Marketing News & Expert Advice
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PPC
Fraud Protection: A Must for Performance Marketing
Companies that fail to protect against fraud can end up destroying business relationships.
The New Social Considerations for PPC for Online Businesses
It's key to keep advertising initiatives integrated with your general social networking presence.
Online Advertising in the Age of Agility
Test and tweak.
5 Signs Your Marketing Strategy Is Outdated
Keep up to date with the best practices of online marketing by staying away from these standbys.
3 Reasons Companies Don't Have a Mobile PPC Ad Strategy
How to overcome what may be holding you back.
9 Reasons to Outsource PPC Search Marketing
Is search marketing a core competency at your company? It may not be.
Proving Your SEO Work Is Worth It
Evaluate your marketing campaign by how closely it meets your intended outcomes.
How to Get More Value From Your On-Site Search Data
Plus, tips to enhance on-site search experiences for visitors.
PPC Searcher Needs and Behavior: Reading Between the Lines
There are hidden gems in each PPC account.
Solving the Mystery of Google's Q4 CPC Drop
An in-depth look at what happened with Google's drop in average CPC in the last quarter of 2011.
Google+, Yang Out @ Yahoo, and PIPA/SOPA
If you thought things were stabilizing in the world of search and online marketing, think again.
Followers! Likes! Retweets! Value?
Many businesses need to better understand why they're investing time and money in social media.
Google +1's in Advertising: AdWords Ads Go Social
Incorporating social recommendations into PPC advertising has the potential to change the way people perceive advertising.
Can Scott Thompson Reclaim Yahoo's Glory?
Yahoo's fate as a search engine is important to marketers for these two reasons.
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