PPC

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A Non-PPC Reading List for PPC Marketers

Jan 16, 2015 - In this industry it's important to keep up to date in all areas, not just your own niche. Here are some great sites to help PPC marketers branch out of their reading comfort zones. Comments

We Heart Holiday PPC: Valentine’s Day Promotions for Paid Search

love-emoticon Jan 14, 2015 - The next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips. Comments

Twitter to Beef Up Advertising Options Beyond Own Site

twitter-logo Jan 12, 2015 - Twitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the coming weeks. Comments

Paid Media Strategy Review Tips

seo-checklist Dec 24, 2014 - These tips can help you review and ready your paid media strategy for the new year. Are you prepared? Comments

Big Changes to Improve Your Year-Over-Year Performance

year-over-year-performance Dec 22, 2014 - These strategies for improving your conversion rate, testing new campaign structures, and improving attribution can help you refine your overall PPC performance. Comments

PPC Marketers Prepare: "All of the Things" Are Coming

PPC Dec 19, 2014 - What can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things." Comments

PPC and SEO: The Dynamic Duo

seo-ppc-duo Dec 10, 2014 - Marketers should use both pay-per-click and SEO tactics in order to get the most out of their search marketing campaigns - are you using this strategy? Comments

Less Is More: 2 Areas Where PPC Campaign Segmentation Could Be Wasting Your Time

dd-segmentingcitrus Nov 25, 2014 - While segmentation can certainly be beneficial to your marketing strategy, make sure you're not just segmenting for the sake of segmenting. Comments

The 3 AdWords Scripts You Want Right Now for the Holidays

googleadwords Nov 21, 2014 - If you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that can help save the day. Comments

Best Practices for Bidding on Competitor Terms in PPC

competitiveadvantage Oct 27, 2014 - For those who have already decided to bid on competitor terms in pay-per-click search, here are some best practices to consider. Comments

5 PPC Feature Releases in AdWords and Bing Ads to Watch Now

magnifying glass Oct 22, 2014 - There have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of. Comments

[#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

linkedinnewlogo Oct 17, 2014 - Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the potential to be a powerful marketing tool. Comments

What Does Ello Mean for Paid Social Advertising?

Social Data Oct 16, 2014 - Will Ello's closed, data-protected model mean changes for the social advertising landscape? Comments

37 SEO Experts Those in the Know Follow

SEO Oct 7, 2014 - Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing. Comments

3 PPC Fails That Can Hurt Your Brand

ppc-icon Sep 29, 2014 - While best practices are often viewed as simply ways to maximize performance and profit, if ignored they can also seriously harm your brand, especially when it comes to PPC. Comments

Marketing Trends to Watch and Apply to PPC

PPC Sep 25, 2014 - If you are able to take current digital marketing trends and apply them specifically to your pay-per-click (PPC) efforts, you will give yourself a boost over your competitors. Comments

Words That Work for the Holiday Travel Season

Travel Sep 18, 2014 - Here are some ad copy tips that will help drive searchers to click this winter holiday season. Comments

Bing Ads Enhances Geo-Targeting and Ad Scheduling

Bing Ads Sep 15, 2014 - Bing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads. Comments

Sculpting PPC Success

scultping-ppc Sep 5, 2014 - Building a successful pay-per-click (PPC) campaign can sometimes be viewed as "sculpting" in the sense that you need to chip away at the parts that won't help you achieve your conversion goals until you are left with a strategy that works. Comments

How Will Amazon’s Ad Network Work for B2B?

amazon logo Sep 4, 2014 - Amazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? Comments

What Makes an Expert – the Art and Science of PPC

eforum-expert Sep 1, 2014 - While the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon. Comments

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