Publishing

groupm

Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

Jun 27, 2014 - The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges completely. Comments

Yahoo Prime View Enables 100% Viewability on Display Ads

yahoo-prime-view Jun 26, 2014 - The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Comments

Publishers Prep for Programmatic

programmatic Jun 23, 2014 - With all of the changes and excitement in this new programmatic world, publishers must be proactive and take deliberate steps to develop new partnerships that upgrade their offerings and enable the next stage of monetization. Comments

Uh-Oh…Looks Like We Might Have Lost the Customer

customers Jun 20, 2014 - Unless you are thinking about the entire buying experience through the eyes of the customer, you are missing key opportunities to sell, engage, and retain your most important asset: your customer. Comments

7 Things I Wish I’d Known When I Started Content Marketing

content Jun 18, 2014 - Every brand's content marketing strategy is going to be a bit different depending on the organization, but the ideas in this article will be applicable to any scenario. Comments

Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap

publisher-roadmap Jun 13, 2014 - Just like planning a vacation, blogging is hard work. If you don't put any energy into how to find your blog, you're invisible. But if you pay attention to how people are finding you and engaging with you, the end result can be paradise. Comments

Removing the Inhibitors of Digital Strategy in Today’s Businesses

digital-strategy-roadblock Jun 12, 2014 - Businesses must rid their staff of the fear of adopting digital strategies, or they will continue to experience delays in achieving success in digital commerce and marketing. Comments

The Rise of Content = The Resurrection of Publishing

digital-publishing Jun 6, 2014 - The rise of content marketing means that as a publisher, you hold the keys and power to the future. Comments

In-Depth Guide to Content Curation

content-shutterstock-153628586 May 29, 2014 - Whether you are short on time or want to boost your popularity by sharing lots of content that your audience will love, content creation is a great thing to implement in your digital marketing strategy. Comments

Did The New York Times Leak Jettison All Publishing Forward?

new-york-times May 23, 2014 - The leak of the newspaper's Innovation Report means that every publisher now has an opportunity to improve, or at least be aware of the state of publishing. Comments

Off-Ramping Bad Traffic to Get to the Good Traffic

off-ramp-bad-traffic May 16, 2014 - In order to get more "good," high-quality traffic, you must "off-ramp" the bad traffic. Here are four ways to do that. Comments

5 Quick Fixes for Brand Blogs

blogs-blogging-sm May 15, 2014 - Blogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Comments

3 Brands Reach New Users With Mobile Apps

express1 May 13, 2014 - Brands that gathered at Adobe's Digital Publishing Symposium demonstrated how mobile apps are helping them reach new audiences. Comments

Creating an Effective Ultimate Dashboard

content-marketing-dashboard May 9, 2014 - There are three key elements to focus on if you're considering creating a content marketing dashboard: purpose, metrics, and design. Comments

Radian6 and Buddy Media United as Social Studio

social-network-shutterstock-152259065 May 6, 2014 - The mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing. Comments

Programmatic Is as Programmatic Does

programmatic May 5, 2014 - Programmatic is not without its issues, but there are certainly a number of clear benefits for both the buyer and the publisher. Comments

Publishing Get Ready! The "Wearable Consolidation" Is Coming

wearable-technology-vectors Apr 25, 2014 - The publishing industry needs to prepare itself for the consolidation of wearable tech, as publishers will have a big role in wearables in the near future. Comments

Programmatic Primer for Data-Savvy Publishers

digital-publishing Apr 18, 2014 - Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy. Comments

New Newspaper Numbers; New Opportunities

newspapers Apr 11, 2014 - New research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage, and content marketing. Comments

The Case for a New Type of Premium Programmatic

programmatic Mar 31, 2014 - Premium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem. Comments

Finally! A Way for Print Magazines to Generate Digital Subscriptions, Engagement, and Sales

mobileads Mar 28, 2014 - Mobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publishers to use their offline magazines to drive online ad engagement and digital subscriptions. Comments

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