Marketing News & Expert Advice
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Publicis
Digitas and LBi Merge to Become Complete International Digital Agency
Feb 6, 2013 - Publicis group will merge its largest US digital ad agency Digitas, with its recently acquired European entity LBi, to form DigitasLBi. Headquartered in Paris, the combined venture will be led by LBi chief executive Luke Taylor, who has been appointed as DigitasLBi's global CEO. Comments
Publicis Modem USA President Departs, Agency Restructures
Sep 23, 2011 - In U.S., Publicis absorbs Modem brand into regional offices. Comments
Jeff Lanctot Returns to Razorfish in Global Media Role
Sep 15, 2011 -
Career move ends two-year dalliance with Microsoft, where he stayed after his agency's sale to Publicis.
Comments
Vivaki Applies Smelling Salts to Drowsy Ventures Unit
Aug 30, 2011 -
New director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms.
Comments
WPP Digital Picks Up Rockfish Interactive
Aug 19, 2011 -
Arkansas shop has opened four new offices since '09.
Comments
WPP Looking to Buy Rockfish Interactive
Jul 18, 2011 -
Holding companies continue to zero in on digital shops.
Comments
Publicis Adds Big Fuel to Vivaki Wing
Jul 18, 2011 -
Holding company purchases well-known social media agency.
Comments
Publicis to Acquire Rosetta for $575M
May 17, 2011 - Big four global ad company continues digital expansion with purchase of independent shop. Comments
Mobile Promise and Problems - Agency Execs Weigh In [Video]
May 12, 2011 -
Mobile has come of age but numerous marketing challenges remain.
Comments
10% of Search Ad Clicks From Mobile
May 3, 2011 -
Mobile search ad clicks grew 230 percent in the past year, according to Performics.
Comments
Tumult at Publicis Modem East as Senior Execs Depart
Apr 28, 2011 - Some staffers are let go and some walk as agency realigns to boost creative, social, and analytics chops. Comments
Viewability and Online GRP Metrics Gain Traction
Sep 18, 2012 -
As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them.
Comments
Digital Mad Man: Modem Media Founder G.M. O'Connell
Apr 16, 2012 -
O'Connell and fellow Modem founders were the "preppies of Fairfield County."
Comments
Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA
Mar 19, 2012 - EBay hands its digital account to Digitas; 180LA president is promoted to global CEO. Comments
Subway Taps MediaCom for U.S. Digital Ad Spending
Feb 6, 2012 - Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. Comments
Publicis Bolsters Digital in France With Mediagong
Jan 18, 2012 - Indie acquisition should help Publicis hit its digital revenue target. Comments
4 Agencies, 4 Holiday Greetings: Naughty, Nice, and Sober
Dec 15, 2011 -
Marketing agencies take diverse approaches to interactive holiday greetings
Comments
Execs & Accounts: Zeta, CP+B, Organic, LBi
Dec 6, 2011 -
Minna Rhee replaces Al DiGuido at Zeta; Organic promotes two; CP+B names top digital creative; and more.
Comments
Publicis to Acquire Wangfan
Nov 2, 2011 - Shanghai-based digital shop's clients include Puma and General Motors. Comments
Seth Solomons Leaves Digitas to Helm Publicis CRM Shop
Oct 11, 2011 -
Agency will be based in NYC with seven full-time staff and a small army of consultants.
Comments
Execs & Accounts: MEC, MediaWhiz, Publicis
Sep 30, 2011 - Vantage Media and BrokersWeb merge; exec changes at SolutionSet MediaWhiz and MEC North America. Comments
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