Pandora

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Beats Music Service Muscles Into the Competition

Jan 30, 2014 - Beats Music is a new entry into the growing marketplace of mobile music streaming services -- how does it stack up against the competition? Comments

Google and Pandora Partnering with Auto Brands for In-Car Services

incar Jan 8, 2014 - Tech giant Google and leading internet radio service Pandora will focus on building their services into automobiles in 2014. Comments

A Quick Guide To Native Advertising On Social Media Platforms

instagram Dec 4, 2013 - From Facebook, Twitter, Instagram, LinkedIn to Pandora. Comments

Pandora Shares Strategy for Introducing Video Ads

pandora1 Aug 29, 2013 - Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience and brand objectives. Comments

Pandora Launches e-Business Ad Integration for Simpler Media Buying

pandora1 May 15, 2013 - Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers. Comments

Mobile Ad Networks Begin Taking a Back Seat to Publishers

mobile-measurement Apr 15, 2013 - Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. Mobile ad networks no longer command the majority of spending mobile display ads in the US, according... Comments

Pandora Partnership Pushes '21 and Over'

pandora-21andover-webhub Mar 4, 2013 - Branded content on Pandora includes comedy show footage and a so-called mixtape. Comments

Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks

amerforprosp-twitter Sep 5, 2012 - Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend. Comments

Pandora's Ad Sales Go Mobile, Like Its Users

May 8, 2012 - Why the digital radio firm saw a 300 percent increase in mobile ad sales. Comments

Man vs. Machine

Apr 24, 2012 - Increasing online engagement through curated experiences. Comments

Pandora Local Ads Not Just for Car Dealers

pandora-firefly-ad Apr 16, 2012 - Rehab center St. Jude Retreats and Orange Beach Tourism are targeting locally on music service. Comments

Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA

Mar 19, 2012 - EBay hands its digital account to Digitas; 180LA president is promoted to global CEO. Comments

Internet Radio Lets Advertisers Tune in to Their Creativity

Mar 13, 2012 - Digital audio services are a sandbox full of great toys with a fast-growing audience of listeners. What brands need to know. Comments

Pandora and Spotify Reveal SXSW Marketing Playlists

Mar 8, 2012 - Music services incorporate Chipotle, Irish Spring, MSN, and other brands into festival experience. Comments

Bud Sponsors 'Pandora Presents' Online Extras

dawes-pandora Dec 27, 2011 - Content includes video of SoCal band Dawes and its fans during a series of shows in Portland, OR. Comments

Pandora and Pepsi Make a Mixtape for the Grammys

pandora-pepsi Dec 14, 2011 - A bid to reach a broad swath of music fans leading up to the February awards show. Comments

Execs & Accounts: AKQA, Organic, Twitter

Nov 11, 2011 - AKQA adds 15 to media team, Organic creates chilling work for meth project. Comments

Bill Clinton Joins Social CEOs at 'Foursquare Conference'

Nov 10, 2011 - Event underscores how quickly startup execs can move up society's food chain. Comments

Execs & Accounts: Pandora Hires CMO, eDialog Names Barrat Prez

Oct 18, 2011 - Simon Fleming-Wood becomes first CMO of Internet radio service, which faces tough new competition in the U.S. Comments

Last Week in Ads: Converse, Heineken [Gallery]

catchmeifyoucan-musical-nytimes-nyregion Sep 6, 2011 - Shark Night sinks its choppers into Yahoo Movies, and more. Comments

Pandora Ad Revenues Boosted by Brands Like Honda, BOA

pandoraamtrak Aug 26, 2011 - Half of $58 million in Q2 ad sales derived from mobile, helped by brands like Lowe’s and Farmer’s Insurance. Comments

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