Razorfish

behavioral-data-targeting

Over 70 Percent of Marketers Fail to Target Consumers With Behavioral Data [Study]

Mar 27, 2014 - A recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Comments

Google Signs $100M Upfront Deal With Magna

Google Logo Feb 18, 2014 - Google and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (Magna) access to Google's properties. Comments

Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?

Internet of Things Feb 6, 2014 - How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of agency leaders their thoughts. Comments

VIDEO: China Ahead of Game in Social Commerce - Razorfish Exec Explains Why

razorfish Jan 22, 2014 - Find out from this video as Vincent Digonnet, Razorfish Asia Pacific's executive chairman, explains how brands could navigate in China’s emerging social commerce ecosystem. Comments

DigitasLBi, Razorfish Cut Cross-Ad Deal With Google

Google logo Nov 15, 2013 - Publicis Groupe agencies DigitalLBi and Razorfish have committed to spending more across Google's video, mobile and display properties. Comments

Cheez-It to Smart Car: We're Better Together

cheez-it-car Oct 18, 2013 - Cheez-It's social media agency, Razorfish, covered a smart car in crackers and then tweeted a picture of it to @SmartCarUSA. It then upped the ante on Vine. Comments

Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires

christianbehrendt-sized May 24, 2013 - VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Comments

Capri Sun Invites Kids on Epic Adventure

caprisun-epicpromo-pouch Mar 20, 2013 - The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids. Comments

Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept

meetwindows-8 Feb 21, 2013 - Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps. Comments

Exec Moves at Google, Starcom, PHD, Mindshare, Razorfish, and Aegis

goziansquare Jan 31, 2013 - Agencies in the digital world have been busy promoting their execs to new roles or across markets in January, at least in Asia. Comments

Former WebMD CEO Gattinella to Head DoubleVerify

wayne-gattinella-webmd Sep 25, 2012 - Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology. Comments

Digital Mad Woman: Omnicom Managing Director Felice Kincannon

felice-kincannon-omnicom May 7, 2012 - The "broad" from New York straddled the traditional and Internet agency worlds. Comments

Digital Mad Men: A ClickZ Series

jonathan-nelson May 3, 2012 - The Digital Mad Men and Women of the '90s reigned during the Internet revolution. Comments

Digital Mad Man: Razorfish Co-founder Jeffery Dachis

craig-jeff-razorfish-old Apr 23, 2012 - The third in a series on the early days of dot-com boom days of digital agencies. Comments

Agency Survey: Early 2012 Social Dollars Boom

agency-photo Mar 27, 2012 - CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends. Comments

SapientNitro Ranks Highest for Mobile in Forrester Report

Jan 30, 2012 - Other top-ranked agencies are AKQA, Ogilvy, TribalDDB, and Razorfish. Comments

As Laura Lang Exits, Razorfish CEO Takes Bigger Role at Vivaki

bob-lord Dec 5, 2011 - Nine-year Razorfish veteran to oversee digital transformation. Comments

Razorfish Doubles Down on Exchanges, Cuts Direct Buys

Nov 9, 2011 - As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Comments

Jeff Lanctot Returns to Razorfish in Global Media Role

lanctot Sep 15, 2011 - Career move ends two-year dalliance with Microsoft, where he stayed after his agency's sale to Publicis. Comments

Weight Watchers Taps McCann NY for Social Marketing

May 20, 2011 - Decision marks the first time the social brand appoints a social agency of record. Comments

Publicis to Acquire Rosetta for $575M

May 17, 2011 - Big four global ad company continues digital expansion with purchase of independent shop. Comments

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