These new standards, signed by companies including Oracle, Pandora, and LiveRamp, aim to set “minimum disclosure and transparency standards for any co...
View article"Reaching the right consumer at the right place at the right time" is easier said than done. While the proliferation of mobile devices makes anywhere ...
View articleClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new even...
View articleWith so much user data, how does Pandora apply that to better user experiences? It asks people what they like, taking insights from its 50,000-person ...
View articleHere are seven examples from brands like Nike, Nordstrom and Amazon that show you how product copy should be done. Read More...
View articleWhat do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....
View articleIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
View articleMother's Day shoppers have a tendency to procrastinate so even though the holiday is just a few days away, it's not too late for your messages to reac...
View articleAd blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows tha...
View articleAn Advertising Week panel on mobilizing data agreed that the most important thing to keep in mind is that there is no mobile experience. Mobile is now...
View articleBrands must unleash the power of music in this connected world. An effective music marketing strategy requires authenticity and personalization, accor...
View articleIn honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have ...
View articleThe evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...
View articlePandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to...
View articleAccording to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are con...
View articleIn this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to bui...
View articleAdvertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both deskto...
View articleGreater diversity leads to greater innovation. Facebook's Sheryl Sandberg says we need "to change the dynamic, to make sure women's voices are heard...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during March of 2015. Read More...
View articlePandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Rea...
View articleIn part two of our video interview with Matt Van Dalsem, director of global media planning at BlackRock, he shares his insight into social media. Read...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during February of 2015. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Read More...
View articleThe director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it e...
View articlePlatforms like Pandora, Spotify, and Shazam know a lot about their millions of users. How does this vast amount of data impact the relationship betwee...
View articleThe mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Read More...
View articleYouTube may adopt a subscription-based model in the future, but industry experts don't expect it to change the platform in a significant way. Read Mor...
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