Optimization

content-investment

Creating a Model for Content Investment

Jun 11, 2014 - The growing investments in content marketing should be carefully scrutinized within a framework that optimizes the ROI of the content spend. Comments

Mobile Trends and Search Optimization: Why Aren’t We Catching Up?

Searching on a smartphone while on-the-go Jun 11, 2014 - As mobile search continues to grow at a rapid pace, we cannot miss the opportunity to become better mobile search practitioners. Comments

5 Ways to Use Your Visitors’ Cognitive Biases to Your Advantage

cognitive-bias Jun 10, 2014 - At its core, conversion optimization is all about psychology. Make sure you understand how people think and what motivates them in their decision-making and leverage that knowledge to optimize your marketing. Comments

Adobe: Analyzing, Testing, Optimizing & Personalizing Pays Off [Survey]

shutterstock-116666203 Jun 6, 2014 - While 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers, most are limited by budgets, time, or skill sets. Comments

4 Ways to Prepare for the Future of the Inbox

emailcampaign May 28, 2014 - With all the changes coming to the email channel, it's easy to lose sight of what you need to focus on to both optimize what you're doing today and strategically plan for continued optimization tomorrow. Comments

6 Tools for Cost-Effective Website Usability Testing

Funnel May 27, 2014 - There's a growing community of crowdsourced remote usability testing options avaiable for marketers. Here are six of the top tools. Comments

5 Quick Fixes for Brand Blogs

blogs-blogging-sm May 15, 2014 - Blogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Comments

Google Analytics Advanced Segments: A Conversion Optimizer’s BFF

segmentationsigns1 May 13, 2014 - Marketers should take advantage of Google Analytics Advanced Segments to increase their conversion rate, consciously direct media spend, and enhance personalization. Comments

COB: Redefining the Cost of Business With Digital

cost-of-business May 9, 2014 - Today, you could make the case that "Create, Optimize, Bid," or COB, is in fact the cost of business for brands. Comments

5 Tools to Analyze and Optimize Live Digital Campaigns

analytics-framework May 4, 2014 - There are lots of useful technologies that digital marketers can use to tweak and optimize campaigns on the fly. Here's what we recommend. Comments

How to Design High-Converting Mobile Landing Pages

mobileads May 2, 2014 - This column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile. Comments

Autonomy and the Free Will to Convert

choice-iw Apr 29, 2014 - Even though it is your goal as a marketer to get customers to complete a conversion action, you must allow them to maintain a sense of control over their decision-making process. Comments

Social Is the Next Great Direct Response Channel

direct-marketing Apr 29, 2014 - Mobile and social are the most important user trends in our world and as such, are where the next great direct response opportunities are emerging. Comments

5 Things You Can Do Today for Higher Conversions Tomorrow

leads-shutterstock-154962107 Apr 15, 2014 - Here are five tips you can utilize to boost your conversion rate, including featuring better photos on your website, improving call-to-action buttons, and building trust among consumers. Comments

Data - Action or Insight?

big-data-action Apr 11, 2014 - There is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Comments

Is Big Data Really Working for Marketers?

big-data-screen Apr 8, 2014 - At a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for marketers was addressed. Comments

#CZLNY: Unlocking the Secrets to Mobile Video

mobile-video-on-apple-iphone-5 Apr 7, 2014 - At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on YouTube Capture, Instagram, and Vine. Comments

YouTube Unveils Brand Creator Playbook for Content Marketing Success

LEGO YouTube Channel Mar 31, 2014 - The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences. Comments

Key Ways to Stay Current With Semantic Search Changes

semantic-searchtitle Mar 19, 2014 - A comparison of results that each kind of search returns, as well as how to deal with semantic search changes. Comments

Can a Flat Design Lead to Increased Conversions?

flat-design-shutterstock-148527764 Mar 4, 2014 - The concept of flat design has been around for some time now, but its recent rise in popularity is largely tied to the increasing use of mobile: Flat designs tend to load much more quickly on mobile devices, making them more popular with users who... Comments

B2B Email Marketing Tricks of the Trade

email-tricks Feb 21, 2014 - Four tips and tricks for how to avoid running a business-to-business email program that's cold, corporate, and boring, including boosting your creative and using personalization. Comments

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