Marketing News & Expert Advice
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PPC
Can Scott Thompson Reclaim Yahoo's Glory?
Jan 6, 2012 - Yahoo's fate as a search engine is important to marketers for these two reasons. Comments
How I Use ACE to Be the Geraldo Rivera of PPC
Nov 4, 2011 - Put conspiracy theories about AdWords Campaign Experiments to bed with these three cases. Comments
7 Best Practices for Using Google's Bid-Per-Call in AdWords
Oct 28, 2011 - Are mobile search-initiated calls important to your business? Consider this new offering. Comments
3 Hot Online Marketing Trends and Google AdWords
Oct 21, 2011 - How three key online marketing trends, mobile, +1, and offers can benefit AdWords PPC programs. Comments
Got PPC Stockholm Syndrome?
Oct 7, 2011 - Paid search conditions have improved in recent years, but do your old habits still linger? Comments
4 Times When Using AdWords Will Frustrate You
Sep 27, 2011 - Are the leads or sales worth the ad spend? Consider these examples. Comments
Extreme Ad Makeover: 5 Classic Tips and 1 Makeover
Sep 23, 2011 - Take average ad copy to advanced ad copy and improve overall performance of your PPC program. Comments
99 Excuses for Your Digital Marketing
Sep 23, 2011 - Conversion rate optimization must be part of your daily marketing activities. Here's a resource to assist. Comments
Yahoo - Bartz - Ramsey, + AOL + Microsoft on Display
Sep 16, 2011 - What does an upcoming strategic partnership between three mega providers of display mean for you as a PPC search advertiser? Comments
2 Key Questions That Marketing Automation Technology Can Help You Answer
Sep 12, 2011 - How to assess your team's use of automation tools. Comments
The Siren Song of the 5-Cent Click
Sep 9, 2011 - An addiction to free clicks can create powerful habits that are hard to break. Comments
Ron Paul Super PAC Spends It All Online
Dec 30, 2011 -
UPDATE: Pro-Ron Paul group Endorse Liberty has spent all of its ad budget on Google and Facebook so far.
Comments
How to Run Profitable Tablet-Focused PPC Search Campaigns
Dec 23, 2011 - The ubiquity of connectivity increases our opportunities as marketers to reach our target audience. Are you taking advantage of this? Comments
Beyond Search Engine Marketing
Dec 21, 2011 - SES has expanded from a one-day conference to an annual series of expos held around the world. Comments
PPC Resolutions for the New Year You Can Keep
Dec 16, 2011 - Five ways to reach your PPC account goals in 2012. Comments
Manage Your PPC Search the Steve Jobs Way
Dec 9, 2011 - Six things you can "tweak" in a paid search campaign. Comments
Top 5 Worst Practices in Paid Search
Dec 2, 2011 - The main reasons clients give for switching from their current PPC service provider. Comments
Relevancy Is Key to Reaching Professionals With LinkedIn PPC Ads
Nov 18, 2011 - Reach your audience on LinkedIn with these tips on targeting, ads, and bids and budget. Comments
Facebook Advertising - Who Owns It?
Nov 16, 2011 - On one side you have media buyers and search pros that live and breathe CPC advertising and on the other you have the social media team who knows the channel intimately. Comments
5 Reasons PPC Search Beats PPC Social
Nov 11, 2011 - Is social media fatigue setting in? Comments
ROTS: Return on Time Spent
Nov 4, 2011 - Ad technology tools can help marketers improve results and save time. Comments
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