Personas

Content

The True Power of Content Marketing

Jul 16, 2014 - Here's an in-depth look at content marketing, including the ideas behind it, its potential problems, and what it means to create "quality" content. Comments

5 Tactics to Boost the Quality of Your Inbound Marketing Leads

lead-quality-inbound-marketing Jul 16, 2014 - Quality leads are much more likely to result in conversions. Here are a few ways to ensure you are attracting the highest-quality leads with your content marketing. Comments

Stop Doing Social Just to Be Social

social media Jul 15, 2014 - In order for brands to succeed with their social marketing, they need to consider who to talk to, where to talk to them, what to say, and when to say it. Comments

7 Things I Wish I’d Known When I Started Content Marketing

content Jun 18, 2014 - Every brand's content marketing strategy is going to be a bit different depending on the organization, but the ideas in this article will be applicable to any scenario. Comments

Know Nothing, Share Everything: The Sad but Useful State of Social Media Psychology

personas May 30, 2014 - How to grasp the seven personas of social sharing to improve your tweets, posts, and content marketing social strategy. Comments

Boost Lead Quality With These 7 Easy Content Marketing Tactics

content-shutterstock-153628586 May 21, 2014 - When it comes to leads, it's best to focus on quality over quantity. Here's how to ensure you're getting the best-quality leads for your brand. Comments

Is Big Data Really Working for Marketers?

big-data-screen Apr 8, 2014 - At a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for marketers was addressed. Comments

8 Steps to a Rock-Solid Inbound Marketing Plan

business-plan-1 Mar 27, 2014 - To build an effective inbound marketing plan, start by building a solid foundation with these eight helpful steps, which include laying out measurable goals and getting specific. Comments

Nurture Marketing: Improving on the Heart of Marketing Automation

nurture-marketing Mar 26, 2014 - Here are five types of nurture marketing programs that you can deploy for your organization, which will help to improve the overall efficiency and effectiveness of your marketing department. Comments

5 Reasons You Need Buyer Personas

personas Mar 7, 2014 - If you haven't yet created buyer personas at your organization, don't wait any longer. Developing buyer personas is a great way to go from one-to-many to one-to-one or one-to-few with your marketing. Comments

Does Your Email Marketing Suffer From Multiple Personality Disorder?

personality-shutterstock-23215003-1 Feb 4, 2014 - Healthy email marketing programs can manifest multiple personalities at any given time. Companies that are very successful at email marketing are those that learn to harness, control, and manage these personalities in productive ways. Comments

Using Social Media Data to Build Audience Personas

angiepascalejan2014 Jan 8, 2014 - See three key resources for using social media data to build audience personas: Facebook fan insights, social monitoring tools and question-and-answer sites. Comments

No.2 Most Read Article of 2013: Say Goodbye to the Age of Generalizations

Concept image of integration Dec 31, 2013 - Gigya VP of marketing John Elkaim shares a three-step process for personalized marketing campaigns using deep identity data. Comments

Please Don't Stereotype Your Personas

shutterstock-95842987 Nov 1, 2013 - Too often, personas are written as flat narratives, with no emotional hooks for our team members to understand them. Columnist Bryan Eisenberg explains how to give personas depth and truly emphasize with customers. Comments

Does the Future of Targeted Marketing Require Progressive Personalization?

easy-targeting Oct 16, 2013 - The market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when they are ready to progress to the next step. Comments

Personas: The Magic Behind the Mirror

persona-attributes2 Oct 4, 2013 - Personas are complex creatures, like your customers. Learn to create personas that are truly effective in helping you develop your content marketing and persuasive strategy. Comments

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