optimization

standing-out-or-fitting-in

Does Standing Out Sometimes Mean Fitting In?

Mar 9, 2015 - While the goal of most marketers is to stand out from the crowd, could it sometimes be beneficial to fit in instead? Comments

Is CRO a Dead End?

dead-end Mar 6, 2015 - Is conversion rate optimization, in its current state, truly a sustainable and effective strategy? Comments

Mobile Search and the Journey to Optimization

mobile-seo Feb 18, 2015 - What do marketers need to consider to make sure they're optimizing their sites for the best mobile search experience possible? Comments

Mobile Optimization: 4 Tips for Tapping Into the Asian Market

shutterstock-160559990-mobile Feb 12, 2015 - A mobile strategy in Asia is essential, and getting the user experience right is just as important. Comments

Do You Suck at Reporting?

return-on-investment Feb 8, 2015 - Columnist Zac Martin gives his tips for better reporting on return on investment (ROI). Comments

Privacy Concerns and Web Analytics

data-privacy-main-pic Feb 3, 2015 - When done correctly Web tracking can actually be beneficial to both users and marketers - are you convinced? Comments

Identifying Opportunities for Content Optimization With Web Analytics

shutterstock-169085528-trends Jan 19, 2015 - When dealing with a complex sales cycle on a complex site, content optimization can be tricky. But Web analytics can help - here's how. Comments

Big Changes to Improve Your Year-Over-Year Performance

year-over-year-performance Dec 22, 2014 - These strategies for improving your conversion rate, testing new campaign structures, and improving attribution can help you refine your overall PPC performance. Comments

The Year in Content: 2015 Predictions for Content Marketing Domination

shutterstock-153218306 Dec 16, 2014 - What will rule the content marketing space in the next year, and will you be ready to take full advantage when the time comes? Comments

10 Digital Marketing Predictions for 2015

crystal-ball-future Dec 15, 2014 - In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become an achievable goal. Comments

New(er) Low-Cost Website Testing Tools

website-testing Dec 9, 2014 - Testing is extremely important to the success of any marketing campaign. Here is a selection of several tools to help you test your website effectively. Comments

3 "Cs" for Building Successful Display Creative

c-is-for-creative Nov 26, 2014 - What are the three "Cs" to keep in mind for building a successful display campaign? Focus on clarity, connection, and change. Comments

Search Marketing and Psychology: 4 Principles of Human Behavior to Leverage Today

data-vs-insights-image Nov 26, 2014 - There are several psychological principles that marketers can use to help improve their campaigns. Here is a look at four to get you started. Comments

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

20nov14-czlbkk-crispin-sheridan-pic Nov 20, 2014 - In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Comments

Your Car Now Makes Local – Mobile

volvo-yelp Nov 17, 2014 - The Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the go? Comments

Putting the Life Back in Your Customer Lifecycle

customer-lifecycle Oct 10, 2014 - If you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to them. Comments

Leveling the Advertising Playing Field: Data for All

data2 Oct 7, 2014 - As it stands, publishers don't have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need access to the same data as advertisers. Comments

Marketing Optimization: It All Starts With Data!

data2 Sep 24, 2014 - Analytics are only as good as the data you begin with - so it's important to start with great, complete data! Comments

4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

business-fight Sep 22, 2014 - Wearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'marketing heavyweight' to your business. Comments

Is That a Gap in Your Brand Story?

storybooks Sep 19, 2014 - Successful businesses not only tell a good story, they also 'do' a good story. Here are some examples of 'storydoers' and how you can spot them. Comments

Does Video + Social = Digital Marketing's Sweet Spot?

online-video-1 Sep 18, 2014 - Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. Comments

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