Aug 18, 2011 - Does your digital marketing strategy demonstrate an understanding of web 2.0 media that effectively connects consumers with brands? Comments
Jul 6, 2011 - Firm sees interest from advertisers with interactive TV offering. Comments
May 16, 2011 - Four companies show how easy it is to make your birthday email program more effective and profitable. Part three in a three-part series. Comments
May 10, 2011 - Exchange-based buying still struggles to gain traction, however. Comments
May 6, 2011 - Plus moves at Dachis Group, LocalResponse, and Attik. Comments
May 6, 2011 - Companies don't need to worry about keeping up with their competitors; they need to worry about keeping up with their customers. Comments
Apr 26, 2011 - Cinco de Mayo campaign underscores how the brand's ad spend is now driven by online. Comments
Mar 17, 2011 - With the "launching pad" SheSpeaks, brands can come away with invaluable insight into their products and an entire community of advocates at their disposal. Comments
Aug 5, 2010 - China's video sharing platform plans revenue model based on branded original content. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
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