Marketing News & Expert Advice
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Pandora
Pandora Partnership Pushes '21 and Over'
Mar 4, 2013 - Branded content on Pandora includes comedy show footage and a so-called mixtape. Comments
Bill Clinton Joins Social CEOs at 'Foursquare Conference'
Nov 10, 2011 - Event underscores how quickly startup execs can move up society's food chain. Comments
Execs & Accounts: Pandora Hires CMO, eDialog Names Barrat Prez
Oct 18, 2011 - Simon Fleming-Wood becomes first CMO of Internet radio service, which faces tough new competition in the U.S. Comments
Last Week in Ads: Converse, Heineken [Gallery]
Sep 6, 2011 -
Shark Night sinks its choppers into Yahoo Movies, and more.
Comments
Pandora Ad Revenues Boosted by Brands Like Honda, BOA
Aug 26, 2011 -
Half of $58 million in Q2 ad sales derived from mobile, helped by brands like Lowe’s and Farmer’s Insurance.
Comments
Radio in the Age of Pandora
Aug 15, 2011 - New technologies enable interactivity between listener and station. Is it the end of radio as we know it? Comments
Brands on Pandora Go Far Beyond LivingSocial
Jun 20, 2011 -
A variety of big brands are on Pandora online and in mobile.
Comments
Pioneer Ads Have Pandora Listeners Tuned In
Mar 3, 2011 -
10 percent of the brand's site traffic is credited to music service.
Comments
Russell Simmons Opens Pandora's Jewelry Box
Dec 7, 2010 -
In a cautious online marketing effort, Simmons Jewelry Co. places nationwide display and audio ads on music site Pandora.
Comments
Facebook's 6 Months of Territorial Expansion: A Timeline
Oct 22, 2010 -
The networking site has moved into geo-social, search, and display advertising since unveiling the open graph in April.
Comments
Lexus Bangs the Drum In New Digital Ads
Sep 7, 2010 -
In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com.
Comments
Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks
Sep 5, 2012 -
Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend.
Comments
Pandora's Ad Sales Go Mobile, Like Its Users
May 8, 2012 - Why the digital radio firm saw a 300 percent increase in mobile ad sales. Comments
Man vs. Machine
Apr 24, 2012 - Increasing online engagement through curated experiences. Comments
Pandora Local Ads Not Just for Car Dealers
Apr 16, 2012 -
Rehab center St. Jude Retreats and Orange Beach Tourism are targeting locally on music service.
Comments
Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA
Mar 19, 2012 - EBay hands its digital account to Digitas; 180LA president is promoted to global CEO. Comments
Internet Radio Lets Advertisers Tune in to Their Creativity
Mar 13, 2012 - Digital audio services are a sandbox full of great toys with a fast-growing audience of listeners. What brands need to know. Comments
Pandora and Spotify Reveal SXSW Marketing Playlists
Mar 8, 2012 - Music services incorporate Chipotle, Irish Spring, MSN, and other brands into festival experience. Comments
Bud Sponsors 'Pandora Presents' Online Extras
Dec 27, 2011 -
Content includes video of SoCal band Dawes and its fans during a series of shows in Portland, OR.
Comments
Pandora and Pepsi Make a Mixtape for the Grammys
Dec 14, 2011 -
A bid to reach a broad swath of music fans leading up to the February awards show.
Comments
Execs & Accounts: AKQA, Organic, Twitter
Nov 11, 2011 - AKQA adds 15 to media team, Organic creates chilling work for meth project. Comments
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