Marketing News & Expert Advice
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Politics
Texas Tea Partier Cruz Got Help From Super PACs Online
May 30, 2012 - Conservative Super PACs spent hundreds of thousands on web ads backing the Texas Senate hopeful. Comments
Santorum Spent $1M on Web Ads, but Super PACs Attacked
Apr 12, 2012 -
UPDATE: Super PACs like pro-Mitt Romney group Restore Our Future spent online in primary states to dampen Santorum's surge in polls.
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Optimizing the 2012 Presidential Donation Forms
Apr 10, 2012 -
A website optimization review for five U.S. presidential campaigns' online donation forms.
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Obama Web Ads Name Romney for First Time
Apr 9, 2012 -
Display and video ads from Obama's campaign reflect an integrated cross-media messaging approach.
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Univision Sells Hispanic Digital Audience for 2012 Election
Apr 4, 2012 -
The Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012.
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Wisconsin: No Santorum Web Ads as Romney PAC Spends Big
Apr 3, 2012 -
Pro-Romney Super PAC spent $100,000 on anti-Santorum web ads in Wisconsin.
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Video: A Talk With Newt Gingrich's Digital Consultant
Mar 30, 2012 -
ClickZ Politics interviews Vincent Harris of Harris Media about the impact Gingrich's campaign cuts might have on his digital efforts.
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Big Data From Democratic Party Spawns Web Ad Targeting Firm
Mar 30, 2012 -
Democrats' largest database, Catalist and online ad firm Collective partner to produce DSPolitical.
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Political Consultants Open to Inevitable Digital Future
Mar 30, 2012 - At the AAPC Conference, traditional media consultants get a digital education. Comments
Obama Camp On Pace to Spend $35 Million on Web Ads
Mar 26, 2012 -
The Obama camp and DNC have spent around $13 million on digital advertising.
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Think Tank Aims Mobile Healthcare Ads at Supreme Court
Mar 23, 2012 - Conservative group aims to reach reporters and activists interested in Affordable Care Act case. Comments
Latinos in Social Media Get Political for 2012
May 29, 2012 -
Group rallies members on Twitter, LinkedIn, and Google+ to spur voter participation.
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Hispanic-Heavy Swing States Drive High Mobile Ad Prices
May 23, 2012 -
Data from Pontiflex suggests it could cost campaigns more to target mobile ads to some swing states.
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Obama's May Surprise
May 15, 2012 - When a campaign race looks like a toss-up, what matters the most? A lesson for all marketers. Comments
Tea Party and Democrats Fought Lugar Online
May 11, 2012 -
FreedomWorks, a Tea Party Group, spent around 40% of its estimated media budget online.
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Romney Team Hiring 'A Lot' of Digital Staff
May 10, 2012 -
Campaign ramping up social media, web development, email and database skills.
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Infographic: 2012 Election Web Ad Spending Through March
May 8, 2012 -
Infographic showing web ad spending by presidential campaigns through March 2012.
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Obama and Democrats Spent $21 Million on Web Ads So Far
May 7, 2012 -
Original ClickZ analysis: GOP spent less than half on digital ads through March.
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Unions Fight Corporate Greed on Twitter and Pinterest
May 1, 2012 -
CWA's Promoted Trend raises awareness about issues affecting Verizon employees and consumers.
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Romney Ad Firm Partners for Big Data on Hispanics
Apr 30, 2012 -
Targeted Victory partners exclusively with one large online Hispanic data firm.
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GOP Gears Up Digital Team for Election Season
Apr 26, 2012 -
Party hopes corporate execs from ShareThis and Rockfish help it compete with Democrats in 2012.
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