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An Apple a Day...

Oct 10, 2012 - Here are a few key standout features for iPhone 5 from a marketing lens. Comments

Tencent Enters U.S. With Twitter Rival, Facebook Games

tencent-us Feb 16, 2012 - Its weibo service gets English version, starts building games for Facebook. Comments

Database Optimisation and Campaign Management Tactics in China

databaseasia May 31, 2011 - A guide to optimising and managing your email campaigns to grow a relevant database in China. Comments

Where Are You? 3D Positioning of Social Marketing

cofco2 Jan 5, 2011 - Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Comments

6 Golden Rules of Email Marketing in China

chinamail Dec 22, 2010 - Email marketers face various challenges in China: acquiring quality databases, low open and delivery rates, spam, and more. Consider these rules before you start. Comments

3 Tips to Achieve High Inbox Rate in China

chinaemail Nov 30, 2010 - Maintaining a good sender reputation is not good enough. Here are tactics for improving the deliverability of your email marketing messages. Comments

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