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Tencent Opens WeChat Moments to All Advertisers

Aug 27, 2015 - Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectations. Comments

VIDEO: The Brand Is Not the Hero According to Coca-Cola

coca-cola-plantbottle-pkg Aug 10, 2015 - In this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creation to add value and generate trust for the brand during ClickZ Live Hong Kong. Comments

WeChat Partners With Unicef HK to Showcase Payment Beyond Borders

unicef-wechat-qrcode Jun 2, 2015 - There are mutual benefits for both Unicef Hong Kong and WeChat after a micro-financing platform was launched on the Chinese social messaging app. Comments

Windfall For Advertisers As Tencent Opens Third Party Data Access

tencent-logo May 31, 2015 - Advertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data management platform. Comments

Bayern Munich Joins Tmall to Tap Chinese Fans

fc-bayern-munich-logo May 28, 2015 - Bayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Comments

The State of Social Media in China

shutterstock-180806804-china-social-media Jan 4, 2015 - As we dive into the new year, here's a rundown of the top five social media platforms in China. Comments

An Apple a Day...

applefeatured Oct 10, 2012 - Here are a few key standout features for iPhone 5 from a marketing lens. Comments

Tencent Enters U.S. With Twitter Rival, Facebook Games

tencent-us Feb 16, 2012 - Its weibo service gets English version, starts building games for Facebook. Comments

Database Optimisation and Campaign Management Tactics in China

databaseasia May 31, 2011 - A guide to optimising and managing your email campaigns to grow a relevant database in China. Comments

Where Are You? 3D Positioning of Social Marketing

cofco2 Jan 5, 2011 - Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Comments

6 Golden Rules of Email Marketing in China

chinamail Dec 22, 2010 - Email marketers face various challenges in China: acquiring quality databases, low open and delivery rates, spam, and more. Consider these rules before you start. Comments

3 Tips to Achieve High Inbox Rate in China

chinaemail Nov 30, 2010 - Maintaining a good sender reputation is not good enough. Here are tactics for improving the deliverability of your email marketing messages. Comments

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