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Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?

Jul 10, 2014 - While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Comments

Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

groupm Jun 27, 2014 - The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges completely. Comments

Marketing Automation Redefined

marketing-automation-1 Apr 9, 2014 - Marketers need to adopt a new definition for marketing automation, one that includes both the automated components and that recognizes that marketing automation is a process that marketers must manually initiate. Comments

Marketing Automation: 6 Tips for Success

Jun 23, 2011 - How to reduce pain points when implementing a marketing automation program Comments

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