Procter & Gamble

mobilesmartphones

P&G to Push Mobile Coupons With Mobeam

Dec 19, 2011 - Mobeam's technology transforms a mobile barcode into a beam of light that POS laser scanners can see. Comments

Shopkick Signs First Supermarket Chain

gianteagle1 Oct 18, 2011 - Giant Eagle wants CPG sales to soar with help from mobile app. Comments

Brands 'Pink Out' for Breast Cancer Awareness Month

grant-rosenberg Oct 17, 2011 - Social media promotes support for breast cancer organizations. Comments

P&G's Cheer Finds Hit With Interactive Music Video

cheer-strangetalk-2 Aug 30, 2011 - Laundry soap's hotspotted video delivers color and clicks. Comments

The Right Way to Use CGM

Aug 18, 2011 - Does your digital marketing strategy demonstrate an understanding of web 2.0 media that effectively connects consumers with brands? Comments

Shazam Connects TV and Mobile for Brands

Jul 6, 2011 - Firm sees interest from advertisers with interactive TV offering. Comments

Creating Effective - and Profitable - Birthday Emails

May 16, 2011 - Four companies show how easy it is to make your birthday email program more effective and profitable. Part three in a three-part series. Comments

Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say

May 10, 2011 - Exchange-based buying still struggles to gain traction, however. Comments

Execs: P&G Taps Digital Chief, LBi Names Director of Innovation

May 6, 2011 - Plus moves at Dachis Group, LocalResponse, and Attik. Comments

The Consumer Is Boss: A 10-Year Perspective

May 6, 2011 - Companies don't need to worry about keeping up with their competitors; they need to worry about keeping up with their customers. Comments

Pepto Says Big Shift From TV to Digital Increased Sales

pepto Apr 26, 2011 - Cinco de Mayo campaign underscores how the brand's ad spend is now driven by online. Comments

SheSpeaks, Women Consumers Listen

Mar 17, 2011 - With the "launching pad" SheSpeaks, brands can come away with invaluable insight into their products and an entire community of advocates at their disposal. Comments

Funding Fuels Tudou's Branded Original Video Plans

tudau-thatlovecomes Aug 5, 2010 - China's video sharing platform plans revenue model based on branded original content. Comments

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