personalization

2015-2016

4 Marketing Trends to Watch for in 2016

Aug 3, 2015 - A few things this columnists expects to see take off more next year include search branching out, Snapchat becoming a standard marketing platform, and Oculus Rift reshaping e-commerce. Comments

Our Smartphones, Ourselves

digital-evolution Jul 29, 2015 - Our smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. Just how much of that data do marketers have access to? Comments

Why the Mathematician Is the New Creative Genius

behavioral-data-targeting Jul 29, 2015 - Generic marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than their demographics - are crucial for success. Comments

4 Social Media Buzzwords You Should Not Stop Using

social-media-bubble Jul 28, 2015 - All digital marketers should keep the following four social media terms in their vocabulary. Comments

5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)

marketing-platform Jul 16, 2015 - Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, are a few common mistakes marketers make. Comments

Only 14 Percent of Marketers Are Confident When It Comes to Data [Study]

cmo-purchase-funnel-big-data Jul 8, 2015 - According to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are confident they're using it effectively. Comments

Toyota Partners with Google Places for Local Targeting

toyota-logo Jul 2, 2015 - Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers. Comments

The Real-Time Opportunity in Native Apps

whatsapp Jul 1, 2015 - Customers crave rich experiences within mobile apps. But marketers can’t deliver these experiences without real-time app agility and optimization. Comments

4 Keys to Personalization in an Omnichannel World

content-personalization Jun 30, 2015 - How to achieve that one-to-one connection as your customers navigate across channels. Comments

Digital Marketing Battle Being Won with First Party Data (Study)

data-quality Jun 29, 2015 - A new survey has found that most top marketers are abandoning third-party data, giving rise to greater personalization with first and second-party data. Comments

Vernacular Mobile Video on Demand: A New Avenue for Marketers

mobile-movie Jun 24, 2015 - ‘Localization’ of marketing through videos in native languages is the next level of audience engagement. Comments

4 Opportunities to Double Down on Data

emailcampaign Jun 9, 2015 - Uber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Comments

The Future Is Personalized

personalization Jun 4, 2015 - Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic, wearables and branded content. Comments

Reaching the Product Page Abandoner

cart-abandonment Jun 2, 2015 - Product page abandonment emails remind consumers what they were looking at earlier. They're similar to cart abandonment emails, but not nearly as popular, though they ought to be. Comments

Why Mobile Is Content Marketing's Missing Link

video-nielsen May 28, 2015 - It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to jump by nine minutes this year. Comments

What Every Brand Marketer Needs to Know About Digital Personalization

customer-relationship May 25, 2015 - Consumers and business buyers alike have come to expect personalized shopping experiences, so it's essential to up your relationship marketing across every channel. Comments

Personas Rise Again in Support of 1:1 Personalization

personas May 19, 2015 - Though not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers. Comments

How Customer Engagement Campaigns Impact Customer Experience

happy-credit-card-shopper May 15, 2015 - What is customer engagement, and how can brands use it to enhance customer experience? From encouraging personalization to challenging customer knowledge find out exactly how to improve customer experience and increase brand revenue. Comments

Marketing Buzzword Wars: Personalization Abandoned for Relevancy and Context

buzzwords May 12, 2015 - Consumers expect personalization from marketers, but increasingly they are turned off by the word "personalization" itself. Comments

Adding the Wow Factor to an Email Strategy

email-targeting-display-ads May 7, 2015 - Whether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy. Comments

Building Consumer Loyalty With Email Rewards Programs

email-rewards-program May 7, 2015 - Tangible benefits and customized content are the pillars of a successful email rewards program. Comments

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