Marketing News & Expert Advice
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QR Codes
Study Shows Rapid Evolution of QR Marketing
Researchers scanned every QR Code, Microsoft Tag, BEE Tag, JagTag, and the like in the top 100 magazines last year.
The Mobile Male
Targeting female mobile users at the expense of male users could be a big mistake.
Conde Nast Print Ads to Feature Mobile E-commerce
Glamour offers a peek into emerging cross-channel innovation.
5 Must-Haves for Your 2012 Campaigns
The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising.
Anti-Acne Brand Combines QR Codes With Mobile Video
Effort takes interactive marketing to the bathroom mirror.
Social Commerce: Social Media Meets Shopping in a Mobile World [Data]
Five easy-to-implement social commerce tactics.
Marketers Get Primed for a Mobile Future
Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes.
Using Mobile Applications to Improve Email Acquisition
As the mobile Internet begins to supplant the traditional PC, email marketers must be prepared to connect their initiatives to mobile opportunities.
Macy's Extends QR Code Fashion Video Effort
A ClickZ visit to Macy's showed individual in-store execution may need work.
6% of U.S. Mobile Users Scanned QR Codes in June
As codes gain traction, scanners are more likely to be male, aged 18 to 34.
The Evolving Retail Experience
Traditional media treats the consumer like a spectator. But consumers now expect more.
QR Codes: Dead End or On-Ramp?
If we take advantage of the unique characteristics of QR codes, perhaps we can save them from becoming extinct.
The Evolving Worlds of Social Media and Mobile Marketing
Introducing SnapTags - QR codes on steroids.
Kelloggs Drives Thousands from Cereal Box to Mobile Video
Crunchy Nut campaign has generated more than 40,000 QR scans.
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