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Beacon-Triggered Offers Drive 60% More Engagement In-Store

Dec 1, 2014 - A new study from Swirl reveals that 73 percent of shoppers surveyed said that beacon-triggered content and offers increased their likelihood to purchase during their store visit. Comments

American Eagle to Deploy Shopkick’s ShopBeacon in February

shopkick-shopbeacon Jan 24, 2014 - The clothing retailer will roll out ShopBeacon in 100 of its "top-performing" locations to "provide [its] customers with the best mobile shopping experience available today." Comments

Cannes 2013 Video: Proximity BBDO - Work That's Social by Design

cannes-bbdo Jul 1, 2013 - Andrew Bailey, chairman at Proximity BBDO, North America, discusses the importance of coming to Cannes Lions, why it's an exciting time in the digital marketing industry, and what they're focusing on in the future. Comments

Cannes Lions 2013 Preview: What's the Word on the Croisette?

canneslions Jun 10, 2013 - With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thoughts on what to expect from Cannes Lions 2013. Comments

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