PR

Social Media to Marketers: Get Over Yourself!

Five ways to break through.

Heidi Cohen | Actionable Analysis | April 2, 2012

Who Should Be on Your Social Media Team?

The seven departments in your company that you should consider incorporating into your social media strategy.

Liana Evans | Social Media | December 14, 2011

Corporate Social Media Strategy

Managing social within a business framework.

Nick Cifuentes | Social Media | November 28, 2011

Marketing Through Diversity

In a world where your customer is ever changing, it sometimes "takes one to know one."

Giovanni Rodriguez | Marketing to Latinos | November 15, 2011

Is Your Company Social Media Ready for a PR Crisis?

Rick Perry's social media lesson for businesses.

Heidi Cohen | Actionable Analysis | November 14, 2011

The Many Faces of Social Media

Social media is used for many different business objectives: promotional tool, PR vehicle, customer service extension, and customer engagement vehicle.

Robin Neifield | Strategies | February 23, 2011

Building a Community Management Team

The ideal community management team consists of learners and practitioners who are passionate about all aspects of the many roles they make up.

Caroline Chen | Community Management | January 13, 2011

Future of Link Building: STOP Calling It Link Building!

The answer to getting links based completely on merit is moving link building to a public relations project.

Sage Lewis | Search Marketing | October 19, 2010

7 Ways to Make Your Social Media Marketing Work Harder

Since integrating social media into your marketing mix helps expand your reach, increase sales, and build your fan base, it's important to maximize your efficiency.

Heidi Cohen | Actionable Analysis | September 20, 2010

Corporate Blogs in a Social World

Google, Adobe, and Intuit's Mint.com demonstrate that corporate blogs can thrive.

Anna Maria Virzi | What's the Buzz? | September 3, 2010

Share This and Like It: Social Media and PR Savvy Website Tips

The number of times an article is shared through social media represents the value of your information to your target audience. It also represents potential for engagement.

Lisa Buyer | Conference Call | June 1, 2010