Razorfish

agency-innovation

What Challenges Do Agencies Face in 2015?

May 29, 2015 - According to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Comments

Acura Targets Millennials With Musical Tumblr Campaign

acura-logo Mar 25, 2015 - Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car that's popular among Millennials. Comments

Dos and Don’ts of Becoming a Successful Data-Driven Marketer

dos-and-donts Jan 29, 2015 - Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world. Comments

Publicis Acquires Sapient to the Tune of $3.7 Billion

publicis-groupe-logo Nov 3, 2014 - Global advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of beefing up its digital offerings. Comments

Publicis Launches Luxury Marketing Platform with Google, Conde Nast

lamaison-logo Jun 19, 2014 - Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Comments

What Cannes We Expect From This Year’s Lions?

canneslions Jun 13, 2014 - One of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity 2014, ClickZ speaks to a few industry leaders who give their thoughts on what to expect. Comments

Digital Marketing People on the Move: May 2014 Roundup

digital-hugging Jun 2, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during May. Comments

Digital People on the Move: April 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga May 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during April. Comments

Over 70 Percent of Marketers Fail to Target Consumers With Behavioral Data [Study]

behavioral-data-targeting Mar 27, 2014 - A recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Comments

Google Signs $100M Upfront Deal With Magna

Google Logo Feb 18, 2014 - Google and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (Magna) access to Google's properties. Comments

Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?

Internet of Things Feb 6, 2014 - How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of agency leaders their thoughts. Comments

VIDEO: China Ahead of Game in Social Commerce - Razorfish Exec Explains Why

razorfish Jan 22, 2014 - Find out from this video as Vincent Digonnet, Razorfish Asia Pacific's executive chairman, explains how brands could navigate in China’s emerging social commerce ecosystem. Comments

DigitasLBi, Razorfish Cut Cross-Ad Deal With Google

Google logo Nov 15, 2013 - Publicis Groupe agencies DigitalLBi and Razorfish have committed to spending more across Google's video, mobile and display properties. Comments

Cheez-It to Smart Car: We're Better Together

cheez-it-car Oct 18, 2013 - Cheez-It's social media agency, Razorfish, covered a smart car in crackers and then tweeted a picture of it to @SmartCarUSA. It then upped the ante on Vine. Comments

Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires

christianbehrendt-sized May 24, 2013 - VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Comments

Capri Sun Invites Kids on Epic Adventure

caprisun-epicpromo-pouch Mar 20, 2013 - The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids. Comments

Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept

meetwindows-8 Feb 21, 2013 - Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps. Comments

Exec Moves at Google, Starcom, PHD, Mindshare, Razorfish, and Aegis

goziansquare Jan 31, 2013 - Agencies in the digital world have been busy promoting their execs to new roles or across markets in January, at least in Asia. Comments

Former WebMD CEO Gattinella to Head DoubleVerify

wayne-gattinella-webmd Sep 25, 2012 - Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology. Comments

Digital Mad Woman: Omnicom Managing Director Felice Kincannon

felice-kincannon-omnicom May 7, 2012 - The "broad" from New York straddled the traditional and Internet agency worlds. Comments

Digital Mad Men: A ClickZ Series

jonathan-nelson May 3, 2012 - The Digital Mad Men and Women of the '90s reigned during the Internet revolution. Comments

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