Marketing News & Expert Advice
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Pepsi
Igniting Movements Around a Social Heartbeat
Mar 20, 2012 - Social movements have huge implications on brands – and many have started to get involved. Here's how. Comments
Pepsi Vending Machines Fuse Social and Mobile Commerce
Apr 28, 2011 -
"Social vending" system lets consumers send beverage gifts to friends' cell phones.
Comments
Yahoo Acquires IntoNow With Eye to Socializing TV
Apr 25, 2011 -
Shazam-like app IntoNow also enables TV advertising check-ins.
Comments
Pepsi to Track TV Ad Performance Directly through iPhones
Apr 20, 2011 -
Using TV tagging app IntoNow, the soda maker will let viewers tag TV commercials to generate social buzz.
Comments
PepsiCo Talks Social After Soda Brand's Fall to Third Place
Apr 7, 2011 - Global director for digital says blaming decline on social media is wrong-headed. Comments
13 Marketing Translation Mistakes to Learn From
Mar 30, 2011 - What are your company slogans really saying around the world? Comments
How I Learned to Stop Worrying and Love 'The Daily'
Mar 24, 2011 - An in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Comments
SXSWi Ends: Geo-Social Maturity, Celeb Influencers, Big Crowds
Mar 16, 2011 -
Mobile marketing and celebrities take center stage. Who was this year's wunderkind?
Comments
SXSWi Video: Pepsi's Shiv Singh on Geo-Social
Mar 15, 2011 -
Beverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game.
Comments
Leveraging the Tablet Revolution
Feb 28, 2011 -
Before adding the iPad to your marketing campaign, consider these three factors first.
Comments
The Four Levels of Super Bowl Cross-Media Success
Feb 10, 2011 - Which level of expected and intended consumer engagement is your brand in? Comments
SXSW 2012 Gallery
Mar 9, 2012 -
Celebrating innovation and creativity with an interactive phone booth, mock robot, and more.
Comments
VIDEO: PepsiCo's Digital Head Talks Big Data at SXSW
Mar 8, 2012 -
Josh Karpf riffs on modern marketing as his team readies its hub in Austin.
Comments
Facebook Ads Still Pushing Super Bowl Spots
Feb 7, 2012 -
Coke, Pepsi, Skechers, and Samsung hope paid promos help them win USA Today-Facebook ad meter.
Comments
Nokia, Pepsi, and Coach Go Social for Chinese New Year
Feb 6, 2012 - Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks. Comments
The Role of Latinos: The Next Marketing Challenge
Jan 19, 2012 - Why marketers must understand that creativity is a very important part of Latinos' DNA. Comments
Facebook Is Key As Doritos Reprises 'Crash The Super Bowl'
Jan 17, 2012 -
Contest will decide the brand's commercial creative for the big game.
Comments
10 Social Media 2011 Highlights (Data Included)
Dec 27, 2011 - A look at how marketers are integrating social media into their marketing plans. Comments
Pandora and Pepsi Make a Mixtape for the Grammys
Dec 14, 2011 -
A bid to reach a broad swath of music fans leading up to the February awards show.
Comments
Ad Startup Bets Trends Make Better Targets Than Demographics
Jun 9, 2011 - Taykey targets based on trending topics and keywords in social media. Comments
Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips
Apr 29, 2011 -
PepsiCo keeps the pedal down on social media marketing.
Comments
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