Apr 18, 2012 - The increasing use of mobile codes signals a shift in advertisers' belief that today's mobile handsets can be a conduit to bring the benefits of the "Internet experience" to their target audience. Comments
Sep 26, 2011 -
Are cross-media strategies such as featuring QR code or apps in print media effective?
Comments
Sep 15, 2011 -
The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd.
Comments
Aug 29, 2011 - As the mobile Internet begins to supplant the traditional PC, email marketers must be prepared to connect their initiatives to mobile opportunities. Comments
Aug 18, 2011 -
A ClickZ visit to Macy's showed individual in-store execution may need work.
Comments
Aug 16, 2011 - As codes gain traction, scanners are more likely to be male, aged 18 to 34. Comments
Aug 15, 2011 - Traditional media treats the consumer like a spectator. But consumers now expect more. Comments
Jul 22, 2011 - If we take advantage of the unique characteristics of QR codes, perhaps we can save them from becoming extinct. Comments
Jun 29, 2011 - Introducing SnapTags - QR codes on steroids. Comments
Jun 23, 2011 -
Crunchy Nut campaign has generated more than 40,000 QR scans.
Comments
Jun 2, 2011 -
A crash course on tools, tactics, and best practices for your 2d barcode marketing campaign.
Comments
Jan 27, 2012 - Push notifications, QR codes, augmented reality, and good old email. Comments
Jan 26, 2012 -
Researchers scanned every QR Code, Microsoft Tag, BEE Tag, JagTag, and the like in the top 100 magazines last year.
Comments
Jan 26, 2012 - Targeting female mobile users at the expense of male users could be a big mistake. Comments
Jan 10, 2012 -
Glamour offers a peek into emerging cross-channel innovation.
Comments
Jan 7, 2012 -
We're going to see an explosion of QR codes in print and ambient media as an obligatory inclusion. Here's why.
Comments
Dec 22, 2011 - The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising. Comments
Dec 13, 2011 -
Despite its size and rapid growth, Asia is still considered a second tier market. Consider these suggestions to get support from your headquarters in the U.S. and Europe.
Comments
Oct 28, 2011 -
Effort takes interactive marketing to the bathroom mirror.
Comments
Oct 17, 2011 - Five easy-to-implement social commerce tactics. Comments
Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments
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