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LinkedIn Launches Partner Programs to Enhance Content Marketing Efforts

Apr 24, 2014 - LinkedIn says its new Sponsored Updates Partners and Content Partners programs will help brands build stronger relationships with their target audiences. Comments

MasterCard Revamps Online Newsroom, Blog

mastercard-cashless-pioneers-blog Sep 30, 2013 - The online resources include curated content, images, videos and features on so-called cashless pioneers. Comments

Percolate's James Gross Makes Case for Branded Content at Social Scale

percolate-logo Dec 20, 2012 - Social media has flipped the entire landscape of brand communications and engagement with users on its head. The medium presents brands with an entirely new challenge and opportunity - if only most brands knew what to do with these social tools and... Comments

Venture Capitalists' Dollars Flow Into Ad Tech

q312-barometer-fenwick-west Nov 21, 2012 - Venture capitalists are hot for advertising technology and digital media startups, but not because they're sexy. It's because they help marketing perform better and let marketers do more with less, a very old-school value. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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