Marketing News & Expert Advice
|
|
|
Politics
Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks
Sep 5, 2012 - Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend. Comments
Super PAC Brigade Spent Big on Digital Ads for Cruz in Texas
Aug 3, 2012 -
Club for Growth, FreedomWorks, and others spent $700,000 on digital ads supporting Senate hopeful Ted Cruz.
Comments
Republicans Spend $50K on YouTube Ads Targeting Congressional Districts
Aug 3, 2012 -
Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. House races.
Comments
The Perfect Storm
Jul 25, 2012 - What does the torrent of digital political spending mean for non-political advertisers this year? Comments
Democratic Firm Ties Voter Data to Facebook Friends
Jul 24, 2012 -
NGP VAN's system finds friends of supporters on Facebook who are registered voters.
Comments
Intermarkets Pairs With Lotame to Enhance Aristotle Data Relationship
Jul 23, 2012 - Intermarkets takes a non-partisan route to serve increasingly competitive online voter targeting market. Comments
Digital Ad Spend Gap Widens Between Obama and Romney
Jul 18, 2012 -
Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis.
Comments
GOP Milks Healthcare Ruling on Twitter, Obama Camp Ignores It
Jun 28, 2012 -
GOP and Romney camp use ruling upholding Affordable Care Act to drum up donations.
Comments
For Romney, TV Spots Become Video Fundraising Ads
Jun 22, 2012 -
Campaign uses in-banner video ads to turn swing state TV spots into donations.
Comments
The Political Video Ad Shortage by the Numbers
Jun 22, 2012 -
Mixpo projects political advertisers will demand as much as 48% more in-stream video ads than will be available.
Comments
Congressional Candidates to Use Twitter-Based Fundraising Tool
Jun 19, 2012 -
Chirpify connects to PayPal to automate donations through a single tweet.
Comments
Obama and RNC Battle for Attention on Charlotte Site
Sep 5, 2012 -
The Republican National Committee appears to have removed anti-Romney tweets from its site that were featured there yesterday.
Comments
RNC's Own Site Spotlights Anti-Romney Tweets
Sep 4, 2012 -
Like the Romney camp last week, the RNC bought today's Promoted Trend on Twitter, as the Obama camp aims for Democratic Convention fundraising via homepage ads on CharlotteObserver.com.
Comments
Romney Camp and Rove's Crossroads Use Same Digital Ad Firm
Aug 22, 2012 -
Candidate campaigns are required to keep a distance from outside groups backing them but they sometimes work with the same companies, and coordination is difficult to prove.
Comments
Akin Isn't Dropping Out Say Web Ads as McCaskill Capitalizes on Twitter
Aug 21, 2012 -
Todd Akin's campaign aims to generate fundraising support following calls for him to drop out of the Missouri Senate race after his comment about rape.
Comments
Obama Outspends Romney on Digital Ads 4:1
Aug 17, 2012 -
Original ClickZ Politics analysis shows the Obama campaign continues widening its lead in digital ad spending over Romney.
Comments
Nearly a Third of Likely Voters Ignore Live TV
Aug 15, 2012 -
Video ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds.
Comments
White House Is First Client for Social-to-Real World Consultancy
Aug 14, 2012 -
SocialxDesign is starting off with one of the biggest brand name clients in the world: The White House.
Comments
Swing State Site Traffic: How Obama and Romney Did in July
Aug 10, 2012 - People in six swing states were more likely to visit Romney's site in July; Obama had strength in five. Comments
Rove-Linked Group Aimed Mobile Ads at Chicago Lollapalooza-Goers
Aug 8, 2012 -
Crossroads Generation, a group created to capture the 2012 youth vote for Republicans, aimed mobile ads on Obama campaign turf in Grant Park, Chicago this past weekend.
Comments
Obama Facebook Ads Push Tax Policy Differences With Romney
Aug 6, 2012 -
An Obama tax calculator calls those earning $500,000 an "average" family. The ads carry on a share-centric online ad strategy from Obama.
Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
November 4-7, 2013
-
December 2-4, 2013
-
February 10-13, 2014
-
March 19, 2014
-
Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
-
A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
-
SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved. | 55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
