogi-berra2 Mar 25, 2013 - What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones? Comments

Bryan Eisenberg  |  ROI Marketing

Leadership in the Age of Agility Experimentation

design-for-delight Mar 22, 2013 - Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an experiment and then learn and adjust from there. Comments

Neil Mason  |  Verifying Business Value

Are You Living in a World of 'Ones'? How Do You Get to 'Two'?

power-of-one Mar 21, 2013 - Businesses need to reduce the friction involved in moving the customer from one state to the next, whether that be moving from one page to the next or moving from one transaction to the next. Comments

Bryan Eisenberg  |  ROI Marketing

Adopting a Culture of Experimentation

robots Apr 5, 2013 - To change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards risk. Comments

Manuel Donayre  |  Publishing

Stop, Collaborate, and Listen…Authenticity Is Key!

stop-sign2 Apr 5, 2013 - How do you, as a brand, manage your way through all the noise and clutter to make your name matter? Comments

Sundeep Kapur  |  Social Integration

Postal Fail and the Value of Email Messaging

mailbox Apr 4, 2013 - The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital channel. Comments

Kristin Kovner  |  Media Planning

5 Mistakes Killing Your Marketing

bad-email Apr 3, 2013 - For every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes. Comments

Christine Doré  |  Email Marketing Optimization

We Are Not All Created Equal

audience Apr 3, 2013 - We need to first have a solid understanding of who our audience is and then decide how to treat them. Comments

Matthew Kumin  |  Publishing

Relevance Is Your True North

true-north Apr 2, 2013 - How to use it to cut through content clutter. Comments

Jack Aaronson  |  ROI Marketing

Interactive Wireframing Comes of Age

pop-app Mar 29, 2013 - If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save you time and money later. Comments

Jeanniey Mullen  |  Publishing

Finally! Technology Becomes Human

robots Mar 29, 2013 - How we can once again connect with our consumers based on their personal motivation, rather than the device specifics and buttons they push. Comments

Jim Sterne  |  Verifying Business Value

Analytics Is Like Driving

race-cars Mar 28, 2013 - When there are too many roads, when they are inconsistently paved, insufficiently identified, and inefficiently connected, you will get lost. Comments

Augustine Fou  |  Strategies

#SESNY: Toward a Performance Mindset for All Advertising

human-brain Mar 28, 2013 - We no longer separate traditional from digital, but rather determine a new equilibrium point on this continuum, which perfectly balances the use of traditional and digital tactics. Comments

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