Privacy

safeframe

IAB Unveils Specifications for SafeFrame 1.0

Nov 21, 2012 - The Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new protocols. Comments

‘You Have NO Privacy. Get Over It’

An eye in close-up superimposted by a screen of random numbers Oct 16, 2012 - When ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than ever. Comments

Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings

privacy-image Oct 11, 2012 - Consensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Brussels can't even agree on the need for consensus. Comments

Security Execs Say Facebook Use Has Eroded Privacy Forever

facebook-homepage Oct 10, 2012 - Data published on social networks will last forever, warns security panel. Comments

Facebook Data Partner Gets Senator's Scrutiny

jayrockefeller Oct 10, 2012 - Senator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data they collect. Comments

ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest

privacy-image Oct 2, 2012 - The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10. Comments

Facebook Touts DataLogix Ad Study, Clarifies Privacy Issues

facebook-homepage Oct 1, 2012 - A study found that 99% of sales generated from online branding ad campaigns on Facebook were from people who saw an ad but did not click through. Comments

MasterCard Deal Gives Brands Peek Into Consumers’ Offline Spending

mastercard Sep 27, 2012 - The partnership will enable Exponential's brands to target their digital ads to audiences based on their offline spending behavior. Comments

The Tracking Meme and Its Perils

don-t-track-me Sep 24, 2012 - Shouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be improved? Comments

Mobile Privacy Concerns Push Trial of UDID Tracking Alternatives

video-nielsen Sep 19, 2012 - Firms like Somo Global are using a device recognition technology from AdTruth to track audiences across mobile devices while taking into consideration privacy concerns. Comments

Video: SiteScout Brings DSP Data Market to Small Advertisers

sitescout-paul-mokbel Sep 17, 2012 - SiteScout, a young firm based in Toronto, believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too. Comments

Google Adds Do Not Track Option to Chrome

Google Chrome logo Sep 14, 2012 - Google's Chrome is the latest browser to allow users to block monitoring. Comments

Markey Touts Mobile Privacy Act at Hearing on App Economy

edmarkey Sep 14, 2012 - The Mobile Device Privacy Act would create rules limiting consumer data tracking on smartphones. Comments

Why IE's Do Not Track Default Setting Is Bad News for Advertisers

Aug 28, 2012 - How changes in private browsing settings may affect remarketing campaigns. Comments

Google Hires for Privacy Red Team

google logo headquarters sign search engine seo Aug 23, 2012 - Data privacy engineers will be codenamed "red team," to ensure products are designed to resolve potential privacy risks. Comments

ReesesPuffs.com, HappyMeal.com Under Fire From Privacy Groups

reeses-puffs-privacy Aug 22, 2012 - A collective of advocacy organizations sent letters to the Federal Trade Commission today asking the agency to investigate several branded sites aimed at kids. Comments

Privacy Is So 1999

Aug 21, 2012 - For the right offer, I'll tell you everything! Comments

Targeting vs. Privacy - Who Will Win?

Aug 16, 2012 - How can we solve the conflict between advertisers' need for more targeting and users' need for more privacy? Comments

Google Settles for $22.5M Fine in FTC Privacy Suit

ftc-logo-gif Aug 9, 2012 - The FTC said that the company would be paying a record fine in the Safari cookies case. Comments

Microsoft Signals Commitment to Do Not Track by Default

privacy-image Aug 8, 2012 - Chief Privacy Officer Brendon Lynch reaffirmed the company's plans to automatically enable Do Not Track in the upcoming version of Internet Explorer. Comments

Behind the Facebook Ads Class Settlement Shocker

Jul 12, 2012 - Facebook agreed to pay $123.5M, much of it in organization grants. Comments

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