PPC

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Canada: A Vast, Unspoiled E-Commerce Frontier?

Apr 18, 2014 - Our neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them. Comments

Display Ad Revenue Modest in Yahoo Q1 2014 Earnings

Yahoo Apr 16, 2014 - Search revenue increased by 5 percent in the first quarter of 2014, while display ad revenue saw a modest uptick of 2 percent. Comments

Bumbled PPC News, Conspiracy Theories, and the Future of PPC

pay-per-click Apr 14, 2014 - Although the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes are coming to the pay-per-click marketing world. Comments

How the Top 5 Brands Are Using Paid Search Ads

ppc Apr 9, 2014 - A look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successes and shortcomings. Comments

The Importance of Risk Communication for Search Marketers

risk-versus-reward Apr 7, 2014 - When you rely on search to drive conversions, it's important to convey to your clients to expect the unexpected, both the good and the bad. Comments

#CZLNY: 5 Spying Strategies You Can Use Today to Dominate Your Competition

shutterstock-138707504 Apr 3, 2014 - According to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands must also figure out who their competition really is, what they care about, how they’re performing, and... Comments

#CZLNY: Smarter Ad Copy Testing: What Makes People Click?

clicks Apr 3, 2014 - Building off the "Mastering the PPC Challenge" session at ClickZ Live New York, a look at what makes people click, big picture decisions that affect ad copy, and how to take action. Comments

Display Media Bots? (5 Ways to Double Down on Search)

robots Mar 28, 2014 - Here are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression and click traffic. Comments

Retail PPC: 3 Key Considerations When Choosing a Supplier for Automating Product PPC Adverts

PPC Mar 26, 2014 - In order to select the right pay-per-click (PPC) automation partner, there are some critical success factors to consider before making your choice. Here's a look at how to pick the right one. Comments

Crowded SERPs, Top-Heavy Ad Positions, and What It All Means for Your PPC Campaigns

knowledge-graph Mar 26, 2014 - As search engines innovate, the SERPs will continue to be crowded, thus limiting the potential for a large number of text ads to display. If we are all competing for top spots on a larger scale, it is possible for CPCs to rise at a faster pace. Comments

Why I Hate Ad Extensions

get-offers-adwords-ad-extension Mar 18, 2014 - Although there are endless touted benefits to ad extensions, here is a look why they may not be all they're cracked up to be, with 11 detailed reasons. Comments

How to Make a Winning PPC Campaign With $1,000 and 3 Hours of Work

PPC Mar 12, 2014 - While I would generally not advocate creating a pay-per-click (PPC) campaign without strategy, research, and planning, sometimes a quick solution is in order. Whether for a small business or a special promo, it may just make sense to get something... Comments

Data Hiding in Plain Sight: Using Real-World Data for Marketing Success

big-data-world Mar 6, 2014 - What happens when you lift your head from the deep detail dive to find answers in the real world? New tools and creative uses of data help us to model the real world within search campaigns, and maybe predict your best converting moments. Comments

6 Reasons Why Search Clicks Are Undervalued

search-marketing-1 Feb 28, 2014 - Although many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search clicks - isn't acknowledged at all by most marketers. Comments

5 Reasons the Unified Dashboard Will Fail

content-marketing-dashboard Feb 14, 2014 - Many in the marketing ecosystem have pondered the value and inevitability of the unified marketing dashboard, but here are five obstacles that could be the most challenging to its adoption and success. Comments

5 Steps to the Ultimate PPC Mobile Campaign

ppc-icon Feb 12, 2014 - Here are five tips for organizing and planning your next mobile PPC strategy, including assessing the opportunity and intent, creating a friendly landing page, and following up. Comments

Get Schooled: Best Word Choice for Education PPC Ads

education-bingads-all-devices Feb 6, 2014 - A detailed analysis of how word choice in education pay-per-click ads can impact campaign success, with a look at performance across PCs, mobile, and tablets. Comments

Budget Allocation Within and Across PPC, SEO, and Content

budget-money-jar Jan 31, 2014 - Put in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how each form can change the behavior of your clients. Comments

PPC for Start-Ups

startup-lightbulb-man Jan 24, 2014 - A breakdown of three different ways start-ups often use PPC to acquire new customers and a look at which ones have proven to be the most successful. Comments

Paid Search Advertising Accelerates in Q4 2013

mobilemarketing Jan 23, 2014 - Paid search advertising significantly increased in the fourth quarter of 2013, driven by the use of Product Listing Ads and mobile devices during the holiday season. Comments

What Does the Future Hold for AdWords Editor?

googleadwords Jan 21, 2014 - If Google has the time, money and resources to create self-driving cars, they have the resources to keep AdWords Editor fully up to date. They've simply chosen not to. Comments

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