Marketing News & Expert Advice
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Politics
Surprising Leaders in Super PAC Web Ad Spending Race
Super PACs spent $5.86 million on web ads to support or oppose 2012 presidential candidates.
Chimichanga-Gate Spurs Hispanic Group's Facebook Ads
Hispanic Leadership Network is testing a new form of direct Hispanic Facebook targeting.
The Sponsored Obama and Jay-Z Web Event That Never Was
Vevo offered corporate brands the opportunity to wrap their names around the White House event.
Obama Outspent Romney On Web Ads 2 to 1
Romney spent far more online in 2011 than his GOP opponents.
Retail Politics Comes to 2012 Web Fundraising
Candidate emails look more like e-commerce pitches from retailers.
Romney in Crosshairs of Gingrich Web Ads, Video
Bambi would support Romney on gun rights, says Gingrich web effort.
Obama and DNC Spent $7 Million on Web Ads
Obama alone bought over $5 million worth of online ads in 2011.
Gingrich Super PAC Spends Big Online in Florida to Hit Romney
Gingrich Super PAC, Winning Our Future, spent more than $1 million on web ads and email in January.
Vevo Sells Corporate Sponsorship of Live Obama, Jay-Z Event
Vevo said the event isn’t happening, but sources say advertisers have already bought sponsorships.
Obama Sticks to Jobs Message in Florida Web Ads
Also in Florida, Mitt Romney is attacking Newt Gingrich online.
Florida Group Emerges With Web Centric Anti-Romney Campaign
A campaign attacking Florida Governor Rick Scott is serving as the template for a new online effort with Mitt Romney in its crosshairs.
Travel Trade Group Jumps on Obama's Tourism Train
In conjunction with the State of The Union address, group uses web ads and video to promote tourism.
Showdown in Florida: Who Owns the Latino Narrative?
What marketers and politicians need to know in the pre-election economy.
Digital Marketers Head Up Ron Paul Super PAC
Three young digital marketers are behind a Super PAC that's spent nearly $3 million on online ads supporting Ron Paul.
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