Marketing News & Expert Advice
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Privacy
U.S. and E.U. Stress Plans for Global Privacy Protection
Mar 19, 2012 - Leaders gathered today in Brussels and Washington, D.C. to discuss goals for a global privacy framework. Comments
Ad Industry Joins FTC, White House in Do Not Track for Browsers
Feb 23, 2012 - The FTC would enforce compliance of Digital Advertising Alliance members with a browser-based do not track system. Comments
ICO Investigating Google Over Browser Privacy Claims
Feb 22, 2012 -
Data watchdog once again in discussions with search giant
Comments
Microsoft Accuses Google of More Browser Privacy Foul Play
Feb 21, 2012 -
Google hits back, claiming Microsoft's browser privacy system is flawed
Comments
How Google Could Have Improved Its Privacy Change Announcement
Feb 10, 2012 - A lesson about how better to communicate sensitive changes. Comments
Thousands Flock to Google's New Nielsen-Like Panel
Feb 9, 2012 - Latest offering from Google could prove privacy perception is reality. Comments
Privacy Group Sues FTC to Stop New Google Privacy Policy
Feb 9, 2012 - EPIC argues consolidated policy violates a consent order Google signed with the FTC last year. Comments
Google to EU Privacy Watchdogs: You Can't Stop Us
Feb 3, 2012 -
Despite a request to suspend privacy policy plans, Google said it would proceed with its agenda.
Comments
Tracking Firm AdTruth to Work With W3C on Privacy
Feb 2, 2012 -
AdTruth and other device fingerprinting companies see opportunity in Do-Not-Track.
Comments
Google "Undermines Privacy Safeguards" Says Lawmaker
Feb 1, 2012 - Co-chair of the House Privacy Caucus wants more details from Google regarding privacy policy changes. Comments
Device Fingerprinting Firm BlueCava Makes Tracking Opt-Outs Easier
Jan 31, 2012 -
Platform update aims to help clients comply with EU's ePrivacy Directive.
Comments
Predictive Analytics Isn't Bad, Bad Marketing Is Bad
Mar 15, 2012 - The problem is not that companies are using data to try and sell you things, it's that they are doing it badly. Comments
Obama's Reelection Site Is Tracking You, Too
Mar 12, 2012 -
How the Obama camp manages multiple third party ad tech relationships.
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Nick Cannon to Give Privacy Bill Star Treatment
Mar 5, 2012 -
America’s Got Talent host will talk teen Internet safety at a congressional briefing on Wednesday.
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FTC Asked to Investigate Apple and Google Over Data Collection
Mar 5, 2012 -
Senator Charles Schumer concerned apps could be collecting names, numbers and emails.
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European Data Protection Chief Warns Google
Mar 2, 2012 -
Viviane Reding concerned by search giant's policy changes
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Google Rolls Out Privacy Changes Despite Protests
Mar 1, 2012 -
Firm attempts to reassure users that privacy controls remain unchanged.
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European Regulators Call Google Privacy Changes Unlawful
Feb 29, 2012 -
More concerns raised with radical privacy changes from search giant
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NAI Executive Director - Let's Talk Privacy
Feb 28, 2012 - Working together to build a bright future for online advertising. Comments
U.S. State Attorneys Take Aim at Google Privacy Plan
Feb 23, 2012 - Attorneys General have "strong concern" with overhaul Comments
Apple, Google and Microsoft Make Mobile Privacy Pledge
Feb 23, 2012 -
Agreement driven forward by the U.S. but will have global impact
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