PR

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How to Assess Negative Online Conversations

Nov 5, 2012 - Consider these criteria that can be helpful in evaluating negative conversations. Comments

A Broader View of Online Reputation Management

Oct 18, 2012 - Consider these factors when thinking about your company's online reputation strategy. Comments

The Importance of Being Earnest

Aug 9, 2012 - The web makes things convenient. Brands need to be aware, careful, and respect this transparency. Comments

Social Media to Marketers: Get Over Yourself!

May 29, 2012 - Five ways to break through. Comments

Q&A: Handling a Social Media Crisis, Content Marketing, and SEO

andy-oliver1 Feb 8, 2012 - Lewis PR's Andy Oliver explains how brand managers must be experts in communities, collaboration, and content. Comments

Who Should Be on Your Social Media Team?

Dec 14, 2011 - The seven departments in your company that you should consider incorporating into your social media strategy. Comments

Corporate Social Media Strategy

Nov 28, 2011 - Managing social within a business framework. Comments

Marketing Through Diversity

Nov 15, 2011 - In a world where your customer is ever changing, it sometimes "takes one to know one." Comments

Is Your Company Social Media Ready for a PR Crisis?

Nov 14, 2011 - Rick Perry's social media lesson for businesses. Comments

Who Owns Social?

Sep 14, 2011 - Here's how organisations can navigate the highly fragmented marketing sector offering social propositions. Comments

The Tweet That Was Retweeted 8,000 Times and Other Stories

twitterbird Apr 28, 2011 - How Google gets it and Bing got it so wrong using Twitter in response to Japan's disaster. Comments

The Effect of 'Media Variation'

ipadasia1 Apr 1, 2011 - The iPad will accelerate the blurring of digital and traditional media, consider these factors when planning your media strategy. Comments

The Many Faces of Social Media

Feb 23, 2011 - Social media is used for many different business objectives: promotional tool, PR vehicle, customer service extension, and customer engagement vehicle. Comments

Building a Community Management Team

Jan 13, 2011 - The ideal community management team consists of learners and practitioners who are passionate about all aspects of the many roles they make up. Comments

I'm a Digital Marketing Pro; I Don't Work in IT!

itprofessional Dec 28, 2010 - Digital marketing is about communications, not technology and advice on who you should hire to build your digital brand. Comments

7 Sins of Social Media Marketers

cyberstalk Dec 21, 2010 - Here are seven ways how not to do your social media campaign. Comments

Why Measuring Social Media Buzz Is Not Enough

buzz Dec 7, 2010 - Measuring your social media campaign is critical. Here is one approach how to be more accountable. Comments

10 Points for Kickstarting Social Media Marketing in Asia

socialnetwork Nov 11, 2010 - Brands in Asia are cautious to adopt social media marketing. Here are 10 ways companies could beat the competition to leverage the discipline. Comments

Future of Link Building: STOP Calling It Link Building!

Oct 19, 2010 - The answer to getting links based completely on merit is moving link building to a public relations project. Comments

How to Use Social Media: 5 Lessons From the PR World

socialmedia Sep 30, 2010 - Hint: Don't focus completely on the 'media' part and don't willfully ignore the 'social' part. Comments

7 Ways to Make Your Social Media Marketing Work Harder

Sep 20, 2010 - Since integrating social media into your marketing mix helps expand your reach, increase sales, and build your fan base, it's important to maximize your efficiency. Comments

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