Marketing News & Expert Advice
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PPC
How to Create an AdWords Action Plan From Purchase Path Data
May 31, 2013 - As advertisers, we need to look at the entire purchase experience, and as PPC managers, we should examine how other channels are impactful on what we do. Comments
Building the Anti-Fragile PPC Campaign
Jan 11, 2013 -
Learning better decision-making by understanding basic statistics. Part one in a two-part series.
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How to Plan PPC Advertising for the New Year
Jan 8, 2013 -
Start with an organizational top-down approach to determine how goals at each level can be accomplished through PPC this year.
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12 PPC Resolutions for 2013
Jan 4, 2013 -
As CPCs rise, as the traffic mix becomes more "mobile," and as new Ad Extensions are rolled out across Bing and Google AdWords, you may find it helpful to heed some 2013 PPC search advertising resolutions.
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Are You Following PPC Best Practices?
Jan 4, 2013 -
A checklist for successful PPC campaigns.
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The Big Secret to Quality Score
Dec 28, 2012 -
Quality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series.
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What Is a Good Click-Through Rate for PPC?
Dec 26, 2012 -
Why do people care so much about click-through rates?
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5 Reasons SEM Agencies Should Do Social and SEO
Dec 21, 2012 -
The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant to social media.
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Guide to LinkedIn PPC Ads: How to Succeed in 2013
Dec 11, 2012 -
The tips and tricks you need to know in order to get the best results on LinkedIn.
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PPC: Fast and Slow
Nov 30, 2012 -
There might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there should be no need for that.
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Your Holiday PPC Strategy for 2012: Yes, It's Changed
Nov 2, 2012 -
There is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two.
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12 Hidden Pitfalls in PPC Campaign Automation
May 17, 2013 -
A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is important.
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Using Web Analytics to Create What People Will Actually Care About
May 13, 2013 -
A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives.
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PPC for B2B on LinkedIn, Twitter, and Facebook
Apr 26, 2013 -
As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
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6 Ways to Survive a PPC Budget Sequestration
Mar 15, 2013 -
Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in your PPC budget.
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AdWords Enhanced Campaigns: New Campaign Checklist
Mar 5, 2013 -
Get ready to start on fresh campaigns in AdWords with these eight new goals.
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The Great Enhanced Campaigns War of 2013: The Surprising Winner
Feb 22, 2013 -
As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise.
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Use the Data
Feb 22, 2013 -
Unlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort.
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PPC Pro - You're Being Replaced
Feb 8, 2013 - With the speed at which technology evolves, and the vast opportunity for optimization in most accounts, PPC management is ready for this evolution and it is well underway. Comments
Debunking 5 Myths of PPC Advertising
Feb 5, 2013 -
PPC won't make you taller and five other myths about PPC advertising.
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Covario Issues Q4 Global Paid Search Spend Analysis
Jan 16, 2013 -
The report finds global paid search spend was up 18 percent in 2012.
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