PPC

budget-cuts

6 Ways to Survive a PPC Budget Sequestration

Mar 15, 2013 - Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in your PPC budget. Comments

Are You Following PPC Best Practices?

ppc Jan 4, 2013 - A checklist for successful PPC campaigns. Comments

The Big Secret to Quality Score

benefitsofresistancebands Dec 28, 2012 - Quality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series. Comments

What Is a Good Click-Through Rate for PPC?

ppc Dec 26, 2012 - Why do people care so much about click-through rates? Comments

5 Reasons SEM Agencies Should Do Social and SEO

shutterstock-118298077 Dec 21, 2012 - The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant to social media. Comments

Guide to LinkedIn PPC Ads: How to Succeed in 2013

linkedin22 Dec 11, 2012 - The tips and tricks you need to know in order to get the best results on LinkedIn. Comments

PPC: Fast and Slow

ppc Nov 30, 2012 - There might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there should be no need for that. Comments

Your Holiday PPC Strategy for 2012: Yes, It's Changed

holiday-season Nov 2, 2012 - There is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two. Comments

6 Reasons Search Clicks Rock!

cheering-crowd Oct 26, 2012 - It may not be as sexy as the new stuff to everyone, but we know and understand the elegance and power SEM holds. Comments

5 Reasons to Google+ and Socialize for PPC

toaster Oct 12, 2012 - Don't let the power of Google+, combined with the Social Extensions, fall into the hands of your competition without taking advantage yourself. Comments

Improve Your Call-to-Action in PPC Ads

buy-now Aug 21, 2012 - The key is to tightly connect and reiterate the messaging and call-to-action from the ad copy to the landing page. Comments

AdWords Enhanced Campaigns: New Campaign Checklist

enhanced-campaigns Mar 5, 2013 - Get ready to start on fresh campaigns in AdWords with these eight new goals. Comments

The Great Enhanced Campaigns War of 2013: The Surprising Winner

enhanced-campaigns Feb 22, 2013 - As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Comments

Use the Data

web-data Feb 22, 2013 - Unlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort. Comments

PPC Pro - You're Being Replaced

Feb 8, 2013 - With the speed at which technology evolves, and the vast opportunity for optimization in most accounts, PPC management is ready for this evolution and it is well underway. Comments

Debunking 5 Myths of PPC Advertising

ppc-icon Feb 5, 2013 - PPC won't make you taller and five other myths about PPC advertising. Comments

Covario Issues Q4 Global Paid Search Spend Analysis

covario Jan 16, 2013 - The report finds global paid search spend was up 18 percent in 2012. Comments

Building the Anti-Fragile PPC Campaign

ppc-icon Jan 11, 2013 - Learning better decision-making by understanding basic statistics. Part one in a two-part series. Comments

How to Plan PPC Advertising for the New Year

ppc Jan 8, 2013 - Start with an organizational top-down approach to determine how goals at each level can be accomplished through PPC this year. Comments

Using Web Analytics to Create What People Will Actually Care About

web-data Jan 7, 2013 - A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives. Comments

12 PPC Resolutions for 2013

ppc-icon Jan 4, 2013 - As CPCs rise, as the traffic mix becomes more "mobile," and as new Ad Extensions are rolled out across Bing and Google AdWords, you may find it helpful to heed some 2013 PPC search advertising resolutions. Comments

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