Marketing News & Expert Advice
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political video
Voter Targeting Comes to Political Video Ads
Sep 16, 2011 - Ad firms that serve political campaigns bolster online video offerings. Comments
How YouTube Used Obama Chat to Build Brand
Feb 3, 2011 -
YouTube used a State of the Union-related Obama interview to enhance its brand and build awareness of its news content efforts.
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Whitman Camp Spent Millions Online to Sway Voters
Nov 17, 2010 -
Despite digital integration and innovation, Meg Whitman's failed CA governor campaign spent just 3 percent of its overall ad budget on Web ads.
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Blunt Campaign Used Web Video Ads to Win Women's Vote
Nov 11, 2010 -
Persuasive web video ads played a key role in the Roy Blunt campaign's cross-media effort to win over women.
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As Election Day Approaches, Political Video Ads Surge
Nov 1, 2010 -
Campaigns use in-banner and in-stream video in a serious way, but some worry about a lack of geo-targeted inventory.
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Viral Video Success Helps Long-Shot Close Gap in Alabama Election
May 21, 2010 - One million YouTube views are aiding Republican Dale Peterson, who three weeks ago was considered a 17:1 long-shot in his run for Alabama's agriculture commissioner. Comments
Huntsman, Romney, and Perry Hit YouTube to Push Jobs Agendas
Sep 1, 2011 -
GOP videos contrast with Obama's which are aimed at rousing base supporters into volunteer action.
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Pawlenty Leaves Behind Online Video Legacy
Aug 16, 2011 -
Now defunct presidential campaign's online video stood out and influenced others.
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Charity Feeds Videos Across Web for Hunger Action Month
Aug 11, 2011 -
Feeding America focuses on awareness over fundraising for hunger campaign.
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Gay Marriage Foes Accused of Astroturfing
Aug 4, 2011 -
Gay marriage opponent switches sides, takes Facebook page, as supporters thrive online.
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NJ Gov Christie Pushes Agenda in Campaign-Style Videos
Jul 26, 2011 -
Use of produced videos to communicate his reform agenda is rare for an elected official.
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Why Video Is Key to Jon Huntsman's Digital Campaign
Jul 20, 2011 -
Former McCain '08 consultant Fred Davis explains campaign's unique approach to video.
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Bachmann Camp Flubs YouTube Videos As Others Slam Obama
Jul 1, 2011 -
GOP hopeful Michele Bachmann's camp mistakenly posted test videos.
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Campaign 2012: The Video Election
Apr 4, 2011 -
A regularly-updated collection of 2012 presidential campaign web video.
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Revealed: The Banksy of Online Political Video
Mar 29, 2011 -
Lucas Baiano got his start in politics with a video backing Hillary Clinton. Now he wants his web films to reintroduce the Republican Party.
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More Republicans Than Dems Watched Political Web Video in 2010
Mar 17, 2011 -
Pew finds higher percentage of GOP voters are "online political users."
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