Marketing News & Expert Advice
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Publicis
Digital Mad Man: Modem Media Founder G.M. O'Connell
O'Connell and fellow Modem founders were the "preppies of Fairfield County."
Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA
EBay hands its digital account to Digitas; 180LA president is promoted to global CEO.
Subway Taps MediaCom for U.S. Digital Ad Spending
Subway's 2011 investment in Internet ads was $12.7 million, per Kantar.
Publicis Bolsters Digital in France With Mediagong
Indie acquisition should help Publicis hit its digital revenue target.
4 Agencies, 4 Holiday Greetings: Naughty, Nice, and Sober
Marketing agencies take diverse approaches to interactive holiday greetings
Execs & Accounts: Zeta, CP+B, Organic, LBi
Minna Rhee replaces Al DiGuido at Zeta; Organic promotes two; CP+B names top digital creative; and more.
Publicis to Acquire Wangfan
Shanghai-based digital shop's clients include Puma and General Motors.
Seth Solomons Leaves Digitas to Helm Publicis CRM Shop
Agency will be based in NYC with seven full-time staff and a small army of consultants.
Execs & Accounts: MEC, MediaWhiz, Publicis
Vantage Media and BrokersWeb merge; exec changes at SolutionSet MediaWhiz and MEC North America.
Publicis Modem USA President Departs, Agency Restructures
In U.S., Publicis absorbs Modem brand into regional offices.
Jeff Lanctot Returns to Razorfish in Global Media Role
Career move ends two-year dalliance with Microsoft, where he stayed after his agency's sale to Publicis.
Vivaki Applies Smelling Salts to Drowsy Ventures Unit
New director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms.
WPP Digital Picks Up Rockfish Interactive
Arkansas shop has opened four new offices since '09.
WPP Looking to Buy Rockfish Interactive
Holding companies continue to zero in on digital shops.
Publicis Adds Big Fuel to Vivaki Wing
Holding company purchases well-known social media agency.
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