Politics

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For Romney, TV Spots Become Video Fundraising Ads

Jun 22, 2012 - Campaign uses in-banner video ads to turn swing state TV spots into donations. Comments

The Political Video Ad Shortage by the Numbers

political-video-image-1 Jun 22, 2012 - Mixpo projects political advertisers will demand as much as 48% more in-stream video ads than will be available. Comments

Congressional Candidates to Use Twitter-Based Fundraising Tool

chirpify-obama Jun 19, 2012 - Chirpify connects to PayPal to automate donations through a single tweet. Comments

Obama Coaxes Shares of Spending Message in Web Ads

obama-spendinggrowth6 Jun 15, 2012 - Father's Day themed ads seek email signups. Comments

Super PACs Spent Over $8M on Digital Ads in Presidential Race

endorseliberty-video Jun 12, 2012 - Groups on the right accounted for 93 percent of the $8.3M in online ad spend so far. Comments

Digital Helps Get Out Vote in Walker Recall Election

freedomworks-walker-wi Jun 4, 2012 - Political contest in WI tomorrow serves as a trial for voter mobilization in November. Comments

Texas Tea Partier Cruz Got Help From Super PACs Online

tedcruz-facebook May 30, 2012 - Conservative Super PACs spent hundreds of thousands on web ads backing the Texas Senate hopeful. Comments

Latinos in Social Media Get Political for 2012

latism-elliane-ramos May 29, 2012 - Group rallies members on Twitter, LinkedIn, and Google+ to spur voter participation. Comments

Hispanic-Heavy Swing States Drive High Mobile Ad Prices

pontiflex-mobile-swingstate5 May 23, 2012 - Data from Pontiflex suggests it could cost campaigns more to target mobile ads to some swing states. Comments

Obama's May Surprise

May 15, 2012 - When a campaign race looks like a toss-up, what matters the most? A lesson for all marketers. Comments

Tea Party and Democrats Fought Lugar Online

majoritypac-lugar May 11, 2012 - FreedomWorks, a Tea Party Group, spent around 40% of its estimated media budget online. Comments

Romney Team Hiring 'A Lot' of Digital Staff

romney-twitter-tshirt May 10, 2012 - Campaign ramping up social media, web development, email and database skills. Comments

Infographic: 2012 Election Web Ad Spending Through March

clickz2012campaignspending-final May 8, 2012 - Infographic showing web ad spending by presidential campaigns through March 2012. Comments

Obama and Democrats Spent $21 Million on Web Ads So Far

obama-michigan May 7, 2012 - Original ClickZ analysis: GOP spent less than half on digital ads through March. Comments

Unions Fight Corporate Greed on Twitter and Pinterest

verigreedy-cwa May 1, 2012 - CWA's Promoted Trend raises awareness about issues affecting Verizon employees and consumers. Comments

Romney Ad Firm Partners for Big Data on Hispanics

romney-nh-unionleader Apr 30, 2012 - Targeted Victory partners exclusively with one large online Hispanic data firm. Comments

GOP Gears Up Digital Team for Election Season

gop-actionnetwork Apr 26, 2012 - Party hopes corporate execs from ShareThis and Rockfish help it compete with Democrats in 2012. Comments

Santorum Spent $1M on Web Ads, but Super PACs Attacked

ricksantorum-helpwinnomination1 Apr 12, 2012 - UPDATE: Super PACs like pro-Mitt Romney group Restore Our Future spent online in primary states to dampen Santorum's surge in polls. Comments

Optimizing the 2012 Presidential Donation Forms

obama-form-control-optimized-thumb Apr 10, 2012 - A website optimization review for five U.S. presidential campaigns' online donation forms. Comments

Obama Web Ads Name Romney for First Time

obama-romney4 Apr 9, 2012 - Display and video ads from Obama's campaign reflect an integrated cross-media messaging approach. Comments

Univision Sells Hispanic Digital Audience for 2012 Election

univision-voter Apr 4, 2012 - The Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012. Comments

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