5 Things We Can Learn From This Year's Political Campaign

Nov 1, 2012 - How the 2012 multi-channel presidential campaigns can teach us as marketers. Comments

Heat Map Study Shows Politics Influences Ad Focus

obamas-heat-map Oct 24, 2012 - Cognitive Match released a study of political ads showing sharp differences in the way younger left- and right-leaning voters looked at the content. Comments

More Democrats Sign Up for Political Texts Than Republicans

politics-mobile-icon Oct 9, 2012 - A mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report. Comments

Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites

obama-swingstate-postdebate-student10 Oct 4, 2012 - The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donations through a nationwide DrudgeReport.com takeover. Comments

Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver

plannedparenthood-denver-debate2 Oct 3, 2012 - The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands on women's health." Comments

Is Data-Focused Media Buying Here to Stay?

strategybox Sep 26, 2012 - An interview with Ryan Jetton, co-founder of Utility Digital, about best business practices, ad targeting, and media buying. Comments

Early Brands and Politicos Try Twitter Header

twitterheader-nike Sep 24, 2012 - Brands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Twitter's new Header feature. Comments

Obama Group Slams Romney in Web Ads

obama-victoryfund-romneyryan-womenchoose9 Sep 14, 2012 - ClickZ's 2012 election digital ad spending update shows Romney's joint committee with the GOP is bridging the large digital ad spending gap between Romney and Obama. Comments

Obama and GOP Twitter Buys Inspire Passionate Tweet Trend

promo-trends-political-conventions Sep 6, 2012 - The nature of political discourse online tends to be passionate, if not extreme and even vitriolic. That's playing out in Promo Trend-inspired tweets from Mitt Romney, Barack Obama and others. Comments

Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks

amerforprosp-twitter Sep 5, 2012 - Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend. Comments

Obama and RNC Battle for Attention on Charlotte Site

obama-rnc-charlotteobserver9 Sep 5, 2012 - The Republican National Committee appears to have removed anti-Romney tweets from its site that were featured there yesterday. Comments

RNC's Own Site Spotlights Anti-Romney Tweets

rnc-oiw-tweets Sep 4, 2012 - Like the Romney camp last week, the RNC bought today's Promoted Trend on Twitter, as the Obama camp aims for Democratic Convention fundraising via homepage ads on CharlotteObserver.com. Comments

Romney Camp and Rove's Crossroads Use Same Digital Ad Firm

americancrossroads8 Aug 22, 2012 - Candidate campaigns are required to keep a distance from outside groups backing them but they sometimes work with the same companies, and coordination is difficult to prove. Comments

Akin Isn't Dropping Out Say Web Ads as McCaskill Capitalizes on Twitter

mccaskill-twitter Aug 21, 2012 - Todd Akin's campaign aims to generate fundraising support following calls for him to drop out of the Missouri Senate race after his comment about rape. Comments

Obama Outspends Romney on Digital Ads 4:1

obama-baracksbday7 Aug 17, 2012 - Original ClickZ Politics analysis shows the Obama campaign continues widening its lead in digital ad spending over Romney. Comments

Nearly a Third of Likely Voters Ignore Live TV

saymedia-chart2012 Aug 15, 2012 - Video ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds. Comments

White House Is First Client for Social-to-Real World Consultancy

sxd-logo-final Aug 14, 2012 - SocialxDesign is starting off with one of the biggest brand name clients in the world: The White House. Comments

Swing State Site Traffic: How Obama and Romney Did in July

Aug 10, 2012 - People in six swing states were more likely to visit Romney's site in July; Obama had strength in five. Comments

Rove-Linked Group Aimed Mobile Ads at Chicago Lollapalooza-Goers

crossroads-generation-in-accuweather Aug 8, 2012 - Crossroads Generation, a group created to capture the 2012 youth vote for Republicans, aimed mobile ads on Obama campaign turf in Grant Park, Chicago this past weekend. Comments

Obama Facebook Ads Push Tax Policy Differences With Romney

obama-facebook-taxcalculator Aug 6, 2012 - An Obama tax calculator calls those earning $500,000 an "average" family. The ads carry on a share-centric online ad strategy from Obama. Comments

Super PAC Brigade Spent Big on Digital Ads for Cruz in Texas

clubforgrowth-cruz-primary Aug 3, 2012 - Club for Growth, FreedomWorks, and others spent $700,000 on digital ads supporting Senate hopeful Ted Cruz. Comments

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