Marketing News & Expert Advice
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Politics
Akin Isn't Dropping Out Say Web Ads as McCaskill Capitalizes on Twitter
Aug 21, 2012 - Todd Akin's campaign aims to generate fundraising support following calls for him to drop out of the Missouri Senate race after his comment about rape. Comments
Intermarkets Pairs With Lotame to Enhance Aristotle Data Relationship
Jul 23, 2012 - Intermarkets takes a non-partisan route to serve increasingly competitive online voter targeting market. Comments
Digital Ad Spend Gap Widens Between Obama and Romney
Jul 18, 2012 -
Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis.
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GOP Milks Healthcare Ruling on Twitter, Obama Camp Ignores It
Jun 28, 2012 -
GOP and Romney camp use ruling upholding Affordable Care Act to drum up donations.
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For Romney, TV Spots Become Video Fundraising Ads
Jun 22, 2012 -
Campaign uses in-banner video ads to turn swing state TV spots into donations.
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The Political Video Ad Shortage by the Numbers
Jun 22, 2012 -
Mixpo projects political advertisers will demand as much as 48% more in-stream video ads than will be available.
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Congressional Candidates to Use Twitter-Based Fundraising Tool
Jun 19, 2012 -
Chirpify connects to PayPal to automate donations through a single tweet.
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Obama Coaxes Shares of Spending Message in Web Ads
Jun 15, 2012 -
Father's Day themed ads seek email signups.
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Super PACs Spent Over $8M on Digital Ads in Presidential Race
Jun 12, 2012 -
Groups on the right accounted for 93 percent of the $8.3M in online ad spend so far.
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Digital Helps Get Out Vote in Walker Recall Election
Jun 4, 2012 -
Political contest in WI tomorrow serves as a trial for voter mobilization in November.
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Texas Tea Partier Cruz Got Help From Super PACs Online
May 30, 2012 -
Conservative Super PACs spent hundreds of thousands on web ads backing the Texas Senate hopeful.
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Obama Outspends Romney on Digital Ads 4:1
Aug 17, 2012 -
Original ClickZ Politics analysis shows the Obama campaign continues widening its lead in digital ad spending over Romney.
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Nearly a Third of Likely Voters Ignore Live TV
Aug 15, 2012 -
Video ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds.
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White House Is First Client for Social-to-Real World Consultancy
Aug 14, 2012 -
SocialxDesign is starting off with one of the biggest brand name clients in the world: The White House.
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Swing State Site Traffic: How Obama and Romney Did in July
Aug 10, 2012 - People in six swing states were more likely to visit Romney's site in July; Obama had strength in five. Comments
Rove-Linked Group Aimed Mobile Ads at Chicago Lollapalooza-Goers
Aug 8, 2012 -
Crossroads Generation, a group created to capture the 2012 youth vote for Republicans, aimed mobile ads on Obama campaign turf in Grant Park, Chicago this past weekend.
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Obama Facebook Ads Push Tax Policy Differences With Romney
Aug 6, 2012 -
An Obama tax calculator calls those earning $500,000 an "average" family. The ads carry on a share-centric online ad strategy from Obama.
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Super PAC Brigade Spent Big on Digital Ads for Cruz in Texas
Aug 3, 2012 -
Club for Growth, FreedomWorks, and others spent $700,000 on digital ads supporting Senate hopeful Ted Cruz.
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Republicans Spend $50K on YouTube Ads Targeting Congressional Districts
Aug 3, 2012 -
Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. House races.
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The Perfect Storm
Jul 25, 2012 - What does the torrent of digital political spending mean for non-political advertisers this year? Comments
Democratic Firm Ties Voter Data to Facebook Friends
Jul 24, 2012 -
NGP VAN's system finds friends of supporters on Facebook who are registered voters.
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