Will Instagram’s new algorithm mean the death of organic reach for your brand? Not necessarily. Here’s how you use the update to your advantage. Read ...
View articleDTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't...
View articleThe fact that content is king in digital marketing has remained a constant, so here's a look back at some of the content marketing of yesteryear. Read...
View articleProgrammatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid sea...
View articleA look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Read More...
View articleWhile "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addres...
View articleCreating a shareable online contest with instant gratification is a great way to boost engagement with consumers. What are the best ways to do this? R...
View articleStarting next year, marketers who post overtly promotional content will see a significant drop in their organic reach. So how should industry particip...
View articleOn Sunday, a tweet about Alex, a Target employee, became a hit on social media, making the teenager an instant celebrity and providing Target with the...
View articleAlthough they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics ...
View articleThere are three important areas of metrics that publishers should use to measure their performance, which include ad/monetization metrics, audience be...
View articleBrands that engage in organic social media strategies can better engage with their audiences and develop more meaningful connections. Here's how to de...
View articleFocusing on your competitors' strategies will only lead to imitation and mediocrity. Instead, marketers should take a risk and take the path toward in...
View articleA quick look at how to demystify the Facebook reach and ranking process, with simple tips for marketers to put into action with their content marketin...
View articleInvesting in employee advocacy can be an extremely smart decision for B2B technology businesses, as it has been shown to increase reach and generate m...
View articleHere's an in-depth look at content marketing, including the ideas behind it, its potential problems, and what it means to create "quality" content. Re...
View articleThe move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges...
View articleThe combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from the...
View articleWhile there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start. Read More...
View articleFacebook advertising and sponsored posts aren't perfect, but they are the beginning of more accountability and a focus on what really matters: great c...
View articleThere have already been big changes in this first half of 2014, including an increased focus on mobile and agencies scrambling in the industry. Read M...
View articleSocial networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Read M...
View articleIn today's hyper-connected world, is spending millions of dollars on repeat exposure still effective? Read More...
View article