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Is an Analytics Cloud for Salesforce Enough?

Sep 29, 2014 - As rumors swirl about a Salesforce Analytics Cloud product, what will this mean for the digital marketing ecosystem? What analytics players will be affected and will the product really be beneficial? Comments

What Does Net Neutrality Mean for Video Advertising?

online-video-1 Aug 26, 2014 - During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect the video advertising market? Comments

Are You Reaching AND Converting Mobile Consumers?

mobileads Aug 19, 2014 - While social advertising might not be the perfect solution for all marketers, it's likely that it could help your business reach AND convert mobile consumers, so it's worth assessing if it's right for you. Comments

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

A view of the Golden Gate Bridge in San Francisco Jul 28, 2014 - This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social innovation and next-generation search. Comments

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

chevrolet-4g-lte-campaign-04 Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping... Comments

How B2B Firms Can Leverage Digital Marketing Opportunities in the Music Industry (Part I)

musicnotes Jun 25, 2014 - With the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless opportunities for B2B marketers in the digital music space. Comments

What Cannes We Expect From This Year’s Lions?

canneslions Jun 13, 2014 - One of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity 2014, ClickZ speaks to a few industry leaders who give their thoughts on what to expect. Comments

3 Keys to Millennial Marketing: Smartphones, Social Media, Hyper-Targeted Content [Study]

millenials Jun 6, 2014 - New research reveals that Millennials check their smartphones 43 times per day and they primarily use social networks to discover and share content. Comments

Pandora Helps Brands Build Out Their Sounds in Promoted Stations

pandora-sponsored-stations May 9, 2014 - In its latest effort to connect listeners and advertisers, Internet radio service Pandora has launched promoted stations with brands like Taco Bell, Skechers, and Toyota. Comments

Breaking Bad…Advertising by Firing the Terrible

you-re-fired May 2, 2014 - Why every major agency senior media buyer needs be fired. Comments

Pandora Brings Branded Radio Stations In-Store

pandora-logo-blue Mar 26, 2014 - Pandora has partnered with Peet's Coffee & Tea. The music-streaming service will showcase branded content stations in a brick-and-mortar business for the first time. Comments

SXSW 2014: Interview with Pandora – Are Connected Cars the New Wearables?

pandora2014 Mar 19, 2014 - ClickZ spoke with Heidi Browning, senior vice president at Pandora who gives her view on the relationship between connected cars and wearables. She also discusses the opportunities for marketers in the “connected” space, as well as the future of advertising... Comments

SXSW 2014: Hottest Topics to Include Wearables, Data, and More Wearables

sxsw-banner Mar 6, 2014 - ClickZ asks a number of industry leaders what they expect the biggest topics of conversation at this year's South By Southwest will be. Unsurprisingly, wearables is a popular theme. Comments

Pandora Simplifies Open Music Submission as It Launches Ad-Powered Growth

pandora-mobile Feb 6, 2014 - Pandora is giving a boost to its discovery experience with a streamlined open music submission process. It's all about user acquisitions, as its ad-centered (mostly mobile) growth strategy shows. Comments

Beats Music Service Muscles Into the Competition

mobile-music-shutterstock-140393350 Jan 30, 2014 - Beats Music is a new entry into the growing marketplace of mobile music streaming services -- how does it stack up against the competition? Comments

Google and Pandora Partnering with Auto Brands for In-Car Services

incar Jan 8, 2014 - Tech giant Google and leading internet radio service Pandora will focus on building their services into automobiles in 2014. Comments

A Quick Guide To Native Advertising On Social Media Platforms

instagram Dec 4, 2013 - From Facebook, Twitter, Instagram, LinkedIn to Pandora. Comments

Pandora Shares Strategy for Introducing Video Ads

pandora1 Aug 29, 2013 - Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience and brand objectives. Comments

Pandora Launches e-Business Ad Integration for Simpler Media Buying

pandora1 May 15, 2013 - Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers. Comments

Mobile Ad Networks Begin Taking a Back Seat to Publishers

mobile-measurement Apr 15, 2013 - Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. Mobile ad networks no longer command the majority of spending mobile display ads in the US, according... Comments

Pandora Partnership Pushes '21 and Over'

pandora-21andover-webhub Mar 4, 2013 - Branded content on Pandora includes comedy show footage and a so-called mixtape. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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