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Exchange Buyers: Third-Party Data Costs Not Always Justified

Jack Marshall  |  Media Planning

Apr 25, 2011 - First-party data is informing most exchange buys as opposed to third-party data. Comments

Jack Marshall  |  Strategies

Publicis Buys U.K. Agency Kitcatt Nohr, Combines With Digitas London

Mar 4, 2011 - Publicis expands Vivaki's European presence with acquisition of digital-focused creative shop. Comments

Zachary Rodgers  |  Display Advertising

Microsoft Seeks to Strengthen Agency Ties

everson021511 Jan 12, 2011 - Global sales chief Carolyn Everson discusses sales reorg, new ad units, and improved dealings with Publicis. Comments

Jack Marshall  |  Video

YouTube Plunges Into Vivaki's Pool

Sep 30, 2010 - Google's adoption of Vivaki's new ASq video ad unit will help increase its scale and visibility. Comments

Jack Marshall  |  Strategies

Brazil World Cup, Olympics Fueling Digital Agency Investment

Aug 6, 2010 - Brazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies. Comments

David Ward  |  Strategies

Former Digitas CEO Kenny Named Akamai President

kenny Jul 29, 2010 - Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy. Comments

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