Mar 13, 2015 - A new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbucks maintain strong engagement. Comments
Feb 20, 2015 - Devising ways to engage with your social media audience shouldn't be a seasonal occurrence. These tips can help you work it into your editorial calendar year-round. Comments
Feb 12, 2014 - The photo-sharing site's latest blog highlights promotion possibilities featuring the best brand moments on the platform. Comments
Apr 22, 2011 - Brands tie social media and mobile marketing efforts to global environmental awareness day. Comments
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT