optimization

analyst-analytics

Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

Aug 28, 2015 - When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effective plan prior to code implementation. Comments

Google Local Pack Is 233 Percent More Important

local-mobile-seo-shutterstock-121286026 Aug 27, 2015 - Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will this impact your local strategy? Comments

Amazon Text Ads: To Do or Not To Do?

amazon Aug 25, 2015 - Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities. Comments

8 Social Media Tips to Prep for 2015 Holiday Shopping Season

holiday-shopping Aug 24, 2015 - Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, and spread brand awareness. Comments

7 Things That Really Great Online Media Buyers Do

koeppel-online-media-buying Aug 21, 2015 - Marketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing an effective media buying campaign. Comments

The Ultimate Marketing Plan: Revisited

strategy-laptop Aug 19, 2015 - Summer isn't over yet, but now is the time to start planning your marketing strategy for the year ahead. Comments

VIDEO: Defining Brand DNA at Peninsula Hotels

peninsula-2-logo Aug 10, 2015 - What makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital strategy at ClickZ Live Hong Kong. Comments

Who Is a Hot Surprise? Never Use Your Worst Photo!

surprise Aug 10, 2015 - Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Comments

In the Moment Marketing With Mobile Advertising: The Next Big Leap

affluent-millennials Aug 5, 2015 - The new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Comments

5 Imperatives for Mobile Success

digital-evolution Jun 18, 2015 - Consumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help marketers achieve them. Comments

If You Give An Advertiser Trackable Impressions...

tracking-users Jun 11, 2015 - The more advertisers have access to attribution, the more they're going to want to track and segment their impressions. Comments

The Next Stop for Everywhere Marketing: Mobile Apps

appstore Jun 4, 2015 - Marketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile experiences. Comments

Mobile Is Not The Next Big Thing - It's Already the Big Thing

shutterstock-234409663-buy-buttons May 15, 2015 - As mobile web and apps become increasingly more sophisticated, customers will quickly lose patience with non-optimized experiences. Comments

Local Optimizations for the Apple Watch

Apple Watch will be available from 29 April May 4, 2015 - Now that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device. Comments

Father of Spam, Mother of Invention: How Much Has Email Changed in 37 Years?

email-marketing-changes May 1, 2015 - Nearly 37 years after the first bulk promotional email was sent, too little has changed in the email marketing industry. How can marketers raise the bar? Comments

Pinterest Opens Its APIs to Brands to Generate More Ad Revenue

pinterest-log-in Apr 27, 2015 - The visual discovery platform has opened up its Content Publishing API to brands and their ad-tech partners, and is also introducing an ads API to help brands buy ads on the platform. Comments

Managing the Mobile Customer Journey

mobile-first-search Apr 23, 2015 - Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire engagement process. Comments

5 Steps to Content Optimization

content Apr 20, 2015 - These five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing. Comments

Should Brands Pull Back on Detailed Analytics?

analytics-measurement Mar 23, 2015 - There is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long run? Comments

6 Budgeting Mistakes That Are Blocking Your Optimization Efforts

Budget Mar 10, 2015 - Marketing automation systems can help you effectively manage your budgets and marketing plans, so that you can increase your optimization efforts. Comments

Is Mobile-Friendly Good Enough?

mobilefriendly-articleembed Mar 9, 2015 - Is passing Google's mobile-friendly test good enough to ensure that your site is optimized the best it can be? Comments

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