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5 PPC Iterations You Ignore at Your Peril

Andrew Goodman  |  Paid Search

Oct 4, 2013 - Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running. Comments

Kevin Lee  |  Paid Search

5 Ways to Break Your Campaign Out of an SEM Rut

sem Jul 19, 2013 - It's time you change the way you think about your campaign and start evaluating online media KPIs and how well your KPIs really fit your business. Comments

Kevin Lee  |  Paid Search

PPC for B2B on LinkedIn, Twitter, and Facebook

ppc-icon Jul 5, 2013 - As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver. Comments

Gregg Stewart  |  Local

Total U.S. PC Search Volume Down 6 Percent Year-Over-Year

mobile-measurement Jun 24, 2013 - As more advertisers enter the search marketplace and the inventory of available searches begins to slow, one can expect a number of effects. Comments

Lisa Raehsler  |  Paid Search

How to Create an AdWords Action Plan From Purchase Path Data

adwords-search-funnels May 31, 2013 - As advertisers, we need to look at the entire purchase experience, and as PPC managers, we should examine how other channels are impactful on what we do. Comments

Andrew Goodman  |  Paid Search

12 Hidden Pitfalls in PPC Campaign Automation

ppc-icon May 17, 2013 - A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is important. Comments

Adam Singer  |  Actionable Analysis

Using Web Analytics to Create What People Will Actually Care About

web-data May 13, 2013 - A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives. Comments

Kevin Lee  |  Paid Search

6 Ways to Survive a PPC Budget Sequestration

budget-cuts Mar 15, 2013 - Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in your PPC budget. Comments

Lisa Raehsler  |  Paid Search

AdWords Enhanced Campaigns: New Campaign Checklist

enhanced-campaigns Mar 5, 2013 - Get ready to start on fresh campaigns in AdWords with these eight new goals. Comments

Andrew Goodman  |  Paid Search

The Great Enhanced Campaigns War of 2013: The Surprising Winner

enhanced-campaigns Feb 22, 2013 - As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Comments

Bryan Eisenberg  |  ROI Marketing

Use the Data

web-data Feb 22, 2013 - Unlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort. Comments

Lisa Lacy  |  Strategies

Blimpie Releases Its First App Aimed at Targeting Millennials

blimpie-run-2 Sep 27, 2013 - The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Comments

Lisa Raehsler  |  Paid Search

PPC for Brand Impact

brand-ppc Sep 27, 2013 - The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of... Comments

Gregg Stewart  |  Local

Counting Offline Conversions from Online Advertising, Made Easy

abacus accounting Sep 24, 2013 - Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning. Comments

Thom Craver  |  Search Marketing

Breaking Down Silos Key to Converged Media in Marketing

Impact of Converged Media SES San Francisco Keynote Panel Sep 17, 2013 - Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keynote panel at SES San Francisco 2013. Comments

Kevin Lee  |  Paid Search

5 PPC Reputation Management Tips (Including Twitter)

ppc Sep 13, 2013 - For short-term crisis situations, PPC search can be a great tool for both pushing down negative elements in a SERP and facilitating distribution of a positive or balanced marketing message. Comments

Lisa Raehsler  |  Paid Search

Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

Generic Geo-targeting by State Sep 5, 2013 - When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Comments

John A. Lee  |  Search Marketing

Control the Chaos With Affiliate Partners in PPC

clickz-partners Sep 5, 2013 - At the end of the day, maintaining an effective and profitable affiliate program for you and your partners is all about "chaos control." Comments

Kevin Lee  |  Paid Search

10 Conversion Events You Should Be Tracking

conversion-funnel-strategies Aug 30, 2013 - These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns. Comments

Kevin Lee  |  Paid Search

Search Observations From the South of France

france-vacation Aug 16, 2013 - New adopters of paid search will be able to use highly template-driven, SEO-friendly content management systems and set up social media presences, integrated with websites, at lower costs. Comments

Tim Ash  |  Conversion & ROI

Are You Suffering From OCT (Obsessive-Compulsive Testing)?

bad-email Aug 6, 2013 - Don't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is enough. Comments

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