Marketing News & Expert Advice
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An Apple a Day...
Oct 10, 2012 - Here are a few key standout features for iPhone 5 from a marketing lens. Comments
Tencent Enters U.S. With Twitter Rival, Facebook Games
Feb 16, 2012 -
Its weibo service gets English version, starts building games for Facebook.
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Database Optimisation and Campaign Management Tactics in China
May 31, 2011 -
A guide to optimising and managing your email campaigns to grow a relevant database in China.
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Where Are You? 3D Positioning of Social Marketing
Jan 5, 2011 -
Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country.
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6 Golden Rules of Email Marketing in China
Dec 22, 2010 -
Email marketers face various challenges in China: acquiring quality databases, low open and delivery rates, spam, and more. Consider these rules before you start.
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3 Tips to Achieve High Inbox Rate in China
Nov 30, 2010 -
Maintaining a good sender reputation is not good enough. Here are tactics for improving the deliverability of your email marketing messages.
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