Jun 18, 2014 - Facebook's Snapchat rival is back again and this time it's here to stay (we think). What does Slingshot mean for advertisers? Comments
Mar 5, 2014 - Despite their popularity as a marketing tactic, videos - in particular pre-roll ad formats - meant to engage audiences, if not masterfully executed, may leave marketers frustrated by the results, and worse, consumers frustrated by the experience. Comments
Dec 24, 2013 - Two new ad types from Jerry Seinfeld for Acura with Sony/Crackle and Facebook demonstrate that bleeding-edge digital ad leaders are heading back to the basics. But who does it better? Comments
Sep 26, 2013 - Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Comments
Dec 6, 2011 - Six campaigns saw 200 percent lift when adding YouTube to TV buys. Comments
Feb 22, 2011 - Sports camera maker GoPro sees 35 percent completion rate with TrueView ads. Comments
Feb 15, 2011 - Pre-roll video advertising can be annoying, but this offering has advantages over other approaches. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
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