Marketing News & Expert Advice
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Optimization
Social View-Through
What would you call the social media equivalent of a view-through?
I'll Have Another
When a reader knows they're going to get something that is fresh, relevant, and personalized, they're more likely to open it.
3 Ways to Know When You Are Data Obese
Too many media planners are just blindly applying data layers on top of each other without actually analyzing the ROI of the different layers.
Links Are Effects, Not Causes
Quit obsessing over backlinks. Instead focus on how you can provide something of value to your consumers.
Small Business and Social Media - Don't Be Late to the Party
How small businesses can realistically and practically get started with meaningful social media marketing.
The Ultimate Content Development Checklist
Six ways to be efficient and effective in creating content that will achieve automation and scale.
The Tablet Experience: A Must-Have for Retailers
Are you taking advantage of the tablet's explosive growth, features, and unique user mindset?
Time to Stop Optimizing for Big Browser?
Are you prepared for the mobile movement?
Understanding the Psychology of 'Likeonomics'
Do you know why someone should sign up for your social media program?
Let the Silos Fall Down!
Part two in a two-part interview with Jay Baer.
Better Targeting With Smarter, Not More, Content
An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to them.
Don't Advertise, Just Deliver
Paying attention to the experiences your customers actually have will give you precisely the information you need to succeed on the social web.
Are You Harnessing the Power of the Email Channel?
Developing highly engaged email subscribers is a strategic process that emphasizes content quality over quantity.
Awaiting the Invitation
The role of social media is about listening and providing value that supports the constant consumer dichotomy.
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