Publishing

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35 Tools to Enhance Your Content Marketing Efforts

Jul 21, 2014 - Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories. Comments

Digital Publishing: Having a Powerful Impact on the Next Generation

next-generation-publishing Jul 18, 2014 - As the length of content shrinks down even further, we are changing the way we consume content and learn. What does this mean for marketers and what really is the best type of content to produce? Comments

Why Are CPM Rates for Ads Falling?

cpm-rate Jul 11, 2014 - This column answers this important marketing question and others publishers may have about making money, such as how to handle "alternative" revenue sources. Comments

APAC Journalists Embracing Digital Brand-Created Content

content Jul 9, 2014 - Journalists in Asia-Pacific are increasingly turning to digital methods to source stories and embracing branded content. Marketers who take advantage of these trends and create objective, relevant, and well-crafted content will get their brands' stories... Comments

Content Syndication and Guest Blogging

Blog Jul 4, 2014 - Syndicating your content to a third-party site or guest blogging for a respected publication can be a boost for your business. Here's a deeper look at the benefits, and potential drawbacks, of this strategy. Comments

Breaking News: Reading Actually Is Fundamental

books Jul 4, 2014 - Reading is still a vital part of our society, but the increasingly tech-focused landscape is changing the way we go about it. How can digital publishers embrace this phenomenon? Comments

The Impact of Going Direct

automation-shutterstock-87320653 Jul 3, 2014 - There has been a noticeable shift toward programmatic direct initiatives, creating value for both brands and publishers. How does this change benefit marketers? Comments

Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

groupm Jun 27, 2014 - The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges completely. Comments

Yahoo Prime View Enables 100% Viewability on Display Ads

yahoo-prime-view Jun 26, 2014 - The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Comments

Publishers Prep for Programmatic

programmatic Jun 23, 2014 - With all of the changes and excitement in this new programmatic world, publishers must be proactive and take deliberate steps to develop new partnerships that upgrade their offerings and enable the next stage of monetization. Comments

Uh-Oh…Looks Like We Might Have Lost the Customer

customers Jun 20, 2014 - Unless you are thinking about the entire buying experience through the eyes of the customer, you are missing key opportunities to sell, engage, and retain your most important asset: your customer. Comments

7 Things I Wish I’d Known When I Started Content Marketing

content Jun 18, 2014 - Every brand's content marketing strategy is going to be a bit different depending on the organization, but the ideas in this article will be applicable to any scenario. Comments

Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap

publisher-roadmap Jun 13, 2014 - Just like planning a vacation, blogging is hard work. If you don't put any energy into how to find your blog, you're invisible. But if you pay attention to how people are finding you and engaging with you, the end result can be paradise. Comments

Removing the Inhibitors of Digital Strategy in Today’s Businesses

digital-strategy-roadblock Jun 12, 2014 - Businesses must rid their staff of the fear of adopting digital strategies, or they will continue to experience delays in achieving success in digital commerce and marketing. Comments

The Rise of Content = The Resurrection of Publishing

digital-publishing Jun 6, 2014 - The rise of content marketing means that as a publisher, you hold the keys and power to the future. Comments

In-Depth Guide to Content Curation

content-shutterstock-153628586 May 29, 2014 - Whether you are short on time or want to boost your popularity by sharing lots of content that your audience will love, content creation is a great thing to implement in your digital marketing strategy. Comments

Did The New York Times Leak Jettison All Publishing Forward?

new-york-times May 23, 2014 - The leak of the newspaper's Innovation Report means that every publisher now has an opportunity to improve, or at least be aware of the state of publishing. Comments

Off-Ramping Bad Traffic to Get to the Good Traffic

off-ramp-bad-traffic May 16, 2014 - In order to get more "good," high-quality traffic, you must "off-ramp" the bad traffic. Here are four ways to do that. Comments

5 Quick Fixes for Brand Blogs

blogs-blogging-sm May 15, 2014 - Blogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Comments

3 Brands Reach New Users With Mobile Apps

express1 May 13, 2014 - Brands that gathered at Adobe's Digital Publishing Symposium demonstrated how mobile apps are helping them reach new audiences. Comments

Creating an Effective Ultimate Dashboard

content-marketing-dashboard May 9, 2014 - There are three key elements to focus on if you're considering creating a content marketing dashboard: purpose, metrics, and design. Comments

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