Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...
View articleA song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like i...
View articleA book highlights Yahoo's problematic finances on the eve of its bidding day, as Facebook and Amazon each become more competitive in a new area. Read ...
View articleEncouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audi...
View articleHow was Super Bowl 50 for advertisers? Hyundai and Doritos dominated the USA Today Ad Meter, while medicinal brands grossed us out. Read More...
View articleThis week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...
View articleWhat factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...
View articleBy: Frank Besteiro, head of business development and partnerships, AOL. The key to fostering profitable media partnerships that are mutually beneficia...
View articleAll signs point to shorter videos being the way to go, but depending on which platform you're using - and what you're trying to accomplish there - tha...
View articlePeople are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win? Read More...
View articleThere are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...
View articleDuring Advertising Week's first-ever Periscope-streamed session, three marketers discussed the importance of moving an agency to New York, and the inh...
View articleToday, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social med...
View articleAdvances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make f...
View articleIn order to obtain more video inventory for advertising, Facebook could eventually roll out its live-streaming feature to the masses. Read More...
View articleWith more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big ...
View articleWe Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Read Mo...
View articleThis past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their...
View articleAt MTV's Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. ...
View articleMarketers need to spend their efforts satisfying user moments, more than building aspiration for their products or services. Read More...
View articleVertical video, once seen as amateurish and annoying has become de rigueur with the advent of Snapchat and Periscope. Marketers should take the trend ...
View articleSnapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising p...
View articleOn Monday, Twitter removed all custom background images from user profiles. Marketers are divided on whether or not this move means that the white spa...
View articleAccording to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three bra...
View articleIn the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Read More...
View articleThis week's tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into a ...
View article"Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real-t...
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