Personalization

marketing-platform

Marketing Platforms: The Time Is Now

Apr 14, 2014 - Marketing practices will continue to change in the next few years, and marketers need to be prepared with the right foundation. Every marketer needs to be thinking about their core marketing platform. Comments

IBM Buys Silverpop to Boost Personalized Marketing Capabilities

large-ibm-logo Apr 10, 2014 - IBM is buying Silverpop, an Atlanta-based marketing automation company, for a reported $250 to $300 million. Comments

Marketing in the Age of VRM and Customer Engagement

vendor-relationship-management Apr 10, 2014 - The next generation of consumers is looking for meaningful engagement, and they are willing to provide the necessary information to achieve that. So what will marketing automation look like when Millennials freely disclose information about their tastes... Comments

How to Master the Art of Social Sales and an Interview With the CEO of Nimble.com

social-selling Apr 2, 2014 - Social selling requires mastery of not only social media marketing and engaging in these networks as a manager of your own social experience, but also how to keep up with the rapid changes in organizational structure, decision-maker movements, and... Comments

Personalization: Why Having a Dialogue Is Not Enough

personalization Apr 1, 2014 - Now, it will be the marketers and their brands that move onward and upward from the obvious conversations in social media into a deep understanding of silent conversations and contexts that will distinguish themselves from the rest. Comments

80% of Marketers Will Run Cross-Channel Marketing Campaigns in 2014 [Study]

cross-channel-marketing-experian Mar 31, 2014 - A new Experian report highlights survey data and gives step-by-step tips on how to address some of the most common cross-channel marketing challenges digital marketers face today. Comments

7 Strategies to Optimize Your Email Marketing Campaign

email-marketing-help-improve-sales Mar 28, 2014 - Don't miss out on potential sales because you failed to optimize your mailings - here are seven strategies that will help you to get the most out of your email marketing campaigns. Comments

Nurture Marketing: Improving on the Heart of Marketing Automation

nurture-marketing Mar 26, 2014 - Here are five types of nurture marketing programs that you can deploy for your organization, which will help to improve the overall efficiency and effectiveness of your marketing department. Comments

7 Days Through Google Glass: The Experience

google-20glass-directions-gps Mar 24, 2014 - For seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could execute. It was quite an interesting experience that I want to share with you. Comments

SXSW 2014: Mobile Saturday - Location-Based Marketing

burby-panel-sxsw14 Mar 17, 2014 - A panel at this year's South By Southwest prompted discussion about many facets of mobile location-based marketing, including relevancy, technology, privacy, and thinking beyond advertising. Comments

Custom Email Marketing Reports: A Huge Step Toward Better Results

report-shutterstock-158460491 Mar 4, 2014 - Today's leading email service providers allow more personalization and reporting capabilities than an email marketing team could possibly exhaust. So the challenge for today's email marketer is not how much can my software handle, but rather how much... Comments

Websites Need to Become as Personalized as Email

personalization Feb 18, 2014 - We are at a point where the tools exist to make our websites just as targeted as our emails - technology today allows us to customize experiences, messages, and calls to actions across any content management system. Comments

Why Open-Time Personalization Matters

email-tricks Feb 11, 2014 - Marketers need to start speaking to customers in real time, meaning they need to understand what shoppers are thinking at the moment they open your email, not at the time the email brief was developed in your organization. Comments

Why Small Data and the Internet of People Matter

customerdata Feb 5, 2014 - A look at why personal engagement with brands matters, and my wish list for where digital marketers should focus more attention on in 2014. Comments

Using Personalization to Boost Email Performance: 4 Tips for Success

mobile-email Feb 3, 2014 - There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns. Comments

Conversion Trends to Watch in 2014

4year2014 Jan 22, 2014 - Mobile optimization, marketing automation, phone conversions, and content personalization are among the trends predicted for 2014. Comments

Localization Does Not Stand Alone in Marketing

map-pin-london Jan 16, 2014 - Localization needs a strategy, a framework and other key elements like consideration of consumer behavior, relevance, and personalization, in order to get the job done. Comments

Moving Beyond Basic Personalization to Real-Time Marketing

real-time Jan 7, 2014 - Real-time marketing is the ongoing cycle of engagement, data management, analytical insights and optimization - performed continuously and immediately. Are you delivering great customer experiences? Comments

Predictions for 2014: Smartphones, Showrooming, and Micro-location

mobileads Dec 15, 2013 - I’d take the opportunity to look at these 3 trends that will have an increasingly important part to play in 2014 and how they will impact brands. Comments

A New Marketing Metric: Personally Provided Information

shutterstock-133773500 Nov 22, 2013 - The growing sophistication of the work is outstripping management's ability to determine whether the marketing department is doing a good job or not. Columnist Jim Sterne offers a new metric: Personally Provided Information. Comments

Digital Hospitality, AKA Predictive Personalization

netflix Nov 11, 2013 - Most consumers have no idea why or how they are served digital ads based on their location or searches. However, everyone benefits from strong customer service, which is what brands can deliver online through predictive personalization. Comments

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