Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks

Nov 25, 2015 - Between "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing and dancing this week. Oh and don't forget the Thanksgiving turkey! Comments

Getting it right with social when everything we know is wrong

do-the-right-thing Nov 25, 2015 - Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding value and purpose? Comments

Traveling at the speed of culture: can marketing automation keep up?

oreo-bling-bling Nov 23, 2015 - For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these moments by driving consumer engagement. Comments

How Mondelēz International keeps Oreo dynamic with fearless marketing

orea-family Nov 17, 2015 - Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistently remain ahead of the marketing curve. Comments

Hashtag hijacking doesn't have to live and die on Twitter

pirateflag Oct 19, 2015 - Brands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitter conversation. Comments

Brand vs. brand: social media showdowns in the world of marketing

duel Oct 8, 2015 - Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge competitors and assert dominance. Comments

Is Your Brand Experience Strong Enough?

experience Jun 18, 2015 - As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. Comments

Brands' Video Ads Focus on Fathers

fathers-day-2015 Jun 17, 2015 - Though Mother's Day generates much more money, brands like Toyota, Minute Maid and Oreo have launched heartfelt video campaigns celebrating dads in time for Father's Day. Comments

Tweets of the Week: Oreo Finds a Twitter BFF

twitter-logo Jun 12, 2015 - This week, Twitter was full of oddly depressing Lion King references, missed opportunities, and of course, platonic love for #NationalBestFriendsDay. Comments

Mondelez International to Reinvent Retail with Startups

mondelez-international-logo Jun 5, 2015 - The snack and beverage conglomerate has initiated a digital marketing program called Shopper Futures, where Mondelez International will work with select startups to discover technology solutions for business challenges in the retail space. Comments

Twitter Brings Programmatic to Social With Amplify Update

twitter-mobile-2015 May 29, 2015 - The microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage their campaigns in real time. Comments

Tweets of Week: Memorial Day, Burgers, and Biscuits

twitter-logo May 29, 2015 - This week, Twitter remembered our fallen soldiers on Memorial Day, got really into #NationalBurgerDay, and finished with #NationalBiscuitDay. Comments

Final Four: Brands Who Did March Madness Marketing Best

nba-basketball Apr 3, 2015 - On the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here are four of our favorites. Comments

Content for All – Why Video Is the Great Brand Equalizer

online-video-advertising Mar 5, 2015 - No matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Comments

The Best Social Media Marketing Campaigns in Indonesia

line-let-s-get-rich-indonesia Mar 3, 2015 - Line, Yamaha, and Oreo lead the way as examples of creative and strong uses of social media for successful campaigns in Indonesia. Comments

Twitter Adds Mobile Video Capability, Private Group Messaging

Twitter Zipdial logo Jan 27, 2015 - Twitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will likely help the platform catch up with Facebook-owned WhatsApp and Instagram. Comments

[VIDEO] Spotlight On: Dana Anderson, "Ad Person of the Year 2014"

mondelez Nov 19, 2014 - In an exclusive interview with ClickZ, Dana Anderson, senior vice president (SVP) and chief marketing officer (CMO) at Mondelēz International, talked about innovation and shared the snack and candy giant’s advertising and marketing plans for 2015. Comments

Mondelez Inks Deal With Google to Accelerate Online Video Investment

online-video-1 Oct 7, 2014 - The agreement is the company's largest in digital media so far, and will allow media buying, content production, data, and analytics to work together in real time. Comments

Want to Get More From Your Social Media? Be "Interestinger"

social-media-content-boring Aug 22, 2014 - Even if you're doing everything else right, like scheduling posts for the proper time, including images, and using the correct tools, if your content is boring, you won't see engagement. Comments

Oreo Mini Delivery Thinks Small

oreo-mini-wonderfilled Aug 13, 2014 - Oreo’s Mini Delivery campaign, in which 500 personalized parcels a day are up for grabs for two weeks, highlights the concept of scarcity as a marketing tool and should generate a small number of highly qualified consumer recipients, experts say. Comments

10 Reasons Why You Should Use Vine to Build Your Brand

vine Jul 15, 2014 - Vine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use Vine for your next campaign. Comments

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