Orkut

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Social Logins: Facebook May Not Be Too Big to Fail

Nov 1, 2013 - New research from Gigya shows that although Facebook remains the dominant social login, Google+ is making gains in North America, Europe, and for e-commerce sites. Comments

Pinterest Audience Grows 8X in Latin America

pinterest-brazil Jun 15, 2012 - ComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil. Comments

Zynga's Q4 Ad Revenue Jumped 230%

mccarthy-ford-zynga Feb 14, 2012 - Ad sales brought the social games publisher $74.5 million in 2011. Comments

Facebook Overtakes Orkut for No. 1 in Brazil

Jan 17, 2012 - 2011 was a huge growth year for Facebook in the South American nation. Comments

Facebook Launches Ad Sales in Brazil

facebook-seminar-carolyn-everson-3 Jun 23, 2011 - Social giant takes on Google in South America with São Paulo office. Comments

Brazil World Cup, Olympics Fueling Digital Agency Investment

Aug 6, 2010 - Brazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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