Publishing

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3 New Content Publishing Technologies to Leverage in 2014

Nov 22, 2013 - In 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our prospects. Columnist Jeanniey Mullen shares 3 technologies to keep an eye on. Comments

Publishers and Agencies: BFFs or Frenemies?

shutterstock-140244619 Nov 15, 2013 - Take a step back and look at the relationship between publishers and agencies and how it is shaping advertising. Columnist Gary Stein explores how brands, publishers and agencies are evolving in their new roles. Comments

I Want Our Brand Content to Go Viral; That's a Thing, Right?

content Nov 15, 2013 - Having content ‘go viral' isn't something that happens arbitrarily. It happens to those who work hard and understand not only what to produce, but how to produce it. Guest columnist Paul Hanges shares his tips for solving the viral formula. Comments

Q4 Push for Profits: 5 Infographics You Need to See To Make It Happen

jeannieymulleninfo1 Oct 25, 2013 - Spend some time with these infographics and learn from the structure, fonts, colors and the way in which these have been designed. There are solid lessons within the infographic ecosystem that we can flourish from. Comments

The New Mobile Reality for Advertisers & Publishers

Freight train Oct 18, 2013 - In the new mobile reality, publishers and advertisers are being forced to engage users in different fashions. Omar Nicola explains. Comments

The Battle of the Ages… Literally

Pikemen at a recreation of the Battle of Bosworth Field Oct 11, 2013 - Who should you publish for in order to gain both short and long term success, Millennials, Boomers or Swipes? Comments

The Publisher of the Future Will Be Agile & Adaptive

global-warming-future Oct 7, 2013 - The publisher of the future faces content demands including multi-screen and cross-device accessibility, interactivity and customization to individual preferences. Are you ready? Comments

According to Wikipedia, Digital Magazines Do Not Exist

digital-publishing Sep 13, 2013 - Isn't it time that we came together as an industry to create a positive sense of awareness for our industry? Comments

Creating an Inbound Marketing Content Strategy

inbound-marketing-buying-cycle-savvypanda Sep 11, 2013 - How to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make your sales team and boss love you. Comments

No Death Knell for Newspapers

extra-extra2 Aug 28, 2013 - Analytics drive transformation in media companies. Comments

The True Value of Media

paid-shared-earned-owned-media Aug 26, 2013 - With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to generate fictitious traffic and fool the buyer. Comments

Publishing Technology Buzzwords Debunked

keywords2 Aug 23, 2013 - Before you invest serious time or money into jumping on the latest buzzword bandwagon, stop and think about how it will actually benefit you. Comments

How to Create a Real-Time Brand Newsroom

crowdsourcing-curation Aug 20, 2013 - Turn your brand newsroom into a scalable, real-time content network. Comments

How to Show ROI of Content and Inbound Marketing to Your CEO

content-computer Aug 14, 2013 - As we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much more efficient and see better results. Comments

Lens on the Near-Term Challenge, Long-Term Opportunity

mobile-publishing Aug 9, 2013 - By understanding the audience deliberately and specifically a publisher ought to amplify and extend campaigns using programmatic means to help themselves and their marketer partner. Comments

The Importance of CPM in Yield

cpm Jul 29, 2013 - In order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are actually monetized. Comments

News360 Helps Brands Find Audiences for Sponsored Content

news360-screen-grab-promoted-content-home Jul 22, 2013 - News360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content. Comments

Why 1 Million People Like You Shared This Column About Publishing

facebook-like Jul 19, 2013 - Despite all of the innovations in publishing, the good old headline is still possibly the most powerful element of an article that we have. Comments

10 Statistics Magazine Publishers Should Keep in Mind

mobile-publishing Jun 21, 2013 - Cut through the sea of data and get focused on the top 10 statistics that you need to consider when building your publishing strategies in the digital arena. Comments

Programmatic Buying and Content Marketing: Strange Bedfellows?

bedfellows Jun 14, 2013 - It's time for us to start thinking more holistically about the entire marketing ecosystem, including the value that programmatic buying brings to us as content marketers. Comments

Publishers…Exchange Traffic, but Not for Ad Revenue

mobile-publishing May 31, 2013 - With new technologies and products come new opportunities to manipulate our industry, so it is important that publishers are vigilant when it comes to determining the products they use. Comments

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