NFC: The Next Generation of Mobile Marketing
Media

NFC: The Next Generation of Mobile Marketing

11y Hernán Gonzalez

NFC: The Next Generation of Mobile Marketing

With the capabilities of NFC technology, mobile devices will become even more crucial to individuals than they already are today. Read More...

View article
QR and NFC Help Rock the Youth Vote
Marketing

QR and NFC Help Rock the Youth Vote

11y Idris Nagri

QR and NFC Help Rock the Youth Vote

What better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vo...

View article
5 Ways to Level the Mobile Playing Field
B2C Email Marketing

5 Ways to Level the Mobile Playing Field

12y Idris Nagri

5 Ways to Level the Mobile Playing Field

A complex, multi-faceted mobile program is a requirement for brands this holiday season. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
No-Headache Holiday Campaign: A Blueprint You Can Implement Today
Asia

No-Headache Holiday Campaign: A Blueprint You Can Implement Today

12y Idris Nagri

No-Headache Holiday Campaign: A Blueprint You Can ...

Tips and tricks for retailers to implement a holiday campaign. Read More...

View article
Consumer Email Behavior: Leveraging Mobile in Email Marketing
Email

Consumer Email Behavior: Leveraging Mobile in Email Marketing

12y Idris Nagri

Consumer Email Behavior: Leveraging Mobile in Emai...

Four tactics to get your email programs optimized for the mobile era. Part three in a series. Read More...

View article
Turkish Airlines Asks Olympics Goers to Fly QR Flags
Marketing

Turkish Airlines Asks Olympics Goers to Fly QR Flags

12y Idris Nagri

Turkish Airlines Asks Olympics Goers to Fly QR Fla...

The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Read More...

View article
Gamification in the Friendly Skies
Asia

Gamification in the Friendly Skies

12y Mark Schreiber

Gamification in the Friendly Skies

I'd like to offer an example of a recent experience with US Airways I wish had been gamified. Read More...

View article
The Truly Mobile Relationship
Asia

The Truly Mobile Relationship

12y Idris Nagri

The Truly Mobile Relationship

Mobile has become an essential part of interaction from shopping and traveling to socializing. I'll share with you what consumer brands should be doin...

View article
Waiting for That Year of Mobile - An Indian Perspective
Asia

Waiting for That Year of Mobile - An Indian Perspective

12y RP Singh

Waiting for That Year of Mobile - An Indian Perspe...

With 800 million mobile subscribers in India, there are opportunities and challenges to developing successful mobile marketing and advertising campaig...

View article
Making the QR Code Work Harder for Your Advertising Dollars
Asia

Making the QR Code Work Harder for Your Advertising Dollars

12y Idris Nagri

Making the QR Code Work Harder for Your Advertisin...

The increasing use of mobile codes signals a shift in advertisers' belief that today's mobile handsets can be a conduit to bring the benefits of the "...

View article
The Future of Digital Messaging
Media

The Future of Digital Messaging

12y Idris Nagri

The Future of Digital Messaging

Push notifications, QR codes, augmented reality, and good old email. Read More...

View article
Study Shows Rapid Evolution of QR Marketing
Data insights

Study Shows Rapid Evolution of QR Marketing

12y Idris Nagri

Study Shows Rapid Evolution of QR Marketing

Researchers scanned every QR Code, Microsoft Tag, BEE Tag, JagTag, and the like in the top 100 magazines last year. Read More...

View article
The Mobile Male
Media

The Mobile Male

12y Idris Nagri

The Mobile Male

Targeting female mobile users at the expense of male users could be a big mistake. Read More...

View article
Conde Nast Print Ads to Feature Mobile E-commerce
Media

Conde Nast Print Ads to Feature Mobile E-commerce

12y Idris Nagri

Conde Nast Print Ads to Feature Mobile E-commerce

Glamour offers a peek into emerging cross-channel innovation. Read More...

View article
2012: The Year of the QR Code
Asia

2012: The Year of the QR Code

12y Daniel Lee

2012: The Year of the QR Code

We're going to see an explosion of QR codes in print and ambient media as an obligatory inclusion. Here's why. Read More...

View article
5 Must-Haves for Your 2012 Campaigns
Media

5 Must-Haves for Your 2012 Campaigns

12y Idris Nagri

5 Must-Haves for Your 2012 Campaigns

The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising. Read More...

View article
A Letter to Digital Marketers in Asia in 2012
Asia

A Letter to Digital Marketers in Asia in 2012

12y Idris Nagri

A Letter to Digital Marketers in Asia in 2012

Despite its size and rapid growth, Asia is still considered a second tier market. Consider these suggestions to get support from your headquarters in ...

View article
Anti-Acne Brand Combines QR Codes With Mobile Video
Healthcare & Pharma

Anti-Acne Brand Combines QR Codes With Mobile Video

13y Idris Nagri

Anti-Acne Brand Combines QR Codes With Mobile Vide...

Effort takes interactive marketing to the bathroom mirror. Read More...

View article
Social Commerce: Social Media Meets Shopping in a Mobile World [Data]
Actionable Analysis

Social Commerce: Social Media Meets Shopping in a Mobile World [Data]

13y Idris Nagri

Social Commerce: Social Media Meets Shopping in a ...

Five easy-to-implement social commerce tactics. Read More...

View article
Measuring Conversion in Mobile Marketing
Asia

Measuring Conversion in Mobile Marketing

13y Idris Nagri

Measuring Conversion in Mobile Marketing

Are cross-media strategies such as featuring QR code or apps in print media effective? Read More...

View article
Hong Kong Disneyland Dips Into Digital for Halloween
Asia

Hong Kong Disneyland Dips Into Digital for Halloween

13y Idris Nagri

Hong Kong Disneyland Dips Into Digital for Hallowe...

The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd. Read More...

View article
Using Mobile Applications to Improve Email Acquisition
Email

Using Mobile Applications to Improve Email Acquisition

13y Idris Nagri

Using Mobile Applications to Improve Email Acquisi...

As the mobile Internet begins to supplant the traditional PC, email marketers must be prepared to connect their initiatives to mobile opportunities. R...

View article
Macy's Extends QR Code Fashion Video Effort
Media

Macy's Extends QR Code Fashion Video Effort

13y Idris Nagri

Macy's Extends QR Code Fashion Video Effort

A ClickZ visit to Macy's showed individual in-store execution may need work. Read More...

View article
6% of U.S. Mobile Users Scanned QR Codes in June
Data insights

6% of U.S. Mobile Users Scanned QR Codes in June

13y Jack Marshall

6% of U.S. Mobile Users Scanned QR Codes in June

As codes gain traction, scanners are more likely to be male, aged 18 to 34. Read More...

View article
The Evolving Retail Experience
Marketing

The Evolving Retail Experience

13y FK Funderburke

The Evolving Retail Experience

Traditional media treats the consumer like a spectator. But consumers now expect more. Read More...

View article
QR Codes: Dead End or On-Ramp?
Media

QR Codes: Dead End or On-Ramp?

13y Idris Nagri

QR Codes: Dead End or On-Ramp?

If we take advantage of the unique characteristics of QR codes, perhaps we can save them from becoming extinct. Read More...

View article
The Evolving Worlds of Social Media and Mobile Marketing
Social

The Evolving Worlds of Social Media and Mobile Marketing

13y Idris Nagri

The Evolving Worlds of Social Media and Mobile Mar...

Introducing SnapTags - QR codes on steroids. Read More...

View article