QR Codes

Consumer Email Behavior: Leveraging Mobile in Email Marketing

Aug 27, 2012 - Four tactics to get your email programs optimized for the mobile era. Part three in a series. Comments

Turkish Airlines Asks Olympics Goers to Fly QR Flags

turkish-airlines-image Aug 7, 2012 - The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Comments

Gamification in the Friendly Skies

Jun 22, 2012 - I'd like to offer an example of a recent experience with US Airways I wish had been gamified. Comments

The Truly Mobile Relationship

Jun 4, 2012 - Mobile has become an essential part of interaction from shopping and traveling to socializing. I'll share with you what consumer brands should be doing to grow stronger customer relationships across this interface. Comments

Waiting for That Year of Mobile - An Indian Perspective

yearofmobile-again1 Apr 24, 2012 - With 800 million mobile subscribers in India, there are opportunities and challenges to developing successful mobile marketing and advertising campaigns. Comments

Making the QR Code Work Harder for Your Advertising Dollars

darrenclickzlink Apr 18, 2012 - The increasing use of mobile codes signals a shift in advertisers' belief that today's mobile handsets can be a conduit to bring the benefits of the "Internet experience" to their target audience. Comments

The Future of Digital Messaging

Jan 27, 2012 - Push notifications, QR codes, augmented reality, and good old email. Comments

Study Shows Rapid Evolution of QR Marketing

cohen-qr-code Jan 26, 2012 - Researchers scanned every QR Code, Microsoft Tag, BEE Tag, JagTag, and the like in the top 100 magazines last year. Comments

The Mobile Male

Jan 26, 2012 - Targeting female mobile users at the expense of male users could be a big mistake. Comments

Conde Nast Print Ads to Feature Mobile E-commerce

glamour2 Jan 10, 2012 - Glamour offers a peek into emerging cross-channel innovation. Comments

2012: The Year of the QR Code

qrcodeavengersexample Jan 7, 2012 - We're going to see an explosion of QR codes in print and ambient media as an obligatory inclusion. Here's why. Comments

5 Must-Haves for Your 2012 Campaigns

Dec 22, 2011 - The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising. Comments

A Letter to Digital Marketers in Asia in 2012

databasefeatured Dec 13, 2011 - Despite its size and rapid growth, Asia is still considered a second tier market. Consider these suggestions to get support from your headquarters in the U.S. and Europe. Comments

Anti-Acne Brand Combines QR Codes With Mobile Video

xout-bottle Oct 28, 2011 - Effort takes interactive marketing to the bathroom mirror. Comments

Social Commerce: Social Media Meets Shopping in a Mobile World [Data]

Oct 17, 2011 - Five easy-to-implement social commerce tactics. Comments

Marketers Get Primed for a Mobile Future

Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments

Measuring Conversion in Mobile Marketing

mercedes-benz125 Sep 26, 2011 - Are cross-media strategies such as featuring QR code or apps in print media effective? Comments

Hong Kong Disneyland Dips Into Digital for Halloween

disneyarfeatured Sep 15, 2011 - The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd. Comments

Using Mobile Applications to Improve Email Acquisition

Aug 29, 2011 - As the mobile Internet begins to supplant the traditional PC, email marketers must be prepared to connect their initiatives to mobile opportunities. Comments

Macy's Extends QR Code Fashion Video Effort

macys-qrcodes2 Aug 18, 2011 - A ClickZ visit to Macy's showed individual in-store execution may need work. Comments

6% of U.S. Mobile Users Scanned QR Codes in June

Aug 16, 2011 - As codes gain traction, scanners are more likely to be male, aged 18 to 34. Comments

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