Marketing News & Expert Advice

oreo

Authenticity Through Mobile Marketing

Sep 2, 2013 - As more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands and messages in a natural way. Comments

Tessa Wegert | Media Buying

The Best New Ads Tell a Story

May 16, 2013 - If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen. Comments

Dilip Venkatachari | Analyzing Customer Data

Inside the Real-Time Marketing 'War Room'

Apr 17, 2013 - The new generation of social listening and monitoring tools can help small and large marketing departments alike run their own year-round mini war rooms. Comments

Dilip Venkatachari | Analyzing Customer Data

Getting Ready for Real Time

Mar 20, 2013 - Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time nuggets. Comments

Melanie White | Strategies

SXSW 2013: Oreo Makes Its First SXSW Debut (As Well As Me)!

Mar 10, 2013 - The popular cookie makes its first appearance at SXSW to showcase its new on-the-go packages and has created its own "grab and go" studio that will give SXSWers the chance to go to Austin's coolest hot spots. Comments

Melanie White | Mobile

Skies the Limit for New Oreo App

Mar 1, 2013 - There is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo Skies. Putting its own twist on traditional mobile messaging, Oreo has partnered with Nokia to develop... Comments

Lisa Lacy | Media Buying

CouponFactory Launches Media Multiplyer

Feb 8, 2013 - The platform allows brands to engage customers across multiple digital channels and devices from a single self-contained, sharable ad unit. Comments

Lisa Lacy | Social Media

Oreo to Fans: Cookie or Creme?

Feb 7, 2013 - After its Super Bowl Twitter victory, Oreo has focused its attention on a Cookie vs. Creme debate. Comments

Lisa Lacy | Media Buying

Super Bowl XLVII Ads: Winners and Losers

Feb 5, 2013 - Budweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads. Comments

Matt Kapko | Mobile

belVita and inMarket Collaborate on Rapid Pilot for Mobile Futures Program

Jan 30, 2013 - Mondelez International, formerly Kraft Foods, has moved on to phase two of its Mobile Futures pilot program. Following an open call for existing mobile startup talent in retail, social TV and location in October, the company has selected nine startups... Comments

COMMENTS

UPCOMING EVENTS

November 4-7, 2013

December 2-4, 2013

February 10-13, 2014

March 19, 2014

Mar 31-Apr 3, 2014

WEBINARS

Link Building FAQ's
October 8, 2013

1:00pm ET / 10:00am PT
5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013

1:00pm ET / 10:00am PT
Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013

1:00pm ET / 10:00am PT

White Papers

A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013
Adapt marketing for multiple devices
Sitecore
September 23, 2013

Jobs

SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
Search Analyst
Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...

Accreditations:

Incisive Media - AOP Digital Publisher of the Year 2010 & 2013