Marketing News & Expert Advice
|
|
|
Publishing
The Publisher of the Future Will Be Agile & Adaptive
Oct 7, 2013 - The publisher of the future faces content demands including multi-screen and cross-device accessibility, interactivity and customization to individual preferences. Are you ready? Comments
Why 1 Million People Like You Shared This Column About Publishing
Jul 19, 2013 -
Despite all of the innovations in publishing, the good old headline is still possibly the most powerful element of an article that we have.
Comments
10 Statistics Magazine Publishers Should Keep in Mind
Jun 21, 2013 -
Cut through the sea of data and get focused on the top 10 statistics that you need to consider when building your publishing strategies in the digital arena.
Comments
Programmatic Buying and Content Marketing: Strange Bedfellows?
Jun 14, 2013 -
It's time for us to start thinking more holistically about the entire marketing ecosystem, including the value that programmatic buying brings to us as content marketers.
Comments
Publishers…Exchange Traffic, but Not for Ad Revenue
May 31, 2013 -
With new technologies and products come new opportunities to manipulate our industry, so it is important that publishers are vigilant when it comes to determining the products they use.
Comments
Are Publishers Only Getting Social 'Half Right'?
Apr 29, 2013 -
While publishers are getting much better at using social media to distribute their content, many are struggling to understand the impact of this social activity.
Comments
Being Green Every Day
Apr 26, 2013 -
Five digital magazines that are doing their part in helping the environment.
Comments
Table Stakes: The Ante Has Been Upped in Publishing
Apr 12, 2013 -
Being cross-platform accessible isn't new or interesting, it's simply the table stakes required to play in the digital market.
Comments
Competition and Cooperation
Dec 7, 2012 -
Are successful publishers and brands really B2B companies?
Comments
Salesforce Expands Marketing Cloud Capabilities
Oct 22, 2012 -
Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features.
Comments
Do's and Don'ts of Content Theft
May 25, 2012 - A cautionary tale for publishers, content marketers, and others under pressure to produce content. Comments
According to Wikipedia, Digital Magazines Do Not Exist
Sep 13, 2013 -
Isn't it time that we came together as an industry to create a positive sense of awareness for our industry?
Comments
Creating an Inbound Marketing Content Strategy
Sep 11, 2013 -
How to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make your sales team and boss love you.
Comments
No Death Knell for Newspapers
Aug 28, 2013 -
Analytics drive transformation in media companies.
Comments
The True Value of Media
Aug 26, 2013 -
With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to generate fictitious traffic and fool the buyer.
Comments
Publishing Technology Buzzwords Debunked
Aug 23, 2013 -
Before you invest serious time or money into jumping on the latest buzzword bandwagon, stop and think about how it will actually benefit you.
Comments
How to Create a Real-Time Brand Newsroom
Aug 20, 2013 -
Turn your brand newsroom into a scalable, real-time content network.
Comments
How to Show ROI of Content and Inbound Marketing to Your CEO
Aug 14, 2013 -
As we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much more efficient and see better results.
Comments
Lens on the Near-Term Challenge, Long-Term Opportunity
Aug 9, 2013 -
By understanding the audience deliberately and specifically a publisher ought to amplify and extend campaigns using programmatic means to help themselves and their marketer partner.
Comments
The Importance of CPM in Yield
Jul 29, 2013 -
In order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are actually monetized.
Comments
News360 Helps Brands Find Audiences for Sponsored Content
Jul 22, 2013 -
News360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content.
Comments
MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
- Over 50 Percent of Unique Email Opens Now Mobile
- In Marketing, Overwhelmed is the New Normal
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
COMMENTS
UPCOMING EVENTS
-
November 4-7, 2013
-
December 2-4, 2013
-
February 10-13, 2014
-
March 19, 2014
-
Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
-
A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
-
SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved. | 55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
