Publicis

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Updates From Amazon, Ameba, and Pixiv; What This Means for Digital Marketers

Feb 27, 2012 - A roundup of digital news and stats in Japan. Comments

Subway Taps MediaCom for U.S. Digital Ad Spending

Feb 6, 2012 - Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. Comments

Publicis Bolsters Digital in France With Mediagong

Jan 18, 2012 - Indie acquisition should help Publicis hit its digital revenue target. Comments

4 Agencies, 4 Holiday Greetings: Naughty, Nice, and Sober

mcgarry-bowen2 Dec 15, 2011 - Marketing agencies take diverse approaches to interactive holiday greetings Comments

Execs & Accounts: Zeta, CP+B, Organic, LBi

tommarkham Dec 6, 2011 - Minna Rhee replaces Al DiGuido at Zeta; Organic promotes two; CP+B names top digital creative; and more. Comments

Publicis to Acquire Wangfan

shanghai Nov 3, 2011 - Shanghai-based digital agency's clients include Puma and General Motors. Comments

Publicis to Acquire Wangfan

Nov 2, 2011 - Shanghai-based digital shop's clients include Puma and General Motors. Comments

Seth Solomons Leaves Digitas to Helm Publicis CRM Shop

sethsolomons Oct 11, 2011 - Agency will be based in NYC with seven full-time staff and a small army of consultants. Comments

Execs & Accounts: MEC, MediaWhiz, Publicis

Sep 30, 2011 - Vantage Media and BrokersWeb merge; exec changes at SolutionSet MediaWhiz and MEC North America. Comments

Publicis Modem USA President Departs, Agency Restructures

Sep 23, 2011 - In U.S., Publicis absorbs Modem brand into regional offices. Comments

Jeff Lanctot Returns to Razorfish in Global Media Role

lanctot Sep 15, 2011 - Career move ends two-year dalliance with Microsoft, where he stayed after his agency's sale to Publicis. Comments

Vivaki Applies Smelling Salts to Drowsy Ventures Unit

alyson-hyder Aug 30, 2011 - New director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms. Comments

WPP Digital Picks Up Rockfish Interactive

rockfish1 Aug 19, 2011 - Arkansas shop has opened four new offices since '09. Comments

WPP Looking to Buy Rockfish Interactive

rockfish Jul 18, 2011 - Holding companies continue to zero in on digital shops. Comments

Publicis Adds Big Fuel to Vivaki Wing

bigfuel Jul 18, 2011 - Holding company purchases well-known social media agency. Comments

Publicis to Acquire Rosetta for $575M

May 17, 2011 - Big four global ad company continues digital expansion with purchase of independent shop. Comments

Mobile Promise and Problems - Agency Execs Weigh In [Video]

mobileupfront May 12, 2011 - Mobile has come of age but numerous marketing challenges remain. Comments

10% of Search Ad Clicks From Mobile

mobsearch2 May 3, 2011 - Mobile search ad clicks grew 230 percent in the past year, according to Performics. Comments

Tumult at Publicis Modem East as Senior Execs Depart

Apr 28, 2011 - Some staffers are let go and some walk as agency realigns to boost creative, social, and analytics chops. Comments

Exchange Buyers: Third-Party Data Costs Not Always Justified

target-generic Apr 25, 2011 - First-party data is informing most exchange buys as opposed to third-party data. Comments

Publicis Buys U.K. Agency Kitcatt Nohr, Combines With Digitas London

Mar 4, 2011 - Publicis expands Vivaki's European presence with acquisition of digital-focused creative shop. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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