Bospar's Principal Curtis Sparrer shows why marketers need to lean more into their PR and marketing efforts, especially during a downturn. Read More...
View articleA new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...
View articleA look inside the current state of the online advertising and promotion industry. From display and programmatic to search and social, from PR to print...
View articleBusting five of the most common marketing myths around content, brand awareness, link building, PR, and creativity as we head into 2019. Read More...
View articleNot every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...
View articleMarketers now have the ability to give brands a level of intimacy and exposure we couldn’t have imagined even a decade ago. We won’t be able to take a...
View articleJournalists are generally quite confident and they know what they need from a story, and often how to get it. That can be intimidating, and immediatel...
View articleI passionately love communication in every single form that there is. For me there should never be a distinction between ‘what has gone before’ and ‘w...
View articleWe all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here's how some leading industry figures handle thei...
View articleVisibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things l...
View articleChina's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital b...
View articleFor most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time...
View articlePizza Hut has pulled a YouTube ad after failing to gain approval from Kraft for its Australia Day Vegemite and cheese stuffed crust pizza promotion. R...
View articleContent marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment. Read More...
View articleWhen launching a new start-up, it's important to make sure you market it correctly to the media. Do you know the best methods of working with the pres...
View articleA look at how authorship still influences your brand’s news and public relations content. Read More...
View articleThinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Read More...
View articleJournalists in Asia-Pacific are increasingly turning to digital methods to source stories and embracing branded content. Marketers who take advantage ...
View articleMarketing automation tools can help marketers amplify their precious resources to get the most out of their content marketing campaigns. Read More...
View articleClients asking the right questions of their PR agencies around planning and creativity will serve to speed up the move to digital for their organizati...
View articleGood digital marketing and optimization isn't just about a big launch or inconsistent participation. It is a gradual process, which with continued foc...
View articleData is everyone's domain. In any facet of marketing, media, or PR, data is your responsibility and should be a meta skill like writing a persuasive e...
View articleContent marketing is shifting from experimental to mainstream, but some brands are skeptical. Here are three reasons why "tried it, doesn't work" coul...
View articlePR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionabl...
View articleA detailed look at how a small business owner can acquire more customers, including tips on getting your name out there and resources to consult for b...
View articleIf you're thinking of advancing your career or want to add a skill to your arsenal, make sure you have command over these five essentials. Read More...
View articleConsider these top tips for approaching and working with bloggers and key opinion leaders in China. Read More...
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