Marketing News & Expert Advice
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Pepsi
Pepsi Vending Machines Fuse Social and Mobile Commerce
Apr 28, 2011 - "Social vending" system lets consumers send beverage gifts to friends' cell phones. Comments
Facebook's 6 Months of Territorial Expansion: A Timeline
Oct 22, 2010 -
The networking site has moved into geo-social, search, and display advertising since unveiling the open graph in April.
Comments
Mountain Dew, JC Penney Run Display Ads With Facebook 'Like' Buttons
Oct 15, 2010 - Shiv Singh, head of digital at Mountain Dew's parent company PepsiCo, says these tests could have a huge impact on display advertising's future. Comments
Pepsi to Emphasize Geo-Social in 2011
Oct 14, 2010 -
The beverage company's digital head talks to ClickZ about Refresh Everything, Foursquare, Facebook, Stickybits, and a new iPhone app.
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Pepsi, Microsoft Say No One Social Agency Meets All Needs
Oct 5, 2010 -
Corporate brand marketers are becoming more sophisticated about choosing social media agencies.
Comments
Pepsi Returns to Super Bowl With User Generated Ads
Sep 15, 2010 -
Users are invited to submit ad creations and vote for favorites.
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Digital Wunderkinds Discuss the Best Teen-Focused Campaigns
Sep 9, 2010 -
Ray-Ban, Best Buy, and "Double Rainbow" songsters top the list of great youth-targeted campaigns, according to teen marketing sensations.
Comments
Pepsi Re-Ups 'Refresh,' Extends Project Overseas
Sep 8, 2010 -
Says the campaign benefits both its brand and local communities, and plans global roll-out in 2011.
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Interactive Innovation in Consumer Media
Aug 12, 2010 - Brands cannot default to a traditional push strategy and expect a positive consumer response. Comments
Yahoo Acquires IntoNow With Eye to Socializing TV
Apr 25, 2011 -
Shazam-like app IntoNow also enables TV advertising check-ins.
Comments
Pepsi to Track TV Ad Performance Directly through iPhones
Apr 20, 2011 -
Using TV tagging app IntoNow, the soda maker will let viewers tag TV commercials to generate social buzz.
Comments
PepsiCo Talks Social After Soda Brand's Fall to Third Place
Apr 7, 2011 - Global director for digital says blaming decline on social media is wrong-headed. Comments
13 Marketing Translation Mistakes to Learn From
Mar 30, 2011 - What are your company slogans really saying around the world? Comments
How I Learned to Stop Worrying and Love 'The Daily'
Mar 24, 2011 - An in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Comments
SXSWi Ends: Geo-Social Maturity, Celeb Influencers, Big Crowds
Mar 16, 2011 -
Mobile marketing and celebrities take center stage. Who was this year's wunderkind?
Comments
SXSWi Video: Pepsi's Shiv Singh on Geo-Social
Mar 15, 2011 -
Beverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game.
Comments
The Four Levels of Super Bowl Cross-Media Success
Feb 10, 2011 - Which level of expected and intended consumer engagement is your brand in? Comments
Opportunities for Online Marketing in 2011
Jan 7, 2011 - A look at some downright boring – and practical – places in need of digital marketing care and attention. Comments
10 Guidelines for Creating Great Social Media Content
Dec 20, 2010 - Creating media that can "go viral" is a lot like becoming a successful stand-up comic. Comments
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