Search and social media: a look at current trends in digital storytelling

Oct 30, 2015 - How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy. Comments

Holiday shopping and search behaviors in moments

cyber-monday-flickr-11184349836-ea2bfb1da8-z Oct 27, 2015 - Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral shift during the holiday season. Comments

Facebook Lead Ads opens up to all advertisers

facebook-lead-ads Oct 26, 2015 - Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads. Comments

What can marketers do now that Amazon Text Ads are a no go?

amazon-text-ads-do-not-pass-go Oct 19, 2015 - Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platforms for their ad campaigns. Comments

The 3 reasons online advertising campaigns fail

stamp-fail Oct 8, 2015 - There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding these mistakes in your next campaign. Comments

Amazon Text Ads: To Do or Not To Do?

amazon Aug 25, 2015 - Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities. Comments

7 Things That Really Great Online Media Buyers Do

koeppel-online-media-buying Aug 21, 2015 - Marketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing an effective media buying campaign. Comments

7 SEO Tools to Improve Content Marketing

keywords-seo-writing Aug 4, 2015 - Key SEO tools to power a content marketing campaign. Comments

4 Red Flags When Hearing a PPC Agency Pitch

redflag-ppc Aug 3, 2015 - Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise red flags as you try to find the right agency. Comments

How to Identify Click Fraud and Minimize Wasting Your Ad Budget

oh-leather-gloves Jul 14, 2015 - While a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget. Comments

Competitive Insights Tools for Paid Search in AdWords and Bing Ads

PPC Jul 9, 2015 - Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns. Comments

SEO and Strategy Tips for Success with Augmented Reality

welcome-to-reality Jul 8, 2015 - Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success. Comments

5 PPC Tips from ClickZ Live Toronto

004-allstate Jun 26, 2015 - To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and thinking in terms of different devices. Comments

Your Terrible Website is Ruining Your PPC Performance

failure2 Jun 11, 2015 - Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust. Comments

Uncovering PPC Best Practices With Allstate Insurance

allstate-insurance-logo Jun 10, 2015 - In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices. Comments

YouTube TrueView Ads To Become Shoppable

youtube-logo May 22, 2015 - Google is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within TrueView ads. Comments

5 Web Analytics Metrics to Pump Up PPC

ppc-pay-per-click Apr 8, 2015 - These five Web analytics insights can help you boost your pay-per-click marketing efforts. Comments

Quick Guide to Picking Up Facebook PPC

facebook-like-button-light-blue Mar 20, 2015 - These resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads. Comments

Bing Ads to Combine All Device Targeting on March 23: Are You Ready?

Bing Ads logo Mar 11, 2015 - The introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prepared? Comments

Cross-Device Search Trends: Insider Insights

facebook-new-cross-device-tracking-tool-photo-1 Mar 5, 2015 - Breaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase. Comments

How to Properly Use Labels to Run Promotions for Google AdWords

orange-gs-robot Feb 16, 2015 - Here are some tips for how to successfully use labels and automated rules in Google AdWords to run promotions. Comments

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