Radian 6

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What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have? Comments

Radian6 and Buddy Media United as Social Studio

social-network-shutterstock-152259065 May 6, 2014 - The mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing. Comments

Should Asia Be Excited About the Social Marketing Cloud?

cloudconcept Sep 27, 2012 - Three implications on how the region would react to the Salesforce Marketing Cloud. Comments

Sentimental Gotchas

gotcha Feb 21, 2012 - When looking at sentiment results, it's imperative you do not use the metrics at face value. Here's why. Comments

What 2 Billion Smartphones Mean for Customer Service

Sep 7, 2011 - Businesses must serve some - but not all - customers in social channels. Comments

Your Social Media Road Map: 3 Steps to Success

May 4, 2011 - How to develop a social technology plan that serves customers and your business. Comments

Radian6 Teams Up With Klout for Social Analytics

opencalais-radian6 Apr 7, 2011 - New tool also offers marketers options to extract and integrate demographic and other data. Comments

Salesforce.com to Buy Radian6, a Bet on Social CRM

Mar 30, 2011 - CRM application provider makes a big bet on helping businesses connect with customers via Twitter, Facebook, and other communities. Comments

10 Research Tools for Social Media Strategies

Feb 23, 2011 - Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and who are the evangelists. Comments

Online Reputation Management 101

Dec 27, 2010 - How to manage your reputation online, track it, evaluate and interpret online conversations, and engage and act. Comments

Dell's Social Media Listening Command Center: A Breakdown

dell23 Dec 9, 2010 - Technology firm Radian6 describes the ins-and-outs of the computer marketer's new social analytics system. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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