QR Codes


Has Mobile Marketing Come of Age?

Nov 6, 2013 - Consider these two reasons that are slowing mobile down as a legitimate marketing channel. Comments

Mellow Mushroom Engages Mobile Audience with Summer Happiness

mellow-mushroom Aug 30, 2013 - Mellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer base. Comments

Innovations in Asian Shopper Technology

marionettebot Aug 5, 2013 - North American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional landscape. Comments

Native Mobile Experience More Effective Than Banner Ads: Study

viewing-and-sharing-videos-while-passing-time Jul 30, 2013 - The study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the trend in some instances. Comments

McDonald's Gets Youths to Build Big Macs by Shaking Their Phones

mcdonaldsbigmac Apr 11, 2013 - The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" personality. Comments

Google Glass and the Future of Customer Service and Usability Testing

google-glass Mar 1, 2013 - The possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy. Comments

SES London: To Better Engage, Brands Must Understand Mobile Customers

man-using-mobile Feb 21, 2013 - In this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users. Comments

3 Best Practices for WeChat Marketing

wechat Feb 20, 2013 - Most marketers are still figuring out how to engage customers on Mobile Instant Messaging. Comments

Leveraging the Power of Mobile In and Outside the Organization

facebook-mobile Feb 6, 2013 - Companies need to have a solid mobile adoption plan that meets the needs of both internal and external customers. Comments

QR Code Scans Skyrocket in Q2 2012

age-and-gender-demographic-image Dec 26, 2012 - Data from ScanLife shows a record breaking number of 5.3 million scans occurred in June. Comments

Highlights at SES Singapore 2012: Day 1

sessgfeatured Nov 28, 2012 - The Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying. Comments

Puma Goes Mobile to Create Urban Playgrounds in Asia

pumafeatured Nov 23, 2012 - Puma incorporated QR codes and gamification to attract trendsters in-store. Comments

Merry Mobile Shopping

mobile-checkout Nov 21, 2012 - Now the palm of your hand might also be the best place to turn if you're looking for a good deal. Comments

NFC: The Next Generation of Mobile Marketing

shutterstock-110840567 Nov 7, 2012 - With the capabilities of NFC technology, mobile devices will become even more crucial to individuals than they already are today. Comments

QR and NFC Help Rock the Youth Vote

rockvote Nov 6, 2012 - What better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vote created a campaign combining traditional and digital out-of-home media to let people register while... Comments

5 Ways to Level the Mobile Playing Field

playing-field Oct 23, 2012 - A complex, multi-faceted mobile program is a requirement for brands this holiday season. Comments

No-Headache Holiday Campaign: A Blueprint You Can Implement Today

christmas Oct 18, 2012 - Tips and tricks for retailers to implement a holiday campaign. Comments

Consumer Email Behavior: Leveraging Mobile in Email Marketing

Aug 27, 2012 - Four tactics to get your email programs optimized for the mobile era. Part three in a series. Comments

Turkish Airlines Asks Olympics Goers to Fly QR Flags

turkish-airlines-image Aug 7, 2012 - The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Comments

Gamification in the Friendly Skies

Jun 22, 2012 - I'd like to offer an example of a recent experience with US Airways I wish had been gamified. Comments

The Truly Mobile Relationship

Jun 4, 2012 - Mobile has become an essential part of interaction from shopping and traveling to socializing. I'll share with you what consumer brands should be doing to grow stronger customer relationships across this interface. Comments

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