Publishing

global-warming-future

The Publisher of the Future Will Be Agile & Adaptive

Oct 7, 2013 - The publisher of the future faces content demands including multi-screen and cross-device accessibility, interactivity and customization to individual preferences. Are you ready? Comments

Why 1 Million People Like You Shared This Column About Publishing

facebook-like Jul 19, 2013 - Despite all of the innovations in publishing, the good old headline is still possibly the most powerful element of an article that we have. Comments

10 Statistics Magazine Publishers Should Keep in Mind

mobile-publishing Jun 21, 2013 - Cut through the sea of data and get focused on the top 10 statistics that you need to consider when building your publishing strategies in the digital arena. Comments

Programmatic Buying and Content Marketing: Strange Bedfellows?

bedfellows Jun 14, 2013 - It's time for us to start thinking more holistically about the entire marketing ecosystem, including the value that programmatic buying brings to us as content marketers. Comments

Publishers…Exchange Traffic, but Not for Ad Revenue

mobile-publishing May 31, 2013 - With new technologies and products come new opportunities to manipulate our industry, so it is important that publishers are vigilant when it comes to determining the products they use. Comments

Are Publishers Only Getting Social 'Half Right'?

digital-publishing Apr 29, 2013 - While publishers are getting much better at using social media to distribute their content, many are struggling to understand the impact of this social activity. Comments

Being Green Every Day

google-earth-day-2013-summer-ants-bear Apr 26, 2013 - Five digital magazines that are doing their part in helping the environment. Comments

Table Stakes: The Ante Has Been Upped in Publishing

mobile-publishing Apr 12, 2013 - Being cross-platform accessible isn't new or interesting, it's simply the table stakes required to play in the digital market. Comments

Competition and Cooperation

b2bchalkboard Dec 7, 2012 - Are successful publishers and brands really B2B companies? Comments

Salesforce Expands Marketing Cloud Capabilities

Clouds jigsaw Oct 22, 2012 - Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features. Comments

Do's and Don'ts of Content Theft

May 25, 2012 - A cautionary tale for publishers, content marketers, and others under pressure to produce content. Comments

According to Wikipedia, Digital Magazines Do Not Exist

digital-publishing Sep 13, 2013 - Isn't it time that we came together as an industry to create a positive sense of awareness for our industry? Comments

Creating an Inbound Marketing Content Strategy

inbound-marketing-buying-cycle-savvypanda Sep 11, 2013 - How to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make your sales team and boss love you. Comments

No Death Knell for Newspapers

extra-extra2 Aug 28, 2013 - Analytics drive transformation in media companies. Comments

The True Value of Media

paid-shared-earned-owned-media Aug 26, 2013 - With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to generate fictitious traffic and fool the buyer. Comments

Publishing Technology Buzzwords Debunked

keywords2 Aug 23, 2013 - Before you invest serious time or money into jumping on the latest buzzword bandwagon, stop and think about how it will actually benefit you. Comments

How to Create a Real-Time Brand Newsroom

crowdsourcing-curation Aug 20, 2013 - Turn your brand newsroom into a scalable, real-time content network. Comments

How to Show ROI of Content and Inbound Marketing to Your CEO

content-computer Aug 14, 2013 - As we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much more efficient and see better results. Comments

Lens on the Near-Term Challenge, Long-Term Opportunity

mobile-publishing Aug 9, 2013 - By understanding the audience deliberately and specifically a publisher ought to amplify and extend campaigns using programmatic means to help themselves and their marketer partner. Comments

The Importance of CPM in Yield

cpm Jul 29, 2013 - In order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are actually monetized. Comments

News360 Helps Brands Find Audiences for Sponsored Content

news360-screen-grab-promoted-content-home Jul 22, 2013 - News360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

WEBINARS

Jobs

    • SEO/PPC Project Manager
      SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
    • Search Manager
      Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
    • Search Analyst
      Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...