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Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines

Jul 10, 2014 - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. Comments

Pinterest Adds New Follow Button to Boost Brand Discovery

pinterest-log-in Jul 10, 2014 - An upgraded Follow button with a pop-up window makes it easier for customers to keep track of their favorite companies' Pinterest activity. Comments

Lincoln Takes Young Car Buyers on an Interactive Dream Ride

2015lincolnmkc-04-hr Jun 30, 2014 - The interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Comments

24 Hour Fitness Uses Social to Win New Members

24-hour-fitness Jun 19, 2014 - The health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Comments

Mobile Shift Drives Father's Day Sales, IBM Says

fathers-day-mobile-shopping Jun 18, 2014 - While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to new IBM research. Comments

Pinterest Moves a Step Closer to Search Engine With Guided Search

pinterest-logo Jun 12, 2014 - Pinterest's new guided search feature may mean the social media platform could become the next big thing in search. What do the changes mean for marketers? Comments

Facebook Defends Decline of Organic Reach in Favor of Quality Content

facebook-brand Jun 10, 2014 - "Pay more to reach more" seems to be the new name of the game. No matter whether brands use organic reach or paid reach, they need to create sharable and engaging content. Comments

Do-It-Yourself Promoted Pins Premiere on Pinterest

pick-a-pin-pinterest Jun 9, 2014 - Pinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out slowly. Comments

Show, Don’t Tell: The Rise of Visual-Based Content

visual-based-content Jun 4, 2014 - As behavior has clearly shifted the way of the visual, it is the perfect opportunity and time for brands to start communicating back in the same way. Comments

Fruit of the Loom Fetes Dad With GIFs

animate-all-day-undie Jun 4, 2014 - The Father’s Day campaign includes short, snackable pieces of content and is a good example of what brands should be doing in content marketing, experts say. Comments

Ritz-Carlton Gets Social With "Six Word Wows"

ritzfb-6wordwows-page-2 May 28, 2014 - Ritz-Carlton’s Six Word Wows campaign taps into a long-running internal program that celebrates the memories created at Ritz-Carlton properties, but whittles these stories down to six words each to make them more shareable and to inspire guests to... Comments

Pinterest Adds Business Insights to Its Arsenal

pinterest-log-in May 23, 2014 - The addition of Business Insights to Pinterest will allow marketers to better determine which of their pins are really driving traffic and which of their boards are getting the most engagement. Comments

Why Integration Is a 4-Letter Word

integration-four-letter-word May 22, 2014 - Brands often plaster the same content across all marketing channels with little thought to relevance, strategy, or how it all fits. What brands need to focus on is orchestration, not integration. Comments

Social Organic Reach Is Trending to Zero: How to Meet the Challenge

Social media May 16, 2014 - Social networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Comments

Top Brands Now Testing Pinterest Promoted Pins

promoted-pin-kraft May 13, 2014 - After experimenting with one-off promotions, Pinterest is rolling out the next test of Promoted Pins with brands. Comments

Pinterest to Star in TV Show "We're Moving In"

pinterest-alt May 9, 2014 - The FYI Network will integrate the Pinterest experience into a new TV series. Comments

10 Types of Visuals to Boost Your Social Media Engagement

social-mediaw Apr 22, 2014 - Photos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand's next post. Comments

Twitter Sharing Outpaces Other Platforms as Email Falls

sharethis-hi-res-logo Apr 19, 2014 - In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent. Comments

Pinterest and Ads Tie the Knot – Strategies to Prepare You for Promoted Pins

sample-promoted-pin Apr 4, 2014 - Pinterest is the latest social network to wed paid ads, so it's time for media buyers to prepare for this next wave of social media marketing. Here are a few tips to get you started. Comments

Are You Prepared for Visual Social Media Marketing?

photos-shutterstock-153404300 Apr 4, 2014 - It's becoming clearer and clearer that images are the key to breaking through the clutter of social media and reaching consumers. So how can you take advantage of this trend? Comments

#CZLNY: Facebook Still Place to Be for Digital Marketing, Say Paid Search Experts

facebookvspinterest Apr 3, 2014 - The Facebook "Like" may no longer guarantee reach, but two search experts at ClickZ Live New York say that the platform still provides the best bang for the buck in digital marketing - if companies play by the new rules. Comments

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