Mar 20, 2012 - Social movements have huge implications on brands – and many have started to get involved. Here's how. Comments
Apr 28, 2011 -
"Social vending" system lets consumers send beverage gifts to friends' cell phones.
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Apr 25, 2011 -
Shazam-like app IntoNow also enables TV advertising check-ins.
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Apr 20, 2011 -
Using TV tagging app IntoNow, the soda maker will let viewers tag TV commercials to generate social buzz.
Comments
Apr 7, 2011 - Global director for digital says blaming decline on social media is wrong-headed. Comments
Mar 30, 2011 - What are your company slogans really saying around the world? Comments
Mar 24, 2011 - An in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Comments
Mar 16, 2011 -
Mobile marketing and celebrities take center stage. Who was this year's wunderkind?
Comments
Mar 15, 2011 -
Beverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game.
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Feb 28, 2011 -
Before adding the iPad to your marketing campaign, consider these three factors first.
Comments
Feb 10, 2011 - Which level of expected and intended consumer engagement is your brand in? Comments
Mar 9, 2012 -
Celebrating innovation and creativity with an interactive phone booth, mock robot, and more.
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Mar 8, 2012 -
Josh Karpf riffs on modern marketing as his team readies its hub in Austin.
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Feb 7, 2012 -
Coke, Pepsi, Skechers, and Samsung hope paid promos help them win USA Today-Facebook ad meter.
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Feb 6, 2012 - Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks. Comments
Jan 19, 2012 - Why marketers must understand that creativity is a very important part of Latinos' DNA. Comments
Jan 17, 2012 -
Contest will decide the brand's commercial creative for the big game.
Comments
Dec 27, 2011 - A look at how marketers are integrating social media into their marketing plans. Comments
Dec 14, 2011 -
A bid to reach a broad swath of music fans leading up to the February awards show.
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Jun 9, 2011 - Taykey targets based on trending topics and keywords in social media. Comments
Apr 29, 2011 -
PepsiCo keeps the pedal down on social media marketing.
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November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
Mar 31-Apr 3, 2014
October 8, 2013
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October 15, 2013
1:00pm ET / 10:00am PT
October 17, 2013
1:00pm ET / 10:00am PT