Qunar

chinaadvertising

China Internet Advertising 101

Dec 29, 2011 - Consider these five factors when planning and buying online ads in China. Comments

Is Baidu Changing Chinese Travel Search in China

baidufeatured Nov 10, 2011 - Following Baidu's acquisition of Qunar in June, Qunar's search traffic has overtaken Ctrip as the top online travel site. Comments

China Online Travel Sector Presents Opportunities for Airlines and Hotels

chinatravel1 Aug 25, 2011 - With leisure travel expected to explode in China, will suppliers catch up with online travel agencies to meet demand for online sales? Comments

Baidu: Building a Chinese Internet Empire

yihaodian Aug 16, 2011 - Here's a list of Baidu's ambition to grab market share in areas beyond search in the country. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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