Not every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...
View articleThe recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maint...
View articleThis week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....
View articleThis week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri ...
View articleA favorite ad John Biondi, Midwest creative lead at SapientNitro, is the 1999 campaign that helped Target transcend being "every bit as cool as the do...
View articleThis week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direc...
View articleIt was show time this week for brands like Kohl's, Android, Cadillac and Samsung as they celebrated at the Oscars on Sunday night. Read More...
View articleIn spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with...
View articleBusiness consulting companies are scaling back their digital arms by aggressively hiring creative talent and acquiring agencies. Will they displace co...
View articleAs one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president ...
View articleThe global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Rea...
View articleHonda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car th...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during February of 2015. Read More...
View articleHavas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Read ...
View articleThe change is the first reorganization of the network after the appointment of Robert Senior as its chief executive. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during December of 2014. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during October of this year. Read More...
View articleGlobal advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of b...
View articleThe Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv" ph...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during September of this year. Read More...
View articlePublicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Read More...
View articleOmnicom has joined with Twitter in a two-year mobile-focused ad deal. Read More...
View articlePublicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Read More...
View articleThe proposed $35 billion merger between Publicis and Omnicom fell through last week, but industry participants believe it is still business as usual. ...
View articleMicrosoft is taking steps to consolidate its global ad business by choosing just two companies to work with. Read More...
View articleThe deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engag...
View articleAfter running its first sponsored post four months ago, Facebook-owned Instagram inks its first big ad deal with Omnicom Group. Read More...
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