Marketing News & Expert Advice
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Optimization
Putting the 'U' Back in Automation
May 20, 2013 - We may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs. Comments
How Important Is Discovery?
May 10, 2013 -
Publishers may need to rethink the way they market content to make it less about title and brand awareness and more about personal content connections.
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$3.25 Million to Assess Audience Engagement
May 9, 2013 -
How the Lear Center is trying to improve the quality of digital data collection and analysis for media organizations and help marketers make better-informed decisions.
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Multi-Channel Customer Care Includes Social
May 8, 2013 -
The challenge with social is that it's not just an add-on: it's a culture change.
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Cash in on the Hidden ROI in Your Email Program
May 7, 2013 -
To get the most out of email, and allow the learnings from your email marketing to help your entire organization improve, it's important to personalize, test, learn, communicate, and repeat.
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Inbound vs. Outbound Content
May 7, 2013 -
Why 70 percent of B2B buyers want content under five pages.
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Your Shopping Cart's Hidden Trap Door
May 7, 2013 -
Streamlining the checkout process will reduce shopping cart abandonment and increase sales, not to mention sparing you and your customer the unpleasant experience of falling through a trap door.
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When Bad Things Happen to Good Partnerships
May 6, 2013 -
How to keep your pro services organization from discord and debilitation.
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Marketing Analytics, Optimizing the Connected Customer Experience
May 6, 2013 -
A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful campaign.
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A 7-Point Spring Cleaning Checklist
May 3, 2013 -
Tidy up your website and marketing efforts with these tips.
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The Simple Question You Should Always Ask Customers
May 3, 2013 -
We need to get consumers to tell us their stories. And we have to do something interesting with that data.
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A 10-Point Strategy to Optimize Your Email Program
May 20, 2013 -
Need to improve your email marketing program's performance? Part one in a two-part series.
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Choose Not to Confuse
May 17, 2013 -
Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees and customers.
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How Will the Digital Industry Survive Its Teen Years?
May 15, 2013 -
How can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent?
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More Tactics to Grow Your B2B Email List
May 15, 2013 -
Three steps to building your email lists without jeopardizing your list quality or sender reputation.
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The Hidden Factors That Drive Social Media Behavior and Success
May 14, 2013 -
Your success in social media hinges on the psychology of a social user and what motivates her action (or inaction).
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Be a Smash: Marketing Lessons From a Failed TV Show
May 14, 2013 -
Remember: it all starts with a good product, don't forget to tell the story behind the story, and social media and reviews are key to any campaign's success.
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The Secret Ingredient for Successful Websites: Effortlessness
May 14, 2013 -
Creating an effortless web experience for your visitors is the single most important thing you can do to improve your conversion rate.
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Defining the Words That Define Us
May 13, 2013 -
We may get seduced by 30-second commercials, display ads, and native advertising, but let's not forget that our ability to select the right words at the right time also has a great impact.
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Understanding Where People Are and Where They Are Going…
May 13, 2013 -
If you haven't looked at how people in different geographies are accessing your content and tried to find ways to better communicate with them, you have an untapped opportunity waiting for you.
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How Marketers Can Use Lenticular Printing in Ad Campaigns
May 10, 2013 -
What would the possibilities be if you could show two entirely different ads based on vantage point?
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Beyond Last Touch: Understanding Campaign Effectiveness
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May 20, 2013 -
Display Ad Clickers Are Not Your Customers
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Six Things You Need To Know About Real-Time Advertising
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May 20, 2013
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