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Google Glass and the Future of Customer Service and Usability Testing

Jack Aaronson  |  ROI Marketing

Mar 1, 2013 - The possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy. Comments

Susan Kuchinskas  |  Strategies

Study Shows Rapid Evolution of QR Marketing

cohen-qr-code Jan 26, 2012 - Researchers scanned every QR Code, Microsoft Tag, BEE Tag, JagTag, and the like in the top 100 magazines last year. Comments

Tessa Wegert  |  Media Buying

The Mobile Male

Jan 26, 2012 - Targeting female mobile users at the expense of male users could be a big mistake. Comments

Christopher Heine  |  Mobile

Conde Nast Print Ads to Feature Mobile E-commerce

glamour2 Jan 10, 2012 - Glamour offers a peek into emerging cross-channel innovation. Comments

Tessa Wegert  |  Media Buying

5 Must-Haves for Your 2012 Campaigns

Dec 22, 2011 - The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising. Comments

Christopher Heine  |  Healthcare & Pharma

Anti-Acne Brand Combines QR Codes With Mobile Video

xout-bottle Oct 28, 2011 - Effort takes interactive marketing to the bathroom mirror. Comments

Heidi Cohen  |  Actionable Analysis

Social Commerce: Social Media Meets Shopping in a Mobile World [Data]

Oct 17, 2011 - Five easy-to-implement social commerce tactics. Comments

Anna Maria Virzi  |  Mobile

Marketers Get Primed for a Mobile Future

Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments

David Daniels  |  Email Marketing

Using Mobile Applications to Improve Email Acquisition

Aug 29, 2011 - As the mobile Internet begins to supplant the traditional PC, email marketers must be prepared to connect their initiatives to mobile opportunities. Comments

Lisa Lacy  |  Mobile

Macy's Extends QR Code Fashion Video Effort

macys-qrcodes2 Aug 18, 2011 - A ClickZ visit to Macy's showed individual in-store execution may need work. Comments

Jack Marshall  |  Stats

6% of U.S. Mobile Users Scanned QR Codes in June

Aug 16, 2011 - As codes gain traction, scanners are more likely to be male, aged 18 to 34. Comments

Lisa Lacy  |  Mobile

SES London: To Better Engage, Brands Must Understand Mobile Customers

man-using-mobile Feb 21, 2013 - In this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users. Comments

Jasmine Sandler  |  Social Media

Leveraging the Power of Mobile In and Outside the Organization

facebook-mobile Feb 6, 2013 - Companies need to have a solid mobile adoption plan that meets the needs of both internal and external customers. Comments

Daniel Mickens  |  Mobile

QR Code Scans Skyrocket in Q2 2012

age-and-gender-demographic-image Dec 26, 2012 - Data from ScanLife shows a record breaking number of 5.3 million scans occurred in June. Comments

Anna Bager  |  Mobile

Merry Mobile Shopping

mobile-checkout Nov 21, 2012 - Now the palm of your hand might also be the best place to turn if you're looking for a good deal. Comments

Hernán Gonzalez  |  Mobile

NFC: The Next Generation of Mobile Marketing

shutterstock-110840567 Nov 7, 2012 - With the capabilities of NFC technology, mobile devices will become even more crucial to individuals than they already are today. Comments

Susan Kuchinskas  |  Mobile

QR and NFC Help Rock the Youth Vote

rockvote Nov 6, 2012 - What better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vote created a campaign combining traditional and digital out-of-home media to let people register while... Comments

Jim Davidson  |  B2C Email Marketing

5 Ways to Level the Mobile Playing Field

playing-field Oct 23, 2012 - A complex, multi-faceted mobile program is a requirement for brands this holiday season. Comments

David Daniels  |  Email Marketing

Consumer Email Behavior: Leveraging Mobile in Email Marketing

Aug 27, 2012 - Four tactics to get your email programs optimized for the mobile era. Part three in a series. Comments

Daniel Mickens  |  Mobile

Turkish Airlines Asks Olympics Goers to Fly QR Flags

turkish-airlines-image Aug 7, 2012 - The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Comments

Melinda Krueger  |  Mobile

The Future of Digital Messaging

Jan 27, 2012 - Push notifications, QR codes, augmented reality, and good old email. Comments

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