Marketing News & Expert Advice
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Optimization
Tips to Guiding Email Marketing Vendor Selection
Jul 29, 2013 - Utilizing experts in the vendor selection process can improve your time to market and decision to reduce switching costs. Comments
There May Be More Media Waste in Your Campaign Than You Think
Jul 16, 2013 -
To avoid media waste, be sure to balance your network partners, limit your retargeting partners, look for transparency, and include ad verification for each network partner.
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Your Best Advocates Are the People Who Work With You
Jul 15, 2013 -
Brands that empower their employees to become advocates exponentially increase their reach on social by expanding their presence throughout their employees' networks.
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2013 Search Ranking Factors Survey Results From Moz
Jul 12, 2013 -
Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this isn't the full survey data, it does have a lot of interesting information to consider.
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Brand As Publisher: What Does That Mean Exactly?
Jul 12, 2013 -
Great content marketing is a golden opportunity to attach meaning to the brand and improve brand opinion.
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Use Real-Time Digital Receipts to Drive Effective Social Media Connections
Jul 11, 2013 -
So much money is being spent on building up social media sites, why not consider using a slightly different approach?
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Maximize Your Call-to-Action for Optimal Email Performance
Jul 10, 2013 -
If your email campaigns underperform consistently, perhaps you aren't giving your subscribers a good reason to engage with your message that would lead to a conversion.
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The Top 5 Most Ridiculous Excuses Not to Do CRO
Jul 9, 2013 -
It's time to release your fears about conversion rate optimization and get started to increase your bottom line.
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Recovering an Email Presence
Jul 9, 2013 -
Looking at a few problems that can lead your email marketing astray, how to respond to those problems, and what milestones you'll need to cross in order to recover.
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How You Know When You've Met 'the One'
Jul 8, 2013 -
The way to build deep, meaningful relationships has never really changed: you have to get to know each other.
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Email Newsletters, Tables of Contents, and Improved Engagement
Jul 8, 2013 -
Why it's important for your email newsletter to include a table of contents.
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Programmatic Media Buying Makes People More Important Than Ever
Jul 25, 2013 -
An interview with Canned Banners' head of marketing Myles Younger on the importance of media buying and why humans are still more important than machines.
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The Law of Inactivity: 3 Things Not to Do With Non-Responders
Jul 24, 2013 -
The more email you send to subscribers who choose not to interact, the greater the likelihood that your messages will be bulked into the spam folder and eventually blocked.
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Content Mixology 101: A Practical Guide to Real-Time Publishing
Jul 23, 2013 -
A modern publishing strategy should include four content approaches - original, curated, licensed, and automated.
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2 Fundamental Truths About Digital Marketing You Need to Embrace Immediately
Jul 23, 2013 -
Every new day we continue to push back on the complexities of our marketplace we limit our ability to iterate quickly and to capitalize on the expertise and tools around us.
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5 Things to Know About Engaging With gTLDs: Generics Preparing to Launch
Jul 19, 2013 -
Marketers should apply the following key criteria to determine whether specific generics represent valuable Internet real estate investments that are worth the time to acquire and maintain.
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Every Brand Needs an S.O.B.
Jul 18, 2013 -
Don't leave your brand's relevancy up to chance; make sure you have a social opportunity budget.
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Influencers vs. Advocates: Knowing Your Brand Goal
Jul 17, 2013 -
For the savvy brand, developing networks of advocate influencers is the way forward to real, genuine, long-term marketing success.
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A Smarter Way to Drive Lead Conversion With Content
Jul 17, 2013 -
How do you create an effective content marketing strategy to drive performance, influence behavior, and produce real impact?
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Email Marketing Isn't Just About Sending Email
Jul 17, 2013 -
Email marketing is about the email address - the CRM targeting power of this unique identifier.
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Supporting Loyalty Programs Through Email Marketing
Jul 16, 2013 -
Consider a combination of tried-and-true methodologies for identifying the right customers for the right message at the right time, infused with fresh communication approaches.
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WEBINARS
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October 8, 2013
1:00pm ET / 10:00am PT
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October 15, 2013
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October 17, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
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SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
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Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
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