Can you explain the difference between blockchain and Bitcoin?

Blockchain Can you explain the difference between blockchain and Bitcoin?

5y Mike O'Brien

Can you explain the difference between blockchain ...

Not every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...

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Why Tencent's deals with Publicis and WPP are good for global advertisers

Why Tencent's deals with Publicis and WPP are good for global advertisers

8y Sophie Loras

Why Tencent's deals with Publicis and WPP are good...

The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maint...

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Stats of the Week: Mobile ad revenue, mobile ad blocking

Stats of the Week: Mobile ad revenue, mobile ad blocking

8y Mike O'Brien

Stats of the Week: Mobile ad revenue, mobile ad bl...

This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....

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The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

8y Mike O'Brien

The Digital Download: In with TAG anti-fraud progr...

This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri ...

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Throwback Thursday: Minnesota pride for SapientNitro's John Biondi

Throwback Thursday: Minnesota pride for SapientNitro's John Biondi

8y Mike O'Brien

Throwback Thursday: Minnesota pride for SapientNit...

A favorite ad John Biondi, Midwest creative lead at SapientNitro, is the 1999 campaign that helped Target transcend being "every bit as cool as the do...

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The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes social

The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes social

8y Mike O'Brien

The Digital Download: Ad additions to Pinterest an...

This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direc...

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Ads of the week: Brands celebrate at the Oscars

Ads of the week: Brands celebrate at the Oscars

8y Sophie Loras

Ads of the week: Brands celebrate at the Oscars

It was show time this week for brands like Kohl's, Android, Cadillac and Samsung as they celebrated at the Oscars on Sunday night. Read More...

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How well do agencies really understand programmatic?

How well do agencies really understand programmatic?

8y Yuyu Chen

How well do agencies really understand programmati...

In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with...

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Will business consulting companies become a big threat to agencies?

Will business consulting companies become a big threat to agencies?

8y Yuyu Chen

Will business consulting companies become a big th...

Business consulting companies are scaling back their digital arms by aggressively hiring creative talent and acquiring agencies. Will they displace co...

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Spotlight on: Adam Tucker, president, Ogilvy NYC

Spotlight on: Adam Tucker, president, Ogilvy NYC

8y Mike O'Brien

Spotlight on: Adam Tucker, president, Ogilvy NYC

As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president ...

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GroupM to Be Another Agency Partnering with BuzzFeed

GroupM to Be Another Agency Partnering with BuzzFeed

9y Yuyu Chen

GroupM to Be Another Agency Partnering with BuzzFe...

The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Rea...

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Acura Targets Millennials With Musical Tumblr Campaign

Acura Targets Millennials With Musical Tumblr Campaign

9y Mike O'Brien

Acura Targets Millennials With Musical Tumblr Camp...

Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car th...

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Digital Marketing People on the Move: February 2015 Roundup

Digital Marketing People on the Move: February 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: February 201...

This is a roundup of new hires and promotions in the digital marketing industry during February of 2015. Read More...

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Havas and NewsCred Partner to Source Content From Major News Publications

Havas and NewsCred Partner to Source Content From Major News Publications

9y Emily Alford

Havas and NewsCred Partner to Source Content From ...

Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Read ...

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Saatchi & Saatchi Worldwide Restructures by Clustering Markets

Saatchi & Saatchi Worldwide Restructures by Clustering Markets

9y Yuyu Chen

Saatchi & Saatchi Worldwide Restructures by Cluste...

The change is the first reorganization of the network after the appointment of Robert Senior as its chief executive. Read More...

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Digital Marketing People on the Move: December 2014 Roundup

Digital Marketing People on the Move: December 2014 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: December 201...

This is a roundup of new hires and promotions in the digital marketing industry during December of 2014. Read More...

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Digital Marketing People on the Move: October 2014 Roundup

Digital Marketing People on the Move: October 2014 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: October 2014...

This is a roundup of new hires and promotions in the digital marketing industry during October of this year. Read More...

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Publicis Acquires Sapient to the Tune of $3.7 Billion

Publicis Acquires Sapient to the Tune of $3.7 Billion

9y Emily Alford

Publicis Acquires Sapient to the Tune of $3.7 Bill...

Global advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of b...

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Canada Goose Campaign Embraces "Friluftsliv"

Canada Goose Campaign Embraces "Friluftsliv"

9y Mike O'Brien

Canada Goose Campaign Embraces "Friluftsliv"

The Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv" ph...

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Digital Marketing People on the Move: September 2014 Roundup

Digital Marketing People on the Move: September 2014 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: September 20...

This is a roundup of new hires and promotions in the digital marketing industry during September of this year. Read More...

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Publicis Launches Luxury Marketing Platform with Google, Conde Nast

Publicis Launches Luxury Marketing Platform with Google, Conde Nast

10y Lisa Lacy

Publicis Launches Luxury Marketing Platform with G...

Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Read More...

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Omnicom, Twitter Enter Into Mobile Ad Deal

Omnicom, Twitter Enter Into Mobile Ad Deal

10y Yuyu Chen

Omnicom, Twitter Enter Into Mobile Ad Deal

Omnicom has joined with Twitter in a two-year mobile-focused ad deal. Read More...

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Facebook-Publicis Ad Partnership Centers on Data

Facebook-Publicis Ad Partnership Centers on Data

10y Yuyu Chen

Facebook-Publicis Ad Partnership Centers on Data

Publicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Read More...

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Failed Publicis-Omnicom Merger Leaves Nobody Mourning

Failed Publicis-Omnicom Merger Leaves Nobody Mourning

10y Susan Kuchinskas

Failed Publicis-Omnicom Merger Leaves Nobody Mourn...

The proposed $35 billion merger between Publicis and Omnicom fell through last week, but industry participants believe it is still business as usual. ...

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Microsoft Hands Its Global Ad Business to Dentsu and IPG

Microsoft Hands Its Global Ad Business to Dentsu and IPG

10y Yuyu Chen

Microsoft Hands Its Global Ad Business to Dentsu a...

Microsoft is taking steps to consolidate its global ad business by choosing just two companies to work with. Read More...

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"Moments" Company Kiip Partners With Publicis Groupe's VivaKi

"Moments" Company Kiip Partners With Publicis Groupe's VivaKi

10y Mary Lisbeth D'Amico

"Moments" Company Kiip Partners With Publicis Grou...

The deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engag...

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Instagram Secures First Major Ad Deal With Omnicom Group

Instagram Secures First Major Ad Deal With Omnicom Group

10y Yuyu Chen

Instagram Secures First Major Ad Deal With Omnicom...

After running its first sponsored post four months ago, Facebook-owned Instagram inks its first big ad deal with Omnicom Group. Read More...

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