Jul 9, 2014 - GoPro's mix of high-quality footage with a first-person aesthetic makes its videos irresistible to the Millennial audience. How can marketers take advantage of this new tool? Comments
Mar 12, 2014 - At this year's SXSW Interactive, there were sessions on social data and business analytics, content marketing, the rise of the Dark Net, and continued growth of the Maker movement. These apparently disparate themes are related: in each there is an... Comments
Dec 5, 2012 - 2012 was a big year in technology and I've put together my list. What does yours look like? Comments
Sep 12, 2011 - How do you influence and reach potential customers especially when your official campaign may not be running? Consider these three factors. Comments
Mar 24, 2011 - Here are three topics to get you started on social media, but for some, it might not be a suitable fit for your brand. Comments
Nov 25, 2010 - Consumers are multifaceted and as they shift towards expressing and consuming information on digital platforms. Here are three ways to activate more intimate circles of influence down the long tail. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.