Mar 25, 2014 - Connected TV is bursting into the marketplace. Together, speed, device prevalence, and quality will fulfill consumer demand. Comments
Mar 5, 2014 - Here are three small trends that have emerged among Web browser reports that might forecast big changes in the Web in 2014 and 2015. Comments
Feb 27, 2014 - A wide variety of companies are looking to get ahead of an already in-process trend. But the question is, when will they be ready to stop talking about change, make it actionable, and give it the priority to get it done? Comments
Dec 8, 2011 - Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Comments
Dec 1, 2011 - Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Comments
Jan 25, 2011 - Imagine if your social network could generate in-game content. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT