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Pinterest and Ads Tie the Knot – Strategies to Prepare You for Promoted Pins

Apr 4, 2014 - Pinterest is the latest social network to wed paid ads, so it's time for media buyers to prepare for this next wave of social media marketing. Here are a few tips to get you started. Comments

Breaking Down Pinterest’s Updated Policies and What This Means for Marketers

pinterest-logo Apr 3, 2014 - With the changes to Pinterest's Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modifications to the rules on compensation, accessing data, and contests. Comments

Rebranded Piqora Adds Tumblr and Instagram Analytics for Brands

piqora Jul 23, 2013 - Piqora aims to enable companies to track hashtag campaigns, images and brand advocates on the three networks through a single dashboard. Comments

Pinfluencer Contest Assists Wayfair in Tracking Success

pinfluencer Dec 5, 2012 - The Wayfair Pinterest contest hosted on Pinfluencer showed significant success. According to the company, it saw a 255 percent increase in participants using the platform. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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