Marketing News & Expert Advice
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Optimization
Leadership in the Age of Agility Experimentation
Mar 22, 2013 - Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an experiment and then learn and adjust from there. Comments
What Does Personalization Mean in 2013?
Mar 15, 2013 -
Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action.
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Advertisers Go Beyond Blogging With Branded Magazines
Mar 14, 2013 -
How will the magazine publishing industry fare now that brands are appropriating its format as their own?
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That's Oddly Homologous
Mar 14, 2013 -
When different parts of our marketing efforts are acting too similar and mimic each other too closely numerically speaking, there may be cause for concern.
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Inside the Social Super Brain at Men's Wearhouse
Mar 13, 2013 -
An interview with Joe Nolan, social media junkie and director of new media at Men's Wearhouse.
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It's Not Just Email Anymore
Mar 13, 2013 -
Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes with it?
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Embrace the Change
Mar 13, 2013 -
Seven ways to expand beyond our silos and look at the big picture to understand how evolving consumer consumption and usage is truly impacting our business.
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See the Trees: Revisiting the Beauty of Data Fundamentals
Mar 12, 2013 -
Taking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engagement and driving sales.
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The Golden Rule of Marketing Automation
Mar 12, 2013 -
To follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity.
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Improving Email Acquisition - Site Registration
Mar 11, 2013 -
To maximize registration and opt-in page effectiveness, consider embracing these nine tactics.
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Sh*t Digital Marketers Say
Mar 8, 2013 -
Busting five of the myths that seem to be floating around the marketing industry.
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Are You Living in a World of 'Ones'? How Do You Get to 'Two'?
Mar 21, 2013 -
Businesses need to reduce the friction involved in moving the customer from one state to the next, whether that be moving from one page to the next or moving from one transaction to the next.
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The Anatomy of a Successful B2B Social Marketing Campaign
Mar 20, 2013 -
Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable.
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Getting to What Matters
Mar 20, 2013 -
How do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our respective businesses?
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Aligning SEO With a Company's Overall Brand Strategy
Mar 20, 2013 -
The SEO must start thinking like the people who need convincing - the discussions need to be less about the SEO value of a tactic and more about how those tactics support other marketing efforts.
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How to Win the Relevance Game
Mar 20, 2013 -
Stay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies.
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NewsCred Gains $15 Million in Series B Funding
Mar 19, 2013 -
Along with the funding announcement, NewsCred also reported that Mayfield Fund partner Rajeev Batra will join its board of directors.
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10 Secrets to the Perfect Webinar
Mar 19, 2013 -
Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar.
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Is Your 'Do Not Reply' Email Address Sending the Right Message?
Mar 19, 2013 -
Marketers must be more open to receiving feedback and replies from their customers via all of their email touches.
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Programmatic Marketing in the Age of Digital Darwinism
Mar 18, 2013 -
A brand's future lies in how it chooses to respond to marketing in a digital world, and its willingness to put the consumer back in the center of everything it does.
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How Big Is Big When You Are a Digital Magazine?
Mar 15, 2013 -
Use this 10-point checklist to help position yourself for large-scale growth.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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