Marketing News & Expert Advice

Pandora

Pandora Shares Strategy for Introducing Video Ads

Aug 29, 2013 - Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience and brand objectives. Comments

Lisa Lacy | Sports & Entertainment

Bud Sponsors 'Pandora Presents' Online Extras

Dec 27, 2011 - Content includes video of SoCal band Dawes and its fans during a series of shows in Portland, OR. Comments

Lisa Lacy | Sports & Entertainment

Pandora and Pepsi Make a Mixtape for the Grammys

Dec 14, 2011 - A bid to reach a broad swath of music fans leading up to the February awards show. Comments

ClickZ News Staff | Strategies

Execs & Accounts: AKQA, Organic, Twitter

Nov 11, 2011 - AKQA adds 15 to media team, Organic creates chilling work for meth project. Comments

Christopher Heine | Social Media

Bill Clinton Joins Social CEOs at 'Foursquare Conference'

Nov 10, 2011 - Event underscores how quickly startup execs can move up society's food chain. Comments

ClickZ News Staff | Strategies

Execs & Accounts: Pandora Hires CMO, eDialog Names Barrat Prez

Oct 18, 2011 - Simon Fleming-Wood becomes first CMO of Internet radio service, which faces tough new competition in the U.S. Comments

ClickZ News Staff | Display Advertising

Last Week in Ads: Converse, Heineken [Gallery]

Sep 6, 2011 - Shark Night sinks its choppers into Yahoo Movies, and more. Comments

Christopher Heine | Display Advertising

Pandora Ad Revenues Boosted by Brands Like Honda, BOA

Aug 26, 2011 - Half of $58 million in Q2 ad sales derived from mobile, helped by brands like Lowe’s and Farmer’s Insurance. Comments

Gavin Ballas | Strategies

Radio in the Age of Pandora

Aug 15, 2011 - New technologies enable interactivity between listener and station. Is it the end of radio as we know it? Comments

Kate Kaye | Strategies

Brands on Pandora Go Far Beyond LivingSocial

Jun 20, 2011 - A variety of big brands are on Pandora online and in mobile. Comments

Christopher Heine | Media Buying

Pioneer Ads Have Pandora Listeners Tuned In

Mar 3, 2011 - 10 percent of the brand's site traffic is credited to music service. Comments

Melanie White | Media Buying

Pandora Launches e-Business Ad Integration for Simpler Media Buying

May 15, 2013 - Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers. Comments

Matt Kapko | Mobile

Mobile Ad Networks Begin Taking a Back Seat to Publishers

Apr 15, 2013 - Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. Mobile ad networks no longer command the majority of spending mobile display ads in the US, according... Comments

Lisa Lacy | Strategies

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