Pre-Roll

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Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

Aug 27, 2014 - Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Comments

What Does Net Neutrality Mean for Video Advertising?

online-video-1 Aug 26, 2014 - During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect the video advertising market? Comments

Facebook Launches Snapchat Rival Slingshot...Again

The Facebook logo Jun 18, 2014 - Facebook's Snapchat rival is back again and this time it's here to stay (we think). What does Slingshot mean for advertisers? Comments

Rules of Thumb for Video Ads on Mobile

mobile-video-hand Mar 5, 2014 - Despite their popularity as a marketing tactic, videos - in particular pre-roll ad formats - meant to engage audiences, if not masterfully executed, may leave marketers frustrated by the results, and worse, consumers frustrated by the experience. Comments

Back to the Future: Are Happy Days Here Again?

seinfeldacuraspots Dec 24, 2013 - Two new ad types from Jerry Seinfeld for Acura with Sony/Crackle and Facebook demonstrate that bleeding-edge digital ad leaders are heading back to the basics. But who does it better? Comments

The Year of the Web Series Has Arrived

padmaspicks-cigna Sep 26, 2013 - Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Comments

Brands Increase Recall with TV/Digital Mix, Google Says

Dec 6, 2011 - Six campaigns saw 200 percent lift when adding YouTube to TV buys. Comments

Early Results Roll In for YouTube's New In-Stream Ads

Feb 22, 2011 - Sports camera maker GoPro sees 35 percent completion rate with TrueView ads. Comments

TrueView - YouTube Pilots Video Pre-Roll Ads

Feb 15, 2011 - Pre-roll video advertising can be annoying, but this offering has advantages over other approaches. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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