Oct 10, 2012 - Here are a few key standout features for iPhone 5 from a marketing lens. Comments
Feb 16, 2012 - Its weibo service gets English version, starts building games for Facebook. Comments
May 31, 2011 - A guide to optimising and managing your email campaigns to grow a relevant database in China. Comments
Jan 5, 2011 - Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Comments
Dec 22, 2010 - Email marketers face various challenges in China: acquiring quality databases, low open and delivery rates, spam, and more. Consider these rules before you start. Comments
Nov 30, 2010 - Maintaining a good sender reputation is not good enough. Here are tactics for improving the deliverability of your email marketing messages. Comments
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT