Privacy

cocktails-and-conversions

Balancing Personalized Service With 'Creep Factor'

Jun 25, 2013 - Technology today allows companies to personalize websites at a very sophisticated level, but they need to make sure not to creep out their customers. Comments

Humanizing 'Big Brother' - Integrated Customer Experiences in an Age of Privacy

privacy-image Jun 24, 2013 - Marketers can use data to design shared experiences that guide people through the sales or brand journey. Comments

Digital Analytics Is Not Surveillance

privacy-image Jun 17, 2013 - And how I warned about this just before the NSA PRISM scandal broke. Comments

4 Ways Digital Analytics Is Changing Forever

digital-advertising Jun 3, 2013 - An entirely new approach to digital marketing and analytics is taking hold. Are you ready for it? Comments

Predicting Consumer Behavior

future-predictions May 3, 2013 - More and more publishers will continue to rely on audience learning techniques and develop a better sense of what individuals with a certain taste or behavior patterns prefer. Comments

Privacy Please!

pcpd Apr 8, 2013 - How will the privacy policy impact marketers and companies conducting business in Hong Kong? Comments

Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention

spring-cleaning Mar 28, 2013 - This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data silos, and invest in interaction management. Comments

The Death of Audience Buy in China?

cookiefeatured Mar 20, 2013 - CCTV, China's government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies? Comments

Improving Email Acquisition - Site Registration

email-tricks Mar 11, 2013 - To maximize registration and opt-in page effectiveness, consider embracing these nine tactics. Comments

If It's Not Programmatic Premium, Then What Is It?

confusedwoman Mar 6, 2013 - We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way. Comments

The Internet of Everything: Reflections on the 2013 Mobile World Congress

mobile-world-congress Mar 5, 2013 - If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday. Comments

What Brands Can Do to Circumvent Social Hacking

privacy-image Feb 21, 2013 - Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing. Comments

Beyond Permission: On-Demand Marketing

angry-at-email Feb 20, 2013 - With just a few minutes of preparation, you can have a few seconds of your customer's attention. Comments

Overcoming 'Overly Attached Marketer' Syndrome

overly-attached Feb 12, 2013 - What impulse makes marketers think that somehow our brands can become our consumers' whole world? Comments

FTC Acts on Privacy as Rogue Apps Proliferate

privacy-image Feb 1, 2013 - The FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA). Comments

5 Reasons Search Marketers Should Watch the Regulatory Landscape

anonymous Feb 1, 2013 - The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics. Comments

Update: Last Person With 'Privacy' Revealed

privacy-image Jan 28, 2013 - When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value. Comments

When Privacy and Business Collide

data-privacy Jan 17, 2013 - The time has come where we have to define intellectual private property. Comments

New Year, New Thinking

human-brain Jan 14, 2013 - Five hot topics that marketers must keep in mind as they execute throughout the year. Comments

Making Tracks Visiting 'The Trackers'

privacy-image Jan 9, 2013 - A privacy lawyer's takeaways after meeting with 20 different companies engaged in online behavioral marketing. Comments

Facebook Details Upcoming Overhaul of Privacy Controls

facebook-cupcakes Dec 13, 2012 - Once Facebook leveled the playing field and simplified the point of entry for the unfettered sharing of media and social status updates, it encountered a new challenge that has dogged the social media giant ever since: privacy. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs