Jul 10, 2014 - While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Comments
Jun 27, 2014 - The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges completely. Comments
Apr 9, 2014 - Marketers need to adopt a new definition for marketing automation, one that includes both the automated components and that recognizes that marketing automation is a process that marketers must manually initiate. Comments
Jun 23, 2011 - How to reduce pain points when implementing a marketing automation program Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014