Politics

Popularity and Influence Winning a Presidential Election

Does Social Sway Elections?

Nov 5, 2014 - This year, more voters than ever used smartphones and social media to keep up with political news, while hashtags like #IVoted became status symbols for Facebook and Twitter users. Comments

President Obama's Appearance on "Between Two Ferns" Drives Traffic to HealthCare.gov

barack-obama-zach-galifianakis Mar 13, 2014 - President Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. The episode created a social media buzz and drove traffic to HealthCare.gov. Comments

Pinterest Pins Hopes on Appeal: Trademark Defeat May Force Name Change

pinterest-screen Jan 7, 2014 - Pinterest may be facing a rebrand after a UK company won their trademark challenge over the visual social network's name. Comments

Digital Analytics Is Not Surveillance

privacy-image Jun 17, 2013 - And how I warned about this just before the NSA PRISM scandal broke. Comments

The Class of 2013 and What's Wrong With the Greatest Nation

grad-cap Jun 12, 2013 - There are plenty of jobs here in the digital marketing industry, but no college graduates with any real skills. Comments

The Olympics and U.S. Presidential Election Accelerate Q3 Ad Spend

global-adviews-q3 Apr 11, 2013 - The Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen. Comments

3 Lessons Learned From Election 2012

politics-mobile-icon Nov 28, 2012 - Don't miss out on the opportunity to win by ignoring the customer intelligence at your fingertips. Comments

Marketers Need to Redraw Their Puerto Rican Map

puerto-rico-map Nov 20, 2012 - The 2012 election was a wake-up call: this market may not be what you think. Comments

The End of the TV-Centric Era

static-tv Nov 16, 2012 - How to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action. Comments

A Digital Vote...

uselections Nov 6, 2012 - An overview of how U.S. presidential candidates have invested in mobile, social media, and online advertising in their election campaigns. Comments

Social Sentiment Tracked for 2012 Presidential Election

election-day-2012-google-doodle Nov 6, 2012 - Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site. Comments

MoveOn's Vote Buddy Uses Facebook to Influence Friends' Voting

votewithfriends Nov 6, 2012 - Political advocacy group MoveOn.org sought to rock the liberal vote at the eleventh hour with the launch late last week of Vote Buddy, a Facebook app that lets people encourage their friends to vote. Comments

QR and NFC Help Rock the Youth Vote

rockvote Nov 6, 2012 - What better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vote created a campaign combining traditional and digital out-of-home media to let people register while... Comments

Today's Big Question: Will Latinos Be the Big Story Tomorrow?

latnos-vote Nov 6, 2012 - Latinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying. Comments

Obama vs. Romney: Who’s Winning the YouTube Vote?

unruly-election-tracker-obama-romney-2012 Nov 5, 2012 - President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker. Comments

5 Things We Can Learn From This Year's Political Campaign

politics-mobile-icon Nov 1, 2012 - How the 2012 multi-channel presidential campaigns can teach us as marketers. Comments

Heat Map Study Shows Politics Influences Ad Focus

obamas-heat-map Oct 24, 2012 - Cognitive Match released a study of political ads showing sharp differences in the way younger left- and right-leaning voters looked at the content. Comments

More Democrats Sign Up for Political Texts Than Republicans

politics-mobile-icon Oct 9, 2012 - A mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report. Comments

Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites

obama-swingstate-postdebate-student10 Oct 4, 2012 - The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donations through a nationwide DrudgeReport.com takeover. Comments

Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver

plannedparenthood-denver-debate2 Oct 3, 2012 - The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands on women's health." Comments

Is Data-Focused Media Buying Here to Stay?

strategybox Sep 26, 2012 - An interview with Ryan Jetton, co-founder of Utility Digital, about best business practices, ad targeting, and media buying. Comments

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