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Are Publishers Only Getting Social 'Half Right'?

Greg Levitt   |  Search Marketing

Apr 29, 2013 - While publishers are getting much better at using social media to distribute their content, many are struggling to understand the impact of this social activity. Comments

Douglas Quenqua  |  Publishing

For Newspapers, Uneven Progress Toward Digital Profits

Mar 5, 2012 - For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Comments

Mike Dodge  |  Publishing

4 Ways Marketers Can Better Connect With Men, Women Online

Feb 24, 2012 - When it comes to consuming content online, gender stereotypes remain strong. Vive la difference. Comments

Susan Kuchinskas  |  Social Media

33Across and Tynt Team Up to Extend Social Graph Insights

Jan 25, 2012 - Tynt helps publishers understand how users share their content. Comments

Matt Harty  |  Display Advertising

5 Reasons Why RTB Is Not About Price

Dec 19, 2011 - Consider these five ways to be smarter in how you do online marketing through real-time bidding. Comments

ClickZ Stats Staff  |  Mobile

Newspapers Boost Mobile Traffic

Dec 13, 2011 - The NAA reported an uptick in mobile pageviews in September. Comments

Christopher Heine  |  Media Buying

Time Inc. Hires Digitas' Lang as CEO, Pointing to Digital Evolution

llang Nov 30, 2011 - Takes reins at publishing house in January. Comments

Matt Jessell  |  Display Advertising

How to Effectively Scale: 5 Steps From an Insider's Perspective

Oct 12, 2011 - Why it makes sense for publishers to be involved with tailoring a marketing campaign's message. Comments

Nicolle Pangis  |  Display Advertising

More Monetization: Extract the Most Value From Your Site

Sep 23, 2011 - Online publishers can improve their bottom line by taking these steps. Comments

Sean Carton  |  Strategies

7 Radical Disruptions to Business

Aug 1, 2011 - Trends that rocked business as we know it. Comments

Tessa Wegert  |  Media Buying

What's New in Lifestyle Publications

Jul 28, 2011 - One site delivers a beauty high and the other, a sweet experience. Comments

Jeanniey Mullen  |  Publishing

Being Green Every Day

google-earth-day-2013-summer-ants-bear Apr 26, 2013 - Five digital magazines that are doing their part in helping the environment. Comments

Jeanniey Mullen  |  Publishing

Table Stakes: The Ante Has Been Upped in Publishing

mobile-publishing Apr 12, 2013 - Being cross-platform accessible isn't new or interesting, it's simply the table stakes required to play in the digital market. Comments

Jeanniey Mullen  |  Publishing

Competition and Cooperation

b2bchalkboard Dec 7, 2012 - Are successful publishers and brands really B2B companies? Comments

Mary Lisbeth D'Amico  |  Publishing

Salesforce Expands Marketing Cloud Capabilities

Clouds jigsaw Oct 22, 2012 - Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features. Comments

Anna Maria Virzi  |  Strategies

Do's and Don'ts of Content Theft

May 25, 2012 - A cautionary tale for publishers, content marketers, and others under pressure to produce content. Comments

Susan Kuchinskas  |  Publishing

Dogster Revamp Brings a Magazine's Design Ethic

dogster Mar 19, 2012 - Publisher Say Media is big on clean page designs, where ads and content commingle. Comments

Shaun Nichols  |  Publishing

Salesforce Tries Content Management With Site.com

Salesforce.com logo Mar 16, 2012 - Unveils web publishing platform. Comments

Christopher Heine  |  Social Media

SXSW Video: Cheezburger CEO Talks Monetization

lolcats-benhuh-cheezburger Mar 13, 2012 - Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets. Comments

Susan Kuchinskas  |  Publishing

Nielsen Report: Blogs Still on the Rise

Mar 12, 2012 - Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally. Comments

Douglas Quenqua  |  Publishing

Cosmopolitan Latest Mag to Hit 100K Digital Subs

cosmo-ipad Mar 7, 2012 - The Economist and National Geographic surpassed the milestone in 2011. Comments

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