Frank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Read ...
View articleAs consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing effor...
View articleWhile brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Rea...
View articleMarketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Read More...
View articleBringing ads to mobile still means giving people something they want to watch, says Frank Cooper III, Pepsi's global chief marketing officer of consu...
View articlePepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows ...
View articleIn the past, in a broadcast-only, one-way street marketing world, exclusivity made a lot of sense. But today we are starting to realize that exclusivi...
View articleThe brand’s "Unbelievable" campaign in the U.K. includes Vine billboards and an augmented reality bus shelter, as well as a YouTube channel with new w...
View articleWith programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diver...
View articleBritish Airways, Pepsi, and Singaporean brand New Moon use WeChat and TMall to celebrate Chinese New Year. Read More...
View articleExpect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Read M...
View articleAs the world turns and time fades away, Pepsi Next would like you to enjoy a running series of sponsored posts on BuzzFeed's ListiClock. Read More...
View articleYouTube has invited advertisers into its Partner Program as part of an ongoing initiative to help brands and their agencies create innovative content ...
View articleWith all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to...
View articleNow armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they...
View articleThe company says that its new Sharethrough Mobile platform allows brands to promote sponsored content within the stream of a publisher's mobile site, ...
View articleThe dual-language campaign features actor William Levy in a series of short videos that offer coupons for Pepsi Next. Read More...
View articleWe're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and ...
View articleDespite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk ...
View articlePepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Read More...
View articleIn the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor. Read More...
View articleThree things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way t...
View articleHere's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...
View articlePosition2 CEO shares two case studies of how Pepsi and ICICI bank engage users via social media marketing. Read More...
View articlePepsi is asking fans to submit photos for a video introduction to the Super Bowl XLVII halftime show in February. Read More...
View articleDid any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Read More...
View articleLevis, Absolut and Pepsi are currently using a product that automatically finds relevant content and includes a marketer's written or video content. R...
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