Seven questions agencies should be asking prospective clients

Seven questions agencies should be asking prospective clients

8y Mike O'Brien

Seven questions agencies should be asking prospect...

In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various age...

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Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders

Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders

8y Yuyu Chen

Digital people on the move: StubHub and The Coffee...

StubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October...

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What Challenges Do Agencies Face in 2015?

What Challenges Do Agencies Face in 2015?

9y Mike O'Brien

What Challenges Do Agencies Face in 2015?

According to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Read More...

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Acura Targets Millennials With Musical Tumblr Campaign

Acura Targets Millennials With Musical Tumblr Campaign

9y Mike O'Brien

Acura Targets Millennials With Musical Tumblr Camp...

Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car th...

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Dos and Don’ts of Becoming a Successful Data-Driven Marketer

Dos and Don’ts of Becoming a Successful Data-Driven Marketer

9y Melanie White

Dos and Don’ts of Becoming a Successful Data-Drive...

Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world. Read More...

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Publicis Acquires Sapient to the Tune of $3.7 Billion

Publicis Acquires Sapient to the Tune of $3.7 Billion

9y Emily Alford

Publicis Acquires Sapient to the Tune of $3.7 Bill...

Global advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of b...

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Publicis Launches Luxury Marketing Platform with Google, Conde Nast

Publicis Launches Luxury Marketing Platform with Google, Conde Nast

10y Lisa Lacy

Publicis Launches Luxury Marketing Platform with G...

Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Read More...

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What Cannes We Expect From This Year’s Lions?

What Cannes We Expect From This Year’s Lions?

10y Melanie White

What Cannes We Expect From This Year’s Lions?

One of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity...

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Digital Marketing People on the Move: May 2014 Roundup

Digital Marketing People on the Move: May 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: May 2014 Rou...

This is a roundup of new hires and promotions in the digital marketing industry during May. Read More...

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Digital People on the Move: April 2014 Roundup

Digital People on the Move: April 2014 Roundup

10y Yuyu Chen

Digital People on the Move: April 2014 Roundup

This is a roundup of new hires and promotions in the digital marketing industry during April. Read More...

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Over 70 Percent of Marketers Fail to Target Consumers With Behavioral Data [Study]

Over 70 Percent of Marketers Fail to Target Consumers With Behavioral Data [Study]

10y Yuyu Chen

Over 70 Percent of Marketers Fail to Target Consum...

A recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Read More...

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Google Signs $100M Upfront Deal With Magna

Google Signs $100M Upfront Deal With Magna

10y Yuyu Chen

Google Signs $100M Upfront Deal With Magna

Google and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (...

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Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?

Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?

10y Melanie White

Leading Question: How Will the Internet of Things ...

How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of...

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VIDEO: China Ahead of Game in Social Commerce - Razorfish Exec Explains Why

VIDEO: China Ahead of Game in Social Commerce - Razorfish Exec Explains Why

10y Adaline Lau

VIDEO: China Ahead of Game in Social Commerce - Ra...

Find out from this video as Vincent Digonnet, Razorfish Asia Pacific's executive chairman, explains how brands could navigate in China’s emerging soci...

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DigitasLBi, Razorfish Cut Cross-Ad Deal With Google

DigitasLBi, Razorfish Cut Cross-Ad Deal With Google

10y Mary Lisbeth D'Amico

DigitasLBi, Razorfish Cut Cross-Ad Deal With Googl...

Publicis Groupe agencies DigitalLBi and Razorfish have committed to spending more across Google's video, mobile and display properties. Read More...

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Cheez-It to Smart Car: We're Better Together

Cheez-It to Smart Car: We're Better Together

10y Susan Kuchinskas

Cheez-It to Smart Car: We're Better Together

Cheez-It's social media agency, Razorfish, covered a smart car in crackers and then tweeted a picture of it to @SmartCarUSA. It then upped the ante on...

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Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires

Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires

11y Adaline Lau

Exec Moves & Industry Roundup: VLT Merger, IPG...

VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Read More...

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Capri Sun Invites Kids on Epic Adventure

Capri Sun Invites Kids on Epic Adventure

11y Susan Kuchinskas

Capri Sun Invites Kids on Epic Adventure

The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids. Rea...

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Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept

Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept

11y Matt Kapko

Razorfish and Delta Reveal First Collaborative Win...

Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps. Read More...

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Exec Moves at Google, Starcom, PHD, Mindshare, Razorfish, and Aegis

Exec Moves at Google, Starcom, PHD, Mindshare, Razorfish, and Aegis

11y Adaline Lau

Exec Moves at Google, Starcom, PHD, Mindshare, Raz...

Agencies in the digital world have been busy promoting their execs to new roles or across markets in January, at least in Asia. Read More...

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Former WebMD CEO Gattinella to Head DoubleVerify

Former WebMD CEO Gattinella to Head DoubleVerify

12y ClickZ News Staff

Former WebMD CEO Gattinella to Head DoubleVerify

Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology. Read More...

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Digital Mad Woman: Omnicom Managing Director Felice Kincannon

Digital Mad Woman: Omnicom Managing Director Felice Kincannon

12y Joan Voight

Digital Mad Woman: Omnicom Managing Director Felic...

The "broad" from New York straddled the traditional and Internet agency worlds. Read More...

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Digital Mad Men: A ClickZ Series

Digital Mad Men: A ClickZ Series

12y Joan Voight

Digital Mad Men: A ClickZ Series

The Digital Mad Men and Women of the '90s reigned during the Internet revolution. Read More...

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Digital Mad Man: Razorfish Co-founder Jeffery Dachis

Digital Mad Man: Razorfish Co-founder Jeffery Dachis

12y Joan Voight

Digital Mad Man: Razorfish Co-founder Jeffery Dach...

The third in a series on the early days of dot-com boom days of digital agencies. Read More...

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Agency Survey: Early 2012 Social Dollars Boom

Agency Survey: Early 2012 Social Dollars Boom

12y Christopher Heine

Agency Survey: Early 2012 Social Dollars Boom

CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends. Read More...

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SapientNitro Ranks Highest for Mobile in Forrester Report

SapientNitro Ranks Highest for Mobile in Forrester Report

12y Douglas Quenqua

SapientNitro Ranks Highest for Mobile in Forrester...

Other top-ranked agencies are AKQA, Ogilvy, TribalDDB, and Razorfish. Read More...

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As Laura Lang Exits, Razorfish CEO Takes Bigger Role at Vivaki

As Laura Lang Exits, Razorfish CEO Takes Bigger Role at Vivaki

12y Zachary Rodgers

As Laura Lang Exits, Razorfish CEO Takes Bigger Ro...

Nine-year Razorfish veteran to oversee digital transformation. Read More...

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