paid search

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Develop Content Around Intent

Sep 16, 2014 - As marketers continue to guess what consumers want, understanding the 'intention economy' could ensure less monetary waste on ads, more relevant content, and greater customer loyalty. Comments

Maximizing SEO Results for Hotel Marketing

hotels-near-me Sep 7, 2014 - Maximizing SEO and paid search, as well as getting the most out of local search results and Web and Google analytics, is essential for effective hotel marketing. Comments

Sculpting PPC Success

scultping-ppc Sep 5, 2014 - Building a successful pay-per-click (PPC) campaign can sometimes be viewed as "sculpting" in the sense that you need to chip away at the parts that won't help you achieve your conversion goals until you are left with a strategy that works. Comments

Callouts for AdWords Offer More Space for Advertisers

google-paid-search Sep 4, 2014 - The new feature gives marketers more space to promote their products and separate themselves from competitors. Comments

Is the New Amazon Ad Platform the Next "Google Killer"?

No Google Aug 29, 2014 - Amazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marketers? Comments

Mozilla Introduces Sponsored Tiles on Firefox Nightly

Mozilla Firefox web browser logo Aug 28, 2014 - As Mozilla prepares to launch Sponsored tiles across Firefox channels, the company also says it remains committed to trust and transparency. Comments

10 Tips for Winning With Bing Product Ads

Bing Ads Aug 21, 2014 - The Bing Product Ads marketplace is still developing, so here are 10 tips to help you succeed, including advice on setting up for success, optimization, and a look at what's coming. Comments

Pimping Out Google Review Features for AdWords

consumer-rating Aug 15, 2014 - A look at several of the Google AdWords extensions, ratings, and review services available, including what they do, where they come from, and how they can help your marketing efforts. Comments

Quality Score, We Hardly Knew Ye

quality Aug 8, 2014 - There has been much confusion about the changes to Google's Quality Score. Here's a look at how things have changed, how they've stayed the same, and what marketers should do going forward. Comments

How and Why Your PPC Agency Should Fail

twitter-whale-206487 Aug 4, 2014 - Failure shouldn't be thought of as such a bad word in the pay-per-click (PPC) industry. Instead, a "failure" should be used as a tool for growth and constant improvement. Comments

10 Paid Search Optimization Tactics to Improve ROI

search-marketing-1 Jul 30, 2014 - Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your return on investment. Comments

Tap Into the "Big Data" Power of Search

search-marketing-1 Jul 28, 2014 - Search can be a marketer's best friend. Here are three ways to tap into search's vast wealth of data to improve your content marketing strategy, offline planning, and other marketing efforts. Comments

Get Vertical-Specific With PPC Timing and Device Targeting

photo of a hand holding crosshairs Jul 24, 2014 - A one-size-fits-all approach to campaign timing and device targeting just won't work in this day and age. Marketers need to get specific and refine their PPC campaigns by vertical, device, and time of day. Comments

Get Hired in PPC: Tips to Get Your Foot in the Door

ppc Jul 18, 2014 - Here are four tips for getting your foot in the door of the PPC world, whether you have any PPC-specific experience or not, including securing an internship, getting your Google AdWords certification, and taking courses online. Comments

Be a Smart Client, and Make Your PPC Agency Work Harder

ppc-icon Jul 8, 2014 - Don't just sit idly by while your PPC agency works. Here are five things you should ask your agency about your PPC campaigns. Comments

PPC Reboot: Planning for Fall and 2015

ppc Jul 2, 2014 - Now that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click (PPC) marketing strategies. Comments

Email Marketers Need to Do More to Nurture Leads [Study]

leads-shutterstock-154962107 Jun 30, 2014 - A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should develop multi-channel strategies instead. Comments

Search Trends Vary by Device During Different Times of Day [Study]

search-marketing-1 Jun 26, 2014 - A recent study by Bing looks at how search trends vary across different devices throughout the day. How can you use this information to adjust your campaigns? Comments

Bing Product Ads: Early Returns

Bing Product Ads Bouquet Jun 20, 2014 - Just a few months after the launch of Bing Ads' Product Ads, a look at things to watch out for and consider when setting up your own accounts. Comments

Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap

publisher-roadmap Jun 13, 2014 - Just like planning a vacation, blogging is hard work. If you don't put any energy into how to find your blog, you're invisible. But if you pay attention to how people are finding you and engaging with you, the end result can be paradise. Comments

5 Common PPC Keyword Bidding Errors

ppc Jun 13, 2014 - There is a lot more to bidding, keywords, queries, Quality Score, and overall prioritization of effort in a PPC account than initially meets the eye. Thinking in multiple dimensions is a must. Comments

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