Marketing News & Expert Advice
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Publicis
Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art
Sep 25, 2013 - The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science. Comments
Subway Taps MediaCom for U.S. Digital Ad Spending
Feb 6, 2012 - Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. Comments
Publicis Bolsters Digital in France With Mediagong
Jan 18, 2012 - Indie acquisition should help Publicis hit its digital revenue target. Comments
4 Agencies, 4 Holiday Greetings: Naughty, Nice, and Sober
Dec 15, 2011 -
Marketing agencies take diverse approaches to interactive holiday greetings
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Execs & Accounts: Zeta, CP+B, Organic, LBi
Dec 6, 2011 -
Minna Rhee replaces Al DiGuido at Zeta; Organic promotes two; CP+B names top digital creative; and more.
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Publicis to Acquire Wangfan
Nov 3, 2011 -
Shanghai-based digital agency's clients include Puma and General Motors.
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Publicis to Acquire Wangfan
Nov 2, 2011 - Shanghai-based digital shop's clients include Puma and General Motors. Comments
Seth Solomons Leaves Digitas to Helm Publicis CRM Shop
Oct 11, 2011 -
Agency will be based in NYC with seven full-time staff and a small army of consultants.
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Execs & Accounts: MEC, MediaWhiz, Publicis
Sep 30, 2011 - Vantage Media and BrokersWeb merge; exec changes at SolutionSet MediaWhiz and MEC North America. Comments
Publicis Modem USA President Departs, Agency Restructures
Sep 23, 2011 - In U.S., Publicis absorbs Modem brand into regional offices. Comments
Jeff Lanctot Returns to Razorfish in Global Media Role
Sep 15, 2011 -
Career move ends two-year dalliance with Microsoft, where he stayed after his agency's sale to Publicis.
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Size and Specialization?
Aug 28, 2013 -
As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability that is required.
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Size or Specialization?
Aug 8, 2013 -
What the Publicis Omnicom merger means for email marketers.
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Publicis Omnicom Merger Spurs Industry Skepticism
Jul 29, 2013 -
In a dramatic move that will change the global ad industry as we know it, Omnicom Group and Publicis Groupe will merge to become the world's largest advertising holding company. Some industry participants are skeptical about the consolidation.
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Twitter Lands Major Advertising Deal With WPP
Jun 10, 2013 -
WPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman, and others.
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Digitas and LBi Merge to Become Complete International Digital Agency
Feb 6, 2013 -
Publicis group will merge its largest US digital ad agency Digitas, with its recently acquired European entity LBi, to form DigitasLBi. Headquartered in Paris, the combined venture will be led by LBi chief executive Luke Taylor, who has been appointed...
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Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group
Sep 28, 2012 -
Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan.
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Viewability and Online GRP Metrics Gain Traction
Sep 18, 2012 -
As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them.
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Digital Mad Man: Modem Media Founder G.M. O'Connell
Apr 16, 2012 -
O'Connell and fellow Modem founders were the "preppies of Fairfield County."
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Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA
Mar 19, 2012 - EBay hands its digital account to Digitas; 180LA president is promoted to global CEO. Comments
Updates From Amazon, Ameba, and Pixiv; What This Means for Digital Marketers
Feb 27, 2012 -
A roundup of digital news and stats in Japan.
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