personalization

millennial-marketing

Breakthrough: Use Millennial Marketing to Reach Boomers

Feb 27, 2015 - How can you use the same tactics to reach both Millennial consumers and Baby Boomers? Comments

RIP Mass Marketing - Long Live 1:1 at Scale

personalization Feb 24, 2015 - Customers want to be targeted with an individual approach, and automation technology can help marketers achieve this if used properly. Comments

#SESLON: Consistency Is Key for Optimizing Marketing

ses-london Feb 11, 2015 - Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives from Facebook, Lego, Microsoft, and Mindshare. Comments

Let’s Get Personal for Valentine’s Day

valentine-email-shutterstock-103470074 Feb 11, 2015 - This Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready? Comments

5 Campaign Management Lessons to Apply in 2015

lessons Feb 10, 2015 - These five strategies will help you get the most out of your campaigns this year and maximize one of the emerging themes of 2015 - personalization. Comments

Why Marketers Are Banking on Social and Mobile in 2015

Social Media Jan 30, 2015 - Social and mobile make it easier for marketers to create real-time, personalized connections with consumers, so it's no wonder they're becoming the channels of choice. Comments

Disabling the Data Discord and Enabling the Data

antuit-big-data-analytics-asia Jan 30, 2015 - The volume of data that's available today is growing exponentially, creating data-driven personalized experiences in both the physical and digital worlds. Comments

One-to-One Marketing: What Works Now and What Is Still Evolving

personalization Jan 16, 2015 - As marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the verge of massive transformation. Comments

Adobe Updates Marketing Cloud for Greater Personalization

adobe-shopping-cart Jan 13, 2015 - Better personalized email, the ability to create shared audiences, and seamless content creation are among Adobe's newest Marketing Cloud features. Comments

2015: The Year Online Marketing Changes Just as Much as Every Other Year

2015-firework Dec 12, 2014 - The world of digital marketing is in a constant state of flux, so what will this next year bring for those of us in the industry? Comments

10 Digital Marketing Trends for 2015

2015-balloons Dec 11, 2014 - Based on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves? Comments

5 SEO Strategies That Will Still Work in 2015

shutterstock-157139333 Dec 9, 2014 - SEO is not dead, but you will have to do things differently in the coming year. Comments

3 Ways Brands Are Using Online Video for Holiday Campaigns

online-video-1 Dec 4, 2014 - This season, WestJet, the famed New York Rockettes, and Burberry are using powerful video strategies for their holiday campaigns. Comments

Abandonment = Opportunity: 5 Tips to Boost Remarketing Revenue

shoppingcart Nov 12, 2014 - During the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring these consumers back to your site to complete their purchases? Comments

The Customer Experience Is Key, in Every Channel and at Every Interaction

customers Oct 31, 2014 - Hard-sell advertising messages don't cut it in today's multimedia messaging universe. Instead, meet your customers where they live. Comments

Q&A: Walgreens’ Seth Meisel

walgreens-clickzlive Oct 30, 2014 - In advance of his session at ClickZ Live Chicago, Walgreens’ Seth Meisel shares his best remarketing and prospecting strategies. Comments

3 Approaches for Personalizing Content on Your Website

content-personalization Oct 10, 2014 - Now that personalizing Web content has been made easily available on one of the most popular platforms, it's safe to say it will be the next big thing in marketing automation. Comments

The Importance of Personalization

coke-personalizedbottles Oct 9, 2014 - Personalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon. Comments

How Social Depth Strategies Can Impact Business Results

Social Media Sharing Oct 3, 2014 - The pervasiveness of social media has trained consumers to be much more comfortable interacting with brands online. How can your company leverage this to create a successful social strategy? Comments

5 Best Practices to Steal for Your Holiday Marketing Campaign

elf-yourself Sep 30, 2014 - Learn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app, and HubSpot and its valuable gift to clients. Comments

Does Facebook’s Atlas Solve the "Cookie Problem"?

Facebook Logo Sep 29, 2014 - Facebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Comments

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