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Tried It, Doesn't Work!

Apr 16, 2014 - Content marketing is shifting from experimental to mainstream, but some brands are skeptical. Here are three reasons why "tried it, doesn't work" could be an incorrect analysis of the situation. Comments

3 Actionable Ways for PR Pros to Measure Better

pr-measurement Apr 15, 2014 - PR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionable and give PR a seat at the strategy table. Comments

The Power of CRM for Solo Professionals, Consultants, and Experts

shutterstock-159960029 Mar 10, 2014 - A detailed look at how a small business owner can acquire more customers, including tips on getting your name out there and resources to consult for better branding. Comments

5 Must-Have Skills SEO Professionals Need to Possess in 2014

seo-professional-linkedin Jan 28, 2014 - If you're thinking of advancing your career or want to add a skill to your arsenal, make sure you have command over these five essentials. Comments

Bloggers, Commentators, and KOLs – Harnessing the Power of Chinese Influencers

weiboblogger Jan 22, 2014 - Consider these top tips for approaching and working with bloggers and key opinion leaders in China. Comments

Thoughts on Disruption and Innovation

smartphone6846 Jan 22, 2014 - A panel discusses the connection between disruption and innovation in technology. Comments

Coca-Cola's Cut of Gay Marriage Scene: Ad Localization or PR Blunder?

Coca Cola bottles Jan 3, 2014 - Coca-Cola is under fire on social media over their editing of an ad campaign that removed a gay union scene from their Irish version: is it localization or a costly PR mistake? Comments

Digital Marketing and Comms 2014 Predictions [Video]

2014 Dec 11, 2013 - What will be the digital buzzword of 2014, will next year finally be the year of mobile and more. Comments

Bitches, Bones and Botulism: Asia's Top 10 Social Media #Fails in 2013

socialmediafailasia Dec 2, 2013 - And 6 tips on how companies could minimize the potential for a social media meltdown. Comments

Buffer Shows Off Social Crisis Management Chops After Spam Hack

buffer-a-better-way-to-share-on-social-media Oct 28, 2013 - Buffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture, see how they tackled their social PR challenge and came out unscathed. Comments

From Earned to Owned - Content Marketing Rebooted

Jul 18, 2013 - PR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Comments

Blogging PR Secrets and Style Guides - What's In and Out

bloggingprsecrets Jun 4, 2013 - Advice to jumpstart a blog's exposure, visibility, and power to drive even more traffic to your company's website and optimize for maximum ROI. Comments

3 Questions to Ask Before Embarking on a Blogger Outreach Strategy

bloggeroutreach1 Feb 21, 2013 - Consider these approaches to improve your online media relations. Comments

How to Avoid Social Media Humiliation

Feb 5, 2013 - Consider these pointers to avoid a social media crisis. Comments

Five Common Mistakes Organizations Make When Launching a Social Media Campaign and How to Correct Them

socialmedia Jan 29, 2013 - There are lots of reasons campaigns fail; below are five common pitfalls to avoid. Comments

How to Assess Negative Online Conversations

complainers Nov 5, 2012 - Consider these criteria that can be helpful in evaluating negative conversations. Comments

A Broader View of Online Reputation Management

Oct 18, 2012 - Consider these factors when thinking about your company's online reputation strategy. Comments

The Importance of Being Earnest

Aug 9, 2012 - The web makes things convenient. Brands need to be aware, careful, and respect this transparency. Comments

Social Media to Marketers: Get Over Yourself!

May 29, 2012 - Five ways to break through. Comments

Q&A: Handling a Social Media Crisis, Content Marketing, and SEO

andy-oliver1 Feb 8, 2012 - Lewis PR's Andy Oliver explains how brand managers must be experts in communities, collaboration, and content. Comments

Who Should Be on Your Social Media Team?

Dec 14, 2011 - The seven departments in your company that you should consider incorporating into your social media strategy. Comments

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