PR

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5 Ways to Keep Your Brand on Their Minds

Jun 19, 2015 - Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things like blogs, social and sales outreach. Comments

Responding to an Online Hack

ctrip-thumb Jun 3, 2015 - China's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital breakdown. Comments

Email Strategy Changes Lives for Nonprofits

charity22 May 7, 2015 - For most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time means more money for underprivileged Americans. Comments

Pizza Hut Australia Pulls Vegemite Ad in PR Blunder

pizzahut-australia-promotion-image Feb 9, 2015 - Pizza Hut has pulled a YouTube ad after failing to gain approval from Kraft for its Australia Day Vegemite and cheese stuffed crust pizza promotion. Comments

"Show Me the Content Marketing ROI!"

roi-increase Jan 30, 2015 - Content marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment. Comments

How to Get Traction for Your Start-Up Business

shutterstock-193744262-startup-cmo Dec 12, 2014 - When launching a new start-up, it's important to make sure you market it correctly to the media. Do you know the best methods of working with the press? Comments

Marrying Authority With Your Brand's PR Content Strategy

content-authority-diagram Nov 4, 2014 - A look at how authorship still influences your brand’s news and public relations content. Comments

Who's Driving Your Content Strategy?

Content Sep 16, 2014 - Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Comments

APAC Journalists Embracing Digital Brand-Created Content

content Jul 9, 2014 - Journalists in Asia-Pacific are increasingly turning to digital methods to source stories and embracing branded content. Marketers who take advantage of these trends and create objective, relevant, and well-crafted content will get their brands' stories... Comments

Content Marketing Is Within Reach for Small Teams

content-marketing-within-reach Jul 1, 2014 - Marketing automation tools can help marketers amplify their precious resources to get the most out of their content marketing campaigns. Comments

PR & Creativity: Questions Clients Should Be Asking Their Asia-Pacific PR Agency

askquestions Jun 22, 2014 - Clients asking the right questions of their PR agencies around planning and creativity will serve to speed up the move to digital for their organization, and the industry as a whole. Comments

Smart Digital Marketing and Analytics: Increasing Returns, Not Just Spikes

analytics-shutterstock-139983946 Jun 13, 2014 - Good digital marketing and optimization isn't just about a big launch or inconsistent participation. It is a gradual process, which with continued focus over time will provide increasing returns. Comments

Data-Fluency: A Requirement for Everyone in Media, Marketing, and PR

big-data-screen May 20, 2014 - Data is everyone's domain. In any facet of marketing, media, or PR, data is your responsibility and should be a meta skill like writing a persuasive email or giving a presentation. Comments

Tried It, Doesn't Work!

content Apr 16, 2014 - Content marketing is shifting from experimental to mainstream, but some brands are skeptical. Here are three reasons why "tried it, doesn't work" could be an incorrect analysis of the situation. Comments

3 Actionable Ways for PR Pros to Measure Better

pr-measurement Apr 15, 2014 - PR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionable and give PR a seat at the strategy table. Comments

The Power of CRM for Solo Professionals, Consultants, and Experts

shutterstock-159960029 Mar 10, 2014 - A detailed look at how a small business owner can acquire more customers, including tips on getting your name out there and resources to consult for better branding. Comments

5 Must-Have Skills SEO Professionals Need to Possess in 2014

seo-professional-linkedin Jan 28, 2014 - If you're thinking of advancing your career or want to add a skill to your arsenal, make sure you have command over these five essentials. Comments

Bloggers, Commentators, and KOLs – Harnessing the Power of Chinese Influencers

weiboblogger Jan 22, 2014 - Consider these top tips for approaching and working with bloggers and key opinion leaders in China. Comments

Thoughts on Disruption and Innovation

smartphone6846 Jan 22, 2014 - A panel discusses the connection between disruption and innovation in technology. Comments

Coca-Cola's Cut of Gay Marriage Scene: Ad Localization or PR Blunder?

Coca-Cola bottles Jan 3, 2014 - Coca-Cola is under fire on social media over their editing of an ad campaign that removed a gay union scene from their Irish version: is it localization or a costly PR mistake? Comments

Digital Marketing and Comms 2014 Predictions [Video]

2014 Dec 11, 2013 - What will be the digital buzzword of 2014, will next year finally be the year of mobile and more. Comments

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