personalization

mobile-first-search

Managing the Mobile Customer Journey

Apr 23, 2015 - Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire engagement process. Comments

Doing Retargeting the Right Way

retargeting-magnifying-glass Apr 3, 2015 - Retargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential. Comments

Testing How Personalized Content Improves Customer Experience [#CZLNY]

automated-personalization Mar 31, 2015 - In his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experience. Comments

Why Marketers Are Missing the Mark on Customer Expectations

customers Mar 31, 2015 - Because some brands have been able to achieve successful one-to-one targeted marketing, customers' expectations for communication are extremely high. So how can marketers push themselves to meet this demand? Comments

How "Automated Personalization" Is Curing Our Creativity Crisis

automated-personalization Mar 24, 2015 - How can automated personalization improve the placement of your content marketing and ultimately increase conversions? Comments

The Future of Content: Predictive Personalization

content-personalization Mar 23, 2015 - The future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targeted ad content. Comments

Personalized Marketing: How to Take a Customer-Centric Approach

personalization Mar 18, 2015 - Customers these days expect personalization from brands, so how can you create an effective customer-centric marketing strategy? Comments

Getting to Know You: The Key to 1:1 Marketing

personalization Mar 11, 2015 - One-to-one marketing is beneficial to both consumers and brands, but how can marketers use data to achieve this level of personalization? Comments

Delivering Great Customer Experiences

Customer Mar 11, 2015 - To truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Comments

Breakthrough: Use Millennial Marketing to Reach Boomers

millennial-marketing Feb 27, 2015 - How can you use the same tactics to reach both Millennial consumers and Baby Boomers? Comments

RIP Mass Marketing - Long Live 1:1 at Scale

personalization Feb 24, 2015 - Customers want to be targeted with an individual approach, and automation technology can help marketers achieve this if used properly. Comments

#SESLON: Consistency Is Key for Optimizing Marketing

ses-london Feb 11, 2015 - Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives from Facebook, Lego, Microsoft, and Mindshare. Comments

Let’s Get Personal for Valentine’s Day

valentine-email-shutterstock-103470074 Feb 11, 2015 - This Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready? Comments

5 Campaign Management Lessons to Apply in 2015

lessons Feb 10, 2015 - These five strategies will help you get the most out of your campaigns this year and maximize one of the emerging themes of 2015 - personalization. Comments

Why Marketers Are Banking on Social and Mobile in 2015

Social Media Jan 30, 2015 - Social and mobile make it easier for marketers to create real-time, personalized connections with consumers, so it's no wonder they're becoming the channels of choice. Comments

Disabling the Data Discord and Enabling the Data

antuit-big-data-analytics-asia Jan 30, 2015 - The volume of data that's available today is growing exponentially, creating data-driven personalized experiences in both the physical and digital worlds. Comments

One-to-One Marketing: What Works Now and What Is Still Evolving

personalization Jan 16, 2015 - As marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the verge of massive transformation. Comments

Adobe Updates Marketing Cloud for Greater Personalization

adobe-shopping-cart Jan 13, 2015 - Better personalized email, the ability to create shared audiences, and seamless content creation are among Adobe's newest Marketing Cloud features. Comments

2015: The Year Online Marketing Changes Just as Much as Every Other Year

2015-firework Dec 12, 2014 - The world of digital marketing is in a constant state of flux, so what will this next year bring for those of us in the industry? Comments

10 Digital Marketing Trends for 2015

2015-balloons Dec 11, 2014 - Based on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves? Comments

5 SEO Strategies That Will Still Work in 2015

shutterstock-157139333 Dec 9, 2014 - SEO is not dead, but you will have to do things differently in the coming year. Comments

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