Marketing News & Expert Advice
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QR Codes
Making the QR Code Work Harder for Your Advertising Dollars
Apr 18, 2012 - The increasing use of mobile codes signals a shift in advertisers' belief that today's mobile handsets can be a conduit to bring the benefits of the "Internet experience" to their target audience. Comments
Measuring Conversion in Mobile Marketing
Sep 26, 2011 -
Are cross-media strategies such as featuring QR code or apps in print media effective?
Comments
Hong Kong Disneyland Dips Into Digital for Halloween
Sep 15, 2011 -
The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd.
Comments
Using Mobile Applications to Improve Email Acquisition
Aug 29, 2011 - As the mobile Internet begins to supplant the traditional PC, email marketers must be prepared to connect their initiatives to mobile opportunities. Comments
Macy's Extends QR Code Fashion Video Effort
Aug 18, 2011 -
A ClickZ visit to Macy's showed individual in-store execution may need work.
Comments
6% of U.S. Mobile Users Scanned QR Codes in June
Aug 16, 2011 - As codes gain traction, scanners are more likely to be male, aged 18 to 34. Comments
The Evolving Retail Experience
Aug 15, 2011 - Traditional media treats the consumer like a spectator. But consumers now expect more. Comments
QR Codes: Dead End or On-Ramp?
Jul 22, 2011 - If we take advantage of the unique characteristics of QR codes, perhaps we can save them from becoming extinct. Comments
The Evolving Worlds of Social Media and Mobile Marketing
Jun 29, 2011 - Introducing SnapTags - QR codes on steroids. Comments
Kelloggs Drives Thousands from Cereal Box to Mobile Video
Jun 23, 2011 -
Crunchy Nut campaign has generated more than 40,000 QR scans.
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Top 14 Things Marketers Need To Know About QR Codes
Jun 2, 2011 -
A crash course on tools, tactics, and best practices for your 2d barcode marketing campaign.
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The Future of Digital Messaging
Jan 27, 2012 - Push notifications, QR codes, augmented reality, and good old email. Comments
Study Shows Rapid Evolution of QR Marketing
Jan 26, 2012 -
Researchers scanned every QR Code, Microsoft Tag, BEE Tag, JagTag, and the like in the top 100 magazines last year.
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The Mobile Male
Jan 26, 2012 - Targeting female mobile users at the expense of male users could be a big mistake. Comments
Conde Nast Print Ads to Feature Mobile E-commerce
Jan 10, 2012 -
Glamour offers a peek into emerging cross-channel innovation.
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2012: The Year of the QR Code
Jan 7, 2012 -
We're going to see an explosion of QR codes in print and ambient media as an obligatory inclusion. Here's why.
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5 Must-Haves for Your 2012 Campaigns
Dec 22, 2011 - The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising. Comments
A Letter to Digital Marketers in Asia in 2012
Dec 13, 2011 -
Despite its size and rapid growth, Asia is still considered a second tier market. Consider these suggestions to get support from your headquarters in the U.S. and Europe.
Comments
Anti-Acne Brand Combines QR Codes With Mobile Video
Oct 28, 2011 -
Effort takes interactive marketing to the bathroom mirror.
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Social Commerce: Social Media Meets Shopping in a Mobile World [Data]
Oct 17, 2011 - Five easy-to-implement social commerce tactics. Comments
Marketers Get Primed for a Mobile Future
Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments
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