Pepsi

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Case Study: Pepsi China Leverages Web Video for CNY Campaign

Feb 27, 2013 - Pepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Comments

Lay's Seeks Fan Votes for Fan Flavors

lays-do-us-a-flavor Feb 13, 2013 - In the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor. Comments

7 Lessons From the 2013 Super Bowl Commercials

Super Bowl XLVII GoDaddy Feb 7, 2013 - Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way to get consumers to spread your word. Comments

ClickZ's Super Bowl XLVII Preview

Super Bowl XLVII Audi Prom Feb 1, 2013 - Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Comments

How Pepsi and ICICI Bank Engage Users on Social [Video]

Jan 4, 2013 - Position2 CEO shares two case studies of how Pepsi and ICICI bank engage users via social media marketing. Comments

Pepsi Crowdsources Photos for Beyonce's Super Bowl Halftime Show

beyonce-image Jan 4, 2013 - Pepsi is asking fans to submit photos for a video introduction to the Super Bowl XLVII halftime show in February. Comments

Super Bowl Ads 2012: Winners and Losers

super-bowl-m-m Dec 31, 2012 - Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Comments

Federated Media Blends Ads Into Content With Suite

federated-levis Aug 10, 2012 - Levis, Absolut and Pepsi are currently using a product that automatically finds relevant content and includes a marketer's written or video content. Comments

Mobile Rewards Network Kiip Looks to Asia Expansion

kiipfeatured Jun 14, 2012 - Kiip got the advertising community to sit up and look at its network more closely when marketers realized how it's not just about game-centric achievements. Comments

Pepsi Builds Music Series Around Twitter Data

pandora-pepsi May 30, 2012 - Beverages company to mine tweets to put on concerts. Comments

Pepsi Max's Video With NBA Star Quickly Explodes

uncle-drew May 23, 2012 - YouTube effort garners over 3 million views since the weekend. Comments

50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK

pepsi-shazam May 15, 2012 - Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM plus TV buy. Comments

Pepsi Mimics Web Celebs and Average Joes in Videos

pepsinext-vaynerchuk Apr 4, 2012 - Funny or Die comedians help push new low-sugar Pepsi Next on Facebook and YouTube. Comments

Igniting Movements Around a Social Heartbeat

Mar 20, 2012 - Social movements have huge implications on brands – and many have started to get involved. Here's how. Comments

SXSW 2012 Gallery

bbdo-proxybot-sxsw Mar 9, 2012 - Celebrating innovation and creativity with an interactive phone booth, mock robot, and more. Comments

VIDEO: PepsiCo's Digital Head Talks Big Data at SXSW

pepsico-sxsw-karpf Mar 8, 2012 - Josh Karpf riffs on modern marketing as his team readies its hub in Austin. Comments

Facebook Ads Still Pushing Super Bowl Spots

quiggly-superbowl Feb 7, 2012 - Coke, Pepsi, Skechers, and Samsung hope paid promos help them win USA Today-Facebook ad meter. Comments

Nokia, Pepsi, and Coach Go Social for Chinese New Year

Feb 6, 2012 - Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks. Comments

The Role of Latinos: The Next Marketing Challenge

Jan 19, 2012 - Why marketers must understand that creativity is a very important part of Latinos' DNA. Comments

Facebook Is Key As Doritos Reprises 'Crash The Super Bowl'

doritos Jan 17, 2012 - Contest will decide the brand's commercial creative for the big game. Comments

10 Social Media 2011 Highlights (Data Included)

Dec 27, 2011 - A look at how marketers are integrating social media into their marketing plans. Comments

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