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Pinterest Opens Its APIs to Brands to Generate More Ad Revenue

Apr 27, 2015 - The visual discovery platform has opened up its Content Publishing API to brands and their ad-tech partners, and is also introducing an ads API to help brands buy ads on the platform. Comments

LinkedIn Launches Partner Programs to Enhance Content Marketing Efforts

linkedin-suapipartners1 Apr 24, 2014 - LinkedIn says its new Sponsored Updates Partners and Content Partners programs will help brands build stronger relationships with their target audiences. Comments

MasterCard Revamps Online Newsroom, Blog

mastercard-cashless-pioneers-blog Sep 30, 2013 - The online resources include curated content, images, videos and features on so-called cashless pioneers. Comments

Percolate's James Gross Makes Case for Branded Content at Social Scale

percolate-logo Dec 20, 2012 - Social media has flipped the entire landscape of brand communications and engagement with users on its head. The medium presents brands with an entirely new challenge and opportunity - if only most brands knew what to do with these social tools and... Comments

Venture Capitalists' Dollars Flow Into Ad Tech

q312-barometer-fenwick-west Nov 21, 2012 - Venture capitalists are hot for advertising technology and digital media startups, but not because they're sexy. It's because they help marketing perform better and let marketers do more with less, a very old-school value. Comments

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