Marketing News & Expert Advice
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percolate
Percolate's James Gross Makes Case for Branded Content at Social Scale
Dec 20, 2012 - Social media has flipped the entire landscape of brand communications and engagement with users on its head. The medium presents brands with an entirely new challenge and opportunity - if only most brands knew what to do with these social tools and platforms. Comments
Venture Capitalists' Dollars Flow Into Ad Tech
Nov 21, 2012 -
Venture capitalists are hot for advertising technology and digital media startups, but not because they're sexy. It's because they help marketing perform better and let marketers do more with less, a very old-school value.
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