Marketing News & Expert Advice
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Publishing
Competition and Cooperation
Dec 7, 2012 - Are successful publishers and brands really B2B companies? Comments
5 Reasons Why RTB Is Not About Price
Dec 19, 2011 - Consider these five ways to be smarter in how you do online marketing through real-time bidding. Comments
Newspapers Boost Mobile Traffic
Dec 13, 2011 - The NAA reported an uptick in mobile pageviews in September. Comments
Time Inc. Hires Digitas' Lang as CEO, Pointing to Digital Evolution
Nov 30, 2011 -
Takes reins at publishing house in January.
Comments
How to Effectively Scale: 5 Steps From an Insider's Perspective
Oct 12, 2011 - Why it makes sense for publishers to be involved with tailoring a marketing campaign's message. Comments
More Monetization: Extract the Most Value From Your Site
Sep 23, 2011 - Online publishers can improve their bottom line by taking these steps. Comments
7 Radical Disruptions to Business
Aug 1, 2011 - Trends that rocked business as we know it. Comments
What's New in Lifestyle Publications
Jul 28, 2011 - One site delivers a beauty high and the other, a sweet experience. Comments
When Is a Magazine Not a Magazine?
Jun 24, 2011 - Aren't we better off looking at ways to capitalize on the benefits a digital magazine can offer, rather than reinvent them? Comments
Random House Buys Digital Agency With Mobile Focus
May 5, 2011 -
Random House owner Bertelsmann has purchased Smashing Ideas, which specializes in putting books on devices like the iPad.
Comments
Always Play the Trifecta
Apr 29, 2011 - If you are in digital publishing, you have three powerful forces that all play a role in defining what your strategy should be, and how to best drive success. Comments
Salesforce Expands Marketing Cloud Capabilities
Oct 22, 2012 -
Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features.
Comments
Do's and Don'ts of Content Theft
May 25, 2012 - A cautionary tale for publishers, content marketers, and others under pressure to produce content. Comments
Dogster Revamp Brings a Magazine's Design Ethic
Mar 19, 2012 -
Publisher Say Media is big on clean page designs, where ads and content commingle.
Comments
Salesforce Tries Content Management With Site.com
Mar 16, 2012 -
Unveils web publishing platform.
Comments
SXSW Video: Cheezburger CEO Talks Monetization
Mar 13, 2012 -
Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets.
Comments
Nielsen Report: Blogs Still on the Rise
Mar 12, 2012 - Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally. Comments
Cosmopolitan Latest Mag to Hit 100K Digital Subs
Mar 7, 2012 -
The Economist and National Geographic surpassed the milestone in 2011.
Comments
For Newspapers, Uneven Progress Toward Digital Profits
Mar 5, 2012 - For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Comments
4 Ways Marketers Can Better Connect With Men, Women Online
Feb 24, 2012 - When it comes to consuming content online, gender stereotypes remain strong. Vive la difference. Comments
33Across and Tynt Team Up to Extend Social Graph Insights
Jan 25, 2012 - Tynt helps publishers understand how users share their content. Comments
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
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April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
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April 03, 2013 -
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LiveIntent
March 29, 2013
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