How Travel Brands Can Better Compete With OTAs

May 23, 2013 - Travel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through paid, earned, and owned media strategies. Comments

Smartphones Account for 1 in 5 Hotel Bookings on Orbitz

screen-shot-2012-11-12-at-13 Nov 12, 2012 - When Orbitz began putting together a strategy to target mobile commerce in late 2009 there were still plenty of questions as to how fast the travel-booking industry was going to move to mobile. Now, three years later, the company ranks fourth overall... Comments

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