Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have? Comments
May 6, 2014 - The mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing. Comments
Sep 27, 2012 - Three implications on how the region would react to the Salesforce Marketing Cloud. Comments
Feb 21, 2012 - When looking at sentiment results, it's imperative you do not use the metrics at face value. Here's why. Comments
Sep 7, 2011 - Businesses must serve some - but not all - customers in social channels. Comments
May 4, 2011 - How to develop a social technology plan that serves customers and your business. Comments
Apr 7, 2011 - New tool also offers marketers options to extract and integrate demographic and other data. Comments
Mar 30, 2011 - CRM application provider makes a big bet on helping businesses connect with customers via Twitter, Facebook, and other communities. Comments
Feb 23, 2011 - Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and who are the evangelists. Comments
Dec 27, 2010 - How to manage your reputation online, track it, evaluate and interpret online conversations, and engage and act. Comments
Dec 9, 2010 - Technology firm Radian6 describes the ins-and-outs of the computer marketer's new social analytics system. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT