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Taking the Plunge Into Asia-Pacific

Oct 26, 2014 - Digital platforms offer the perfect opportunity to test a marketing campaign for new Asian markets. Comments

Why Brands Need Video

online-video-1 Oct 2, 2014 - Although original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers. Comments

Brand Magazines Can Create Content Marketing Kings

magazines Sep 25, 2014 - Brands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing efforts. Comments

GoPro - Combining the Perfect Blend of 'Vint'Age and New Age

gopro-prospectus-1 Jul 9, 2014 - GoPro's mix of high-quality footage with a first-person aesthetic makes its videos irresistible to the Millennial audience. How can marketers take advantage of this new tool? Comments

SXSW 2014: Content Marketing, the Rise of the Dark Net, and the Maker Movement

sxsw-l Mar 12, 2014 - At this year's SXSW Interactive, there were sessions on social data and business analytics, content marketing, the rise of the Dark Net, and continued growth of the Maker movement. These apparently disparate themes are related: in each there is an... Comments

Digital Top 20 for 2012

redbull Dec 5, 2012 - 2012 was a big year in technology and I've put together my list. What does yours look like? Comments

Why Brands Need to Stay 'On' in a Digital World

digital-world Sep 12, 2011 - How do you influence and reach potential customers especially when your official campaign may not be running? Consider these three factors. Comments

The Most Effective Element in Social Media – Passion!

socialmediapassionasia1 Mar 24, 2011 - Here are three topics to get you started on social media, but for some, it might not be a suitable fit for your brand. Comments

Old School Influence in the Digital Age

influencers31 Nov 25, 2010 - Consumers are multifaceted and as they shift towards expressing and consuming information on digital platforms. Here are three ways to activate more intimate circles of influence down the long tail. Comments

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