Marketing News & Expert Advice
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Publishing
Dogster Revamp Brings a Magazine's Design Ethic
Publisher Say Media is big on clean page designs, where ads and content commingle.
Salesforce Tries Content Management With Site.com
Unveils web publishing platform.
SXSW Video: Cheezburger CEO Talks Monetization
Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets.
Nielsen Report: Blogs Still on the Rise
Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally.
Cosmopolitan Latest Mag to Hit 100K Digital Subs
The Economist and National Geographic surpassed the milestone in 2011.
For Newspapers, Uneven Progress Toward Digital Profits
For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study
4 Ways Marketers Can Better Connect With Men, Women Online
When it comes to consuming content online, gender stereotypes remain strong. Vive la difference.
33Across and Tynt Team Up to Extend Social Graph Insights
Tynt helps publishers understand how users share their content.
5 Reasons Why RTB Is Not About Price
Consider these five ways to be smarter in how you do online marketing through real-time bidding.
Newspapers Boost Mobile Traffic
The NAA reported an uptick in mobile pageviews in September.
Time Inc. Hires Digitas' Lang as CEO, Pointing to Digital Evolution
Takes reins at publishing house in January.
How to Effectively Scale: 5 Steps From an Insider's Perspective
Why it makes sense for publishers to be involved with tailoring a marketing campaign's message.
More Monetization: Extract the Most Value From Your Site
Online publishers can improve their bottom line by taking these steps.
7 Radical Disruptions to Business
Trends that rocked business as we know it.
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