Publicis

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Updates From Amazon, Ameba, and Pixiv; What This Means for Digital Marketers

Feb 27, 2012 - A roundup of digital news and stats in Japan. Comments

Subway Taps MediaCom for U.S. Digital Ad Spending

Feb 6, 2012 - Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. Comments

Publicis Bolsters Digital in France With Mediagong

Jan 18, 2012 - Indie acquisition should help Publicis hit its digital revenue target. Comments

4 Agencies, 4 Holiday Greetings: Naughty, Nice, and Sober

mcgarry-bowen2 Dec 15, 2011 - Marketing agencies take diverse approaches to interactive holiday greetings Comments

Execs & Accounts: Zeta, CP+B, Organic, LBi

tommarkham Dec 6, 2011 - Minna Rhee replaces Al DiGuido at Zeta; Organic promotes two; CP+B names top digital creative; and more. Comments

Publicis to Acquire Wangfan

shanghai Nov 3, 2011 - Shanghai-based digital agency's clients include Puma and General Motors. Comments

Publicis to Acquire Wangfan

Nov 2, 2011 - Shanghai-based digital shop's clients include Puma and General Motors. Comments

Seth Solomons Leaves Digitas to Helm Publicis CRM Shop

sethsolomons Oct 11, 2011 - Agency will be based in NYC with seven full-time staff and a small army of consultants. Comments

Execs & Accounts: MEC, MediaWhiz, Publicis

Sep 30, 2011 - Vantage Media and BrokersWeb merge; exec changes at SolutionSet MediaWhiz and MEC North America. Comments

Publicis Modem USA President Departs, Agency Restructures

Sep 23, 2011 - In U.S., Publicis absorbs Modem brand into regional offices. Comments

Jeff Lanctot Returns to Razorfish in Global Media Role

lanctot Sep 15, 2011 - Career move ends two-year dalliance with Microsoft, where he stayed after his agency's sale to Publicis. Comments

Vivaki Applies Smelling Salts to Drowsy Ventures Unit

alyson-hyder Aug 30, 2011 - New director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms. Comments

WPP Digital Picks Up Rockfish Interactive

rockfish1 Aug 19, 2011 - Arkansas shop has opened four new offices since '09. Comments

WPP Looking to Buy Rockfish Interactive

rockfish Jul 18, 2011 - Holding companies continue to zero in on digital shops. Comments

Publicis Adds Big Fuel to Vivaki Wing

bigfuel Jul 18, 2011 - Holding company purchases well-known social media agency. Comments

Publicis to Acquire Rosetta for $575M

May 17, 2011 - Big four global ad company continues digital expansion with purchase of independent shop. Comments

Mobile Promise and Problems - Agency Execs Weigh In [Video]

mobileupfront May 12, 2011 - Mobile has come of age but numerous marketing challenges remain. Comments

10% of Search Ad Clicks From Mobile

mobsearch2 May 3, 2011 - Mobile search ad clicks grew 230 percent in the past year, according to Performics. Comments

Tumult at Publicis Modem East as Senior Execs Depart

Apr 28, 2011 - Some staffers are let go and some walk as agency realigns to boost creative, social, and analytics chops. Comments

Exchange Buyers: Third-Party Data Costs Not Always Justified

target-generic Apr 25, 2011 - First-party data is informing most exchange buys as opposed to third-party data. Comments

Publicis Buys U.K. Agency Kitcatt Nohr, Combines With Digitas London

Mar 4, 2011 - Publicis expands Vivaki's European presence with acquisition of digital-focused creative shop. Comments

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