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Programmatic Buying and Content Marketing: Strange Bedfellows?

Laney Whitcanack  |  Publishing

Jun 14, 2013 - It's time for us to start thinking more holistically about the entire marketing ecosystem, including the value that programmatic buying brings to us as content marketers. Comments

Susan Kuchinskas  |  Publishing

Nielsen Report: Blogs Still on the Rise

Mar 12, 2012 - Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally. Comments

Douglas Quenqua  |  Publishing

Cosmopolitan Latest Mag to Hit 100K Digital Subs

cosmo-ipad Mar 7, 2012 - The Economist and National Geographic surpassed the milestone in 2011. Comments

Douglas Quenqua  |  Publishing

For Newspapers, Uneven Progress Toward Digital Profits

Mar 5, 2012 - For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Comments

Mike Dodge  |  Publishing

4 Ways Marketers Can Better Connect With Men, Women Online

Feb 24, 2012 - When it comes to consuming content online, gender stereotypes remain strong. Vive la difference. Comments

Susan Kuchinskas  |  Social Media

33Across and Tynt Team Up to Extend Social Graph Insights

Jan 25, 2012 - Tynt helps publishers understand how users share their content. Comments

Matt Harty  |  Display Advertising

5 Reasons Why RTB Is Not About Price

Dec 19, 2011 - Consider these five ways to be smarter in how you do online marketing through real-time bidding. Comments

ClickZ Stats Staff  |  Mobile

Newspapers Boost Mobile Traffic

Dec 13, 2011 - The NAA reported an uptick in mobile pageviews in September. Comments

Christopher Heine  |  Media Buying

Time Inc. Hires Digitas' Lang as CEO, Pointing to Digital Evolution

llang Nov 30, 2011 - Takes reins at publishing house in January. Comments

Matt Jessell  |  Display Advertising

How to Effectively Scale: 5 Steps From an Insider's Perspective

Oct 12, 2011 - Why it makes sense for publishers to be involved with tailoring a marketing campaign's message. Comments

Nicolle Pangis  |  Display Advertising

More Monetization: Extract the Most Value From Your Site

Sep 23, 2011 - Online publishers can improve their bottom line by taking these steps. Comments

Omar Nicola  |  Publishing

Publishers…Exchange Traffic, but Not for Ad Revenue

mobile-publishing May 31, 2013 - With new technologies and products come new opportunities to manipulate our industry, so it is important that publishers are vigilant when it comes to determining the products they use. Comments

Greg Levitt   |  Search Marketing

Are Publishers Only Getting Social 'Half Right'?

digital-publishing Apr 29, 2013 - While publishers are getting much better at using social media to distribute their content, many are struggling to understand the impact of this social activity. Comments

Jeanniey Mullen  |  Publishing

Being Green Every Day

google-earth-day-2013-summer-ants-bear Apr 26, 2013 - Five digital magazines that are doing their part in helping the environment. Comments

Jeanniey Mullen  |  Publishing

Table Stakes: The Ante Has Been Upped in Publishing

mobile-publishing Apr 12, 2013 - Being cross-platform accessible isn't new or interesting, it's simply the table stakes required to play in the digital market. Comments

Jeanniey Mullen  |  Publishing

Competition and Cooperation

b2bchalkboard Dec 7, 2012 - Are successful publishers and brands really B2B companies? Comments

Mary Lisbeth D'Amico  |  Publishing

Salesforce Expands Marketing Cloud Capabilities

Clouds jigsaw Oct 22, 2012 - Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features. Comments

Anna Maria Virzi  |  Strategies

Do's and Don'ts of Content Theft

May 25, 2012 - A cautionary tale for publishers, content marketers, and others under pressure to produce content. Comments

Susan Kuchinskas  |  Publishing

Dogster Revamp Brings a Magazine's Design Ethic

dogster Mar 19, 2012 - Publisher Say Media is big on clean page designs, where ads and content commingle. Comments

Shaun Nichols  |  Publishing

Salesforce Tries Content Management With Site.com

Salesforce.com logo Mar 16, 2012 - Unveils web publishing platform. Comments

Christopher Heine  |  Social Media

SXSW Video: Cheezburger CEO Talks Monetization

lolcats-benhuh-cheezburger Mar 13, 2012 - Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets. Comments

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