Marketing News & Expert Advice
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Publishing
When Is a Magazine Not a Magazine?
Jun 24, 2011 - Aren't we better off looking at ways to capitalize on the benefits a digital magazine can offer, rather than reinvent them? Comments
USA Today Restructures to Focus on Digital Products
Aug 27, 2010 -
Layoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile.
Comments
Breaking Media CEO Jonah Bloom Leaves
Aug 5, 2010 -
CEO of the hyper-niche digital publisher, along with former AdAge colleague Matt Creamer, have left Breaking Media.
Comments
Jeff Jarvis: 'What Would Google Do?' [Video]
Dec 7, 2009 - Author Jeff Jarvis weighs in on the future of media, technology, and business today. Comments
Random House Buys Digital Agency With Mobile Focus
May 5, 2011 -
Random House owner Bertelsmann has purchased Smashing Ideas, which specializes in putting books on devices like the iPad.
Comments
Always Play the Trifecta
Apr 29, 2011 - If you are in digital publishing, you have three powerful forces that all play a role in defining what your strategy should be, and how to best drive success. Comments
About.com Looks for Brand Amigos With 'En Español'
Apr 9, 2011 - Publisher introduces ad-supported Spanish-language site. Comments
Leveraging the Power of Takeover Ads
Mar 31, 2011 - Ralph Lauren recently launched a memorable digital campaign that has left a favorable impression on the brand and publisher site. Comments
Yawning Increases Time Spent With E-mail 12X
Mar 28, 2011 - The average person spends five years of her life waiting in lines – and thanks to mobile devices, that's created an opportunity for marketers. Comments
Forbes Media's Publishing Mashup: Ad Blogs
Nov 12, 2010 - Advertisers can produce a blog on Forbes.com, connecting directly to readers. Will readers buy that? Comments
Confessions From the Digital New World
Nov 10, 2010 - A look at the issues that created the great ocean between the digital world and the print world, as well as a look at those places where we have natural affinities. Comments
Boston Globe to Split into Free and Paid Sites
Oct 1, 2010 - Fifteen-year-old Boston.com will incorporate social media and even more shopping and classifieds. Comments
Do We Need More Ad Units?
Sep 16, 2010 - The PageGrabber, a new twist on the takeover ad, joins a collection of units introduced this past year. Are new units an indulgence or a necessity? Comments
NPR Takes Small Sponsorship Steps in Local ARGO Project
Sep 8, 2010 -
The project launched today with 12 local sites affiliated with NPR stations, each dedicated to a topic of local significance with national implications.
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