optimization

digital-evolution

5 Imperatives for Mobile Success

Jun 18, 2015 - Consumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help marketers achieve them. Comments

If You Give An Advertiser Trackable Impressions...

tracking-users Jun 11, 2015 - The more advertisers have access to attribution, the more they're going to want to track and segment their impressions. Comments

The Next Stop for Everywhere Marketing: Mobile Apps

appstore Jun 4, 2015 - Marketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile experiences. Comments

Mobile Is Not The Next Big Thing - It's Already the Big Thing

shutterstock-234409663-buy-buttons May 15, 2015 - As mobile web and apps become increasingly more sophisticated, customers will quickly lose patience with non-optimized experiences. Comments

Local Optimizations for the Apple Watch

Apple Watch will be available from 29 April May 4, 2015 - Now that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device. Comments

Father of Spam, Mother of Invention: How Much Has Email Changed in 37 Years?

email-marketing-changes May 1, 2015 - Nearly 37 years after the first bulk promotional email was sent, too little has changed in the email marketing industry. How can marketers raise the bar? Comments

Pinterest Opens Its APIs to Brands to Generate More Ad Revenue

pinterest-log-in Apr 27, 2015 - The visual discovery platform has opened up its Content Publishing API to brands and their ad-tech partners, and is also introducing an ads API to help brands buy ads on the platform. Comments

Managing the Mobile Customer Journey

mobile-first-search Apr 23, 2015 - Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire engagement process. Comments

5 Steps to Content Optimization

content Apr 20, 2015 - These five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing. Comments

Should Brands Pull Back on Detailed Analytics?

analytics-measurement Mar 23, 2015 - There is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long run? Comments

6 Budgeting Mistakes That Are Blocking Your Optimization Efforts

Budget Mar 10, 2015 - Marketing automation systems can help you effectively manage your budgets and marketing plans, so that you can increase your optimization efforts. Comments

Is Mobile-Friendly Good Enough?

mobilefriendly-articleembed Mar 9, 2015 - Is passing Google's mobile-friendly test good enough to ensure that your site is optimized the best it can be? Comments

Does Standing Out Sometimes Mean Fitting In?

standing-out-or-fitting-in Mar 9, 2015 - While the goal of most marketers is to stand out from the crowd, could it sometimes be beneficial to fit in instead? Comments

Is CRO a Dead End?

dead-end Mar 6, 2015 - Is conversion rate optimization, in its current state, truly a sustainable and effective strategy? Comments

Mobile Search and the Journey to Optimization

mobile-seo Feb 18, 2015 - What do marketers need to consider to make sure they're optimizing their sites for the best mobile search experience possible? Comments

Mobile Optimization: 4 Tips for Tapping Into the Asian Market

shutterstock-160559990-mobile Feb 12, 2015 - A mobile strategy in Asia is essential, and getting the user experience right is just as important. Comments

Do You Suck at Reporting?

return-on-investment Feb 8, 2015 - Columnist Zac Martin gives his tips for better reporting on return on investment (ROI). Comments

Privacy Concerns and Web Analytics

data-privacy-main-pic Feb 3, 2015 - When done correctly Web tracking can actually be beneficial to both users and marketers - are you convinced? Comments

Identifying Opportunities for Content Optimization With Web Analytics

shutterstock-169085528-trends Jan 19, 2015 - When dealing with a complex sales cycle on a complex site, content optimization can be tricky. But Web analytics can help - here's how. Comments

Big Changes to Improve Your Year-Over-Year Performance

year-over-year-performance Dec 22, 2014 - These strategies for improving your conversion rate, testing new campaign structures, and improving attribution can help you refine your overall PPC performance. Comments

The Year in Content: 2015 Predictions for Content Marketing Domination

shutterstock-153218306 Dec 16, 2014 - What will rule the content marketing space in the next year, and will you be ready to take full advantage when the time comes? Comments

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