Publishing

new-york-times

Did The New York Times Leak Jettison All Publishing Forward?

May 23, 2014 - The leak of the newspaper's Innovation Report means that every publisher now has an opportunity to improve, or at least be aware of the state of publishing. Comments

Off-Ramping Bad Traffic to Get to the Good Traffic

off-ramp-bad-traffic May 16, 2014 - In order to get more "good," high-quality traffic, you must "off-ramp" the bad traffic. Here are four ways to do that. Comments

5 Quick Fixes for Brand Blogs

blogs-blogging-sm May 15, 2014 - Blogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Comments

3 Brands Reach New Users With Mobile Apps

express1 May 13, 2014 - Brands that gathered at Adobe's Digital Publishing Symposium demonstrated how mobile apps are helping them reach new audiences. Comments

Creating an Effective Ultimate Dashboard

content-marketing-dashboard May 9, 2014 - There are three key elements to focus on if you're considering creating a content marketing dashboard: purpose, metrics, and design. Comments

Radian6 and Buddy Media United as Social Studio

social-network-shutterstock-152259065 May 6, 2014 - The mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing. Comments

Programmatic Is as Programmatic Does

programmatic May 5, 2014 - Programmatic is not without its issues, but there are certainly a number of clear benefits for both the buyer and the publisher. Comments

Publishing Get Ready! The "Wearable Consolidation" Is Coming

wearable-technology-vectors Apr 25, 2014 - The publishing industry needs to prepare itself for the consolidation of wearable tech, as publishers will have a big role in wearables in the near future. Comments

Programmatic Primer for Data-Savvy Publishers

digital-publishing Apr 18, 2014 - Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy. Comments

New Newspaper Numbers; New Opportunities

newspapers Apr 11, 2014 - New research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage, and content marketing. Comments

The Case for a New Type of Premium Programmatic

programmatic Mar 31, 2014 - Premium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem. Comments

Finally! A Way for Print Magazines to Generate Digital Subscriptions, Engagement, and Sales

mobileads Mar 28, 2014 - Mobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publishers to use their offline magazines to drive online ad engagement and digital subscriptions. Comments

8 Efficiency Tips to Crush Content Marketing and Blogging

shutterstock-153218306 Mar 26, 2014 - Creating content can often be frustrating for marketers. Here are eight tips that you can put into practice today for how to make content creation faster, easier, and more fun. Comments

People Versus Pixels

people1 Mar 26, 2014 - If you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who is reliant on a cookie-first marketing strategy, you have a choice: you can choose people over pixels... Comments

Catching the Elusive Creature: The "Profitable Publisher"

digital-publishing Mar 21, 2014 - Profitable publishers do, in fact, exist, and here's what they're doing to succeed, including creating original and enticing content and diversifying revenue streams. Comments

The Financial Times’ Perspective on Ad Viewability

jonsladeft Mar 12, 2014 - The Financial Times defines viewability and discusses the controversy around the metric and how it would impact the publisher if it becomes a trading standard. Comments

Programmatic Selling Advice

automation-shutterstock-87320653 Mar 10, 2014 - Recently, the ad tech industry has heard a lot of buzz surrounding programmatic selling and the impact on the direct sales channel of publishers. Here are a few things that programmatic sellers need to consider when making inventory available to buyers... Comments

Does Great Content Require Great Interactivity?

interactive-shutterstock-132876065 Feb 28, 2014 - It seems great content is winning out over interactivity, so what could this mean for publishers everywhere? Can operational expenses be reduced, or shifts in staff move more toward journalists and editorial teams again? Comments

3 Ways to Drive Growth in the Publishing Industry

growth-and-success-arrrows Feb 14, 2014 - How do you get people to talk about your content to that point that they share it and you start driving massive growth? These three tips will help you do just that. Comments

What Does Programmatic Mean?

digital-advertising Feb 10, 2014 - With programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diversity of advertising and increasing competition for audiences. Comments

Preventing Publisher-Driven Content Marketing From Becoming a Legacy

drphoto Jan 31, 2014 - Damon Ragusa, president of idio, discusses how publishers should embrace content intelligence, and the data it produces, to prevent content marketing from becoming a legacy. Comments

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