Marketing News & Expert Advice
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PPC
5 Reasons to Google+ and Socialize for PPC
Oct 12, 2012 - Don't let the power of Google+, combined with the Social Extensions, fall into the hands of your competition without taking advantage yourself. Comments
5 Signs Your Marketing Strategy Is Outdated
Apr 10, 2012 - Keep up to date with the best practices of online marketing by staying away from these standbys. Comments
3 Reasons Companies Don't Have a Mobile PPC Ad Strategy
Mar 6, 2012 - How to overcome what may be holding you back. Comments
9 Reasons to Outsource PPC Search Marketing
Mar 2, 2012 - Is search marketing a core competency at your company? It may not be. Comments
Proving Your SEO Work Is Worth It
Feb 20, 2012 - Evaluate your marketing campaign by how closely it meets your intended outcomes. Comments
How to Get More Value From Your On-Site Search Data
Feb 8, 2012 - Plus, tips to enhance on-site search experiences for visitors. Comments
PPC Searcher Needs and Behavior: Reading Between the Lines
Feb 7, 2012 - There are hidden gems in each PPC account. Comments
Solving the Mystery of Google's Q4 CPC Drop
Feb 3, 2012 - An in-depth look at what happened with Google's drop in average CPC in the last quarter of 2011. Comments
Google+, Yang Out @ Yahoo, and PIPA/SOPA
Jan 20, 2012 - If you thought things were stabilizing in the world of search and online marketing, think again. Comments
Followers! Likes! Retweets! Value?
Jan 17, 2012 - Many businesses need to better understand why they're investing time and money in social media. Comments
Google +1's in Advertising: AdWords Ads Go Social
Jan 13, 2012 - Incorporating social recommendations into PPC advertising has the potential to change the way people perceive advertising. Comments
Improve Your Call-to-Action in PPC Ads
Aug 21, 2012 -
The key is to tightly connect and reiterate the messaging and call-to-action from the ad copy to the landing page.
Comments
The New, New Quality Score: 1 Incredible Secret Revealed
Jul 13, 2012 - Google's definition of Quality Score, the importance of CTR, and writing winning ads. Part one in a two-part series. Comments
PPC Bid Management for Branding
Jul 6, 2012 - Are you not taking the brand impact of search into account? Comments
4 Ways to Prepare for Google's Paid Inclusion Hybrid
Jun 22, 2012 - And why a transition to paid inclusion was a good idea for Google and is also potentially good for shoppers. Comments
5 Reasons to Invest in Content for PPC and SEO
Jun 8, 2012 - Great content doesn't only empower SEO and social media, it can also empower your paid search campaign. Comments
Online Advertising in the Age of Agility
Jun 1, 2012 - Test and tweak. Comments
Google AdWords: 5 New Features That You Need to Know About
May 29, 2012 - Changes in ad rotation settings, match types, and more. Comments
5 Reasons SEM Pros Should Run Facebook Advertising
May 25, 2012 - The elements of Facebook advertising that make you, as a seasoned SEM professional, a great fit to manage Facebook PPC advertising. Comments
Fraud Protection: A Must for Performance Marketing
May 22, 2012 - Companies that fail to protect against fraud can end up destroying business relationships. Comments
The New Social Considerations for PPC for Online Businesses
May 1, 2012 - It's key to keep advertising initiatives integrated with your general social networking presence. Comments
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