Privacy

email-tricks

Improving Email Acquisition - Site Registration

Mar 11, 2013 - To maximize registration and opt-in page effectiveness, consider embracing these nine tactics. Comments

If It's Not Programmatic Premium, Then What Is It?

confusedwoman Mar 6, 2013 - We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way. Comments

The Internet of Everything: Reflections on the 2013 Mobile World Congress

mobile-world-congress Mar 5, 2013 - If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday. Comments

What Brands Can Do to Circumvent Social Hacking

privacy-image Feb 21, 2013 - Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing. Comments

Beyond Permission: On-Demand Marketing

angry-at-email Feb 20, 2013 - With just a few minutes of preparation, you can have a few seconds of your customer's attention. Comments

Overcoming 'Overly Attached Marketer' Syndrome

overly-attached Feb 12, 2013 - What impulse makes marketers think that somehow our brands can become our consumers' whole world? Comments

FTC Acts on Privacy as Rogue Apps Proliferate

privacy-image Feb 1, 2013 - The FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA). Comments

5 Reasons Search Marketers Should Watch the Regulatory Landscape

anonymous Feb 1, 2013 - The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics. Comments

Update: Last Person With 'Privacy' Revealed

privacy-image Jan 28, 2013 - When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value. Comments

When Privacy and Business Collide

data-privacy Jan 17, 2013 - The time has come where we have to define intellectual private property. Comments

New Year, New Thinking

human-brain Jan 14, 2013 - Five hot topics that marketers must keep in mind as they execute throughout the year. Comments

Making Tracks Visiting 'The Trackers'

privacy-image Jan 9, 2013 - A privacy lawyer's takeaways after meeting with 20 different companies engaged in online behavioral marketing. Comments

Facebook Details Upcoming Overhaul of Privacy Controls

facebook-cupcakes Dec 13, 2012 - Once Facebook leveled the playing field and simplified the point of entry for the unfettered sharing of media and social status updates, it encountered a new challenge that has dogged the social media giant ever since: privacy. Comments

IAB Unveils Specifications for SafeFrame 1.0

safeframe Nov 21, 2012 - The Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new protocols. Comments

‘You Have NO Privacy. Get Over It’

An eye in close-up superimposted by a screen of random numbers Oct 16, 2012 - When ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than ever. Comments

Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings

privacy-image Oct 11, 2012 - Consensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Brussels can't even agree on the need for consensus. Comments

Security Execs Say Facebook Use Has Eroded Privacy Forever

facebook-homepage Oct 10, 2012 - Data published on social networks will last forever, warns security panel. Comments

Facebook Data Partner Gets Senator's Scrutiny

jayrockefeller Oct 10, 2012 - Senator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data they collect. Comments

ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest

privacy-image Oct 2, 2012 - The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10. Comments

Facebook Touts DataLogix Ad Study, Clarifies Privacy Issues

facebook-homepage Oct 1, 2012 - A study found that 99% of sales generated from online branding ad campaigns on Facebook were from people who saw an ad but did not click through. Comments

MasterCard Deal Gives Brands Peek Into Consumers’ Offline Spending

mastercard Sep 27, 2012 - The partnership will enable Exponential's brands to target their digital ads to audiences based on their offline spending behavior. Comments

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