Pepsi

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Mobile Rewards Network Kiip Looks to Asia Expansion

Jun 14, 2012 - Kiip got the advertising community to sit up and look at its network more closely when marketers realized how it's not just about game-centric achievements. Comments

Pepsi Builds Music Series Around Twitter Data

pandora-pepsi May 30, 2012 - Beverages company to mine tweets to put on concerts. Comments

Pepsi Max's Video With NBA Star Quickly Explodes

uncle-drew May 23, 2012 - YouTube effort garners over 3 million views since the weekend. Comments

50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK

pepsi-shazam May 15, 2012 - Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM plus TV buy. Comments

Pepsi Mimics Web Celebs and Average Joes in Videos

pepsinext-vaynerchuk Apr 4, 2012 - Funny or Die comedians help push new low-sugar Pepsi Next on Facebook and YouTube. Comments

Igniting Movements Around a Social Heartbeat

Mar 20, 2012 - Social movements have huge implications on brands – and many have started to get involved. Here's how. Comments

SXSW 2012 Gallery

bbdo-proxybot-sxsw Mar 9, 2012 - Celebrating innovation and creativity with an interactive phone booth, mock robot, and more. Comments

VIDEO: PepsiCo's Digital Head Talks Big Data at SXSW

pepsico-sxsw-karpf Mar 8, 2012 - Josh Karpf riffs on modern marketing as his team readies its hub in Austin. Comments

Facebook Ads Still Pushing Super Bowl Spots

quiggly-superbowl Feb 7, 2012 - Coke, Pepsi, Skechers, and Samsung hope paid promos help them win USA Today-Facebook ad meter. Comments

Nokia, Pepsi, and Coach Go Social for Chinese New Year

Feb 6, 2012 - Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks. Comments

The Role of Latinos: The Next Marketing Challenge

Jan 19, 2012 - Why marketers must understand that creativity is a very important part of Latinos' DNA. Comments

Facebook Is Key As Doritos Reprises 'Crash The Super Bowl'

doritos Jan 17, 2012 - Contest will decide the brand's commercial creative for the big game. Comments

10 Social Media 2011 Highlights (Data Included)

Dec 27, 2011 - A look at how marketers are integrating social media into their marketing plans. Comments

Pandora and Pepsi Make a Mixtape for the Grammys

pandora-pepsi Dec 14, 2011 - A bid to reach a broad swath of music fans leading up to the February awards show. Comments

Ad Startup Bets Trends Make Better Targets Than Demographics

Jun 9, 2011 - Taykey targets based on trending topics and keywords in social media. Comments

Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips

fritolay-chips Apr 29, 2011 - PepsiCo keeps the pedal down on social media marketing. Comments

Pepsi Vending Machines Fuse Social and Mobile Commerce

pepsi Apr 28, 2011 - "Social vending" system lets consumers send beverage gifts to friends' cell phones. Comments

Yahoo Acquires IntoNow With Eye to Socializing TV

yahooearningslogo Apr 25, 2011 - Shazam-like app IntoNow also enables TV advertising check-ins. Comments

Pepsi to Track TV Ad Performance Directly through iPhones

pepsimax-rolliefingers Apr 20, 2011 - Using TV tagging app IntoNow, the soda maker will let viewers tag TV commercials to generate social buzz. Comments

PepsiCo Talks Social After Soda Brand's Fall to Third Place

Apr 7, 2011 - Global director for digital says blaming decline on social media is wrong-headed. Comments

13 Marketing Translation Mistakes to Learn From

Mar 30, 2011 - What are your company slogans really saying around the world? Comments

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