privacy

creep

Geo-Location, Geo-Fencing & Creep Factor: The Future of Location Data and Mobile Advertising

Oct 11, 2013 - Technologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns and a lack of understanding among consumers about how retargeting works hold us back. Comments

Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend

mobile-measurement Sep 26, 2013 - Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets. Comments

Brands Adopting a Leadership Position on Do Not Track Technology

privacy-image Aug 28, 2013 - Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Comments

Tips on Getting Into the Gmail Primary Inbox

gmail-tabs Aug 22, 2013 - Avoid complaints, address issues, but most importantly focus on the interaction. Comments

How Much Is Facebook's News Feed Worth to Advertisers?

facebook-homepage Aug 15, 2013 - As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react accordingly. Comments

The Year of Mobile (Privacy)

man-using-mobile Jul 31, 2013 - For many regulators and privacy experts, the year of mobile meant becoming mired in the technology itself, or focused only on the new parties at the table such as app developers. Comments

Convergence Analytics Needs a New Unified Query Language

convergence Jul 29, 2013 - We need a new, forward-looking approach based on the data we will soon have a lot more of. Comments

IAB's Updated Quality Assurance Guidelines Plan to Promote Brand Safety

privacy-image Jul 25, 2013 - The IAB released its Quality Assurance Guidelines 2.0, a compliance program that provides assurances to advertisers that their ads won't appear alongside inappropriate content or pirated intellectual property. Comments

How to Ride High in Email Marketing

email-images Jul 11, 2013 - What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview. Comments

Twitter Reveals Plans for Ad Retargeting

Twitter logo Jul 3, 2013 - The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. Comments

Understanding Digital Customer Engagement on a Physical Level

customers Jun 26, 2013 - How we can measure physical interaction to better understand customer attention. Comments

Balancing Personalized Service With 'Creep Factor'

cocktails-and-conversions Jun 25, 2013 - Technology today allows companies to personalize websites at a very sophisticated level, but they need to make sure not to creep out their customers. Comments

Humanizing 'Big Brother' - Integrated Customer Experiences in an Age of Privacy

privacy-image Jun 24, 2013 - Marketers can use data to design shared experiences that guide people through the sales or brand journey. Comments

Digital Analytics Is Not Surveillance

privacy-image Jun 17, 2013 - And how I warned about this just before the NSA PRISM scandal broke. Comments

4 Ways Digital Analytics Is Changing Forever

digital-advertising Jun 3, 2013 - An entirely new approach to digital marketing and analytics is taking hold. Are you ready for it? Comments

Predicting Consumer Behavior

future-predictions May 3, 2013 - More and more publishers will continue to rely on audience learning techniques and develop a better sense of what individuals with a certain taste or behavior patterns prefer. Comments

Privacy Please!

pcpd Apr 8, 2013 - How will the privacy policy impact marketers and companies conducting business in Hong Kong? Comments

Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention

spring-cleaning Mar 28, 2013 - This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data silos, and invest in interaction management. Comments

The Death of Audience Buy in China?

cookiefeatured Mar 20, 2013 - CCTV, China's government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies? Comments

Improving Email Acquisition - Site Registration

email-tricks Mar 11, 2013 - To maximize registration and opt-in page effectiveness, consider embracing these nine tactics. Comments

If It's Not Programmatic Premium, Then What Is It?

confusedwoman Mar 6, 2013 - We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way. Comments

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