Is Hostess Playing Dumb for Press in #OpeningDay Baseball Tweet?

Apr 6, 2015 - Snack brand Hostess made headlines with its MLB Opening Day tweet that apparently couldn't tell the difference between a touchdown and a home run, but was the tweet just a smart social media stunt? Comments

P&G's Pantene China Olympics Case Study

sinaweibo1 Oct 30, 2012 - How its localization strategy has become a benchmark for P&G globally. Comments

Baidu Conference 2012: Cloud, Big Data, and Mobile in China

baidufeatured Sep 8, 2012 - Cloud computing and big data intelligence were key themes at the Baidu Tech Conference this year as the search giant looks to dominate China's nascent mobile Internet market. Comments

Innovating the Supply Chain With Social Principles

warbyparkerfeatured Feb 20, 2012 - While social media has primarily been defined as a buzz marketing tool, it's time we start considering how it can take on a bigger role. Comments

My Social Platform Has More Followers Than You. So What?

followers Jan 18, 2011 - How do businesses demonstrate value in social media? Here are some ways. Comments

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