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Are Facebook's Instant Articles the Next Wave in Branded Content?

May 13, 2015 - Facebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPhone app. Comments

Viewablity Could Help Bring Buyers and Sellers Together

persuade-advice May 12, 2015 - At a recent panel discussion, several experts in programmatic buying came together to discuss viewability metrics and how better standardization of measure helps buyer and seller. Comments

When Margins Attack: The Impacts of Video Supply Deficit

online-video-advertising Apr 17, 2015 - Limited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them? Comments

The Future of Programmatic for Publishers

fragmentation-publishing Apr 15, 2015 - If publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible and everyone will have the option to see improved campaign results. Comments

Foursquare Unveils Pinpoint for Location-Based Ad Targeting

foursquarelogo Apr 14, 2015 - Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Comments

What Was Remnant Is Now Premium

premium Apr 13, 2015 - Publishing models are in a state of change. Are you ready for the next stage of development for publishers? Comments

Brand Newsroom 2.0

digital-publishing Mar 31, 2015 - Today, publishers are becoming more like marketers and marketers are becoming more like publishers. What does this convergence mean for the industry? Comments

The Key to Mobile Revenue for Publishers: Less Is More

mobile-revenue Mar 30, 2015 - To be successful in mobile publishing, marketers need to create a comprehensive strategy that informs their entire mobile experience. Comments

Are Brands Robbing Publishers for Profits?

publisher-thief Mar 27, 2015 - Are publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit? Comments

Missed #SXSW? Here's a Recap of Publisher-Relevant Sessions That Rocked

sxsw-2015 Mar 20, 2015 - These SXSW sessions focused on the fast-paced world of digital marketing. Here's a summary of the most important topics covered for those who weren't able to make it Austin this year. Comments

Leveraging Entertainment Events: No Longer Just a Job for Social Media

google-knowledge-graph-events Mar 16, 2015 - To connect with consumers, brands must react in real time to current events. Social media is no longer the only space for this - and marketing automation can help. Comments

Gigaom’s Demise: What’s the Future of Digital Publishing?

publishers Mar 11, 2015 - The tech blog's shutdown is a wake-up call for the industry. What challenges do digital publishers face today, and what can they do to survive? Comments

Programmatic Fact vs. Fiction

fact-vs-fiction Mar 2, 2015 - This column, guest authored by Orchard Richardson, seeks to dispel the many myths that abound in the programmatic buying world. Comments

Havas and NewsCred Partner to Source Content From Major News Publications

havas-logo Feb 18, 2015 - Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Comments

4 Key Performance Metrics for the Profitable Publisher

metrics-that-matter Jan 23, 2015 - These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts. Comments

Programmatic Predictions for 2015

2015-new-year Dec 24, 2014 - What's in store for the coming year? Look out for attribution, viewability, transparency, and an increased focus on audience. Comments

Cashing in on Holiday Digital Ad Spend Is All About a Multi-Tag Approach

holiday-email-marketing Dec 12, 2014 - As publishers brace for the last push before the holidays, how should they take advantage of the peak holiday season? Comments

2015 Publisher Predictions

digital-publishing Dec 8, 2014 - As publishers look toward 2015, what are the key areas they should focus on? Comments

How (and Whether) to Respond to an RFP

agency-innovation Dec 5, 2014 - When on the hunt for a long-term strategic marketing partner, it's important to know how best to go about looking for someone to join your team. Comments

6 Steps for a Bountiful Publisher Thanksgiving

thanksgiving-feast Nov 10, 2014 - Many of the same steps taken to prep a fantastic Thanksgiving feast can be applied to planning your holiday inventory. Comments

How to Get Started With Monetization

hands-catching-money Oct 31, 2014 - It can be tricky to begin to determine how to best monetize your site. Here are some tips for getting started. Comments

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