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Pre-Roll

Brands Increase Recall with TV/Digital Mix, Google Says

Susan Kuchinskas  |  Video

Dec 6, 2011 - Six campaigns saw 200 percent lift when adding YouTube to TV buys. Comments

Ken Liebeskind  |  Video

Early Results Roll In for YouTube's New In-Stream Ads

Feb 22, 2011 - Sports camera maker GoPro sees 35 percent completion rate with TrueView ads. Comments

Harry Gold  |  Media Planning

TrueView - YouTube Pilots Video Pre-Roll Ads

Feb 15, 2011 - Pre-roll video advertising can be annoying, but this offering has advantages over other approaches. Comments

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