Pinterest

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Pinterest Adds Business Insights to Its Arsenal

May 23, 2014 - The addition of Business Insights to Pinterest will allow marketers to better determine which of their pins are really driving traffic and which of their boards are getting the most engagement. Comments

Why Integration Is a 4-Letter Word

integration-four-letter-word May 22, 2014 - Brands often plaster the same content across all marketing channels with little thought to relevance, strategy, or how it all fits. What brands need to focus on is orchestration, not integration. Comments

Social Organic Reach Is Trending to Zero: How to Meet the Challenge

Social media May 16, 2014 - Social networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Comments

Top Brands Now Testing Pinterest Promoted Pins

promoted-pin-kraft May 13, 2014 - After experimenting with one-off promotions, Pinterest is rolling out the next test of Promoted Pins with brands. Comments

Pinterest to Star in TV Show "We're Moving In"

pinterest-alt May 9, 2014 - The FYI Network will integrate the Pinterest experience into a new TV series. Comments

10 Types of Visuals to Boost Your Social Media Engagement

social-mediaw Apr 22, 2014 - Photos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand's next post. Comments

Twitter Sharing Outpaces Other Platforms as Email Falls

sharethis-hi-res-logo Apr 19, 2014 - In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent. Comments

Pinterest and Ads Tie the Knot – Strategies to Prepare You for Promoted Pins

sample-promoted-pin Apr 4, 2014 - Pinterest is the latest social network to wed paid ads, so it's time for media buyers to prepare for this next wave of social media marketing. Here are a few tips to get you started. Comments

Are You Prepared for Visual Social Media Marketing?

photos-shutterstock-153404300 Apr 4, 2014 - It's becoming clearer and clearer that images are the key to breaking through the clutter of social media and reaching consumers. So how can you take advantage of this trend? Comments

#CZLNY: Facebook Still Place to Be for Digital Marketing, Say Paid Search Experts

facebookvspinterest Apr 3, 2014 - The Facebook "Like" may no longer guarantee reach, but two search experts at ClickZ Live New York say that the platform still provides the best bang for the buck in digital marketing - if companies play by the new rules. Comments

#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile

google-promotions-tab Apr 3, 2014 - Subtle and strategic email optimizations can potentially make you millions of dollars. Here are the areas that should be top of mind for email marketers these days. Comments

Breaking Down Pinterest’s Updated Policies and What This Means for Marketers

pinterest-logo Apr 3, 2014 - With the changes to Pinterest's Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modifications to the rules on compensation, accessing data, and contests. Comments

#CZLNY: The Power of Visual Storytelling

pure-michigan-instagram Apr 2, 2014 - On the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increase the shareability of content. Comments

Why Heels.com Prefers Polyvore to Facebook, Instagram, Pinterest, Etc.

shoerepublic-calinna Mar 27, 2014 - The online shoe purveyor says it sees better e-commerce results from the fashion discovery site than from bigger social media competitors. Comments

Nissan Taps Leaf Owners to Drive More Electric Car Sales

nissan-11-full-page-cropped Mar 25, 2014 - Nissan has added a Q&A tab onto its website for prospective buyers of its electric Leaf model, where it has aggregated answers to common questions from existing owners. The site also includes photo and video content. Comments

Market Through Shared Interests and Passions Using Social Media

pinterest-screen Mar 24, 2014 - Marketing to people who have similar interests may carry a greater value proposition than marketing to those who don't, even though they may be socially connected. Comments

Pinterest Highlights Products for Sale in Gifts Feed

pinterest-gifts Mar 14, 2014 - The new feed showcases only Product Pins, or Rich Pins with information about pricing and availability, and includes everything from books to clothing to decorations. Comments

SXSW 2014: Monetization Opportunities in a Sharing Economy

kurtabrahamson Mar 9, 2014 - ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and marketers. Comments

Wego: Social Marketing in Indonesia

wegopinterest Feb 17, 2014 - In this Q&A, the social media strategist from Wego weighs in on how the travel search engine decides which new and emerging social networks to engage online communities. Comments

Target Taps Pinterest Users as Latest Designer Collaborators

target-pinterest-collaboration Feb 14, 2014 - The brand is teaming up with three popular Pinterest users to create limited-time party-planning collections that will roll out throughout 2014. Comments

Evian Encourages Unique Valentine Messages in #ILoveYouLike

evian-i-love-you-like Feb 10, 2014 - The multi-channel effort includes Twitter, Facebook, Pinterest, and Instagram and is meant to embody the brand’s "Live Young" philosophy. Comments

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