Orkut

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Social Logins: Facebook May Not Be Too Big to Fail

Nov 1, 2013 - New research from Gigya shows that although Facebook remains the dominant social login, Google+ is making gains in North America, Europe, and for e-commerce sites. Comments

Pinterest Audience Grows 8X in Latin America

pinterest-brazil Jun 15, 2012 - ComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil. Comments

Zynga's Q4 Ad Revenue Jumped 230%

mccarthy-ford-zynga Feb 14, 2012 - Ad sales brought the social games publisher $74.5 million in 2011. Comments

Facebook Overtakes Orkut for No. 1 in Brazil

Jan 17, 2012 - 2011 was a huge growth year for Facebook in the South American nation. Comments

Facebook Launches Ad Sales in Brazil

facebook-seminar-carolyn-everson-3 Jun 23, 2011 - Social giant takes on Google in South America with São Paulo office. Comments

Brazil World Cup, Olympics Fueling Digital Agency Investment

Aug 6, 2010 - Brazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

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If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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