Aug 27, 2014 - Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Comments
Aug 26, 2014 - During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect the video advertising market? Comments
Jun 18, 2014 - Facebook's Snapchat rival is back again and this time it's here to stay (we think). What does Slingshot mean for advertisers? Comments
Mar 5, 2014 - Despite their popularity as a marketing tactic, videos - in particular pre-roll ad formats - meant to engage audiences, if not masterfully executed, may leave marketers frustrated by the results, and worse, consumers frustrated by the experience. Comments
Dec 24, 2013 - Two new ad types from Jerry Seinfeld for Acura with Sony/Crackle and Facebook demonstrate that bleeding-edge digital ad leaders are heading back to the basics. But who does it better? Comments
Sep 26, 2013 - Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Comments
Dec 6, 2011 - Six campaigns saw 200 percent lift when adding YouTube to TV buys. Comments
Feb 22, 2011 - Sports camera maker GoPro sees 35 percent completion rate with TrueView ads. Comments
Feb 15, 2011 - Pre-roll video advertising can be annoying, but this offering has advantages over other approaches. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
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October 23, 2014
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