Marketing News & Expert Advice
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Pandora
Man vs. Machine
Increasing online engagement through curated experiences.
Pandora Local Ads Not Just for Car Dealers
Rehab center St. Jude Retreats and Orange Beach Tourism are targeting locally on music service.
Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA
EBay hands its digital account to Digitas; 180LA president is promoted to global CEO.
Internet Radio Lets Advertisers Tune in to Their Creativity
Digital audio services are a sandbox full of great toys with a fast-growing audience of listeners. What brands need to know.
Pandora and Spotify Reveal SXSW Marketing Playlists
Music services incorporate Chipotle, Irish Spring, MSN, and other brands into festival experience.
Bud Sponsors 'Pandora Presents' Online Extras
Content includes video of SoCal band Dawes and its fans during a series of shows in Portland, OR.
Pandora and Pepsi Make a Mixtape for the Grammys
A bid to reach a broad swath of music fans leading up to the February awards show.
Execs & Accounts: AKQA, Organic, Twitter
AKQA adds 15 to media team, Organic creates chilling work for meth project.
Bill Clinton Joins Social CEOs at 'Foursquare Conference'
Event underscores how quickly startup execs can move up society's food chain.
Execs & Accounts: Pandora Hires CMO, eDialog Names Barrat Prez
Simon Fleming-Wood becomes first CMO of Internet radio service, which faces tough new competition in the U.S.
Last Week in Ads: Converse, Heineken [Gallery]
Shark Night sinks its choppers into Yahoo Movies, and more.
Pandora Ad Revenues Boosted by Brands Like Honda, BOA
Half of $58 million in Q2 ad sales derived from mobile, helped by brands like Lowe’s and Farmer’s Insurance.
Radio in the Age of Pandora
New technologies enable interactivity between listener and station. Is it the end of radio as we know it?
Brands on Pandora Go Far Beyond LivingSocial
A variety of big brands are on Pandora online and in mobile.
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