Procter & Gamble


Head and Shoulders Asks Baseball Fans to Tweet Whiffs

Apr 3, 2013 - The campaign coincides with the launch of the Head and Shoulders with Old Spice. Comments

Old Spice Wraps Up Wild Week With Mr. Wolfdog

old-spice Mar 18, 2013 - The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp. Comments

Sitecore Inks Deal With Procter & Gamble

sitecore Mar 1, 2013 - Sitecore has announced that Procter & Gamble will begin using its Customer Engagement Platform (CEP) to help manage interactions with customers. Comments

Gillette Wants Americans to Kiss and Tell

gillette-kiss Jan 29, 2013 - Gillette's Kiss & Tell campaign includes a documentary, a microsite and live events. Comments

Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage

yahoo-olympics2012 Jul 20, 2012 - Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet. Comments

The Digital Olympics

Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments

P&G's Swiffer Cleans Up Facebook Logout Page

facebook-swiffer-logoutpage6 Jun 1, 2012 - TV spot for the floor cleaning brand is seen when people logout of Facebook. Comments

Mother's Day Facebook Ads Star Justin Bieber & More

1800flowers-ad May 10, 2012 - employs celebrity/athlete endorsers to drum up social sales. Comments

Igniting Movements Around a Social Heartbeat

Mar 20, 2012 - Social movements have huge implications on brands – and many have started to get involved. Here's how. Comments

How Social Principles Can Bring Business Value

Mar 6, 2012 - Social media can take on a bigger business role beyond creating marketing buzz. Comments

P&G to Push Mobile Coupons With Mobeam

mobilesmartphones Dec 19, 2011 - Mobeam's technology transforms a mobile barcode into a beam of light that POS laser scanners can see. Comments

Shopkick Signs First Supermarket Chain

gianteagle1 Oct 18, 2011 - Giant Eagle wants CPG sales to soar with help from mobile app. Comments

Brands 'Pink Out' for Breast Cancer Awareness Month

grant-rosenberg Oct 17, 2011 - Social media promotes support for breast cancer organizations. Comments

P&G's Cheer Finds Hit With Interactive Music Video

cheer-strangetalk-2 Aug 30, 2011 - Laundry soap's hotspotted video delivers color and clicks. Comments

The Right Way to Use CGM

Aug 18, 2011 - Does your digital marketing strategy demonstrate an understanding of web 2.0 media that effectively connects consumers with brands? Comments

Shazam Connects TV and Mobile for Brands

Jul 6, 2011 - Firm sees interest from advertisers with interactive TV offering. Comments

Creating Effective - and Profitable - Birthday Emails

May 16, 2011 - Four companies show how easy it is to make your birthday email program more effective and profitable. Part three in a three-part series. Comments

Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say

May 10, 2011 - Exchange-based buying still struggles to gain traction, however. Comments

Execs: P&G Taps Digital Chief, LBi Names Director of Innovation

May 6, 2011 - Plus moves at Dachis Group, LocalResponse, and Attik. Comments

The Consumer Is Boss: A 10-Year Perspective

May 6, 2011 - Companies don't need to worry about keeping up with their competitors; they need to worry about keeping up with their customers. Comments

Pepto Says Big Shift From TV to Digital Increased Sales

pepto Apr 26, 2011 - Cinco de Mayo campaign underscores how the brand's ad spend is now driven by online. Comments

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