PR

A Broader View of Online Reputation Management

Oct 18, 2012 - Consider these factors when thinking about your company's online reputation strategy. Comments

The Importance of Being Earnest

Aug 9, 2012 - The web makes things convenient. Brands need to be aware, careful, and respect this transparency. Comments

Social Media to Marketers: Get Over Yourself!

May 29, 2012 - Five ways to break through. Comments

Q&A: Handling a Social Media Crisis, Content Marketing, and SEO

andy-oliver1 Feb 8, 2012 - Lewis PR's Andy Oliver explains how brand managers must be experts in communities, collaboration, and content. Comments

Who Should Be on Your Social Media Team?

Dec 14, 2011 - The seven departments in your company that you should consider incorporating into your social media strategy. Comments

Corporate Social Media Strategy

Nov 28, 2011 - Managing social within a business framework. Comments

Marketing Through Diversity

Nov 15, 2011 - In a world where your customer is ever changing, it sometimes "takes one to know one." Comments

Is Your Company Social Media Ready for a PR Crisis?

Nov 14, 2011 - Rick Perry's social media lesson for businesses. Comments

Who Owns Social?

Sep 14, 2011 - Here's how organisations can navigate the highly fragmented marketing sector offering social propositions. Comments

The Tweet That Was Retweeted 8,000 Times and Other Stories

twitterbird Apr 28, 2011 - How Google gets it and Bing got it so wrong using Twitter in response to Japan's disaster. Comments

The Effect of 'Media Variation'

ipadasia1 Apr 1, 2011 - The iPad will accelerate the blurring of digital and traditional media, consider these factors when planning your media strategy. Comments

The Many Faces of Social Media

Feb 23, 2011 - Social media is used for many different business objectives: promotional tool, PR vehicle, customer service extension, and customer engagement vehicle. Comments

Building a Community Management Team

Jan 13, 2011 - The ideal community management team consists of learners and practitioners who are passionate about all aspects of the many roles they make up. Comments

I'm a Digital Marketing Pro; I Don't Work in IT!

itprofessional Dec 28, 2010 - Digital marketing is about communications, not technology and advice on who you should hire to build your digital brand. Comments

7 Sins of Social Media Marketers

cyberstalk Dec 21, 2010 - Here are seven ways how not to do your social media campaign. Comments

Why Measuring Social Media Buzz Is Not Enough

buzz Dec 7, 2010 - Measuring your social media campaign is critical. Here is one approach how to be more accountable. Comments

10 Points for Kickstarting Social Media Marketing in Asia

socialnetwork Nov 11, 2010 - Brands in Asia are cautious to adopt social media marketing. Here are 10 ways companies could beat the competition to leverage the discipline. Comments

Future of Link Building: STOP Calling It Link Building!

Oct 19, 2010 - The answer to getting links based completely on merit is moving link building to a public relations project. Comments

How to Use Social Media: 5 Lessons From the PR World

socialmedia Sep 30, 2010 - Hint: Don't focus completely on the 'media' part and don't willfully ignore the 'social' part. Comments

7 Ways to Make Your Social Media Marketing Work Harder

Sep 20, 2010 - Since integrating social media into your marketing mix helps expand your reach, increase sales, and build your fan base, it's important to maximize your efficiency. Comments

OneXeno Founder Returns to Agency Following Acquisition

michael-zung Sep 14, 2010 - Michael Zung will head up the digital marketing services firm that will do business under the name, Bite Communications, a public relations agency. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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