Marketing News & Expert Advice
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Publicis
Vivaki Applies Smelling Salts to Drowsy Ventures Unit
Aug 30, 2011 - New director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms. Comments
YouTube Plunges Into Vivaki's Pool
Sep 30, 2010 - Google's adoption of Vivaki's new ASq video ad unit will help increase its scale and visibility. Comments
Brazil World Cup, Olympics Fueling Digital Agency Investment
Aug 6, 2010 - Brazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies. Comments
Former Digitas CEO Kenny Named Akamai President
Jul 29, 2010 -
Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy.
Comments
WPP Digital Picks Up Rockfish Interactive
Aug 19, 2011 -
Arkansas shop has opened four new offices since '09.
Comments
WPP Looking to Buy Rockfish Interactive
Jul 18, 2011 -
Holding companies continue to zero in on digital shops.
Comments
Publicis Adds Big Fuel to Vivaki Wing
Jul 18, 2011 -
Holding company purchases well-known social media agency.
Comments
Publicis to Acquire Rosetta for $575M
May 17, 2011 - Big four global ad company continues digital expansion with purchase of independent shop. Comments
Mobile Promise and Problems - Agency Execs Weigh In [Video]
May 12, 2011 -
Mobile has come of age but numerous marketing challenges remain.
Comments
10% of Search Ad Clicks From Mobile
May 3, 2011 -
Mobile search ad clicks grew 230 percent in the past year, according to Performics.
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Tumult at Publicis Modem East as Senior Execs Depart
Apr 28, 2011 - Some staffers are let go and some walk as agency realigns to boost creative, social, and analytics chops. Comments
Exchange Buyers: Third-Party Data Costs Not Always Justified
Apr 25, 2011 -
First-party data is informing most exchange buys as opposed to third-party data.
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Publicis Buys U.K. Agency Kitcatt Nohr, Combines With Digitas London
Mar 4, 2011 - Publicis expands Vivaki's European presence with acquisition of digital-focused creative shop. Comments
Microsoft Seeks to Strengthen Agency Ties
Jan 12, 2011 -
Global sales chief Carolyn Everson discusses sales reorg, new ad units, and improved dealings with Publicis.
Comments
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