Pre-Roll

mobile-video-hand

Rules of Thumb for Video Ads on Mobile

Mar 5, 2014 - Despite their popularity as a marketing tactic, videos - in particular pre-roll ad formats - meant to engage audiences, if not masterfully executed, may leave marketers frustrated by the results, and worse, consumers frustrated by the experience. Comments

Back to the Future: Are Happy Days Here Again?

seinfeldacuraspots Dec 24, 2013 - Two new ad types from Jerry Seinfeld for Acura with Sony/Crackle and Facebook demonstrate that bleeding-edge digital ad leaders are heading back to the basics. But who does it better? Comments

The Year of the Web Series Has Arrived

padmaspicks-cigna Sep 26, 2013 - Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Comments

Brands Increase Recall with TV/Digital Mix, Google Says

Dec 6, 2011 - Six campaigns saw 200 percent lift when adding YouTube to TV buys. Comments

Early Results Roll In for YouTube's New In-Stream Ads

Feb 22, 2011 - Sports camera maker GoPro sees 35 percent completion rate with TrueView ads. Comments

TrueView - YouTube Pilots Video Pre-Roll Ads

Feb 15, 2011 - Pre-roll video advertising can be annoying, but this offering has advantages over other approaches. Comments

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