How brands can make the most of Instagram's new algorithm

How brands can make the most of Instagram's new algorithm

8y Angie Pascale

How brands can make the most of Instagram's new al...

Will Instagram’s new algorithm mean the death of organic reach for your brand? Not necessarily. Here’s how you use the update to your advantage. Read ...

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How to deliver tangible results on social media

How to deliver tangible results on social media

8y Sophie Loras

How to deliver tangible results on social media

DTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't...

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Long Live the King

Long Live the King

9y Dave Lloyd

Long Live the King

The fact that content is king in digital marketing has remained a constant, so here's a look back at some of the content marketing of yesteryear. Read...

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Online Retailers: Paid Search Is Great, But Buttress It With Programmatic Tactics

Online Retailers: Paid Search Is Great, But Buttress It With Programmatic Tactics

9y Ben Plomion

Online Retailers: Paid Search Is Great, But Buttre...

Programmatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid sea...

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Cyber Monday Review: High-Frequency Programs From EssentialApparel.com and Keep

Cyber Monday Review: High-Frequency Programs From EssentialApparel.com and Keep

9y Jeanne Jennings

Cyber Monday Review: High-Frequency Programs From ...

A look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Read More...

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The Difference Between Like and Love

The Difference Between Like and Love

9y Dave Hendricks

The Difference Between Like and Love

While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addres...

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5 Best Practices for Successful Sweepstakes and Instant-Win Promotions

5 Best Practices for Successful Sweepstakes and Instant-Win Promotions

9y Roger Katz

5 Best Practices for Successful Sweepstakes and In...

Creating a shareable online contest with instant gratification is a great way to boost engagement with consumers. What are the best ways to do this? R...

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Facebook to Ban Overly Promotional Posts in News Feed

Facebook to Ban Overly Promotional Posts in News Feed

9y Yuyu Chen

Facebook to Ban Overly Promotional Posts in News F...

Starting next year, marketers who post overtly promotional content will see a significant drop in their organic reach. So how should industry particip...

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What #AlexFromTarget Can Teach Us About Seizing Social Opportunities

What #AlexFromTarget Can Teach Us About Seizing Social Opportunities

9y Emily Alford

What #AlexFromTarget Can Teach Us About Seizing So...

On Sunday, a tweet about Alex, a Target employee, became a hit on social media, making the teenager an instant celebrity and providing Target with the...

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Two Critical But Often Overlooked Email Marketing Metrics

Two Critical But Often Overlooked Email Marketing Metrics

9y Jeanne Jennings

Two Critical But Often Overlooked Email Marketing ...

Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics ...

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3 Key Metrics Groups for Publishers to Measure and Questions They Answer

3 Key Metrics Groups for Publishers to Measure and Questions They Answer

9y Adam Singer

3 Key Metrics Groups for Publishers to Measure and...

There are three important areas of metrics that publishers should use to measure their performance, which include ad/monetization metrics, audience be...

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Why You Should Get Involved in Organic Social Media - and How to Do It Right

Why You Should Get Involved in Organic Social Media - and How to Do It Right

10y Christian Arno

Why You Should Get Involved in Organic Social Medi...

Brands that engage in organic social media strategies can better engage with their audiences and develop more meaningful connections. Here's how to de...

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Competitive Review, the Path to Imitation

Competitive Review, the Path to Imitation

10y Jon Wade

Competitive Review, the Path to Imitation

Focusing on your competitors' strategies will only lead to imitation and mediocrity. Instead, marketers should take a risk and take the path toward in...

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A Very Short Guide to How to Get Your Content Seen on Facebook

A Very Short Guide to How to Get Your Content Seen on Facebook

10y Aaron Kahlow

A Very Short Guide to How to Get Your Content Seen...

A quick look at how to demystify the Facebook reach and ranking process, with simple tips for marketers to put into action with their content marketin...

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Employee Advocacy Drives Real Results in B2B Tech Sector

Employee Advocacy Drives Real Results in B2B Tech Sector

10y Russ Fradin

Employee Advocacy Drives Real Results in B2B Tech ...

Investing in employee advocacy can be an extremely smart decision for B2B technology businesses, as it has been shown to increase reach and generate m...

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The True Power of Content Marketing

The True Power of Content Marketing

10y Tim Nichols

The True Power of Content Marketing

Here's an in-depth look at content marketing, including the ideas behind it, its potential problems, and what it means to create "quality" content. Re...

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Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

10y Lisa Lacy

Will GroupM’s Exit From Open Ad Exchanges Entice O...

The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges...

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Is Social Automation the Future of Social?

Is Social Automation the Future of Social?

10y Mathew Sweezey

Is Social Automation the Future of Social?

The combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from the...

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8 Questions Your Retargeting Vendor Doesn't Want You to Ask

8 Questions Your Retargeting Vendor Doesn't Want You to Ask

10y Ben Plomion

8 Questions Your Retargeting Vendor Doesn't Want Y...

While there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start. Read More...

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Why Declining Organic Facebook Reach Is Good for Social Media Marketers

Why Declining Organic Facebook Reach Is Good for Social Media Marketers

10y Krista Neher

Why Declining Organic Facebook Reach Is Good for S...

Facebook advertising and sponsored posts aren't perfect, but they are the beginning of more accountability and a focus on what really matters: great c...

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Organic Reach Is Temporary: 4 Big Insights Shaping 2014

Organic Reach Is Temporary: 4 Big Insights Shaping 2014

10y Marko Muellner

Organic Reach Is Temporary: 4 Big Insights Shaping...

There have already been big changes in this first half of 2014, including an increased focus on mobile and agencies scrambling in the industry. Read M...

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Social Organic Reach Is Trending to Zero: How to Meet the Challenge

Social Organic Reach Is Trending to Zero: How to Meet the Challenge

10y Roger Katz

Social Organic Reach Is Trending to Zero: How to M...

Social networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Read M...

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Relevance of 'Frequency'?

Relevance of 'Frequency'?

13y Pushkar Sane

Relevance of 'Frequency'?

In today's hyper-connected world, is spending millions of dollars on repeat exposure still effective? Read More...

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