Apr 28, 2011 - "Social vending" system lets consumers send beverage gifts to friends' cell phones. Comments
Oct 22, 2010 -
The networking site has moved into geo-social, search, and display advertising since unveiling the open graph in April.
Comments
Oct 15, 2010 - Shiv Singh, head of digital at Mountain Dew's parent company PepsiCo, says these tests could have a huge impact on display advertising's future. Comments
Oct 14, 2010 -
The beverage company's digital head talks to ClickZ about Refresh Everything, Foursquare, Facebook, Stickybits, and a new iPhone app.
Comments
Oct 5, 2010 -
Corporate brand marketers are becoming more sophisticated about choosing social media agencies.
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Sep 15, 2010 -
Users are invited to submit ad creations and vote for favorites.
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Sep 9, 2010 -
Ray-Ban, Best Buy, and "Double Rainbow" songsters top the list of great youth-targeted campaigns, according to teen marketing sensations.
Comments
Sep 8, 2010 -
Says the campaign benefits both its brand and local communities, and plans global roll-out in 2011.
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Aug 12, 2010 - Brands cannot default to a traditional push strategy and expect a positive consumer response. Comments
Apr 25, 2011 -
Shazam-like app IntoNow also enables TV advertising check-ins.
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Apr 20, 2011 -
Using TV tagging app IntoNow, the soda maker will let viewers tag TV commercials to generate social buzz.
Comments
Apr 7, 2011 - Global director for digital says blaming decline on social media is wrong-headed. Comments
Mar 30, 2011 - What are your company slogans really saying around the world? Comments
Mar 24, 2011 - An in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Comments
Mar 16, 2011 -
Mobile marketing and celebrities take center stage. Who was this year's wunderkind?
Comments
Mar 15, 2011 -
Beverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game.
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Feb 10, 2011 - Which level of expected and intended consumer engagement is your brand in? Comments
Jan 7, 2011 - A look at some downright boring – and practical – places in need of digital marketing care and attention. Comments
Dec 20, 2010 - Creating media that can "go viral" is a lot like becoming a successful stand-up comic. Comments
May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
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April 16, 2013
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April 18, 2013
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