Privacy

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Debunking Data Collection Myths About Marketers and Brands

Jan 29, 2014 - Data Privacy Day is the perfect reason to decode the data-driven industry and debunk myths. Read on to learn how... Comments

Class Action Facebook Suit Alleges Link Data in Private Messages Shared with Advertisers

facebook-thumbs-down Jan 6, 2014 - A class action suit out of California has Facebook defending allegations of data mining their users' private messages. Defendants claim Facebook records links in PMs and shares the data with advertisers. Comments

Using a Popover as an Acquisition Tactic

heads-or-tails Dec 25, 2013 - Using popovers as an email registration tactic is a two-sided coin. Can you balance a marketer's needs with your customers' wants? Comments

The Only Story That Mattered in 2013

china-computer-spy Dec 24, 2013 - Snowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untroubled. Comments

Tracking Dark Social Media: A Light at the End of the Tunnel

darksocial Dec 11, 2013 - Instant messenger, email, text message and other private sharing accounts for 69 percent of all online sharing, yet it's not trackable. What's a brand to do? Comments

What Cookies, Hummingbird & gTLDs Mean for Digital Marketers in 2014

shutterstock-145689659 Dec 4, 2013 - Not only are digital marketers grappling with new social media sites popping up daily, they also face new challenges to integrate mobile apps, messaging and track data across platforms. CMOs have more to manage than ever before. Comments

A New Marketing Metric: Personally Provided Information

shutterstock-133773500 Nov 22, 2013 - The growing sophistication of the work is outstripping management's ability to determine whether the marketing department is doing a good job or not. Columnist Jim Sterne offers a new metric: Personally Provided Information. Comments

Marketing Industry Takes a Hit When Government Goes Spying

stephaniemiller1 Nov 19, 2013 - The trend is clear: since July 2009, global government requests for Google users' information have more than doubled. What is the impact for marketers and how can we educate consumers? Comments

Mobile Cookies Don’t Necessarily Crumble

tracking-users Nov 19, 2013 - The cookie has always played a vital role in digital advertising - and this is one of the biggest differences between the world of the PC and the land of the mobile. Columnist Anna Bager explains. Comments

D-Day: The Cookie is Crumbling

cookies-web Nov 4, 2013 - As the cookie wanes, we now have data systems and science that allow us to leverage multiple sources of data to gauge audience propensity, build robust audience models and target and market, across platforms. Comments

Facebook Removes Visibility in Search Privacy Control

Facebook Oct 14, 2013 - Facebook has removed the "Who can look up your Timeline by name?" search feature. All users will now show up whenever someone types their name in the Facebook search bar. You'll have to adjust your privacy settings on past posts. Comments

Geo-Location, Geo-Fencing & Creep Factor: The Future of Location Data and Mobile Advertising

creep Oct 11, 2013 - Technologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns and a lack of understanding among consumers about how retargeting works hold us back. Comments

Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend

mobile-measurement Sep 26, 2013 - Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets. Comments

Brands Adopting a Leadership Position on Do Not Track Technology

privacy-image Aug 28, 2013 - Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Comments

Tips on Getting Into the Gmail Primary Inbox

gmail-tabs Aug 22, 2013 - Avoid complaints, address issues, but most importantly focus on the interaction. Comments

How Much Is Facebook's News Feed Worth to Advertisers?

facebook-homepage Aug 15, 2013 - As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react accordingly. Comments

The Year of Mobile (Privacy)

man-using-mobile Jul 31, 2013 - For many regulators and privacy experts, the year of mobile meant becoming mired in the technology itself, or focused only on the new parties at the table such as app developers. Comments

Convergence Analytics Needs a New Unified Query Language

convergence Jul 29, 2013 - We need a new, forward-looking approach based on the data we will soon have a lot more of. Comments

IAB's Updated Quality Assurance Guidelines Plan to Promote Brand Safety

privacy-image Jul 25, 2013 - The IAB released its Quality Assurance Guidelines 2.0, a compliance program that provides assurances to advertisers that their ads won't appear alongside inappropriate content or pirated intellectual property. Comments

How to Ride High in Email Marketing

email-images Jul 11, 2013 - What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview. Comments

Twitter Reveals Plans for Ad Retargeting

Twitter logo Jul 3, 2013 - The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. Comments

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