Procter & Gamble

Creating Effective - and Profitable - Birthday Emails

May 16, 2011 - Four companies show how easy it is to make your birthday email program more effective and profitable. Part three in a three-part series. Comments

Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say

May 10, 2011 - Exchange-based buying still struggles to gain traction, however. Comments

Execs: P&G Taps Digital Chief, LBi Names Director of Innovation

May 6, 2011 - Plus moves at Dachis Group, LocalResponse, and Attik. Comments

The Consumer Is Boss: A 10-Year Perspective

May 6, 2011 - Companies don't need to worry about keeping up with their competitors; they need to worry about keeping up with their customers. Comments

Pepto Says Big Shift From TV to Digital Increased Sales

pepto Apr 26, 2011 - Cinco de Mayo campaign underscores how the brand's ad spend is now driven by online. Comments

SheSpeaks, Women Consumers Listen

Mar 17, 2011 - With the "launching pad" SheSpeaks, brands can come away with invaluable insight into their products and an entire community of advocates at their disposal. Comments

Funding Fuels Tudou's Branded Original Video Plans

tudau-thatlovecomes Aug 5, 2010 - China's video sharing platform plans revenue model based on branded original content. Comments

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