Marketing News & Expert Advice
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PR
From Earned to Owned - Content Marketing Rebooted
Jul 18, 2013 - PR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Comments
Corporate Social Media Strategy
Nov 28, 2011 - Managing social within a business framework. Comments
Marketing Through Diversity
Nov 15, 2011 - In a world where your customer is ever changing, it sometimes "takes one to know one." Comments
Is Your Company Social Media Ready for a PR Crisis?
Nov 14, 2011 - Rick Perry's social media lesson for businesses. Comments
Who Owns Social?
Sep 14, 2011 - Here's how organisations can navigate the highly fragmented marketing sector offering social propositions. Comments
The Tweet That Was Retweeted 8,000 Times and Other Stories
Apr 28, 2011 -
How Google gets it and Bing got it so wrong using Twitter in response to Japan's disaster.
Comments
The Effect of 'Media Variation'
Apr 1, 2011 -
The iPad will accelerate the blurring of digital and traditional media, consider these factors when planning your media strategy.
Comments
The Many Faces of Social Media
Feb 23, 2011 - Social media is used for many different business objectives: promotional tool, PR vehicle, customer service extension, and customer engagement vehicle. Comments
Building a Community Management Team
Jan 13, 2011 - The ideal community management team consists of learners and practitioners who are passionate about all aspects of the many roles they make up. Comments
I'm a Digital Marketing Pro; I Don't Work in IT!
Dec 28, 2010 -
Digital marketing is about communications, not technology and advice on who you should hire to build your digital brand.
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7 Sins of Social Media Marketers
Dec 21, 2010 -
Here are seven ways how not to do your social media campaign.
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Blogging PR Secrets and Style Guides - What's In and Out
Jun 4, 2013 -
Advice to jumpstart a blog's exposure, visibility, and power to drive even more traffic to your company's website and optimize for maximum ROI.
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3 Questions to Ask Before Embarking on a Blogger Outreach Strategy
Feb 21, 2013 -
Consider these approaches to improve your online media relations.
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How to Avoid Social Media Humiliation
Feb 5, 2013 - Consider these pointers to avoid a social media crisis. Comments
Five Common Mistakes Organizations Make When Launching a Social Media Campaign and How to Correct Them
Jan 29, 2013 -
There are lots of reasons campaigns fail; below are five common pitfalls to avoid.
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How to Assess Negative Online Conversations
Nov 5, 2012 -
Consider these criteria that can be helpful in evaluating negative conversations.
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A Broader View of Online Reputation Management
Oct 18, 2012 - Consider these factors when thinking about your company's online reputation strategy. Comments
The Importance of Being Earnest
Aug 9, 2012 - The web makes things convenient. Brands need to be aware, careful, and respect this transparency. Comments
Social Media to Marketers: Get Over Yourself!
May 29, 2012 - Five ways to break through. Comments
Q&A: Handling a Social Media Crisis, Content Marketing, and SEO
Feb 8, 2012 -
Lewis PR's Andy Oliver explains how brand managers must be experts in communities, collaboration, and content.
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Who Should Be on Your Social Media Team?
Dec 14, 2011 - The seven departments in your company that you should consider incorporating into your social media strategy. Comments
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November 4-7, 2013
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February 10-13, 2014
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WEBINARS
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October 8, 2013
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October 17, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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