Optimization

analytics-framework

5 Tools to Analyze and Optimize Live Digital Campaigns

May 4, 2014 - There are lots of useful technologies that digital marketers can use to tweak and optimize campaigns on the fly. Here's what we recommend. Comments

How to Design High-Converting Mobile Landing Pages

mobileads May 2, 2014 - This column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile. Comments

Autonomy and the Free Will to Convert

choice-iw Apr 29, 2014 - Even though it is your goal as a marketer to get customers to complete a conversion action, you must allow them to maintain a sense of control over their decision-making process. Comments

Social Is the Next Great Direct Response Channel

direct-marketing Apr 29, 2014 - Mobile and social are the most important user trends in our world and as such, are where the next great direct response opportunities are emerging. Comments

5 Things You Can Do Today for Higher Conversions Tomorrow

leads-shutterstock-154962107 Apr 15, 2014 - Here are five tips you can utilize to boost your conversion rate, including featuring better photos on your website, improving call-to-action buttons, and building trust among consumers. Comments

Data - Action or Insight?

big-data-action Apr 11, 2014 - There is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Comments

Is Big Data Really Working for Marketers?

big-data-screen Apr 8, 2014 - At a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for marketers was addressed. Comments

#CZLNY: Unlocking the Secrets to Mobile Video

mobile-video-on-apple-iphone-5 Apr 7, 2014 - At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on YouTube Capture, Instagram, and Vine. Comments

YouTube Unveils Brand Creator Playbook for Content Marketing Success

LEGO YouTube Channel Mar 31, 2014 - The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences. Comments

Key Ways to Stay Current With Semantic Search Changes

semantic-searchtitle Mar 19, 2014 - A comparison of results that each kind of search returns, as well as how to deal with semantic search changes. Comments

Can a Flat Design Lead to Increased Conversions?

flat-design-shutterstock-148527764 Mar 4, 2014 - The concept of flat design has been around for some time now, but its recent rise in popularity is largely tied to the increasing use of mobile: Flat designs tend to load much more quickly on mobile devices, making them more popular with users who... Comments

B2B Email Marketing Tricks of the Trade

email-tricks Feb 21, 2014 - Four tips and tricks for how to avoid running a business-to-business email program that's cold, corporate, and boring, including boosting your creative and using personalization. Comments

So, What Do You Do for a Living?

14-02-11-what-do-you-do-b Feb 13, 2014 - Examples of the meme "What my clients think I do, what my boss thinks I do, what I think I do, what I really do," as adapted for the life of a digital analyst. Comments

#SESLON 2014: Relevancy & Optimization Are Key to Reaching Consumers Across Devices, Says Google

Ian Carrington at SES London 2013 Feb 12, 2014 - The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you make make the right decisions at the right time. Comments

Why Open-Time Personalization Matters

email-tricks Feb 11, 2014 - Marketers need to start speaking to customers in real time, meaning they need to understand what shoppers are thinking at the moment they open your email, not at the time the email brief was developed in your organization. Comments

Tips to Keep the Mobile Search Experience Fresh

mobilewebsite Feb 10, 2014 - Here are six ways to improve mobile search interaction and keep users coming back to your site, such as keeping your design simple and using infinite scrolling. Comments

Coding for Responsive Design Part 2: Adapt or Die

htmlshutterstock-95278714-1 Jan 29, 2014 - By using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Comments

Deliver Value to Your Global Markets Through Search Best Practices

International SEO Localization Jan 23, 2014 - In in order to effectively deliver value to global markets, you must use all available tools and make sure to speak their language accurately. Comments

Growth Hacking: Marketing Joins the Lean Revolution

growth Jan 22, 2014 - The impact of digital technology and media proliferation on marketing has largely been to streamline and increase the efficiencies of existing methods, rather than re-define them. Comments

Conversion Trends to Watch in 2014

4year2014 Jan 22, 2014 - Mobile optimization, marketing automation, phone conversions, and content personalization are among the trends predicted for 2014. Comments

Using Email Marketing to Reach Booming Mobile Markets

mobile-email Jan 15, 2014 - Consider these tips to make sure your email marketing campaigns are reaching mobile users. Comments

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