Pandora

Pandora's Ad Sales Go Mobile, Like Its Users

May 8, 2012 - Why the digital radio firm saw a 300 percent increase in mobile ad sales. Comments

Man vs. Machine

Apr 24, 2012 - Increasing online engagement through curated experiences. Comments

Pandora Local Ads Not Just for Car Dealers

pandora-firefly-ad Apr 16, 2012 - Rehab center St. Jude Retreats and Orange Beach Tourism are targeting locally on music service. Comments

Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA

Mar 19, 2012 - EBay hands its digital account to Digitas; 180LA president is promoted to global CEO. Comments

Internet Radio Lets Advertisers Tune in to Their Creativity

Mar 13, 2012 - Digital audio services are a sandbox full of great toys with a fast-growing audience of listeners. What brands need to know. Comments

Pandora and Spotify Reveal SXSW Marketing Playlists

Mar 8, 2012 - Music services incorporate Chipotle, Irish Spring, MSN, and other brands into festival experience. Comments

Bud Sponsors 'Pandora Presents' Online Extras

dawes-pandora Dec 27, 2011 - Content includes video of SoCal band Dawes and its fans during a series of shows in Portland, OR. Comments

Pandora and Pepsi Make a Mixtape for the Grammys

pandora-pepsi Dec 14, 2011 - A bid to reach a broad swath of music fans leading up to the February awards show. Comments

Execs & Accounts: AKQA, Organic, Twitter

Nov 11, 2011 - AKQA adds 15 to media team, Organic creates chilling work for meth project. Comments

Bill Clinton Joins Social CEOs at 'Foursquare Conference'

Nov 10, 2011 - Event underscores how quickly startup execs can move up society's food chain. Comments

Execs & Accounts: Pandora Hires CMO, eDialog Names Barrat Prez

Oct 18, 2011 - Simon Fleming-Wood becomes first CMO of Internet radio service, which faces tough new competition in the U.S. Comments

Last Week in Ads: Converse, Heineken [Gallery]

catchmeifyoucan-musical-nytimes-nyregion Sep 6, 2011 - Shark Night sinks its choppers into Yahoo Movies, and more. Comments

Pandora Ad Revenues Boosted by Brands Like Honda, BOA

pandoraamtrak Aug 26, 2011 - Half of $58 million in Q2 ad sales derived from mobile, helped by brands like Lowe’s and Farmer’s Insurance. Comments

Radio in the Age of Pandora

Aug 15, 2011 - New technologies enable interactivity between listener and station. Is it the end of radio as we know it? Comments

Brands on Pandora Go Far Beyond LivingSocial

pandora-sesamestreet Jun 20, 2011 - A variety of big brands are on Pandora online and in mobile. Comments

Pioneer Ads Have Pandora Listeners Tuned In

pioneer2 Mar 3, 2011 - 10 percent of the brand's site traffic is credited to music service. Comments

Russell Simmons Opens Pandora's Jewelry Box

simmons-pandora Dec 7, 2010 - In a cautious online marketing effort, Simmons Jewelry Co. places nationwide display and audio ads on music site Pandora. Comments

Facebook's 6 Months of Territorial Expansion: A Timeline

zuckerberg-places-paloalto Oct 22, 2010 - The networking site has moved into geo-social, search, and display advertising since unveiling the open graph in April. Comments

Lexus Bangs the Drum In New Digital Ads

lexus-music-track Sep 7, 2010 - In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com. Comments

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