Sep 27, 2012 - Three implications on how the region would react to the Salesforce Marketing Cloud. Comments
Feb 21, 2012 - When looking at sentiment results, it's imperative you do not use the metrics at face value. Here's why. Comments
Sep 7, 2011 - Businesses must serve some - but not all - customers in social channels. Comments
May 4, 2011 - How to develop a social technology plan that serves customers and your business. Comments
Apr 7, 2011 - New tool also offers marketers options to extract and integrate demographic and other data. Comments
Mar 30, 2011 - CRM application provider makes a big bet on helping businesses connect with customers via Twitter, Facebook, and other communities. Comments
Feb 23, 2011 - Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and who are the evangelists. Comments
Dec 27, 2010 - How to manage your reputation online, track it, evaluate and interpret online conversations, and engage and act. Comments
Dec 9, 2010 - Technology firm Radian6 describes the ins-and-outs of the computer marketer's new social analytics system. Comments
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014