Procter & Gamble

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Brand Sponsored Content via New gTLDs as Channels – the Soap Opera of the Future?

Jun 18, 2014 - With half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will shift how we consume our entertainment and how consumer goods companies reach their target audiences. Comments

Is Reality Marketing the New Reality for Digital Media?

reality-marketing Jun 5, 2014 - Authenticity strikes a chord. Where online video and brand storytelling is concerned, featuring real-world consumers looks to be the new marketing reality. Comments

Duracell Video Asks Cold Canadian Bus Passengers to #PowerWarmth

duracell-powerwarmth Mar 13, 2014 - A new video from Duracell simultaneously highlights battery power and the power of human connection. Comments

Team USA Sponsors Seek to Support Olympians Despite #SochiProblems

itsourtimeapp Feb 11, 2014 - Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additional sponsors to get caught up in Sochi controversy remains to be seen. Comments

Olay Campaign Positions #BestBeautiful as Rallying Cry Among Women

olay-your-best-beautiful Jan 27, 2014 - Olay’s "Your Best Beautiful" campaign asks women to share "their best beautiful moments and stories" with the hashtag #BestBeautiful. Comments

Ad:techNY - Brand Advocates Deserve More TLC

Awesome Nov 8, 2013 - Companies may not be paying enough attention to a valuable asset-brand connected consumers that are actively seeking a relationship with the brand, a new study says. Comments

Downy Brings Out the #SoftSide of Life

downy-high-heel Sep 12, 2013 - The campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard content. Comments

Head and Shoulders Asks Baseball Fans to Tweet Whiffs

head-and-shoulders-whiff Apr 3, 2013 - The campaign coincides with the launch of the Head and Shoulders with Old Spice. Comments

Old Spice Wraps Up Wild Week With Mr. Wolfdog

old-spice Mar 18, 2013 - The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp. Comments

Sitecore Inks Deal With Procter & Gamble

sitecore Mar 1, 2013 - Sitecore has announced that Procter & Gamble will begin using its Customer Engagement Platform (CEP) to help manage interactions with customers. Comments

Gillette Wants Americans to Kiss and Tell

gillette-kiss Jan 29, 2013 - Gillette's Kiss & Tell campaign includes a documentary, a microsite and live events. Comments

Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage

yahoo-olympics2012 Jul 20, 2012 - Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet. Comments

The Digital Olympics

Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments

P&G's Swiffer Cleans Up Facebook Logout Page

facebook-swiffer-logoutpage6 Jun 1, 2012 - TV spot for the floor cleaning brand is seen when people logout of Facebook. Comments

Mother's Day Facebook Ads Star Justin Bieber & More

1800flowers-ad May 10, 2012 - 1-800-Flowers.com employs celebrity/athlete endorsers to drum up social sales. Comments

Igniting Movements Around a Social Heartbeat

Mar 20, 2012 - Social movements have huge implications on brands – and many have started to get involved. Here's how. Comments

How Social Principles Can Bring Business Value

Mar 6, 2012 - Social media can take on a bigger business role beyond creating marketing buzz. Comments

P&G to Push Mobile Coupons With Mobeam

mobilesmartphones Dec 19, 2011 - Mobeam's technology transforms a mobile barcode into a beam of light that POS laser scanners can see. Comments

Shopkick Signs First Supermarket Chain

gianteagle1 Oct 18, 2011 - Giant Eagle wants CPG sales to soar with help from mobile app. Comments

Brands 'Pink Out' for Breast Cancer Awareness Month

grant-rosenberg Oct 17, 2011 - Social media promotes support for breast cancer organizations. Comments

P&G's Cheer Finds Hit With Interactive Music Video

cheer-strangetalk-2 Aug 30, 2011 - Laundry soap's hotspotted video delivers color and clicks. Comments

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