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Why Measuring Social Media Buzz Is Not Enough

Eddie Choi  |  Analyzing Customer Data

Dec 7, 2010 - Measuring your social media campaign is critical. Here is one approach how to be more accountable. Comments

Ian McKee  |  Social Media

10 Points for Kickstarting Social Media Marketing in Asia

socialnetwork Nov 11, 2010 - Brands in Asia are cautious to adopt social media marketing. Here are 10 ways companies could beat the competition to leverage the discipline. Comments

Sage Lewis  |  Search Marketing

Future of Link Building: STOP Calling It Link Building!

Oct 19, 2010 - The answer to getting links based completely on merit is moving link building to a public relations project. Comments

Eric Phu  |  Social Media

How to Use Social Media: 5 Lessons From the PR World

socialmedia Sep 30, 2010 - Hint: Don't focus completely on the 'media' part and don't willfully ignore the 'social' part. Comments

Heidi Cohen  |  Actionable Analysis

7 Ways to Make Your Social Media Marketing Work Harder

Sep 20, 2010 - Since integrating social media into your marketing mix helps expand your reach, increase sales, and build your fan base, it's important to maximize your efficiency. Comments

Adaline Lau  |  Strategies

OneXeno Founder Returns to Agency Following Acquisition

michael-zung Sep 14, 2010 - Michael Zung will head up the digital marketing services firm that will do business under the name, Bite Communications, a public relations agency. Comments

Anna Maria Virzi  |  Strategies

Corporate Blogs in a Social World

Sep 3, 2010 - Google, Adobe, and Intuit's Mint.com demonstrate that corporate blogs can thrive. Comments

Lisa Buyer  |  Conference Call

Share This and Like It: Social Media and PR Savvy Website Tips

Jun 1, 2010 - The number of times an article is shared through social media represents the value of your information to your target audience. It also represents potential for engagement. Comments

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