PR

A Broader View of Online Reputation Management

Oct 18, 2012 - Consider these factors when thinking about your company's online reputation strategy. Comments

The Importance of Being Earnest

Aug 9, 2012 - The web makes things convenient. Brands need to be aware, careful, and respect this transparency. Comments

Social Media to Marketers: Get Over Yourself!

May 29, 2012 - Five ways to break through. Comments

Q&A: Handling a Social Media Crisis, Content Marketing, and SEO

andy-oliver1 Feb 8, 2012 - Lewis PR's Andy Oliver explains how brand managers must be experts in communities, collaboration, and content. Comments

Who Should Be on Your Social Media Team?

Dec 14, 2011 - The seven departments in your company that you should consider incorporating into your social media strategy. Comments

Corporate Social Media Strategy

Nov 28, 2011 - Managing social within a business framework. Comments

Marketing Through Diversity

Nov 15, 2011 - In a world where your customer is ever changing, it sometimes "takes one to know one." Comments

Is Your Company Social Media Ready for a PR Crisis?

Nov 14, 2011 - Rick Perry's social media lesson for businesses. Comments

Who Owns Social?

Sep 14, 2011 - Here's how organisations can navigate the highly fragmented marketing sector offering social propositions. Comments

The Tweet That Was Retweeted 8,000 Times and Other Stories

twitterbird Apr 28, 2011 - How Google gets it and Bing got it so wrong using Twitter in response to Japan's disaster. Comments

The Effect of 'Media Variation'

ipadasia1 Apr 1, 2011 - The iPad will accelerate the blurring of digital and traditional media, consider these factors when planning your media strategy. Comments

The Many Faces of Social Media

Feb 23, 2011 - Social media is used for many different business objectives: promotional tool, PR vehicle, customer service extension, and customer engagement vehicle. Comments

Building a Community Management Team

Jan 13, 2011 - The ideal community management team consists of learners and practitioners who are passionate about all aspects of the many roles they make up. Comments

I'm a Digital Marketing Pro; I Don't Work in IT!

itprofessional Dec 28, 2010 - Digital marketing is about communications, not technology and advice on who you should hire to build your digital brand. Comments

7 Sins of Social Media Marketers

cyberstalk Dec 21, 2010 - Here are seven ways how not to do your social media campaign. Comments

Why Measuring Social Media Buzz Is Not Enough

buzz Dec 7, 2010 - Measuring your social media campaign is critical. Here is one approach how to be more accountable. Comments

10 Points for Kickstarting Social Media Marketing in Asia

socialnetwork Nov 11, 2010 - Brands in Asia are cautious to adopt social media marketing. Here are 10 ways companies could beat the competition to leverage the discipline. Comments

Future of Link Building: STOP Calling It Link Building!

Oct 19, 2010 - The answer to getting links based completely on merit is moving link building to a public relations project. Comments

How to Use Social Media: 5 Lessons From the PR World

socialmedia Sep 30, 2010 - Hint: Don't focus completely on the 'media' part and don't willfully ignore the 'social' part. Comments

7 Ways to Make Your Social Media Marketing Work Harder

Sep 20, 2010 - Since integrating social media into your marketing mix helps expand your reach, increase sales, and build your fan base, it's important to maximize your efficiency. Comments

OneXeno Founder Returns to Agency Following Acquisition

michael-zung Sep 14, 2010 - Michael Zung will head up the digital marketing services firm that will do business under the name, Bite Communications, a public relations agency. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...