Marketing News & Expert Advice
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Privacy
Microsoft Do Not Track Move Stuns Privacy Partners
Jun 1, 2012 - Conspiracy theories rise, Firefox browser maker dislikes default DNT move. Comments
Is Facebook Destroying Trust in Marketers?
Apr 23, 2012 - The future of data collection relies on broad public acceptance. Comments
Does Everyone Hate Banner Ads?
Apr 20, 2012 - To change the perception of banner ads, many things must change - and the responsibility falls on more than just advertisers. Comments
FTC Regulations and Email Marketing
Apr 11, 2012 - What can email marketers learn from the FTC's final privacy report? Comments
TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes
Apr 3, 2012 - System lets them consumers set mobile tracking preferences. Comments
AdChoices Icon Under Scrutiny as DAA Seeks New Director
Apr 2, 2012 -
Around half of users surveyed had never seen the ad icon when showed it in context in August 2011.
Comments
Senate Confirms FTC's Leibowitz for a Second Term
Mar 30, 2012 - Leibowitz has made online privacy, especially around ad tracking, one of his key issues. Comments
U.S. Lawmakers Demand iPhone App Data From Twitter and Facebook
Mar 23, 2012 -
Senators investigating how 33 popular iPhone applications collect consumer data.
Comments
French Data Protection Regulator Queries Google
Mar 20, 2012 -
Data privacy authorities submit 69 questions to search giant.
Comments
U.S. and E.U. Stress Plans for Global Privacy Protection
Mar 19, 2012 -
Leaders gathered today in Brussels and Washington, D.C. to discuss goals for a global privacy framework.
Comments
Predictive Analytics Isn't Bad, Bad Marketing Is Bad
Mar 15, 2012 - The problem is not that companies are using data to try and sell you things, it's that they are doing it badly. Comments
BBB Reveals BlueCava, Turn, and Others Needed Privacy Fixes
May 30, 2012 - Firms agreed to implement appropriate corrections. Comments
4 Ways to Humanize a Retargeting Campaign
May 30, 2012 - A retargeting campaign must account for consumers as people - and not just data points. Comments
Where Have All the Keywords Gone?
May 30, 2012 - How can anyone outside of Google effectively optimize a company's web presence by only analyzing a portion of the overall data? Comments
Are You a Web Technologist or a Web Analyst?
May 30, 2012 - If you are an analyst don't forget the three P's: power user, privacy, and predictive. Comments
It’s Privacy Crunch Time for U.K. Site Owners
May 24, 2012 - Brands and publishers prepare for May 26 privacy directive deadline in U.K., as others wait. Comments
For Do-Not-Track Users, Tailored Twitter Won't Work
May 23, 2012 -
Twitter's new feature is reliant in part on tracking DNT would disable.
Comments
AdTruth Wants to Be Standard for Mobile Tracking
May 22, 2012 -
The company held workgroup meetings with agencies, ad tech firms and developers.
Comments
Incremental Opt-In: The End of the Privacy Problem
May 10, 2012 - It's up to you to convince people to hand over the keys to their personal data set. Comments
Do Not Track May Come by Year's End
May 9, 2012 -
Industry may want DNT to allow basic data collection; the FTC and others do not.
Comments
The Great E-Appending Debate
May 9, 2012 - Do you want to invest in the short-term gain and long-term loss or invest in the long-term gain with lots of hard work? Comments
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