Marketing News & Expert Advice
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QR Codes
Mellow Mushroom Engages Mobile Audience with Summer Happiness
Aug 30, 2013 - Mellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer base. Comments
Merry Mobile Shopping
Nov 21, 2012 -
Now the palm of your hand might also be the best place to turn if you're looking for a good deal.
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NFC: The Next Generation of Mobile Marketing
Nov 7, 2012 -
With the capabilities of NFC technology, mobile devices will become even more crucial to individuals than they already are today.
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QR and NFC Help Rock the Youth Vote
Nov 6, 2012 -
What better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vote created a campaign combining traditional and digital out-of-home media to let people register while...
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5 Ways to Level the Mobile Playing Field
Oct 23, 2012 -
A complex, multi-faceted mobile program is a requirement for brands this holiday season.
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No-Headache Holiday Campaign: A Blueprint You Can Implement Today
Oct 18, 2012 -
Tips and tricks for retailers to implement a holiday campaign.
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Consumer Email Behavior: Leveraging Mobile in Email Marketing
Aug 27, 2012 - Four tactics to get your email programs optimized for the mobile era. Part three in a series. Comments
Turkish Airlines Asks Olympics Goers to Fly QR Flags
Aug 7, 2012 -
The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London.
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Gamification in the Friendly Skies
Jun 22, 2012 - I'd like to offer an example of a recent experience with US Airways I wish had been gamified. Comments
The Truly Mobile Relationship
Jun 4, 2012 - Mobile has become an essential part of interaction from shopping and traveling to socializing. I'll share with you what consumer brands should be doing to grow stronger customer relationships across this interface. Comments
Waiting for That Year of Mobile - An Indian Perspective
Apr 24, 2012 -
With 800 million mobile subscribers in India, there are opportunities and challenges to developing successful mobile marketing and advertising campaigns.
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Innovations in Asian Shopper Technology
Aug 5, 2013 -
North American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional landscape.
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Native Mobile Experience More Effective Than Banner Ads: Study
Jul 30, 2013 -
The study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the trend in some instances.
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McDonald's Gets Youths to Build Big Macs by Shaking Their Phones
Apr 11, 2013 -
The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" personality.
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Google Glass and the Future of Customer Service and Usability Testing
Mar 1, 2013 -
The possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy.
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SES London: To Better Engage, Brands Must Understand Mobile Customers
Feb 21, 2013 -
In this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users.
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3 Best Practices for WeChat Marketing
Feb 20, 2013 -
Most marketers are still figuring out how to engage customers on Mobile Instant Messaging.
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Leveraging the Power of Mobile In and Outside the Organization
Feb 6, 2013 -
Companies need to have a solid mobile adoption plan that meets the needs of both internal and external customers.
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QR Code Scans Skyrocket in Q2 2012
Dec 26, 2012 -
Data from ScanLife shows a record breaking number of 5.3 million scans occurred in June.
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Highlights at SES Singapore 2012: Day 1
Nov 28, 2012 -
The Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying.
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Puma Goes Mobile to Create Urban Playgrounds in Asia
Nov 23, 2012 -
Puma incorporated QR codes and gamification to attract trendsters in-store.
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October 02, 2013 -
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