Marketing News & Expert Advice
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Razorfish
Capri Sun Invites Kids on Epic Adventure
Mar 20, 2013 - The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids. Comments
Weight Watchers Taps McCann NY for Social Marketing
May 20, 2011 - Decision marks the first time the social brand appoints a social agency of record. Comments
Publicis to Acquire Rosetta for $575M
May 17, 2011 - Big four global ad company continues digital expansion with purchase of independent shop. Comments
Mobile Promise and Problems - Agency Execs Weigh In [Video]
May 12, 2011 -
Mobile has come of age but numerous marketing challenges remain.
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A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks
May 2, 2011 - A look at the trends and technologies that could change customer engagement. Comments
Agencies Express Hope and Concern for 'Facebook Studio'
Apr 19, 2011 -
Razorfish, CP+B, and others talk with ClickZ about the new forum.
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Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter
Feb 9, 2011 -
ClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers.
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Mercedes-Benz Rides Twitter to Super Bowl
Feb 2, 2011 -
First-time Super Bowl advertiser employs "Tweet Race" campaign to capture big game interest.
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Mercedes Throttles up Social Contest for Super Bowl
Dec 17, 2010 -
Carmaker launches a Twitter-based "race" that also includes a strong Facebook play.
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Razorfish Acts Like Music Label in Deal With Solo Artist
Oct 7, 2010 - AM, an indie musician from L.A., has struck a unique collaborative deal with Razorfish. Comments
Pepsi, Microsoft Say No One Social Agency Meets All Needs
Oct 5, 2010 -
Corporate brand marketers are becoming more sophisticated about choosing social media agencies.
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Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept
Feb 21, 2013 -
Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps.
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Former WebMD CEO Gattinella to Head DoubleVerify
Sep 25, 2012 -
Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology.
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Digital Mad Woman: Omnicom Managing Director Felice Kincannon
May 7, 2012 -
The "broad" from New York straddled the traditional and Internet agency worlds.
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Digital Mad Men: A ClickZ Series
May 3, 2012 -
The Digital Mad Men and Women of the '90s reigned during the Internet revolution.
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Digital Mad Man: Razorfish Co-founder Jeffery Dachis
Apr 23, 2012 -
The third in a series on the early days of dot-com boom days of digital agencies.
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Agency Survey: Early 2012 Social Dollars Boom
Mar 27, 2012 -
CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends.
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SapientNitro Ranks Highest for Mobile in Forrester Report
Jan 30, 2012 - Other top-ranked agencies are AKQA, Ogilvy, TribalDDB, and Razorfish. Comments
As Laura Lang Exits, Razorfish CEO Takes Bigger Role at Vivaki
Dec 5, 2011 -
Nine-year Razorfish veteran to oversee digital transformation.
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Razorfish Doubles Down on Exchanges, Cuts Direct Buys
Nov 9, 2011 - As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Comments
Jeff Lanctot Returns to Razorfish in Global Media Role
Sep 15, 2011 -
Career move ends two-year dalliance with Microsoft, where he stayed after his agency's sale to Publicis.
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April 03, 2013 -
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March 29, 2013
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