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Tweets of the Week: Sharks Take Over Twitter

Jul 24, 2015 - #Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Comments

Spotlight on Matt Britton: How I Built a Youth Marketing Empire

mry-color-logo Jul 2, 2015 - Known in the industry as pioneer of youth culture and marketing, Matt Britton has rapidly grown his ad businesses by marketing to Millennials. Comments

Why Brands Need to Invest in Experiential Marketing

experience Jun 15, 2015 - With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Comments

Tweets of the Week: Brands Tap into #biketoworkday2015 and Pay Tribute to B.B. King

twitter-tweets May 15, 2015 - This week Twitter biked to work, celebrated the possibility of Harriet Tubman on the twenty dollar bill and mourned the loss of blues legend B.B. King. Comments

The Social Why Behind Burger King's Chicken Fry

burgerking-logo May 14, 2015 - Social media plays a big role in Burger King's marketing, between its funny tweets to the relaunch of its chicken fries. ClickZ caught up with the brand's senior media director. Comments

YouTube Celebrates 5 Years of TrueView Ads

youtube-logo Apr 8, 2015 - YouTube looks back at the most popular videos of 2010 on the anniversary of the skippable TrueView ads, while also introducing "Cards." Comments

VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques

robin-zucker-playboy-czlny Apr 6, 2015 - In the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the company’s content marketing approach, from its brand-new website to its Facebook strategy to its partnership... Comments

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

content Mar 31, 2015 - At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle ground between developed campaigns and social posts. Comments

SXSW 2015: Pandora Reaches Moment of Critical Mass With Audience Targeting

sxsw-2015 Mar 15, 2015 - Pandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Comments

Starbucks Is Brewing Up a Content-Led Media Company

starbucksimage Mar 4, 2015 - The coffee chain is reportedly backing a media production start-up in collaboration with a former journalist from The Washington Post. Comments

Brands Love Twitter's #WhatIsLoveIn4Words

whatislovein4words-petco-twitter-hashtag-pug Feb 12, 2015 - The hashtag #WhatIsLoveIn4Words trended on Twitter in the days leading up to Valentine's Day, and many brands got in on the fun, though some were more successful with content than others. Comments

Taking the Plunge Into Asia-Pacific

shutterstock-146264012-dive Oct 26, 2014 - Digital platforms offer the perfect opportunity to test a marketing campaign for new Asian markets. Comments

Why Brands Need Video

online-video-1 Oct 2, 2014 - Although original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers. Comments

Brand Magazines Can Create Content Marketing Kings

magazines Sep 25, 2014 - Brands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing efforts. Comments

GoPro - Combining the Perfect Blend of 'Vint'Age and New Age

gopro-prospectus-1 Jul 9, 2014 - GoPro's mix of high-quality footage with a first-person aesthetic makes its videos irresistible to the Millennial audience. How can marketers take advantage of this new tool? Comments

SXSW 2014: Content Marketing, the Rise of the Dark Net, and the Maker Movement

sxsw-l Mar 12, 2014 - At this year's SXSW Interactive, there were sessions on social data and business analytics, content marketing, the rise of the Dark Net, and continued growth of the Maker movement. These apparently disparate themes are related: in each there is an... Comments

Digital Top 20 for 2012

redbull Dec 5, 2012 - 2012 was a big year in technology and I've put together my list. What does yours look like? Comments

Why Brands Need to Stay 'On' in a Digital World

digital-world Sep 12, 2011 - How do you influence and reach potential customers especially when your official campaign may not be running? Consider these three factors. Comments

The Most Effective Element in Social Media – Passion!

socialmediapassionasia1 Mar 24, 2011 - Here are three topics to get you started on social media, but for some, it might not be a suitable fit for your brand. Comments

Old School Influence in the Digital Age

influencers31 Nov 25, 2010 - Consumers are multifaceted and as they shift towards expressing and consuming information on digital platforms. Here are three ways to activate more intimate circles of influence down the long tail. Comments

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