Marketing News & Expert Advice
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Privacy
Facebook Touts DataLogix Ad Study, Clarifies Privacy Issues
Oct 1, 2012 - A study found that 99% of sales generated from online branding ad campaigns on Facebook were from people who saw an ad but did not click through. Comments
Targeting vs. Privacy - Who Will Win?
Aug 16, 2012 - How can we solve the conflict between advertisers' need for more targeting and users' need for more privacy? Comments
Google Settles for $22.5M Fine in FTC Privacy Suit
Aug 9, 2012 -
The FTC said that the company would be paying a record fine in the Safari cookies case.
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Microsoft Signals Commitment to Do Not Track by Default
Aug 8, 2012 -
Chief Privacy Officer Brendon Lynch reaffirmed the company's plans to automatically enable Do Not Track in the upcoming version of Internet Explorer.
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Behind the Facebook Ads Class Settlement Shocker
Jul 12, 2012 - Facebook agreed to pay $123.5M, much of it in organization grants. Comments
Establish and Protect Your Brand - Both Online and Off
Jun 27, 2012 - Your brand and your customers are of the utmost importance to your success, so why not go the extra mile to protect them both? Comments
It's 3 a.m. - Do You Know Where Your Customer Data Is?
Jun 26, 2012 - When quality of service is the only substantial difference between most brands, maintaining consumer trust is paramount. Comments
Do Not Track Standards Not Settled in W3C Meetings
Jun 25, 2012 -
EU said Microsoft should be allowed to implement DNT by default.
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Forget Do Not Track, I Want Targeted Ads and So Do You
Jun 20, 2012 - Consumers want ads that speak to them, and that are of interest, relevant, and useful to them. Comments
Choice Should Be the Default
Jun 6, 2012 - Ensure that you are giving your customers choice as a default in how or what they want to be communicated about. Comments
Microsoft Do Not Track Move Stuns Privacy Partners
Jun 1, 2012 -
Conspiracy theories rise, Firefox browser maker dislikes default DNT move.
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MasterCard Deal Gives Brands Peek Into Consumers’ Offline Spending
Sep 27, 2012 -
The partnership will enable Exponential's brands to target their digital ads to audiences based on their offline spending behavior.
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The Tracking Meme and Its Perils
Sep 24, 2012 -
Shouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be improved?
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Mobile Privacy Concerns Push Trial of UDID Tracking Alternatives
Sep 19, 2012 -
Firms like Somo Global are using a device recognition technology from AdTruth to track audiences across mobile devices while taking into consideration privacy concerns.
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Video: SiteScout Brings DSP Data Market to Small Advertisers
Sep 17, 2012 -
SiteScout, a young firm based in Toronto, believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too.
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Google Adds Do Not Track Option to Chrome
Sep 14, 2012 -
Google's Chrome is the latest browser to allow users to block monitoring.
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Markey Touts Mobile Privacy Act at Hearing on App Economy
Sep 14, 2012 -
The Mobile Device Privacy Act would create rules limiting consumer data tracking on smartphones.
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Why IE's Do Not Track Default Setting Is Bad News for Advertisers
Aug 28, 2012 - How changes in private browsing settings may affect remarketing campaigns. Comments
Google Hires for Privacy Red Team
Aug 23, 2012 -
Data privacy engineers will be codenamed "red team," to ensure products are designed to resolve potential privacy risks.
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ReesesPuffs.com, HappyMeal.com Under Fire From Privacy Groups
Aug 22, 2012 -
A collective of advocacy organizations sent letters to the Federal Trade Commission today asking the agency to investigate several branded sites aimed at kids.
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Privacy Is So 1999
Aug 21, 2012 - For the right offer, I'll tell you everything! Comments
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