Marketing News & Expert Advice
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Privacy
The Internet of Everything: Reflections on the 2013 Mobile World Congress
Mar 5, 2013 - If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday. Comments
IAB Unveils Specifications for SafeFrame 1.0
Nov 21, 2012 -
The Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new protocols.
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‘You Have NO Privacy. Get Over It’
Oct 16, 2012 -
When ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than ever.
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Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings
Oct 11, 2012 -
Consensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Brussels can't even agree on the need for consensus.
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Security Execs Say Facebook Use Has Eroded Privacy Forever
Oct 10, 2012 -
Data published on social networks will last forever, warns security panel.
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Facebook Data Partner Gets Senator's Scrutiny
Oct 10, 2012 -
Senator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data they collect.
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ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest
Oct 2, 2012 -
The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10.
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Facebook Touts DataLogix Ad Study, Clarifies Privacy Issues
Oct 1, 2012 -
A study found that 99% of sales generated from online branding ad campaigns on Facebook were from people who saw an ad but did not click through.
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MasterCard Deal Gives Brands Peek Into Consumers’ Offline Spending
Sep 27, 2012 -
The partnership will enable Exponential's brands to target their digital ads to audiences based on their offline spending behavior.
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The Tracking Meme and Its Perils
Sep 24, 2012 -
Shouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be improved?
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Mobile Privacy Concerns Push Trial of UDID Tracking Alternatives
Sep 19, 2012 -
Firms like Somo Global are using a device recognition technology from AdTruth to track audiences across mobile devices while taking into consideration privacy concerns.
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What Brands Can Do to Circumvent Social Hacking
Feb 21, 2013 -
Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing.
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Beyond Permission: On-Demand Marketing
Feb 20, 2013 -
With just a few minutes of preparation, you can have a few seconds of your customer's attention.
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Overcoming 'Overly Attached Marketer' Syndrome
Feb 12, 2013 -
What impulse makes marketers think that somehow our brands can become our consumers' whole world?
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FTC Acts on Privacy as Rogue Apps Proliferate
Feb 1, 2013 -
The FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA).
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5 Reasons Search Marketers Should Watch the Regulatory Landscape
Feb 1, 2013 -
The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics.
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Update: Last Person With 'Privacy' Revealed
Jan 28, 2013 -
When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value.
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When Privacy and Business Collide
Jan 17, 2013 -
The time has come where we have to define intellectual private property.
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New Year, New Thinking
Jan 14, 2013 -
Five hot topics that marketers must keep in mind as they execute throughout the year.
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Making Tracks Visiting 'The Trackers'
Jan 9, 2013 -
A privacy lawyer's takeaways after meeting with 20 different companies engaged in online behavioral marketing.
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Facebook Details Upcoming Overhaul of Privacy Controls
Dec 13, 2012 -
Once Facebook leveled the playing field and simplified the point of entry for the unfettered sharing of media and social status updates, it encountered a new challenge that has dogged the social media giant ever since: privacy.
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