Publicis

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"Moments" Company Kiip Partners With Publicis Groupe's VivaKi

Mar 19, 2014 - The deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engagement. Comments

Instagram Secures First Major Ad Deal With Omnicom Group

instagram2014 Mar 11, 2014 - After running its first sponsored post four months ago, Facebook-owned Instagram inks its first big ad deal with Omnicom Group. Comments

Digital Marketing People on the Move: December 2013

publicis1 Dec 13, 2013 - Catch up on new hires, promotions and other online marketing personnel news in the run-up to the holiday season, with changes at Publicis Worldwide, Critical Mass and more. Comments

DigitasLBi, Razorfish Cut Cross-Ad Deal With Google

Google logo Nov 15, 2013 - Publicis Groupe agencies DigitalLBi and Razorfish have committed to spending more across Google's video, mobile and display properties. Comments

Starcom, Yahoo To Leverage Context for Digital Video Content and Ads

partnership Nov 12, 2013 - Yahoo and Starcom yesterday revealed they have teamed up to make the digital video experience more personalized and relevant. Comments

Google Inks Cross Media Ad Deal With Publicis

Google Logo Oct 29, 2013 - Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks. Comments

Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art

life-sciences Sep 25, 2013 - The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science. Comments

Size and Specialization?

emailcampaign Aug 28, 2013 - As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability that is required. Comments

Size or Specialization?

keep-calm-send-email-300x424 Aug 8, 2013 - What the Publicis Omnicom merger means for email marketers. Comments

Publicis Omnicom Merger Spurs Industry Skepticism

publicis-omnicom Jul 29, 2013 - In a dramatic move that will change the global ad industry as we know it, Omnicom Group and Publicis Groupe will merge to become the world's largest advertising holding company. Some industry participants are skeptical about the consolidation. Comments

Twitter Lands Major Advertising Deal With WPP

twitterbird Jun 10, 2013 - WPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman, and others. Comments

Digitas and LBi Merge to Become Complete International Digital Agency

digitallb-300 Feb 6, 2013 - Publicis group will merge its largest US digital ad agency Digitas, with its recently acquired European entity LBi, to form DigitasLBi. Headquartered in Paris, the combined venture will be led by LBi chief executive Luke Taylor, who has been appointed... Comments

Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group

chris-ernst-reprise-300x296 Sep 28, 2012 - Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan. Comments

Viewability and Online GRP Metrics Gain Traction

nielsen-comscore-adaptv Sep 18, 2012 - As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Comments

Digital Mad Man: Modem Media Founder G.M. O'Connell

gm-o-connell-2008 Apr 16, 2012 - O'Connell and fellow Modem founders were the "preppies of Fairfield County." Comments

Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA

Mar 19, 2012 - EBay hands its digital account to Digitas; 180LA president is promoted to global CEO. Comments

Updates From Amazon, Ameba, and Pixiv; What This Means for Digital Marketers

piggfeatured Feb 27, 2012 - A roundup of digital news and stats in Japan. Comments

Subway Taps MediaCom for U.S. Digital Ad Spending

Feb 6, 2012 - Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. Comments

Publicis Bolsters Digital in France With Mediagong

Jan 18, 2012 - Indie acquisition should help Publicis hit its digital revenue target. Comments

4 Agencies, 4 Holiday Greetings: Naughty, Nice, and Sober

mcgarry-bowen2 Dec 15, 2011 - Marketing agencies take diverse approaches to interactive holiday greetings Comments

Execs & Accounts: Zeta, CP+B, Organic, LBi

tommarkham Dec 6, 2011 - Minna Rhee replaces Al DiGuido at Zeta; Organic promotes two; CP+B names top digital creative; and more. Comments

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