owned media


How meaningful is your campaign attribution?

Nov 19, 2015 - Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substantial conversions? Comments

Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

intersection-shutterstock-203805400 Sep 25, 2015 - The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertising investment? Comments

VIDEO: BlackRock's Thoughts on Marketing in a Digital World

matt-van-dalsem-blackrock Mar 9, 2015 - In the first of a two-part video series with BlackRock's director of global media planning, Matt Van Dalsem, he shares what great digital marketing truly is, how to spend ad dollars wisely, and more. Comments

(Social) Engagement Shouldn’t Just Happen on Valentine’s Day

social-sharing Feb 20, 2015 - Devising ways to engage with your social media audience shouldn't be a seasonal occurrence. These tips can help you work it into your editorial calendar year-round. Comments

Brands Increasingly Choose Data Ownership

ecommerce-conversions-clicks Jan 29, 2015 - By bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total control over their user data. Comments

2015 Will Be the Year of the Brand Community - Here’s Why

brand-community Jan 23, 2015 - Traditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social community. Comments

10 Digital Marketing Trends for 2015

2015-balloons Dec 11, 2014 - Based on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves? Comments

The Difference Between Like and Love

subscriber-love-shutterstock-57283450 Dec 3, 2014 - While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses. Comments

6 Tips for Sequencing Your Marketing Content

content-sequencing Sep 30, 2014 - Sequencing your digital marketing content allows you to lead the consumer through a highly engaged experience with progressively branded messaging, ultimately leading to a purchase or conversion. Comments

Content and Analytics: A Strategic Combination

advanced-analytics Sep 23, 2014 - To improve the results of your content marketing efforts, apply an analytics-based approach that focuses on channel and format as much as topic. Comments

Winning Consumer Attention: Amazing Content + True Native Distribution

content-marketing-megaphone Aug 18, 2014 - According to a session at ClickZ Live San Francisco, in order to win over consumers, marketers must produce quality, engaging content and utilize a true native distribution strategy. Comments

Letting Your Leads Choose Their Own Adventure With Dynamic CTAs

choose-your-own-adventure-1 Aug 7, 2014 - By employing a "Choose Your Own Adventure" technique with your calls to action, consumers will be able to feel that they made the choice to continue down the sales funnel on their own, instead of being forced into it. Comments

PR & Creativity: Questions Clients Should Be Asking Their Asia-Pacific PR Agency

askquestions Jun 22, 2014 - Clients asking the right questions of their PR agencies around planning and creativity will serve to speed up the move to digital for their organization, and the industry as a whole. Comments

COB: Redefining the Cost of Business With Digital

cost-of-business May 9, 2014 - Today, you could make the case that "Create, Optimize, Bid," or COB, is in fact the cost of business for brands. Comments

#CZLNY: 10 Local SEO and Digital Marketing Best Practices

Localized Search Apr 3, 2014 - During his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ecosystem and shared tips for how to navigate them. Comments

7 Reasons You Should Go to ClickZ Live New York 2014

Expert Roundtables Mar 21, 2014 - The first ClickZ Live New York is a must-attend event for marketers and advertisers. Here's an overview of what you'll learn at the show, as well as the networking opportunities that await you in New York City. Comments

Adobe Marketing Cloud Integrates Campaign and Experience Manager

adobe-marketing-cloud Jan 15, 2014 - Adobe has integrated two key products in their Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In addition, Adobe also announced several enhancement to the products. Comments

How Auto Brands Are Driving the Success of Online Films

tessawegertvolvo Nov 14, 2013 - What is it about films that's so appealing to auto brand marketers? Cars and movies have a rich history that still benefits auto brands today, yet all brands can enjoy the benefits of online video content. Columnist Tessa Wegert explains. Comments

#SESCHI: Marketers Must React Effectively to Social and Data

shutterstock-151852901 Nov 8, 2013 - In his keynote on November 7, Nick Burcher addressed hashtags, TV shows, YouTube, social listening, data analysis, paid media, calls to action and even the power outage during the Super Bowl. Comments

Paid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study

Social media Oct 8, 2013 - The new Converged Media report, the culmination of a series of consumer and marketer surveys by London-based agency Seven. Comments

Optimize Content Marketing for Conversions and Brand Credibility

content-ecosystem Sep 23, 2013 - It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy... Comments

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