Optimization

design-for-delight

Leadership in the Age of Agility Experimentation

Mar 22, 2013 - Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an experiment and then learn and adjust from there. Comments

What Does Personalization Mean in 2013?

personalization Mar 15, 2013 - Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action. Comments

Advertisers Go Beyond Blogging With Branded Magazines

adrenalist Mar 14, 2013 - How will the magazine publishing industry fare now that brands are appropriating its format as their own? Comments

That's Oddly Homologous

woman-collage Mar 14, 2013 - When different parts of our marketing efforts are acting too similar and mimic each other too closely numerically speaking, there may be cause for concern. Comments

Inside the Social Super Brain at Men's Wearhouse

joe-orange Mar 13, 2013 - An interview with Joe Nolan, social media junkie and director of new media at Men's Wearhouse. Comments

It's Not Just Email Anymore

email-tricks Mar 13, 2013 - Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes with it? Comments

Embrace the Change

change-just-ahead Mar 13, 2013 - Seven ways to expand beyond our silos and look at the big picture to understand how evolving consumer consumption and usage is truly impacting our business. Comments

See the Trees: Revisiting the Beauty of Data Fundamentals

treesforest Mar 12, 2013 - Taking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engagement and driving sales. Comments

The Golden Rule of Marketing Automation

golde-pen Mar 12, 2013 - To follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity. Comments

Improving Email Acquisition - Site Registration

email-tricks Mar 11, 2013 - To maximize registration and opt-in page effectiveness, consider embracing these nine tactics. Comments

Sh*t Digital Marketers Say

what Mar 8, 2013 - Busting five of the myths that seem to be floating around the marketing industry. Comments

Are You Living in a World of 'Ones'? How Do You Get to 'Two'?

power-of-one Mar 21, 2013 - Businesses need to reduce the friction involved in moving the customer from one state to the next, whether that be moving from one page to the next or moving from one transaction to the next. Comments

The Anatomy of a Successful B2B Social Marketing Campaign

b2bchalkboard Mar 20, 2013 - Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable. Comments

Getting to What Matters

shutterstock-108347792 Mar 20, 2013 - How do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our respective businesses? Comments

Aligning SEO With a Company's Overall Brand Strategy

aligning-seo Mar 20, 2013 - The SEO must start thinking like the people who need convincing - the discussions need to be less about the SEO value of a tactic and more about how those tactics support other marketing efforts. Comments

How to Win the Relevance Game

racehill Mar 20, 2013 - Stay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies. Comments

NewsCred Gains $15 Million in Series B Funding

newscred Mar 19, 2013 - Along with the funding announcement, NewsCred also reported that Mayfield Fund partner Rajeev Batra will join its board of directors. Comments

10 Secrets to the Perfect Webinar

webinarboard Mar 19, 2013 - Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar. Comments

Is Your 'Do Not Reply' Email Address Sending the Right Message?

email-tricks Mar 19, 2013 - Marketers must be more open to receiving feedback and replies from their customers via all of their email touches. Comments

Programmatic Marketing in the Age of Digital Darwinism

evolutionnew Mar 18, 2013 - A brand's future lies in how it chooses to respond to marketing in a digital world, and its willingness to put the consumer back in the center of everything it does. Comments

How Big Is Big When You Are a Digital Magazine?

digital-publishing Mar 15, 2013 - Use this 10-point checklist to help position yourself for large-scale growth. Comments

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