Marketing News & Expert Advice
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Politics
3 Lessons Learned From Election 2012
Nov 28, 2012 - Don't miss out on the opportunity to win by ignoring the customer intelligence at your fingertips. Comments
Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites
Oct 4, 2012 -
The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donations through a nationwide DrudgeReport.com takeover.
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Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver
Oct 3, 2012 -
The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands on women's health."
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Is Data-Focused Media Buying Here to Stay?
Sep 26, 2012 -
An interview with Ryan Jetton, co-founder of Utility Digital, about best business practices, ad targeting, and media buying.
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Early Brands and Politicos Try Twitter Header
Sep 24, 2012 -
Brands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Twitter's new Header feature.
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Obama Group Slams Romney in Web Ads
Sep 14, 2012 -
ClickZ's 2012 election digital ad spending update shows Romney's joint committee with the GOP is bridging the large digital ad spending gap between Romney and Obama.
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Obama and GOP Twitter Buys Inspire Passionate Tweet Trend
Sep 6, 2012 -
The nature of political discourse online tends to be passionate, if not extreme and even vitriolic. That's playing out in Promo Trend-inspired tweets from Mitt Romney, Barack Obama and others.
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Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks
Sep 5, 2012 -
Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend.
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Obama and RNC Battle for Attention on Charlotte Site
Sep 5, 2012 -
The Republican National Committee appears to have removed anti-Romney tweets from its site that were featured there yesterday.
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RNC's Own Site Spotlights Anti-Romney Tweets
Sep 4, 2012 -
Like the Romney camp last week, the RNC bought today's Promoted Trend on Twitter, as the Obama camp aims for Democratic Convention fundraising via homepage ads on CharlotteObserver.com.
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Romney Camp and Rove's Crossroads Use Same Digital Ad Firm
Aug 22, 2012 -
Candidate campaigns are required to keep a distance from outside groups backing them but they sometimes work with the same companies, and coordination is difficult to prove.
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Marketers Need to Redraw Their Puerto Rican Map
Nov 20, 2012 -
The 2012 election was a wake-up call: this market may not be what you think.
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The End of the TV-Centric Era
Nov 16, 2012 -
How to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action.
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Social Sentiment Tracked for 2012 Presidential Election
Nov 6, 2012 -
Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site.
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MoveOn's Vote Buddy Uses Facebook to Influence Friends' Voting
Nov 6, 2012 -
Political advocacy group MoveOn.org sought to rock the liberal vote at the eleventh hour with the launch late last week of Vote Buddy, a Facebook app that lets people encourage their friends to vote.
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QR and NFC Help Rock the Youth Vote
Nov 6, 2012 -
What better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vote created a campaign combining traditional and digital out-of-home media to let people register while...
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Today's Big Question: Will Latinos Be the Big Story Tomorrow?
Nov 6, 2012 -
Latinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying.
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Obama vs. Romney: Who’s Winning the YouTube Vote?
Nov 5, 2012 -
President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker.
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5 Things We Can Learn From This Year's Political Campaign
Nov 1, 2012 -
How the 2012 multi-channel presidential campaigns can teach us as marketers.
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Heat Map Study Shows Politics Influences Ad Focus
Oct 24, 2012 -
Cognitive Match released a study of political ads showing sharp differences in the way younger left- and right-leaning voters looked at the content.
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More Democrats Sign Up for Political Texts Than Republicans
Oct 9, 2012 -
A mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report.
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