QR Codes

mobile-checkout

Merry Mobile Shopping

Nov 21, 2012 - Now the palm of your hand might also be the best place to turn if you're looking for a good deal. Comments

NFC: The Next Generation of Mobile Marketing

shutterstock-110840567 Nov 7, 2012 - With the capabilities of NFC technology, mobile devices will become even more crucial to individuals than they already are today. Comments

QR and NFC Help Rock the Youth Vote

rockvote Nov 6, 2012 - What better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vote created a campaign combining traditional and digital out-of-home media to let people register while... Comments

5 Ways to Level the Mobile Playing Field

playing-field Oct 23, 2012 - A complex, multi-faceted mobile program is a requirement for brands this holiday season. Comments

No-Headache Holiday Campaign: A Blueprint You Can Implement Today

christmas Oct 18, 2012 - Tips and tricks for retailers to implement a holiday campaign. Comments

Consumer Email Behavior: Leveraging Mobile in Email Marketing

Aug 27, 2012 - Four tactics to get your email programs optimized for the mobile era. Part three in a series. Comments

Turkish Airlines Asks Olympics Goers to Fly QR Flags

turkish-airlines-image Aug 7, 2012 - The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Comments

Gamification in the Friendly Skies

Jun 22, 2012 - I'd like to offer an example of a recent experience with US Airways I wish had been gamified. Comments

The Truly Mobile Relationship

Jun 4, 2012 - Mobile has become an essential part of interaction from shopping and traveling to socializing. I'll share with you what consumer brands should be doing to grow stronger customer relationships across this interface. Comments

Waiting for That Year of Mobile - An Indian Perspective

yearofmobile-again1 Apr 24, 2012 - With 800 million mobile subscribers in India, there are opportunities and challenges to developing successful mobile marketing and advertising campaigns. Comments

Making the QR Code Work Harder for Your Advertising Dollars

darrenclickzlink Apr 18, 2012 - The increasing use of mobile codes signals a shift in advertisers' belief that today's mobile handsets can be a conduit to bring the benefits of the "Internet experience" to their target audience. Comments

The Future of Digital Messaging

Jan 27, 2012 - Push notifications, QR codes, augmented reality, and good old email. Comments

Study Shows Rapid Evolution of QR Marketing

cohen-qr-code Jan 26, 2012 - Researchers scanned every QR Code, Microsoft Tag, BEE Tag, JagTag, and the like in the top 100 magazines last year. Comments

The Mobile Male

Jan 26, 2012 - Targeting female mobile users at the expense of male users could be a big mistake. Comments

Conde Nast Print Ads to Feature Mobile E-commerce

glamour2 Jan 10, 2012 - Glamour offers a peek into emerging cross-channel innovation. Comments

2012: The Year of the QR Code

qrcodeavengersexample Jan 7, 2012 - We're going to see an explosion of QR codes in print and ambient media as an obligatory inclusion. Here's why. Comments

5 Must-Haves for Your 2012 Campaigns

Dec 22, 2011 - The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising. Comments

A Letter to Digital Marketers in Asia in 2012

databasefeatured Dec 13, 2011 - Despite its size and rapid growth, Asia is still considered a second tier market. Consider these suggestions to get support from your headquarters in the U.S. and Europe. Comments

Anti-Acne Brand Combines QR Codes With Mobile Video

xout-bottle Oct 28, 2011 - Effort takes interactive marketing to the bathroom mirror. Comments

Social Commerce: Social Media Meets Shopping in a Mobile World [Data]

Oct 17, 2011 - Five easy-to-implement social commerce tactics. Comments

Marketers Get Primed for a Mobile Future

Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...