Razorfish

Razorfish Doubles Down on Exchanges, Cuts Direct Buys

Nov 9, 2011 - As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Comments

Jeff Lanctot Returns to Razorfish in Global Media Role

lanctot Sep 15, 2011 - Career move ends two-year dalliance with Microsoft, where he stayed after his agency's sale to Publicis. Comments

Weight Watchers Taps McCann NY for Social Marketing

May 20, 2011 - Decision marks the first time the social brand appoints a social agency of record. Comments

Publicis to Acquire Rosetta for $575M

May 17, 2011 - Big four global ad company continues digital expansion with purchase of independent shop. Comments

Mobile Promise and Problems - Agency Execs Weigh In [Video]

mobileupfront May 12, 2011 - Mobile has come of age but numerous marketing challenges remain. Comments

A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks

May 2, 2011 - A look at the trends and technologies that could change customer engagement. Comments

Agencies Express Hope and Concern for 'Facebook Studio'

facebookstudio Apr 19, 2011 - Razorfish, CP+B, and others talk with ClickZ about the new forum. Comments

Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter

tweetrace2 Feb 9, 2011 - ClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers. Comments

Mercedes-Benz Rides Twitter to Super Bowl

tweetrace2 Feb 2, 2011 - First-time Super Bowl advertiser employs "Tweet Race" campaign to capture big game interest. Comments

Mercedes Throttles up Social Contest for Super Bowl

mercedes Dec 17, 2010 - Carmaker launches a Twitter-based "race" that also includes a strong Facebook play. Comments

Razorfish Acts Like Music Label in Deal With Solo Artist

Oct 7, 2010 - AM, an indie musician from L.A., has struck a unique collaborative deal with Razorfish. Comments

Pepsi, Microsoft Say No One Social Agency Meets All Needs

shiv-singh-jpg Oct 5, 2010 - Corporate brand marketers are becoming more sophisticated about choosing social media agencies. Comments

MediaVest Hires Sarah Baehr, Former Media Lead at Razorfish

Oct 5, 2010 - Appointment unites the agency's digital and print spending activities under one reporting structure. Comments

Razorfish Disses the Big Idea, Pushes Iterative Model

Aug 2, 2010 - "Agile" program emphasizes repeated rough drafts of a campaign, website, or application. Comments

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