Reach

employee-advocacy-1

Employee Advocacy Drives Real Results in B2B Tech Sector

Jul 18, 2014 - Investing in employee advocacy can be an extremely smart decision for B2B technology businesses, as it has been shown to increase reach and generate more shares. Comments

The True Power of Content Marketing

Content Jul 16, 2014 - Here's an in-depth look at content marketing, including the ideas behind it, its potential problems, and what it means to create "quality" content. Comments

Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

groupm Jun 27, 2014 - The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges completely. Comments

Is Social Automation the Future of Social?

facebook-automation Jun 26, 2014 - The combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from these social channels, will be your best approach to social marketing. Comments

8 Questions Your Retargeting Vendor Doesn't Want You to Ask

8questions Jun 25, 2014 - While there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start. Comments

Why Declining Organic Facebook Reach Is Good for Social Media Marketers

facebook-f-2013 May 29, 2014 - Facebook advertising and sponsored posts aren't perfect, but they are the beginning of more accountability and a focus on what really matters: great content. Comments

Organic Reach Is Temporary: 4 Big Insights Shaping 2014

2014 May 27, 2014 - There have already been big changes in this first half of 2014, including an increased focus on mobile and agencies scrambling in the industry. Comments

Social Organic Reach Is Trending to Zero: How to Meet the Challenge

Social media May 16, 2014 - Social networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Comments

Relevance of 'Frequency'?

frequency Dec 30, 2010 - In today's hyper-connected world, is spending millions of dollars on repeat exposure still effective? Comments

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