Pinterest

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Market Through Shared Interests and Passions Using Social Media

Mar 24, 2014 - Marketing to people who have similar interests may carry a greater value proposition than marketing to those who don't, even though they may be socially connected. Comments

Pinterest Highlights Products for Sale in Gifts Feed

pinterest-gifts Mar 14, 2014 - The new feed showcases only Product Pins, or Rich Pins with information about pricing and availability, and includes everything from books to clothing to decorations. Comments

SXSW 2014: Monetization Opportunities in a Sharing Economy

kurtabrahamson Mar 9, 2014 - ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and marketers. Comments

Wego: Social Marketing in Indonesia

wegopinterest Feb 17, 2014 - In this Q&A, the social media strategist from Wego weighs in on how the travel search engine decides which new and emerging social networks to engage online communities. Comments

Target Taps Pinterest Users as Latest Designer Collaborators

target-pinterest-collaboration Feb 14, 2014 - The brand is teaming up with three popular Pinterest users to create limited-time party-planning collections that will roll out throughout 2014. Comments

Evian Encourages Unique Valentine Messages in #ILoveYouLike

evian-i-love-you-like Feb 10, 2014 - The multi-channel effort includes Twitter, Facebook, Pinterest, and Instagram and is meant to embody the brand’s "Live Young" philosophy. Comments

#SMIRNOFFSorbet: Pin Your Guilty Pleasures Without the Guilt

fruit-smirnoff-sorbet-light-coco-crush Feb 7, 2014 - Smirnoff launched the Guiltless Pleasures Pinterest Contest in an effort to promote its new vodka flavor, Sorbet Light Pineapple Coconut. Comments

Caribou Launches Pinterest-Inspired Coffee with 64ft Living Board

living-pinterest-board-image Feb 7, 2014 - The coffee company asked Pinterest fans for inspiration for a new coffee blend and it is celebrating the launch with a living Pinterest board at the Mall of America. Comments

Social Sites Nipping at Facebook, Adobe Says

social-ad-ctr-cpc Jan 27, 2014 - Facebook remains the gorilla in social media, but retail-friendly networks could soon spell trouble for the company. Comments

$4 Million for 30 Seconds -- Will Brands Continue Scoring with #Hashtags After the Big Game?

Metlife Stadium Jan 24, 2014 - During last year's Super Bowl, many brands embraced hashtags as a way to promote fan participation and prolong the conversation -- will this trend continue in 2014? Comments

Pinterest Gives the Gift of GIFs, Recipe Search

pinterest-recipe-search Jan 23, 2014 - Pinterest news this week includes the launch of a new recipe search feature for special dietary requirements, personalized home pages (still being tested) and a functionality for GIF images. Comments

How Social Media is Shaping the Evolution of E-Commerce Web Design

wanelohimanshu Jan 14, 2014 - Now that billions of users are on social networks, the usability of such sites creates expectations elsewhere online. Comments

Pinterest Acquires VisualGraph to Boost Image Recognition

visualgraph-action Jan 9, 2014 - Pinterest acquired two-man startup VisualGraph, an image recognition and visual search platform. Many say this move primes Pinterest to be a leading image search engine and ideal place to advertise products. Comments

Pinterest Pins Hopes on Appeal: Trademark Defeat May Force Name Change

pinterest-screen Jan 7, 2014 - Pinterest may be facing a rebrand after a UK company won their trademark challenge over the visual social network's name. Comments

Social PPC in 2014: What Will the Future Bring?

shutterstock-145689659 Dec 23, 2013 - Keep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014! Comments

Pinterest’s Top Pins of 2013: Taco Cupcakes, The Real Django & More

pinteresttoptechpins Dec 20, 2013 - What were the most popular topics among users of social imagery site Pinterest in all of 2013? From history to pop culture to taco cupcakes, Pinterest's users delight in the strange and delicious. Comments

Land O’Lakes Website Shows a Year on Family Farms

farmfamilies-desktop-01 Dec 20, 2013 - Butter and dairy product brand Land O'Lakes created a web experience that uses photos, video and audio to provide snippets of life on some of the family farms in its cooperative. Comments

Mobile Cements Status as Primary Shopping Channel

dec4 Dec 9, 2013 - Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thanksgiving and Black Friday this year. Comments

Cyber Monday 2013: Largest Online Spend in U.S. History

triggit-facebook-retargeting-cyber-monday-data Dec 6, 2013 - Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Comments

Tiffany & Co Dispenses Gift Ideas in A Very Merry Countdown

tiffany-countdown Dec 4, 2013 - The advent-calendar-like Facebook app includes what the brand calls “28 perfect gift ideas.” Comments

Four Seasons Adds Pinterest Place Pins to Online Trip-Planning Service

gastronomic-travel Dec 2, 2013 - Four Seasons Hotels and Resorts has four boards with Pinterest’s new Place Pins, to help travelers in trip planning and local content discovery. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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