Digital Marketing People on the Move: December 2013
Marketing

Digital Marketing People on the Move: December 2013

10y Yuyu Chen

Digital Marketing People on the Move: December 201...

Catch up on new hires, promotions and other online marketing personnel news in the run-up to the holiday season, with changes at Publicis Worldwide, C...

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DigitasLBi, Razorfish Cut Cross-Ad Deal With Google
Agency Spotlight

DigitasLBi, Razorfish Cut Cross-Ad Deal With Google

10y Mary Lisbeth D'Amico

DigitasLBi, Razorfish Cut Cross-Ad Deal With Googl...

Publicis Groupe agencies DigitalLBi and Razorfish have committed to spending more across Google's video, mobile and display properties. Read More...

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Starcom, Yahoo To Leverage Context for Digital Video Content and Ads
Media

Starcom, Yahoo To Leverage Context for Digital Video Content and Ads

10y Liva Judic

Starcom, Yahoo To Leverage Context for Digital Vid...

Yahoo and Starcom yesterday revealed they have teamed up to make the digital video experience more personalized and relevant. Read More...

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Google Inks Cross Media Ad Deal With Publicis
Marketing

Google Inks Cross Media Ad Deal With Publicis

10y Jessica Lee

Google Inks Cross Media Ad Deal With Publicis

Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and ...

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Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art
Marketing

Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art

11y Matt Kapko

Adweek 2013: WPP’S Sorrell Defines Modern Advertis...

The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into t...

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Size and Specialization?
Email

Size and Specialization?

11y Derek Harding

Size and Specialization?

As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability...

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Size or Specialization?
Email

Size or Specialization?

11y Simms Jenkins

Size or Specialization?

What the Publicis Omnicom merger means for email marketers. Read More...

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Publicis Omnicom Merger Spurs Industry Skepticism
Marketing

Publicis Omnicom Merger Spurs Industry Skepticism

11y Melanie White

Publicis Omnicom Merger Spurs Industry Skepticism

In a dramatic move that will change the global ad industry as we know it, Omnicom Group and Publicis Groupe will merge to become the world's largest a...

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Twitter Lands Major Advertising Deal With WPP
Agency Spotlight

Twitter Lands Major Advertising Deal With WPP

11y Matt Kapko

Twitter Lands Major Advertising Deal With WPP

WPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman,...

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Digitas and LBi Merge to Become Complete International Digital Agency
Marketing

Digitas and LBi Merge to Become Complete International Digital Agency

11y Melanie White

Digitas and LBi Merge to Become Complete Internati...

Publicis group will merge its largest US digital ad agency Digitas, with its recently acquired European entity LBi, to form DigitasLBi. Headquartered ...

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Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group
Asia

Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics ...

12y Adaline Lau

Exec Moves & Industry Roundup: Reprise Media, ...

Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan. Read More...

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Viewability and Online GRP Metrics Gain Traction
Media

Viewability and Online GRP Metrics Gain Traction

12y Kate Kaye

Viewability and Online GRP Metrics Gain Traction

As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Read More...

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Digital Mad Man: Modem Media Founder G.M. O'Connell
Trends

Digital Mad Man: Modem Media Founder G.M. O'Connell

12y Joan Voight

Digital Mad Man: Modem Media Founder G.M. O'Connel...

O'Connell and fellow Modem founders were the "preppies of Fairfield County." Read More...

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Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA
Marketing

Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA

12y ClickZ News Staff

Execs & Accounts: eBay; Digitas; British Airwa...

EBay hands its digital account to Digitas; 180LA president is promoted to global CEO. Read More...

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Updates From Amazon, Ameba, and Pixiv; What This Means for Digital Marketers
Asia

Updates From Amazon, Ameba, and Pixiv; What This Means for Digital Marketer...

12y Andy Radovic

Updates From Amazon, Ameba, and Pixiv; What This M...

A roundup of digital news and stats in Japan. Read More...

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Subway Taps MediaCom for U.S. Digital Ad Spending
Display Advertising

Subway Taps MediaCom for U.S. Digital Ad Spending

12y Zachary Rodgers

Subway Taps MediaCom for U.S. Digital Ad Spending

Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. Read More...

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Publicis Bolsters Digital in France With Mediagong
Marketing

Publicis Bolsters Digital in France With Mediagong

12y Kate Kaye

Publicis Bolsters Digital in France With Mediagong

Indie acquisition should help Publicis hit its digital revenue target. Read More...

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4 Agencies, 4 Holiday Greetings: Naughty, Nice, and Sober
Media

4 Agencies, 4 Holiday Greetings: Naughty, Nice, and Sober

12y Anna Maria Virzi

4 Agencies, 4 Holiday Greetings: Naughty, Nice, an...

Marketing agencies take diverse approaches to interactive holiday greetings Read More...

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Execs & Accounts: Zeta, CP+B, Organic, LBi
Marketing

Execs & Accounts: Zeta, CP+B, Organic, LBi

12y ClickZ News Staff

Execs & Accounts: Zeta, CP+B, Organic, LBi

Minna Rhee replaces Al DiGuido at Zeta; Organic promotes two; CP+B names top digital creative; and more. Read More...

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Publicis to Acquire Wangfan
Asia

Publicis to Acquire Wangfan

12y Guest

Publicis to Acquire Wangfan

Shanghai-based digital agency's clients include Puma and General Motors. Read More...

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Publicis to Acquire Wangfan
Marketing

Publicis to Acquire Wangfan

12y ClickZ News Staff

Publicis to Acquire Wangfan

Shanghai-based digital shop's clients include Puma and General Motors. Read More...

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Seth Solomons Leaves Digitas to Helm Publicis CRM Shop
Marketing

Seth Solomons Leaves Digitas to Helm Publicis CRM Shop

13y Douglas Quenqua

Seth Solomons Leaves Digitas to Helm Publicis CRM ...

Agency will be based in NYC with seven full-time staff and a small army of consultants. Read More...

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Execs & Accounts: MEC, MediaWhiz, Publicis
Marketing

Execs & Accounts: MEC, MediaWhiz, Publicis

13y Nina Boys

Execs & Accounts: MEC, MediaWhiz, Publicis

Vantage Media and BrokersWeb merge; exec changes at SolutionSet MediaWhiz and MEC North America. Read More...

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Publicis Modem USA President Departs, Agency Restructures
Marketing

Publicis Modem USA President Departs, Agency Restructures

13y Zachary Rodgers

Publicis Modem USA President Departs, Agency Restr...

In U.S., Publicis absorbs Modem brand into regional offices. Read More...

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Jeff Lanctot Returns to Razorfish in Global Media Role
Marketing

Jeff Lanctot Returns to Razorfish in Global Media Role

13y Zachary Rodgers

Jeff Lanctot Returns to Razorfish in Global Media ...

Career move ends two-year dalliance with Microsoft, where he stayed after his agency's sale to Publicis. Read More...

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Vivaki Applies Smelling Salts to Drowsy Ventures Unit
Marketing

Vivaki Applies Smelling Salts to Drowsy Ventures Unit

13y Zachary Rodgers

Vivaki Applies Smelling Salts to Drowsy Ventures U...

New director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms. Read More...

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WPP Digital Picks Up Rockfish Interactive
Social

WPP Digital Picks Up Rockfish Interactive

13y Douglas Quenqua

WPP Digital Picks Up Rockfish Interactive

Arkansas shop has opened four new offices since '09. Read More...

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