Marketing News & Expert Advice
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Procter & Gamble
Downy Brings Out the #SoftSide of Life
Sep 12, 2013 - The campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard content. Comments
P&G to Push Mobile Coupons With Mobeam
Dec 19, 2011 -
Mobeam's technology transforms a mobile barcode into a beam of light that POS laser scanners can see.
Comments
Shopkick Signs First Supermarket Chain
Oct 18, 2011 -
Giant Eagle wants CPG sales to soar with help from mobile app.
Comments
Brands 'Pink Out' for Breast Cancer Awareness Month
Oct 17, 2011 -
Social media promotes support for breast cancer organizations.
Comments
P&G's Cheer Finds Hit With Interactive Music Video
Aug 30, 2011 -
Laundry soap's hotspotted video delivers color and clicks.
Comments
The Right Way to Use CGM
Aug 18, 2011 - Does your digital marketing strategy demonstrate an understanding of web 2.0 media that effectively connects consumers with brands? Comments
Shazam Connects TV and Mobile for Brands
Jul 6, 2011 - Firm sees interest from advertisers with interactive TV offering. Comments
Creating Effective - and Profitable - Birthday Emails
May 16, 2011 - Four companies show how easy it is to make your birthday email program more effective and profitable. Part three in a three-part series. Comments
Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say
May 10, 2011 - Exchange-based buying still struggles to gain traction, however. Comments
Execs: P&G Taps Digital Chief, LBi Names Director of Innovation
May 6, 2011 - Plus moves at Dachis Group, LocalResponse, and Attik. Comments
The Consumer Is Boss: A 10-Year Perspective
May 6, 2011 - Companies don't need to worry about keeping up with their competitors; they need to worry about keeping up with their customers. Comments
Head and Shoulders Asks Baseball Fans to Tweet Whiffs
Apr 3, 2013 -
The campaign coincides with the launch of the Head and Shoulders with Old Spice.
Comments
Old Spice Wraps Up Wild Week With Mr. Wolfdog
Mar 18, 2013 -
The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp.
Comments
Sitecore Inks Deal With Procter & Gamble
Mar 1, 2013 -
Sitecore has announced that Procter & Gamble will begin using its Customer Engagement Platform (CEP) to help manage interactions with customers.
Comments
Gillette Wants Americans to Kiss and Tell
Jan 29, 2013 -
Gillette's Kiss & Tell campaign includes a documentary, a microsite and live events.
Comments
Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage
Jul 20, 2012 -
Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet.
Comments
The Digital Olympics
Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments
P&G's Swiffer Cleans Up Facebook Logout Page
Jun 1, 2012 -
TV spot for the floor cleaning brand is seen when people logout of Facebook.
Comments
Mother's Day Facebook Ads Star Justin Bieber & More
May 10, 2012 -
1-800-Flowers.com employs celebrity/athlete endorsers to drum up social sales.
Comments
Igniting Movements Around a Social Heartbeat
Mar 20, 2012 - Social movements have huge implications on brands – and many have started to get involved. Here's how. Comments
How Social Principles Can Bring Business Value
Mar 6, 2012 - Social media can take on a bigger business role beyond creating marketing buzz. Comments
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