Dec 1, 2014 - A new study from Swirl reveals that 73 percent of shoppers surveyed said that beacon-triggered content and offers increased their likelihood to purchase during their store visit. Comments
Jan 24, 2014 - The clothing retailer will roll out ShopBeacon in 100 of its "top-performing" locations to "provide [its] customers with the best mobile shopping experience available today." Comments
Jul 1, 2013 - Andrew Bailey, chairman at Proximity BBDO, North America, discusses the importance of coming to Cannes Lions, why it's an exciting time in the digital marketing industry, and what they're focusing on in the future. Comments
Jun 10, 2013 - With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thoughts on what to expect from Cannes Lions 2013. Comments
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.