Marketing News & Expert Advice
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Razorfish
Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires
May 24, 2013 - VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Comments
Razorfish Doubles Down on Exchanges, Cuts Direct Buys
Nov 9, 2011 - As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Comments
Jeff Lanctot Returns to Razorfish in Global Media Role
Sep 15, 2011 -
Career move ends two-year dalliance with Microsoft, where he stayed after his agency's sale to Publicis.
Comments
Weight Watchers Taps McCann NY for Social Marketing
May 20, 2011 - Decision marks the first time the social brand appoints a social agency of record. Comments
Publicis to Acquire Rosetta for $575M
May 17, 2011 - Big four global ad company continues digital expansion with purchase of independent shop. Comments
Mobile Promise and Problems - Agency Execs Weigh In [Video]
May 12, 2011 -
Mobile has come of age but numerous marketing challenges remain.
Comments
A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks
May 2, 2011 - A look at the trends and technologies that could change customer engagement. Comments
Agencies Express Hope and Concern for 'Facebook Studio'
Apr 19, 2011 -
Razorfish, CP+B, and others talk with ClickZ about the new forum.
Comments
Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter
Feb 9, 2011 -
ClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers.
Comments
Mercedes-Benz Rides Twitter to Super Bowl
Feb 2, 2011 -
First-time Super Bowl advertiser employs "Tweet Race" campaign to capture big game interest.
Comments
Mercedes Throttles up Social Contest for Super Bowl
Dec 17, 2010 -
Carmaker launches a Twitter-based "race" that also includes a strong Facebook play.
Comments
Capri Sun Invites Kids on Epic Adventure
Mar 20, 2013 -
The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids.
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Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept
Feb 21, 2013 -
Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps.
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Exec Moves at Google, Starcom, PHD, Mindshare, Razorfish, and Aegis
Jan 31, 2013 -
Agencies in the digital world have been busy promoting their execs to new roles or across markets in January, at least in Asia.
Comments
Former WebMD CEO Gattinella to Head DoubleVerify
Sep 25, 2012 -
Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology.
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Digital Mad Woman: Omnicom Managing Director Felice Kincannon
May 7, 2012 -
The "broad" from New York straddled the traditional and Internet agency worlds.
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Digital Mad Men: A ClickZ Series
May 3, 2012 -
The Digital Mad Men and Women of the '90s reigned during the Internet revolution.
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Digital Mad Man: Razorfish Co-founder Jeffery Dachis
Apr 23, 2012 -
The third in a series on the early days of dot-com boom days of digital agencies.
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Agency Survey: Early 2012 Social Dollars Boom
Mar 27, 2012 -
CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends.
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SapientNitro Ranks Highest for Mobile in Forrester Report
Jan 30, 2012 - Other top-ranked agencies are AKQA, Ogilvy, TribalDDB, and Razorfish. Comments
As Laura Lang Exits, Razorfish CEO Takes Bigger Role at Vivaki
Dec 5, 2011 -
Nine-year Razorfish veteran to oversee digital transformation.
Comments
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