Publicis

emailcampaign

Size and Specialization?

Aug 28, 2013 - As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability that is required. Comments

Size or Specialization?

keep-calm-send-email-300x424 Aug 8, 2013 - What the Publicis Omnicom merger means for email marketers. Comments

Publicis Omnicom Merger Spurs Industry Skepticism

publicis-omnicom Jul 29, 2013 - In a dramatic move that will change the global ad industry as we know it, Omnicom Group and Publicis Groupe will merge to become the world's largest advertising holding company. Some industry participants are skeptical about the consolidation. Comments

Twitter Lands Major Advertising Deal With WPP

twitterbird Jun 10, 2013 - WPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman, and others. Comments

Digitas and LBi Merge to Become Complete International Digital Agency

digitallb-300 Feb 6, 2013 - Publicis group will merge its largest US digital ad agency Digitas, with its recently acquired European entity LBi, to form DigitasLBi. Headquartered in Paris, the combined venture will be led by LBi chief executive Luke Taylor, who has been appointed... Comments

Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group

chris-ernst-reprise-300x296 Sep 28, 2012 - Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan. Comments

Viewability and Online GRP Metrics Gain Traction

nielsen-comscore-adaptv Sep 18, 2012 - As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Comments

Digital Mad Man: Modem Media Founder G.M. O'Connell

gm-o-connell-2008 Apr 16, 2012 - O'Connell and fellow Modem founders were the "preppies of Fairfield County." Comments

Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA

Mar 19, 2012 - EBay hands its digital account to Digitas; 180LA president is promoted to global CEO. Comments

Updates From Amazon, Ameba, and Pixiv; What This Means for Digital Marketers

piggfeatured Feb 27, 2012 - A roundup of digital news and stats in Japan. Comments

Subway Taps MediaCom for U.S. Digital Ad Spending

Feb 6, 2012 - Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. Comments

Publicis Bolsters Digital in France With Mediagong

Jan 18, 2012 - Indie acquisition should help Publicis hit its digital revenue target. Comments

4 Agencies, 4 Holiday Greetings: Naughty, Nice, and Sober

mcgarry-bowen2 Dec 15, 2011 - Marketing agencies take diverse approaches to interactive holiday greetings Comments

Execs & Accounts: Zeta, CP+B, Organic, LBi

tommarkham Dec 6, 2011 - Minna Rhee replaces Al DiGuido at Zeta; Organic promotes two; CP+B names top digital creative; and more. Comments

Publicis to Acquire Wangfan

shanghai Nov 3, 2011 - Shanghai-based digital agency's clients include Puma and General Motors. Comments

Publicis to Acquire Wangfan

Nov 2, 2011 - Shanghai-based digital shop's clients include Puma and General Motors. Comments

Seth Solomons Leaves Digitas to Helm Publicis CRM Shop

sethsolomons Oct 11, 2011 - Agency will be based in NYC with seven full-time staff and a small army of consultants. Comments

Execs & Accounts: MEC, MediaWhiz, Publicis

Sep 30, 2011 - Vantage Media and BrokersWeb merge; exec changes at SolutionSet MediaWhiz and MEC North America. Comments

Publicis Modem USA President Departs, Agency Restructures

Sep 23, 2011 - In U.S., Publicis absorbs Modem brand into regional offices. Comments

Jeff Lanctot Returns to Razorfish in Global Media Role

lanctot Sep 15, 2011 - Career move ends two-year dalliance with Microsoft, where he stayed after his agency's sale to Publicis. Comments

Vivaki Applies Smelling Salts to Drowsy Ventures Unit

alyson-hyder Aug 30, 2011 - New director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms. Comments

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