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Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

Aug 29, 2013 - YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. Comments

Brands Adopting a Leadership Position on Do Not Track Technology

privacy-image Aug 28, 2013 - Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Comments

Four Seasons to Pinterest-Using Guests: Pin.Pack.Go

pinpackgo-for-pinterest-final Aug 22, 2013 - The hotel and resort brand is inviting guests to collaborate with local Four Seasons experts on Pinterest to help plan upcoming trips. Comments

Neiman Marcus Entices Fashionistas With Exclusive Pinterest Handbag

screen-shot-2013-08-08-at-4 Aug 19, 2013 - For a limited time, Neiman Marcus offered access to a Rebecca Minkoff handbag solely via its Pinterest page. Comments

Pinning Your Brand: 6 Tips for Choosing Pinterest Board Names

pinterest-metrics-infograph Aug 16, 2013 - Pinterest is a great place for brands to explore how their products might be used in people's lifestyles, or how their ethos can be summed up in images. Comments

Pinterest Becomes E-Commerce Contender With Introduction of Price Drop Alerts

pinterest-pricealerts Aug 2, 2013 - Pinterest is adding a new feature that alerts users when prices on pinned items drop. Comments

Fortune 500 Companies Become More Social

Fortune 500 Social Media Usage Jul 29, 2013 - A new study examines the extent that Fortune 500 corporations are using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare. Comments

Fancy Feast Targets Cat- and Cheesemongers on Pinterest

fancy-feast-cheese-affair-logo Jul 25, 2013 - The cat food brand has launched a Pinterest promotion to push an extended line of cat food with cheddar. Comments

Rebranded Piqora Adds Tumblr and Instagram Analytics for Brands

piqora Jul 23, 2013 - Piqora aims to enable companies to track hashtag campaigns, images and brand advocates on the three networks through a single dashboard. Comments

Gigya Data Reveals Disparity Between Social Login and Sharing Activity

social-login Jul 18, 2013 - Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social activity. Comments

BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

bloomreach-mobile-multidevice-shopping Jul 16, 2013 - Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users that predicts what they're looking for and what products are relevant to them. Comments

Combining Search and Social

search-marketing Jul 5, 2013 - Increase the impact of your brand with an integrated strategy. Comments

Planet Fitness Creates Pinterest Stress Antidote

unicorncat Jun 24, 2013 - The brand's No Pintimidation campaign allows users to de-pintimidate images that might cause them Pinterest stress. Comments

Domino's Upcycles Old Logo With Artists on Pinterest

dominos-second-hand-logos Jun 18, 2013 - The Pinterest campaign features the work of artists who have used branded materials from the pizza chain. Comments

Social Media a Meh for E-Commerce Traffic

monetate-pinterest-growth May 23, 2013 - Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions. Comments

Pinterest Introduces Rich Pins for Better Brand Collaboration

pinterest-rich-pins May 22, 2013 - Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently. Comments

What Social Fragmentation Means for Marketers

fragmentation May 17, 2013 - Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences. Comments

How Advertisers Can More Effectively Engage Consumers on Pinterest

pinterest-redesign May 10, 2013 - Expand your Pinterest presence by building a community, collaborating, creating specialized boards, and more. Comments

5 Social Media Contests to Complement Ad Campaigns

alicia-keys-bb May 9, 2013 - Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns. Comments

Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill

moe-s May 3, 2013 - #CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups. Comments

70 Percent of Brand Engagement on Pinterest Is Generated by Users

pinterest-redesign May 1, 2013 - Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. Comments

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