Aug 18, 2011 - Does your digital marketing strategy demonstrate an understanding of web 2.0 media that effectively connects consumers with brands? Comments
Jul 6, 2011 - Firm sees interest from advertisers with interactive TV offering. Comments
May 16, 2011 - Four companies show how easy it is to make your birthday email program more effective and profitable. Part three in a three-part series. Comments
May 10, 2011 - Exchange-based buying still struggles to gain traction, however. Comments
May 6, 2011 - Plus moves at Dachis Group, LocalResponse, and Attik. Comments
May 6, 2011 - Companies don't need to worry about keeping up with their competitors; they need to worry about keeping up with their customers. Comments
Apr 26, 2011 - Cinco de Mayo campaign underscores how the brand's ad spend is now driven by online. Comments
Mar 17, 2011 - With the "launching pad" SheSpeaks, brands can come away with invaluable insight into their products and an entire community of advocates at their disposal. Comments
Aug 5, 2010 - China's video sharing platform plans revenue model based on branded original content. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 23, 2014